Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

Sonu Tyagi, Founder of Approach Entertainment, Honored to Present Awards at SCREENXX 2024 Organized by Adgully

Sonu Tyagi with Tahira Kashyap

Mumbai, November 14, 2024: Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.

The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.

Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.

Sonu Tyagi with Juhi Parmar

The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Yeh Meri Family Season 4. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.

Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space in the Web Series Heeramandi . Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.

In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms. He was awarded Best Actor Male in a Comedy Web Originals (Critics’ Choice) for Gullak Season 4.

Sonu Tyagi with Jameel Khan

Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.

The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.

Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.

In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.

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Approach Entertainment

Visit us at www.approachentertainment.com & www.sonutyagi.com

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Go Spiritual India Unveils Groundbreaking News Magazine Portal, Prepares for Web TV Launch

Mumbai – Go Spiritual India, a pioneering platform dedicated to spirituality, wellness, and cultural enrichment, proudly announces the launch of their highly anticipated Go Spiritual India News Magazine Portal at www.gospiritualindia.in . This innovative digital platform aims to become a beacon of knowledge, enlightenment, and spiritual guidance for enthusiasts across the globe.

The Go Spiritual India News Magazine Portal is designed to be a comprehensive reservoir of spiritually enriching content, covering a wide array of topics including News, Spiritual insights, Yoga & Meditation practices, Wellness tips, Mindfulness techniques, Lifestyle choices, Social issues, Health awareness, Relationship advice, Inspirational stories, Tourism destinations, Explorations of Hinduism and other religions, Event coverage, Feature articles, Exclusive Interviews, Senior citizen wellness, Culinary explorations, Temple visits, Festival celebrations, Book recommendations, and much more.

“With the launch of our News Magazine Portal, Go Spiritual India aims to provide a holistic platform where individuals can delve into the diverse dimensions of spirituality and culture,” remarked Sonu Tyagi, Founder of Go Spiritual India. “We believe in offering a multifaceted approach to spiritual enlightenment, encompassing various aspects of life and traditions.”

In addition to articles penned by seasoned experts and spiritual leaders, the Go Spiritual India News Magazine Portal will feature interactive forums, community discussions, and a plethora of resources to aid individuals in their spiritual quests.

As part of its ongoing commitment to accessibility, Go Spiritual India is also excited to announce that the Go Spiritual India News Magazine App will be launched in the coming months, providing users with a convenient and immersive mobile experience.

Furthering its mission to spread spiritual wisdom and positive lifestyle practices, Go Spiritual India is preparing for the launch of its Web TV channel. This new venture will include the production of spiritual and positive lifestyle content for Over-the-Top (OTT) platforms, TV channels, digital mediums, social media, and podcasts.

Go Spiritual India Intro Film Produced by Approach Entertainment
Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

As the world increasingly seeks solace and wisdom in ancient traditions amid the whirlwind of modern life, Go Spiritual India endeavors to serve as a guiding light, bridging the gap between spirituality, wellness, and cultural awareness.

Go Spiritual India was founded by Sonu Tyagi, the spiritually inclined founder of Approach Entertainment Group. Tyagi is an award-winning writer, director, and producer with a degree in psychology and professional qualifications in advertising, journalism, and filmmaking. His extensive experience includes working with India’s top advertising agencies and media houses before launching Approach Entertainment Group. Combining his cinematic expertise with a deep passion for spirituality, Tyagi aims to ignite interest in spiritual teachings and encourage viewers to explore them more profoundly.

In addition to his work in the Indian film industry, Sonu Tyagi is known for his contributions to the community through his charitable organization, Go Spiritual India. The organization promotes spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India inspires individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Approach Entertainment Group is an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing. Its subsidiary, Approach Communications, operates as a prominent PR & Integrated Communications agency, catering to diverse sectors such as Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group leads the way in entertainment, media, and communications. The group also boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Go Spiritual India is a Charitable Spiritual Organization dedicated to advancing spirituality, philanthropy, spiritual awareness, social causes, spiritual tourism, mental health, wellness, organic living, media, publications, and health. Serving as a beacon for those seeking spiritual growth, personal transformation, and social impact, the organization endeavors to create meaningful change by fostering spiritual awareness, supporting philanthropic endeavors, and promoting societal well-being.

Through a myriad of activities and programs, Go Spiritual India aims to inspire individuals to embark on a journey of self-discovery while nurturing a sense of compassion and service towards others. From organizing spiritual events and workshops to advocating for mental health awareness, the organization is committed to empowering individuals and communities to lead more fulfilling lives.

In addition to its spiritual and philanthropic initiatives, Go Spiritual India actively engages in media dissemination, leveraging its platforms to spread spiritual wisdom, raise awareness on pressing social issues, and promote holistic wellness practices. The organization also champions sustainable living through its advocacy for organic and health-conscious lifestyles.

As Go Spiritual India continues to expand its reach and impact, it remains steadfast in its commitment to serving humanity and fostering a culture of spirituality, compassion, and social responsibility.

For More Info:

9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Go Spiritual India News Magazine:  www.gospiritualindia.in

Approach Entertainment & Juni Films’s Spiritual Web Series ‘Two Great Masters,’ Directed by Anurag Sharma, Premieres on MX Player OTT

Mumbai, India – ‘Two Great Masters,’ the highly anticipated spiritual web series produced by Juni Films in collaboration with Approach Entertainment and Go Spiritual India, has made its much-awaited debut on the MX Player OTT platform. Directed by the visionary Anurag Sharma, the series embarks on a transformative exploration of the spiritual teachings of two eminent twentieth-century luminaries, Swami Vivekananda and Maharishi Paramhansa Yogananda.

From the serene landscapes of Shoolini University in Solan, Himachal Pradesh, to the digital screens of viewers worldwide, ‘Two Great Masters’ promises an immersive and enlightening experience. The series weaves a captivating narrative inspired by the profound philosophies of Vivekananda and Yogananda, offering audiences a unique perspective on spirituality in the modern era.

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It features veteran actor Rakesh Bedi as narrator along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation

Sonu Tyagi, Approach Entertainment

The web series is supported by a leading Spiritual organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, expressed his excitement about the series’ premiere, emphasizing its relevance in today’s fast-paced world. He stated, “We are thrilled to bring ‘Two Great Masters’ to audiences worldwide through the MX Player platform. This series not only entertains but also enlightens, bridging the gap between spirituality and contemporary life.”

Anurag Sharma, Director of Juni Films, shared insights into the creative vision behind ‘Two Great Masters,’ affirming that the series goes beyond mere biography to explore the timeless wisdom of Vivekananda and Yogananda. “Our aim with this series is to inspire and uplift audiences, fostering a deeper understanding of spirituality amidst the complexities of modern living,” remarked Sharma.

Amrit Gupta, author of the renowned book ‘Two Great Masters,’ on which the web series is based, expressed his delight at seeing his work adapted for the screen. “It is truly gratifying to witness ‘Two Great Masters’ come to life on screen, bringing the timeless teachings of Vivekananda and Yogananda to a new generation of viewers,” Gupta commented.

Amrit Gupta, Author, Two Great Masters

With its captivating storyline, stellar cast, and picturesque cinematography, ‘Two Great Masters’ promises to captivate audiences of all ages. Now available for streaming exclusively on MX Player, viewers can embark on a journey of self-discovery and spiritual awakening from the comfort of their homes.

Juni Films is a Film Production company headed by Anurag Sharma. It has already produced a Bollywood Film Juni – The Last Prayer in 2022 and is working on a few projects soon.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

This unique web series is probably the first such venture that highlights the spiritual philosophy as experienced and described by Vivekananda and Paramhansa Yogananda. It remains a big question, how no one has thought of bringing the lives of these two masters on the celluloid or on the web before. In fact, the web series “Two Great Masters” is also not a straightforward biographical account of the lives of the two great masters. It rather showcases their philosophical and spiritual perspectives of life through present time characters.

For More Info: Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment 9820965004 / 9716962242