Tag: web series marketing

Approach Entertainment Shines as PR & Celebrity Partner at the Drivers of Digital Awards 2023

Approach Entertainment Shines as PR & Celebrity Partner at the Drivers of Digital Awards 2023

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Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

New Delhi: Approach Entertainment, a leading films productions, celebrity management, advertising & corporate films productions, films marketing, events & entertainment marketing company, basks in the glory of its association as the PR & Celebrity Partner at the prestigious Drivers of Digital Awards & Summit 2023. The event, organized by INKSPELL / Global Trends Forum and ICIC, witnessed a convergence of digital marketing mavens and industry stalwarts, marking a significant milestone in the realm of digital innovation and excellence. Go Spiritual India was the spiritual partner with the awards.

The Drivers of Digital Awards & Summit 2023, held under the theme “Digital Dynamics Unleashed,” showcased the pinnacle of achievement in the Indian digital marketing landscape. As the PR & Celebrity Partner, Approach Entertainment played a pivotal role in amplifying the event’s reach and significance, contributing to its resounding success.

Commenting on the agency’s participation, Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual India, remarked, “We are thrilled to have been a part of the Drivers of Digital Awards 2023 as the PR & Celebrity Partner. This event provided a platform to celebrate the extraordinary achievements and innovations in the digital marketing domain. Our collaboration aimed to highlight the brilliance and creativity of digital campaigns while fostering meaningful engagements within the industry.”

The event, which recognized outstanding contributions across various categories, witnessed Zee emerge as the Digital Brand of the Year, with an impressive haul of 13 awards. Zee Bangla and Zee Cinema also clinched significant accolades, underscoring the brand’s remarkable achievements in the digital sphere.

Approach Entertainment extends its heartfelt congratulations to all the winners, participants, and stakeholders who contributed to the event’s success. Through strategic PR initiatives and celebrity engagement, Approach Entertainment facilitated meaningful interactions and highlighted the innovative endeavors that are reshaping the digital marketing landscape in India.

The event featured engaging panel discussions led by esteemed industry leaders, providing valuable insights and perspectives on the evolving digital ecosystem. Approach Entertainment extends its gratitude to all partners, including Josh App, One India, Go Spiritual India, and others, whose support was instrumental in making the event a grand success.

As the curtains draw on the Drivers of Digital Awards & Summit 2023, Approach Entertainment reaffirms its commitment to fostering growth and innovation in the digital domain. The agency remains dedicated to leveraging its expertise and resources to empower brands and individuals to navigate the ever-changing landscape of digital marketing successfully.

Approach Entertainment stands as a comprehensive and acclaimed entity in the entertainment industry, offering a wide array of services. From award-winning celebrity management to film production, advertising, corporate film production, film marketing, events, and entertainment marketing, Approach Entertainment is a powerhouse of expertise. Additionally, the company boasts Approach Communications, a renowned PR and integrated marketing communications agency, along with Approach Bollywood, a prominent Bollywood newswire.

Go Spiritual India is a charitable spiritual organization dedicated to fostering spirituality, spiritual awareness, philanthropy, and social causes. Additionally, it is actively involved in promoting spiritual tourism, organizing media and events, advocating for mental health awareness, and promoting organic wellness initiatives.

For more information about Approach Entertainment and its services, please visit www.approachentertainment.com & www.gospiritualindia.org or contact:

Approach Entertainment / Approach Communications Contact: 9820965004 / 9716962242

Approach Bollywood Launches Innovative Digital Campaign: "Holi Kab Hai, Kab Hai Holi"

Approach Bollywood Launches Innovative Digital Campaign: “Holi Kab Hai, Kab Hai Holi”

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Mumbai, India – Approach Bollywood, a leading name in Bollywood and entertainment news, has unveiled its latest digital campaign, “Holi Kab Hai, Kab Hai Holi.” This quirky campaign will be active on social media platforms leading up to the festival of Holi. Notably, one of the campaign’s ads delivers a crucial social message against drunk driving.

This initiative targets both Bollywood’s trade professionals and the broader audience. Approach Bollywood, a venture of Approach Entertainment Group, recently introduced its own app, expanding its reach and services. With operations spanning major Indian cities like Mumbai, New Delhi, Gurugram, and others, Approach Entertainment Group is a renowned name in celebrity management, film production, advertising films productions, films marketing and events.

The campaign leverages humor and nostalgia, featuring iconic Bollywood characters like Gabbar and Sambha from the legendary movie Sholay. In one of the ads, Gabbar repeatedly asks Sambha about the timing of Holi, leading to amusing exchanges. The campaign aims to capture the essence of Bollywood’s cultural influence while also delivering a pertinent social message.

In the recently released second ad, Gabbar queries Sambha, “Holi Kab Hai, Kab Hai Holi,” to which Sambha retorts, “Sardar, you keep repeating the same question. Are we planning to raid the village again?” Gabbar, however, responds differently, stating, “No, we don’t need to raid the village. All I desire is to host a Holi party.”

As part of the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood delivers a crucial social message. In an upcoming digital ad set to launch three days before Holi, Veeru cautions Basanti, “Don’t dance in front of these dogs. They tend to cause a ruckus after drinking.” Through this scenario, Approach Bollywood seamlessly integrates the message of “Don’t Drink and Drive” into its campaign, effectively blending entertainment with social responsibility.

In addition to roping in influencers, Approach Bollywood has strategically integrated the message of “Don’t Drink & Drive” into its campaign. Through witty dialogues and engaging scenarios, the campaign effectively communicates this important social issue.
Sonu Tyagi, the founder of Approach Entertainment, shares insights into the campaign’s conception, stating, “Holi is a significant festival in India, and we wanted to blend its celebratory spirit with Bollywood’s charm. Our aim was to connect with both industry insiders and the millennial audience while also addressing a prevalent social concern.”

Approach Bollywood serves as a comprehensive newswire service, catering to various media platforms including newspapers, magazines, TV channels, radio, and digital media. The platform offers insights into the business side of films, TV, OTT, and the broader entertainment industry, supported by in-depth analysis and exclusive interviews.

In addition to its digital presence, Approach Bollywood plans to venture into organizing industry-related events and producing branded content with celebrities. With a focus on factual reporting and behind-the-scenes coverage, the platform aims to spark meaningful conversations within the entertainment industry.

Led by award-winning writer / director & Producer Sonu Tyagi, Approach Entertainment Group is expanding its horizon by venturing into Bollywood film & web series production. Approach Entertainment in Association with Go Spiritual India has recently co-produced a spiritual Web / TV Series Two Great Masters based on a Book written by Amrit Gupta. The web series has been directed by Anurag Sharma.  The company’s commitment to excellence has been recognized through prestigious awards, including “The Bizz India 2010 Award”, Service Excellence Award from Worldwide Marketing Organization & PR Agency of the Year Awards.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Info:

Approach Entertainment   9820965004 / 9716962242    

Visit at www.approachentertainment.com & www.approachbollywood.com