Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

Sonu Tyagi, Founder of Approach Entertainment, Honored to Present Awards at SCREENXX 2024 Organized by Adgully

Sonu Tyagi with Tahira Kashyap

Mumbai, November 14, 2024: Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.

The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.

Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.

Sonu Tyagi with Juhi Parmar

The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Yeh Meri Family Season 4. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.

Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space in the Web Series Heeramandi . Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.

In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms. He was awarded Best Actor Male in a Comedy Web Originals (Critics’ Choice) for Gullak Season 4.

Sonu Tyagi with Jameel Khan

Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.

The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.

Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.

In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.

For More Information: 9820965004 / 9716962242

Approach Entertainment

Visit us at www.approachentertainment.com & www.sonutyagi.com

Email : info@approachentertainment.com

Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual India, Welcomes Anurag Thakur’s Initiative to Ban Obscene and Vulgar OTTs

Amidst the recent crackdown on 18 OTT platforms for disseminating obscene and vulgar content, Sonu Tyagi, acclaimed Writer, Director, Producer, and Founder of Approach Entertainment & Go Spiritual India, has come forth to commend the decisive action taken by Union Minister Anurag Singh Thakur. Recognizing the detrimental impact of such content on societal values and mental well-being, Tyagi voiced his support for the government’s initiative to curb the proliferation of objectionable material under the guise of creative expression.

In an exclusive statement to Bollywood & Entertainment Newswire, Approach Bollywood , Tyagi emphasized the importance of responsible content creation, underscoring the need for a delicate balance between artistic freedom and societal responsibility. “Creative freedom comes with a responsibility,” he asserted, echoing sentiments shared by many in the industry who advocate for ethical storytelling.

Approach Entertainment, a renowned film productions, celebrity management & entertainment marketing company founded by Sonu Tyagi, has been at the forefront of promoting meaningful content across various platforms. With a diverse portfolio spanning film production, celebrity & talent management, advertising films, events & entertainment marketing, Approach Entertainment has consistently championed narratives that resonate with audiences while upholding ethical standards.

Sonu Tyagi, in collaboration with Approach Entertainment and Go Spiritual India, has recently co-produced the web series “Two Great Masters.” Directed by Anurag Sharma, the series draws inspiration from the teachings of Swami Vivekananda and Paramhans Yogananda as depicted in Amrit Gupta’s book of the same name. The cast includes veteran actor Rakesh Bedi among others. Anticipated to premiere soon, the spiritual web series will be available on OTT platforms and television channels.

Additionally, Tyagi’s brainchild, Go Spiritual India, stands as a beacon for mental health awareness and holistic well-being. Through its multifaceted initiatives, Go Spiritual India aims to foster a positive cultural shift by promoting spiritual enlightenment, mental wellness, and compassion in society.

Highlighting the detrimental effects of obscene and vulgar content on mental health, particularly among the youth, Tyagi stressed the urgency of addressing this issue. He underscored the need for brands and content creators to exercise discernment in their associations, advocating for a shift towards narratives that inspire and uplift.

Furthermore, Go Spiritual India’s ongoing efforts in the realm of mental health advocacy serve as a testament to its commitment to fostering a society where individuals can thrive emotionally and spiritually.

Amidst ongoing debates surrounding government intervention in regulating OTT content, Tyagi’s endorsement of Anurag Thakur’s measures reflects a growing consensus within the industry regarding the need for responsible content governance.

As discussions surrounding the impact of media on societal values continue to evolve, voices like Sonu Tyagi’s serve as catalysts for meaningful change, heralding a new era of conscientious storytelling and cultural enrichment.

Go Spiritual India is a charitable spiritual organization dedicated to fostering spirituality, spiritual awareness, philanthropy, and social causes. Additionally, it is actively involved in promoting spiritual tourism, organizing media and events, advocating for mental health awareness, and promoting organic wellness initiatives.

Approach Entertainment stands as a comprehensive and acclaimed entity in the entertainment industry, offering a wide array of services. From award-winning celebrity management to film production, advertising, corporate film production, film marketing, events, and entertainment marketing, Approach Entertainment is a powerhouse of expertise. Additionally, the company boasts Approach Communications, a renowned PR and integrated marketing communications agency, along with Approach Bollywood, a prominent Bollywood newswire.

For More Info:  Approach Entertainment / Go Spiritual India

Sonu Tyagi   9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.gospiritualindia.org