Approach Entertainment and Parwez K Photography Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

Parwez K Photography and Approach Entertainment Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

Mumbai / New Delhi: The much-awaited romantic music video Laagi Choote Na by celebrated singer Mujeeb Ul Hassan was launched at a special event held in New Delhi. Produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi of Approach Entertainment, the music video has already started making waves for its soulful melody, heartfelt lyrics, and stunning visuals.

The launch event saw the presence of notable personalities from the entertainment industry, media, and fans of the artist. Guests were treated to an exclusive screening of the music video, which captures the themes of enduring love and emotional connection.

Speaking at the launch, Mujeeb Ul Hassan shared his excitement:
“Laagi Choote Na is a project close to my heart. The song reflects the beauty of love and relationships, and I hope it resonates deeply with the audience as much as it did with us while creating it.”

Directed by Mujeeb Ul Hassan and composed by Aamir Ali, the video stars Kashish and Arjun, who bring alive the story with their captivating performances.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Sonu Tyagi, co-producer and founder of Approach Entertainment, added:
“This project is a testament to the power of collaboration and storytelling through music and visuals. We are thrilled to see the positive response to Laagi Choote Na, and we hope it continues to touch hearts worldwide.”

The visually stunning music video, produced by Khustar Parwez of Parwez K Photography, showcases expertise in visual storytelling. Reflecting on the journey, Khustar Parwez said:
“Producing Laagi Choote Na was an enriching experience. The launch event was a celebration of creativity, and I’m delighted to see the project receiving so much love.”

The event also featured live performances, media interactions, and a Q&A session with the team behind the video. Attendees praised the seamless blend of soulful music and mesmerizing visuals, making the track a standout addition to the music scene.

Laagi Choote Na is a romantic track exploring themes of love and connection. With its melody composed by Aamir Ali and lyrics brought to life by Mujeeb Ul Hassan’s soulful voice, the music video delivers an unforgettable experience for viewers.

Parwez K Photography, founded by Khustar Parwez, has been a pioneer in creative productions since 2005, offering unmatched expertise in photography and videography. With an impressive portfolio spanning real estateinteriorsproduct, and lifestyle photography, the company consistently delivers compelling visual content that resonates with diverse audiences.

Approach Entertainment, under the leadership of award-winning filmmaker and writer Sonu Tyagi, has established itself as a leading force in celebrity and artist managementfilm production, and entertainment marketing. Known for its commitment to high-quality productions and innovative strategies, the company has received numerous accolades, including the Biz India Award and Service Excellence Award. Approach Entertainment operates across key locations, including MumbaiNew DelhiGurugramKolkataGoaChandigarh, and Dehradun.

Mujeeb Ul Hassan, a renowned singer, producer, and filmmaker, has made an indelible mark on the entertainment industry. Celebrated for his soulful voice and artistic versatility, he has garnered recognition at esteemed platforms like the Cannes Film Festival and international circuits in the UK.

The music video Laagi Choote Na will be available on all major digital platforms, offering a heartfelt experience for couples and music enthusiasts. With its timeless themes of love and emotional connection, the song provides a refreshing alternative to mainstream music trends.


For more information, please contact:
Approach Entertainment
📞 9820965004 / 9716962242
✉️ info@approachentertainment.com
🌐 Visit: www.approachentertainment.com

Approach Entertainment & Parwez K Photography to Release Singer Mujeeb Ul Hassan’s Music Video Laagi Choote Na on UFI Music This Christmas

Mumbai :  Award-winning entertainment company Approach Entertainment in association with Parwez K Photography, is all set to release the highly anticipated music video Laagi Choote Na on 25th December under the UFI Music label. This soulful track features acclaimed singer Mujeeb Ul Hassan, whose previous hits like Harjaiyaan and Tanhai have captivated audiences nationwide.

The much-awaited romantic music video Laagi Choote Na promises to deliver an immersive experience for listeners and viewers alike. With Mujeeb Ul Hassan’s mesmerizing voice and heartfelt lyrics, the song explores themes of enduring love and emotional connection. The stunning visuals have been directed by Mujeeb Ul Hassan himself and composed by Aamir Ali, further adding to the track’s emotional depth. Produced by Khustar Parwez and co-produced by Sonu TyagiLaagi Choote Na is launched under the UFI Music label, which continues to redefine the music landscape by promoting soulful and meaningful content. The music video will star Kashish and Arjun, bringing their captivating performances to this heartfelt track.

The video has been produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi, founder of Approach Entertainment. Known for his expertise in photography and videography, Khustar Parwez has been a trailblazer in the industry, delivering award-winning work in real estate, architecture, lifestyle photography, and creative productions. Parwez K Photography has earned acclaim for projects that bring stunning visual storytelling to life, including recognition at the India Lifestyle Awards.

Speaking about Laagi Choote NaMujeeb Ul Hassan expressed, “This song is very special to me as it reflects the beauty of love and relationships. I’m confident listeners will connect with its meaningful lyrics and soulful music. Collaborating with Parwez K Photography and Approach Entertainment has been a phenomenal experience, and I hope audiences enjoy this visual and musical treat this Christmas.”

Sonu Tyagi, Director of Approach Entertainment, said, “We are thrilled to collaborate with Parwez K Photography and bring Laagi Choote Na to audiences across the globe. This music video is a testament to the power of storytelling through music, visuals, and emotions. Mujeeb Ul Hassan’s voice, combined with the creative expertise of the entire team, will leave a lasting impact on music lovers.”

Parwez K Photography, founded by Khustar Parwez, has been at the forefront of creative productions, offering unparalleled expertise in photography and videography since 2005. With a rich portfolio in real estate, interiors, product, and lifestyle photography, Parwez K Photography continues to deliver impactful visual content that resonates with audiences.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Approach Entertainment, led by award-winning filmmaker and writer Sonu Tyagi, has carved its niche as a leading celebrity & artist managementfilm productionfilms and entertainment marketing company. The group’s focus on delivering high-quality productions and innovative marketing strategies has earned them several accolades, including the Biz India Award and Service Excellence Award. The company operates in Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun, among other locations.

Mujeeb Ul Hassan is a celebrated singer, producer, and filmmaker with a remarkable journey in the entertainment industry. Known for his soulful voice and artistic versatility, he has earned recognition at prestigious platforms such as the Cannes Film Festival and UK international film circuits.

Parwez K Photography has been a leader in visual storytelling since 2005. Recognized for its excellence in real estate, interiors, architecture, and lifestyle photography, the company continues to create dynamic and award-winning visual content.

Founded in 2004, Approach Entertainment is an award-winning celebrity management and film production company specializing in films, music videos, events, corporate films, and entertainment marketing. Led by Sonu Tyagi, the company has garnered accolades for its exceptional contributions to the entertainment industry.

The music video Laagi Choote Na will be available on all digital platforms starting 25th December. With the festive season around the corner, the song aims to strike an emotional chord with couples and music enthusiasts alike, offering a refreshing break from the usual musical trends.

For More Info: Approach Entertainment

9820965004 / 9716962242  info@approachentertainment.com

Visit us at www.approachentertainment.com

Approach Entertainment Group Ropes in Tushar Gondalia as Gujarat Head, Strengthening Its Leadership Team

Ahmedabad: Approach Entertainment Group, a premier integrated media and entertainment company, is excited to announce the appointment of Tushar Gondalia as the new Head for its Gujarat operations. This strategic move is part of the company’s ongoing efforts to expand its footprint and enhance its service offerings across the region.

Approach Entertainment Group, known for its innovative and diverse range of services, includes Approach Communications, an award-winning PR & Integrated Communications Agency; Approach Bollywood, a Bollywood & Entertainment Newswire; and Go Spiritual India, a not-for-profit spiritual organization. Under the visionary leadership of Sonu Tyagi, the founder and Managing Director, the group has achieved significant milestones, including the Biz India 2010 Award by the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

Tushar Gondalia brings a wealth of experience to his new role, having spent more than 19 years in the media industry. His expertise spans various fields such as marketing, media relations, brand promotion, creative writing, corporate communication, and social media strategies. Tushar’s robust background includes notable positions such as Head of Marketing at Ezcure, where he led Instagram marketing initiatives, and Sr. Executive of Marketing at Colors Gujarati, Viacom18, where he was instrumental in designing publicity events, strategic planning, and social media marketing.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Throughout his career, Tushar has demonstrated a flair for innovation and leadership. He has excelled in roles at ETV Entertainment and as a content writer and visualizer, working on diverse projects from corporate communication to editorial writing. His creative contributions have been recognized with several accolades, including a first-place win in Viacom18’s Idea Sharing platform “Big Belly” and leading his team to success in various marketing and publicity endeavors.

Sonu Tyagi expressed his enthusiasm about Tushar’s appointment, stating, “We are thrilled to welcome Tushar Gondalia to the Approach Entertainment Group family. His extensive experience and creative vision align perfectly with our mission to deliver top-tier entertainment and communication solutions. We are confident that under his leadership, our operations in Gujarat will reach new heights.”

Tushar Gondalia

Tushar Gondalia shared his excitement about joining the group, saying, “I am honored to be a part of Approach Entertainment Group, a company that stands at the forefront of the media and entertainment industry. I look forward to leveraging my experience to drive innovation and growth in Gujarat and contribute to the group’s continued success.”

Approach Entertainment Group, with a strong presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, continues to lead in celebrity management, film production, event management, branding, and PR & Integrated Communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, Approach Bollywood, enhances its industry influence and reach. Additionally, Approach Entertainment has recently co-produced the spiritual web series “Two Great Masters” and is currently working on films, OTT projects, and branded entertainment content and advertising films.

Go Spiritual India, the charitable spiritual organization within the group, is dedicated to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and social causes. The organization recently debuted a news magazine and is preparing to launch Go Spiritual India Web TV & OTT in the near future.

For more information: +91 9820965004 / +91 9716962242         

 Visit us at: www.approachentertainment.com

Email:    info@approachentertainment.com

Approach Communications Launches Public Awareness Campaign Urging Voters to Prioritize National Interest over Caste, Religion, and Other Divisive Factors

Mumbai – In a bid to foster a more unified and progressive society, Approach Communications is proud to announce the launch of its latest public awareness campaign. This campaign aims to encourage voters across the nation to prioritize the interest of the country over divisive factors such as caste, religion, and other personal considerations during elections. The campaign is supported by Approach Entertainment & Charitable Spiritual Organization Go Spiritual India.

The campaign, titled “Vote for National Interest,” underscores the critical importance of making informed decisions based on the long-term welfare and advancement of the nation as a whole. By shifting the focus away from identity politics and towards issues that affect every citizen, Approach Communications seeks to promote unity, equality, and inclusive governance.

“With the upcoming elections, it’s imperative that we, as citizens, prioritize the greater good of our nation over narrow sectarian interests,” said Sonu Tyagi, Director, Approach Communications. “By casting our votes based on the policies and vision for the country rather than factors like caste or religion, we can contribute to the building of a stronger, more cohesive society.”

The campaign will utilize a multi-channel approach, including social media outreach, community events, and educational workshops, to reach a wide audience across demographics. Through thought-provoking content, engaging discussions, and strategic partnerships, Approach Communications aims to spark meaningful conversations and inspire positive action among voters.

“We believe that every vote cast in the interest of the nation’s progress is a step towards a brighter future for all,” added Sonu Tyagi, Director, Approach Communications. “Together, we can create a political landscape where meritocracy, integrity, and inclusivity prevail.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Communications invites individuals, organizations, and influencers passionate about promoting unity and national interest to join hands in spreading the message of the campaign. Together, let us empower voters to make choices that reflect their commitment to a stronger, more prosperous India.

Approach Communications, a distinguished and accolade-laden PR & Integrated Communications agency, serves a wide spectrum of industries including Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors. It operates as an integral component of the esteemed Approach Entertainment Group.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.   With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

At the helm of Approach Entertainment Group is Sonu Tyagi, an award-winning writer, director, and producer. With extensive experience collaborating with top advertising agencies and media houses in India, Tyagi brings a wealth of expertise to the table. Holding professional postgraduate qualifications in Advertising, Journalism, and Filmmaking, alongside a degree in Psychology, his multifaceted background underscores his versatility and depth in the industry.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Information: Visit us at www.approachentertainment.com & www.approachcommunications.in

Approach Communications / Approach Entertainment

9820965004 / 9716962242            Email: info@approachentertainment.com

Approach Communications Bags Phytonics India PR Account

Approach Communications Bags Phytonics India PR Account

New Delhi:      Approach Communications, an award-winning public relations and integrated communications firm with a specialized division for Pharma and Healthcare PR have bagged the entire gamut of corporate communications and PR activities account of USA-based Phytonics Enterprises’s Indian subsidiary Phytonics India account. Phytonics India is all set to launch its successful product XPL-7 herbal contraceptives in the Indian market. Approach Communications has set up a specialized division for Pharma and Healthcare PR. The firm is on a client-winning spree with 3 new PR Account wins. XPL-7 is an innovative herbal contraceptive that can revolutionize the contraceptive market in India.

India’s Leading PR & Integrated Communications Firm

Approach Communications is India’s Leading Award-winning PR & Integrated Communications Agency with operations in Mumbai, New Delhi, Gurugram, Dehradun, Kolkata, Goa, Chandigarh & Jalandhar.

Approach Communications is a part of India’s Leading Celebrity Management & Films Productions Group, Approach Entertainment. Approach Entertainment is having specialized verticals in Celebrity & Talent Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing solutions. The group has bagged the World Confederation of Business’s The Biz India 2010 Award & Worldwide Marketing Organization’s Service Excellence Award. The group is also having a Charitable Spiritual Organization, Go Spiritual India.

Now Approach Communications will handle the entire PR, Digital,  media relations, Image Management strategy and integrated marketing communications activities, and other branding initiatives for Phytonics India.  Phytonics India is first introducing its very successful product in XPL7 in India. The company is also thinking to launch other innovative products in the market. XPL7 is a revolutionary product that combines a centuries-old herbal formulation with 21st-century western medical technology to deliver a unique feminine health choice product.

XPL7 is a vaginal suppository. When it is used within 72 hours (3 Days) after an unprotected sexual exposure it prevents pregnancy. It is an herbal formulation that Oriental women have used for hundreds of years. It contains no hormones and no steroids. It is a product designed by women for women.   

Approach Entertainment

According to Mr.Baljit Singh Ghai, Director, Phytonics Enterprises USA  “ We were looking for a Healthcare  PR & Communications agency which is most suitable for us in terms of generating awareness,, the credibility of our product as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach.  So we decided to go with Approach Communications.”

Commenting on the win, Sonu Tyagi, Director, Approach Communications & Approach Entertainment said “as we have already worked on a few pharma brands before and enjoy a very good network in pharma and health-related media, we will add very good value through our Healthcare PR & Communications expertise to XPL7 launch and hence we are very excited about this win. The communications strategy has been devised for the launch activities and specific PR exercises will be done for image building of the company.

Sonu Tyagi, Approach Communications

Approach Communications is an award-winning PR & Integrated Communications Agency established in the Year 2003. The agency is having operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar & Kolkata. Approach Communications has worked with Bajaj Auto, Mahindra, General Motors, Elder Pharma, Pidilite, Ashley Madison, UTV, Jhankar Television, Vistaar Group, Maharashtra Agro, Eicher Motors among others. The PR Agency has specialized verticals in Corporate, Entertainment, Healthcare & Pharma, Finance, Education, SME, FMCG, Real Estate, Travel & Tourism verticals.

Approach Entertainment Group’s Charitable Spiritual Organization Go Spiritual India is working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Events, Media, Publications, Organic, Online, Health & Wellness, and social causes. Go Spiritual India is also launching Go Spiritual India Digital Magazine and it will be followed with Monthly print & Go Spiritual India Web TV Later.

Approach Entertainment Group is also having a Bollywood & Entertainment Newswire, Approach Bollywood which is a Content Creation & Dissemination company focusing on Newspapers, Magazines, TV & Radio Channels, Portals, Apps, and all other digital mediums. The group is being headed by award-winning writer/ director Sonu Tyagi who has worked with leading advertising agencies & media houses after pursuing graduation in Psychology and courses in Advertising Management, Journalism, and Film Making. He is also going to direct Indian-origin international singer/musician Rajan Shah music video soon.

Email us at approachentertainment@gmail.com

Visit us at Approach Entertainment Film Productions: www.approachentertainment.net

Approach Entertainment Celebrity Management: www.approachentertainment.com

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org