“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

Mumbai, India – Award-winning Indian writer-director Sonu Tyagi recently had the honor of hosting Hollywood actor Clayton Norcross, best known for his role in the popular American soap opera “The Bold and the Beautiful,” in a meeting that transcended cultural boundaries and ventured into the realm of spirituality. Their meeting, which took place in the bustling city of Mumbai, extended to exploring the spiritual heart of India, culminating in a trip to the tranquil city of Rishikesh in Uttarakhand.

Sonu Tyagi is the visionary behind “Go Spiritual India,” a charitable spiritual organization, and the creative force behind “Approach Entertainment,” an award-winning celebrity management and film production company.

Sonu Tyagi, celebrated for his work in the Indian film industry, is not just a storyteller in the cinematic sense but also a spiritual seeker. His films often delve into the human spirit and explore deeper metaphysical questions. Recently, Tyagi co-produced a spiritual web series titled “Two Great Masters,” directed by Anurag Sharma, based on Amrit Gupta’s book exploring the teachings of Swami Vivekananda and Paramhansa Yogananda. Clayton Norcross, renowned for his iconic portrayal of Thorne Forrester, has long been interested in spirituality and mindfulness, making their connection even more profound.

The two artists found common ground in their shared passion for exploring the spiritual facets of life. During their discussions in Mumbai, they spoke of the interconnectedness of cinema and spirituality, with Tyagi explaining, “Cinema, at its core, is a medium through which we explore the human experience. It often delves into the spiritual, emotional, and philosophical aspects of life.”

Clayton Norcross, who practices meditation and mindfulness, resonated with Tyagi’s perspective. “I’ve always believed that art, be it on the screen or in any other form, has the power to awaken our inner selves. Sonu’s films have that profound effect, and I’m honored to discuss these topics with him,” Norcross shared.

Clayton Norcross in Rishikesh, Uttarakhand

Clayton Norcross, the renowned actor, found himself on a unique journey in India, celebrating the enduring spiritual traditions that have transcended generations. Initially drawn to India to fully immerse himself in the yoga Ashrams of Rishikesh, he experienced an unexpected delight in Mumbai when he met Sonu. This chance encounter ignited his curiosity about what it would be like to work in the Indian film industry.

Not one to shy away from unconventional roles, Norcross expressed his willingness to take on supporting characters in Indian cultural projects that often depict white actors as sidekicks or antagonists. His recent role as a heartless mercenary soldier in an action-packed film was not only a fulfilling experience but also immense fun. Fans can look forward to the release of “LAST RESORT” on Amazon Prime, where Norcross’s dynamic portrayal is sure to leave a lasting impression.

Their mutual interest in spirituality led to an exciting journey to Rishikesh, a city nestled in the foothills of the Himalayas and known as the ‘Yoga Capital of the World.’ Rishikesh, with its serene atmosphere, ashrams, and the holy Ganges River, has attracted spiritual seekers and yogis from around the globe for centuries. The two spent time exploring the city’s spiritual and cultural offerings, participating in yoga and meditation sessions, and interacting with local sages.

Sonu Tyagi, who has drawn inspiration from his spiritual experiences in Rishikesh for his creative projects, found great joy in introducing Clayton Norcross to this transformative destination. “Rishikesh has always been a source of inspiration for me, and I am thrilled to share this sacred place with Clayton. It’s a hub of spiritual energy and a sanctuary for seekers,” Tyagi expressed.

Clayton Norcross’s visit to India extended beyond his cinematic pursuits. His immersion into the spiritual essence of Rishikesh, the enchanting land of Uttarakhand, and his deep conversations with Tyagi reflect the idea that art, culture, and spirituality can connect individuals across continents and enrich their lives.

The meeting between Sonu Tyagi and Clayton Norcross serves as a reminder of the transformative power of art and spirituality, transcending borders and cultures, leaving a profound impact on their personal and creative lives. It is a testament to the unifying force of shared passions and exploration, reminding us that the search for meaning and spirituality is a universal human endeavor.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

In addition to his work in the Indian film industry and his spiritual pursuits, Sonu Tyagi is also known for his contributions to the community through his charitable organization, “Go Spiritual India.” This organization is dedicated to promoting spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Moreover, Sonu Tyagi has also ventured into the realm of celebrity management and film production through his company, “Approach Entertainment.” Approach Entertainment is an award-winning company in the field of entertainment and media, known for its expertise in managing celebrities, producing films, and organizing events in the entertainment industry.

The intersection of Sonu Tyagi’s spiritual endeavors, cinematic work, and his contributions through Go Spiritual India and Approach Entertainment showcases his multifaceted approach to life, where he uses his creative and spiritual pursuits to bring about positive change in the world. This news release serves as a testament to his commitment to both art and spirituality, highlighting the transformative power of these endeavors.

Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music director Aabir Mukherjee exclusively. Aabir Mukherjee has been working with India’s top music company T- Series as supervising producer & music director for close to two decades.

Aabir Mukherjee has composed & sung for numerous films, albums & singles with the music label. Apart from signing as the exclusive artist with Approach Entertainment. He will also spearhead Approach Entertainment’s music label Approach Entertainment Music which is aggressively planning to expand its operations with top music directors and singers.

Approach Entertainment will handle the entire representation, Management, PR, Digital, Brand & Media Partnerships, Events, and other related activities for Aabir Mukherjee. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata and Jalandhar.

Aabir Mukherjee is a promising musician who is renowned to don several hats. He presently works as the Independent Music Director with reputed music companies like Universal, Venus, HMV, T-Series, Sagarika, and Tips, among others.

After attaining formal training in performing Indian Classical Music, Western Music, Guitar, Harmonium, and Keyboard from notable musicians, Aabir began his career in the film industry by performing as a Guitarist under prolific musicians Bappi Lahiri, Nadeem Shravan, and Rajesh Roshan. He holds a graduation in Guitar from Trinity College London. His expertise lies in music direction and advisory. He has a huge experience in creating and composing music for different languages such as Hindi, Bengali, Telugu, Marathi, Bhojpuri, and other Indian languages.

Aabir Mukherjee, Music Director & Singer

Aabir’s passion for music and formal training in light classical, folk singing, and playback singing has helped him conceive and compose music in a creative manner. He gained confidence as a playback Ghazal singer by releasing his own GHAZAL album “Ehsaas” which became a hit with the audiences. His charismatic stage presence and amazingly powerful and soulful voice have helped him win a huge fanbase in India and several parts of the world including the UK, Europe, Asia, and Africa. People go gaga over his own compositions and renditions of contemporary ghazals, Sufi music, Bollywood songs, folk songs, classical fusion, and Bengali songs, among others.

Talking about the Collaboration with Approach Entertainment,  Aabir Mukherjee says, “ I have worked with India’s top music label T Series for a long time and have handled top singers & music directors in the country.  Now I am looking for the next step in my career.  Approach Entertainment is an award winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment celebrity & talent management roster. I’m ecstatic to be a part of my next phase of bollywood & music journey with Approach entertainment. Looking forward to having long innings in Bollywood with the Approach Entertainment team. ”

Sonu Tyagi , Approach Entertainment

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Aabir Mukherjee  is a tremendously talented music director who has already proven his performance with T Series & other top music companies. We will work together on handling his management, pr & representation and he will also spearhead our music business.  We are very happy to sign him exclusively.”

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

Mumbai:  Approach Entertainment, one of the Leading Celebrity Management, Film Productions, and Entertainment Marketing companies in India has recently signed very popular Indian origin International Singer / Songwriter Someya. Someya is a young, vibrant, prolific, and established singer-songwriter. At the very young age of 16, she has 4 successful music singles to her credit.

Gaining massive popularity in the USA as a solo singer of Western music including Jazz, Pop, Rock, and Alternative, the San Jose-based 16-years old singer-lyricist of Indian origin Someya is all poised to make her entry into Bollywood with her latest album “Gold ”. She has appeared on stage in professional productions since elementary school. She further refined her skills while attending programs at the prestigious Berklee College of Music in Boston. Someya regularly performs live across multiple venues.

Someya Gold Music Video

Someya has already established herself in the USA with her Alt-Rock which is markedly different from the traditional ones as she weaves a story around the song keeping listeners bound to it. The “Gold” is an example of it. It is story-telling in “Gold” that made it popular in the USA.

Now on, Approach Entertainment will be managing her career and talent in India and it incorporates PR, Live Performances, Casting, Brand Endorsements, and other talent management activities.

Approach Entertainment is India’s Leading Celebrity Management Agency with a roster of Bollywood Celebrities, TV Actors, Singers, Music Celebrities, Sports Celebrities, Writers, and Performance Artists. Approach Entertainment has its offices in Mumbai, New Delhi, Gurgaon, Chandigarh, Dehradun, Kolkata, Jalandhar, and Goa.

Approach Entertainment is being headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising.

Approach Entertainment, India’s leading Celebrity, Artists, and Talent Management Agency will officially handle the portfolio of Someya to upgrade it and elevate it in the Indian Film, TV, and Music Industry. Someya now wants to set her foot in India particularly in the cine-world with her innovative music singles like “Gold” which was critically acclaimed worldwide. Someya believes a space is lying vacant in the Indian world of Alt-Rock and she wants to fill it.

Watch The Music Video Gold :

Someya – Gold Music Video

Approach Entertainment will be responsible to endorse her in the Indian Film, Music, and TV  Industry for Playback Singing, Music Collaborations with representing her for performances in Live Concerts and Events, Brand Endorsement, etc.

Talking about the signup, Sonu Tyagi, CEO of Approach Entertainment says “Someya is an International singer. She is already a sensation in the USA with four super hit music singles and numerous performances worldwide. She has the perfect voice and music composition skills and we will be using this quality to promote and build up her profile in the Entertainment, Music and Bollywood Industry in India”. Further he added “Her international look and singing talent with an impressive music portfolio at a very young age will help her to grow in the market, nationally and internationally both. Being a top Celebrity Management company in India, we are confident that we will make her a big brand on the World music scene”

Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company set up in 2004 with its Head Office in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Dehradun, Chandigarh & Jalandhar. Approach Entertainment is having specialized units in Celebrity and Talent Management, Films Productions, Advertising and Corporate Films Productions, Line Productions, Films Marketing, Events, and Integrated Entertainment Marketing services.

Approach Entertainment

The company is also foraying into Bollywood Films Productions with its first Hindi film project in 2022. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The company aims to produce content-driven films in Bollywood and have a slate of 2 releases in 2022. The company is also launching a Bollywood Newswire, Approach Bollywood which will focus on Bollywood news and content dissemination worldwide.

The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. The company is part of Integrated PR and Marketing Communications group Approach Communications. The fast-growing media & communications group also bagged the prestigious Service Excellence Award given by World Marketing Organization.

For more info:

Sonu Tyagi at 9820965004

Mail us at  info@approachentertainment.com

Visit us at Approach Entertainment Celebrity Management  www.approachentertainment.com 

Approach Entertainment Film Productions:  www.approachentertainment.net

Go Meatless! Go Spiritual India appeal to all the sensitive beings on Meatless Day!

By Arun Pratap Singh

Famous and highly revered sage Sadhu Vaswani who established the world-famous Sadhu Vaswani Mission, a spiritual movement was a very strong votary of vegetarianism. In fact, his birthday that is 25 November is observed as World Meatless Day every year. International Vegetarian Day also known as SAK Meatless Day, is observed on the birthday of Sadhu T. L. in India and throughout the Asian Pacific Rim nations, but it is also recognized known in Western nations among many vegetarians of Indian and Southeast Asian descent. Go Spiritual India also launched the Go Vegetarian campaign on World Vegetarian Day recently.

Go Spiritual India Go Veg Initiative

Sadhu Vaswani is recognized, the world over as an accomplished proponent of the Upanishads and a skilled interpreter of the Bible and the Holy Qur’an. It was perhaps his strong and deep understanding of and a strong grounding in the Upanishads that he realized very early in life that all the living beings have souls which is part of the same param Atma. Therefore, Vasvani’s life has been an example of compassion without any limits, meaning- Compassion for all living beings!

The Indian concept of spirituality is based on a firm understanding that all living beings have a soul, the Atma, which is actually part and parcel of Param Atma the Supreme Being the God! Being the part and parcel of the same divine ultimate being, they are all linked to one another and therefore are related.

Spirituality is basically a journey of evolution and growth of consciousness with the ultimate goal of merging the Atma with the Param Atma as one! Hence compassion and detached love towards all living beings is a very important part of anyone’s spiritual journey!

With the understanding that all the souls are part of the same supreme soul, one can naturally progress to being compassionate towards all living beings and also can become vegetarian or vegan! Slowly but surely, more and more people are turning vegetarian or vegan for ethical reasons borne out of compassion towards animals. This is also part of a spiritual journey!

Go Spiritual India Animal Welfare Initiative

Eating healthy and eating guilt-free is an integral part of the spiritual journey!  Whether one accepts it or not, slaughtering animals for food and then eating the dead carcasses of them does bring in a sense of guilt. A truly compassionate person will always feel guilty even if that guilt is there only in his subconscious mind.

The guilt acts as a barrier to one’s spiritual growth. Spirituality leads us to respect the entire creation of God, nature and it needs to be remembered that animals are an integral part of nature. Kindness towards animals is borne from the innate compassion that humans possess though they may be deliberately ignoring that innate quality within us.

Go Spiritual India has been promoting and advocating vegetarianism and kindness to the homeless animals in India. On the occasion of Meatless Day, Go Spiritual India appeals to all to consider turning vegetarian or vegan. In fact, Go Spiritual India plans to carry forward this campaign even wider and across the world. Go Spiritual India is a leading spiritual and social service organization engaged in social service, Philanthropy, spiritual awareness, spiritual tourism, charity work, organic and wellness, media, publications, events, spiritual retreats activities.

Prem Agrawal, Go Spiritual India

Prem Agrawal, Go Spiritual India said while talking about Go Meatless Day & Go Spiritual India’s Go Veg Initiative “ why humans need to eat animals when nature has given us so many options in veg. As human beings, we should feel the pain an animal goes through when he is killed. It’s absolutely cruel on our part to kill a living being just for our taste buds. Animals also have the right to live and any imbalance is not good for the environment.”

A campaign against the presence of dead animals in someone’s food plate is of an innocent or innocent person in its food plate, Go Spiritual India insists on adopting vegetarianism. Holding the torch of philanthropy and spirituality, ‘Go Spiritual India ‘ emphasizes the service towards the poor and the underprivileged ones including the animals. Spirituality teaches us to be kind not only to mankind but to the whole of nature. It teaches us to respect nature and the entire creation of the Supreme Being, the God.

Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is an Award-Winning Films Productions, Celebrity Management, Advertising & Corporate Films Productions, Films Marketing & Events & Entertainment Marketing Company.

Soon Go Spiritual India shall also be launching a digital magazine. Go Spiritual India magazine will also be launched in a monthly print form very soon. Along with this, Go Spiritual India will also launch Go Spiritual India Web TV for the promotion of spirituality and wellbeing in the world.

Watch & Share Go Spiritual India YouTube Channel Here

https://www.youtube.com/gospiritualindia

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Watch & Share Go Spiritual India Intro Video

Go Spiritual India Intro Video

Approach Entertainment is having its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Jalandhar and Dehradun.

Go Spiritual India Organization Website:           www.gospiritualindia.org 

Go Spiritual India Magazine :                                 www.gospiritualindia.in

Go Spiritual India Store:                                         www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management:  www.approachentertainment.com

Approach Entertainment Films Productions:          www.approachentertainment.net

Approach Bollywood                                          :            www.approachbollywood.com

Approach Communications                              :           www.approachcommunications.net

Approach Entertainment Signs Thai Singer & Bollywood Actress Ann Mitchai