Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

Sonu Tyagi, Founder of Approach Entertainment, Honored to Present Awards at SCREENXX 2024 Organized by Adgully

Sonu Tyagi with Tahira Kashyap

Mumbai, November 14, 2024: Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.

The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.

Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.

Sonu Tyagi with Juhi Parmar

The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Yeh Meri Family Season 4. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.

Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space in the Web Series Heeramandi . Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.

In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms. He was awarded Best Actor Male in a Comedy Web Originals (Critics’ Choice) for Gullak Season 4.

Sonu Tyagi with Jameel Khan

Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.

The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.

Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.

In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.

For More Information: 9820965004 / 9716962242

Approach Entertainment

Visit us at www.approachentertainment.com & www.sonutyagi.com

Email : info@approachentertainment.com

Go Spiritual India Joins as Supporting Partner for Global STEM Education Confex in Dubai

Mumbai: Go Spiritual India, a pioneering spiritual and wellness-driven social enterprise devoted to promoting holistic living, mindfulness, and community well-being, proudly announces its partnership as a Supporting Partner for the 11th Global STEM Education Confex. Hosted by IBEForuM, this highly anticipated event will take place on November 6-7, 2024, at the Millennium Plaza Downtown Hotel in Dubai, UAE. The Confex aims to bring together thought leaders, educators, researchers, and industry professionals from around the globe to drive innovation and inspire the future of STEM education.

With its mission to foster spiritual awareness and holistic well-being, Go Spiritual India’s involvement in the Confex will bring a unique perspective on the importance of integrating mental health and wellness into STEM education. This partnership reflects a growing recognition of the need to incorporate mindfulness, emotional resilience, and values of spiritual awareness alongside technical expertise in STEM fields.

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

“We are honored to support this transformative event,” said Sonu Tyagi, Founder of Go Spiritual India and Approach Entertainment. “STEM education is crucial for our future, and at Go Spiritual India, we believe that combining scientific knowledge with a deep sense of holistic well-being can create well-rounded leaders. Our goal is to inspire attendees to explore ways to balance technical learning with emotional and spiritual growth.”

As a supporting partner, Go Spiritual India will enrich the Confex with perspectives on how spirituality and mental wellness can enhance STEM learning and innovation. The Confex will feature over 29 global speakers and welcome 500+ delegates, offering Go Spiritual India ample opportunities to share insights and foster dialogue on integrating wellness practices in STEM education.

Highlights of the Global STEM Education Confex:

  • Engagement with Policymakers and Industry Leaders: Attendees will engage with influential leaders to discuss policies supporting a holistic approach to STEM learning.
  • Workshops and Interactive Labs: Immersive sessions will provide hands-on experience with the latest educational technologies, encouraging innovation while promoting wellness in STEM education.
  • Global Networking: Delegates from diverse backgrounds will connect, collaborate, and explore initiatives that bridge STEM education and mental well-being.

Go Spiritual India is dedicated to advancing spiritual awareness, mental health, and wellness through various platforms, including the Go Spiritual India News Magazine and the upcoming Go Spiritual India Web TV/OTT. With a vision to foster holistic health, the organization provides spiritual content, guided meditations, and will soon introduce Ayurveda, health, and wellness products and services. Through these initiatives, Go Spiritual India aims to encourage balanced, compassionate, and mindful living.

Led by Sonu Tyagi, Go Spiritual India actively champions mental health advocacy, spiritual tourism, organic practices, and social causes, making its partnership with the Global STEM Education Confex a natural fit. Tyagi’s extensive experience in media, advertising, and filmmaking has helped shape Go Spiritual India into a beacon of spiritual enlightenment and wellness, committed to fostering holistic well-being on a global scale.

Go Spiritual India is the spiritual and social impact initiative of Approach Entertainment Group. Approach Entertainment Group is a leading force in Celebrity Management, Film Production, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Supported by its PR & Integrated Communications division, Approach Communications provides dedicated strategies across Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. The group is now expanding its focus with the planned launch of two specialized units: Approach Politics, dedicated to political communications, and Approach Rural, targeting rural marketing and communications.

Renowned for its excellence, Approach Entertainment Group has received prestigious awards, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, PR Agency of the Year, and the Yuva Ratn Award.

The group is headed by Sonu Tyagi, an award-winning writer, director, and producer with a deep commitment to spirituality. With a background in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, Tyagi has led Approach Entertainment Group to establish a strong presence across major Indian cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad.

Approach Entertainment Group also operates Approach Bollywood, a specialized Bollywood Newswire & Content Dissemination unit that expands its influence in the entertainment industry. Beyond commercial ventures, the group remains dedicated to spiritual and social impact through Go Spiritual India, which promotes mental health, wellness, and holistic living, reflecting the group’s commitment to making a positive difference across professional and humanitarian spheres.

Contact Information:

Go Spiritual India / Approach Entertainment
Phone: +91 9820965004 / +91 9716962242
Email: info@approachentertainment.com 

Website: www.approachentertainment.com & www.gospiritualindia.org

Approach Bollywood Named Bollywood Partner for The Influence Exchange Confex & Awards 2.0 Series Dubai 2024

Dubai, UAEApproach Bollywood, a leading Bollywood newswire service, has been named the Official Bollywood Partner for the prestigious Influence Exchange Confex & Awards 2.0 Series Dubai 2024, set to take place on September 19, 2024, at the Hyatt Regency Dubai Creek Heights. Organized by Influence Exchange Group, this event will bring together over 200 top marketers, influencers, and industry leaders to explore the latest trends in ad tech, mar tech, and influencer marketing.

As the Bollywood Partner, Approach Bollywood will play a key role in showcasing the entertainment aspect of the event, distributing exclusive multimedia content, and providing extensive coverage across its network of newspapers, magazines, TV channels, radio, apps, and digital media platforms. This collaboration underscores the platform’s commitment to promoting and amplifying Bollywood and entertainment content in global forums.

Sonu Tyagi, Founder of Approach Bollywood and Approach Entertainment, expressed his excitement about the partnership: “We are thrilled to be named the Official Bollywood Partner for such a prestigious event. The Influence Exchange Confex & Awards 2.0 Series Dubai is a fantastic platform to discuss the latest advancements in marketing, and we are eager to contribute through our extensive Bollywood and entertainment network. Our goal is to enhance the event’s visibility and provide our audiences with exclusive insights into the world of marketing and entertainment.”

Sonu Tyagi, Founder, Approach Entertainment & Approach Communications

The Influence Exchange Confex & Awards 2.0 Series Dubai 2024 will feature a diverse program, including keynote speechespanel discussions, and networking opportunities with industry experts. Attendees will explore critical topics such as privacy regulations, AI in marketing, influencer strategies, content creation, and data-driven advertising techniques.

The event will culminate in an awards ceremony, celebrating outstanding achievements in the marketing and influencer space. Attendees will also enjoy networking sessions, a cocktail dinnercultural performances, and a live show, making the event a must-attend for professionals in the marketing and entertainment industries.

Approach Bollywood, launched by Approach Entertainment, specializes in creating and distributing Bollywood and entertainment content, connecting media platforms with exclusive news, interviews, and features. The platform is part of a larger group that offers Celebrity Management, Film Productions, Corporate Film Solutions, Advertising, Film Marketing, and Event & Entertainment Marketing services.

Approach Entertainment operates a wide-reaching network across major cities including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad. The company also runs a specialized Bollywood Newswire and Content Dissemination unit, Approach Bollywood, which distributes up-to-date Bollywood and entertainment news across various platforms such as digital media, newspapers, magazines, TV channels, and mobile apps.

At the helm of Approach Entertainment Group is Sonu Tyagi, an award-winning writer, director, and producer with a strong spiritual foundation. Sonu brings a wealth of experience from his work with leading advertising agencies and media houses in India. He holds a degree in Psychology and has pursued advanced studies in Advertising Management, Journalism, and Filmmaking.

Beyond its core business ventures, Approach Entertainment is deeply committed to philanthropy through its charitable spiritual initiative, Go Spiritual India. This organization is focused on promoting Spiritualitymental health, wellness, spiritual tourism, organic living, and social causes. Recently, Go Spiritual India launched its own news magazine and is set to unveil Go Spiritual India Web TV & OTT, further expanding its reach in the spiritual and wellness space.

For more information on the event and registration, visit https://uae.theiena.com.

Contact Information: Approach Bollywood
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Website: www.approachbollywood.com & www.approachentertainment.com

Approach Entertainment Announced as PR & Celebrity Partner for Influence Exchange Confex & Awards 2.0 Series Dubai 2024

Dubai, UAE: Approach Entertainment, an award-winning firm specializing in Celebrity Management, Film Productions, and Entertainment Marketing, has been named the Exclusive PR & Celebrity Partner for the Influence Exchange Confex & Awards 2.0 Series UAE 2024. The event is scheduled to take place on September 19, 2024, at the prestigious Hyatt Regency Dubai Creek Heights in Dubai. Organized by Influence Exchange Group, the event will bring together over 200 leading marketers, influencers, and industry pioneers to explore cutting-edge trends and innovations in ad tech, mar tech, and influencer marketing.

As the PR & Celebrity Partner, Approach Entertainment will be responsible for managing the media and celebrity engagement for the event, adding star power and enhancing its visibility across various platforms. The firm will leverage its vast expertise in PR, celebrity management, and film production to elevate the event’s profile and maximize its reach.

Sonu Tyagi, Founder of Approach Entertainment, shared his enthusiasm about the partnership, saying, “We are delighted to be associated with the Influence Exchange Confex & Awards 2.0 Series UAE 2024. This event will serve as a valuable platform for discussing the future of marketing, and we are committed to amplifying its impact with our PR and celebrity management expertise. Our goal is to make this event an unforgettable experience for everyone involved.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

The Influence Exchange Confex & Awards 2.0 Series UAE 2024 promises a dynamic program filled with keynote speechespanel discussions, and extensive networking opportunities. Attendees will delve into critical industry topics such as the impact of privacy regulations on influencer marketing, future trends in marketing technology, AI in marketing automation, and data-driven advertising strategies. The event will also explore innovative influencer marketing tactics, content creation, SEO, and video marketing.

A key highlight of the event will be the awards ceremony, recognizing exceptional contributions to the marketing and influencer industry. Networking sessions, a cocktail dinner, cultural amusements, and a live show will provide further opportunities for collaboration and celebration.

Approach Entertainment’s collaboration with Influence Exchange Group underscores the firm’s commitment to supporting transformative initiatives in the media, entertainment, and corporate sectors. The company is known for its wide-ranging capabilities, including film production, celebrity management, corporate film production, advertising, events, and entertainment marketing.

Approach Entertainment operates an extensive network across major cities like Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad. The firm also manages a Bollywood Newswire & Content Dissemination unit, Approach Bollywood, which distributes the latest Bollywood and entertainment news across digital platforms, newspapers, magazines, TV channels, and apps.

At the helm of Approach Entertainment Group is Sonu Tyagi, an award-winning writer, director, and producer with a deep spiritual inclination. With extensive experience collaborating with top advertising agencies and media houses across India, Sonu Tyagi has a solid academic background, having graduated in Psychology and further pursued courses in Advertising Management, Journalism, and Filmmaking.

In addition to its business ventures, Approach Entertainment supports philanthropy through its charitable spiritual organization, Go Spiritual India, which is dedicated to promoting mental health, wellness, spiritual tourism, organic living, and social causes. The organization has recently launched its own news magazine and is preparing to debut Go Spiritual India Web TV & OTT.

For more information on the event and registration, visit https://uae.theiena.com.

Contact Information: Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Website: www.approachentertainment.com & www.approachcommunications.in

Go Spiritual India Joins as Spiritual Partner for the 3rd Healthcare and Wellness Innovation Conclave

Mumbai:  Go Spiritual India, a distinguished charitable spiritual organization dedicated to promoting spirituality and holistic well-being, is proud to announce its role as the Spiritual Partner for the 3rd Edition of the Healthcare and Wellness Innovation Conclave. This highly anticipated event, hosted by Aristocrat Media, is scheduled to take place on September 21, 2024, at the MIT World Peace University in Pune.

The Healthcare and Wellness Innovation Conclave has established itself as a premier platform for healthcare leaders, innovators, and visionaries to converge and explore the latest advancements and trends in the sector. By partnering with the Conclave, Go Spiritual India aims to enrich the event with spiritual insights that emphasize the importance of integrating holistic and spiritual approaches into healthcare and wellness practices.

“We are thrilled to be the Spiritual Partner for this esteemed event,” said Sonu Tyagi, Founder of Go Spiritual India & Approach Entertainment. “At Go Spiritual India, we believe that true health extends beyond the physical; it encompasses mental, emotional, and spiritual well-being. Our collaboration with the Healthcare and Wellness Innovation Conclave is an opportunity to inspire and promote a holistic approach to healthcare that aligns with our core values.”

Sonu Tyagi, Founder, Go Spiritual India

The partnership with Go Spiritual India underscores the Conclave’s commitment to exploring diverse perspectives in healthcare, including the integration of spiritual practices for overall well-being. The event will feature esteemed speakers from the healthcare sector who will discuss pressing topics such as the role of technology in healthcare, patient safety, AI integration, mental health, and holistic wellness approaches. Go Spiritual India’s involvement will bring a unique spiritual dimension to these discussions, highlighting the interconnectedness of body, mind, and spirit.

Go Spiritual India has been at the forefront of promoting spirituality and holistic living through various initiatives, including the Go Spiritual India News Magazine and the soon-to-launch Go Spiritual India Web TV / OTT platform. These platforms offer a wealth of spiritual content, from articles and videos to guided meditations, aimed at fostering spiritual growth and well-being on a global scale. Additionally, Go Spiritual India plans to introduce Ayurveda, health, and wellness products and services, further expanding its commitment to holistic health.

Go Spiritual India Intro Film

Through its role as the Spiritual Partner, Go Spiritual India seeks to inspire attendees of the Conclave to explore the deeper aspects of health and wellness. The organization’s mission aligns with the event’s goal of fostering innovation and collaboration within the healthcare industry, making this partnership a natural fit.

Under the leadership of Sonu Tyagi, Go Spiritual India is dedicated to spiritual awareness, mental health advocacy, and philanthropy. The organization’s initiatives extend to spiritual tourism, events, media, organic practices, and various social causes, all aimed at promoting a harmonious and balanced lifestyle.

Approach Entertainment Group is a premier entity specializing in Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Complementing these core services, Approach Communications serves as a leading PR & Integrated Communications agency, catering to diverse sectors including Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. The group’s excellence and commitment to quality have been recognized through numerous prestigious awards, such as The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

Leading the group is Sonu Tyagi, a spiritually inclined, award-winning writer, director, and producer with a wealth of experience working with top advertising agencies and media houses across India. A graduate in Psychology, Sonu Tyagi further honed his expertise through courses in Advertising Management, Journalism, and Filmmaking. Under his visionary leadership, the group has established a strong presence across major cities including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad.

Approach Entertainment Group also operates a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood, which enhances its influence and reach within the entertainment industry. Beyond its commercial ventures, Approach Entertainment Group is deeply committed to spiritual and social causes through its non-profit organization, Go Spiritual India.

Go Spiritual India is a charitable spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, organic living, spiritual tourism, events, media, and various social causes. It stands as a beacon of spiritual enlightenment and humanitarian service, fostering holistic well-being and promoting compassionate living on a global scale.

For More Information:

Approach Entertainment / Go Spiritual India           9820965004 / 9716962242

Website: www.approachentertainment.com & www.gospiritualindia.org

Email: info@approachentertainment.com & info@gospiritualindia.org