Approach Entertainment & Parwez K Photography to Release Singer Mujeeb Ul Hassan’s Music Video Laagi Choote Na on UFI Music This Christmas

Mumbai :  Award-winning entertainment company Approach Entertainment in association with Parwez K Photography, is all set to release the highly anticipated music video Laagi Choote Na on 25th December under the UFI Music label. This soulful track features acclaimed singer Mujeeb Ul Hassan, whose previous hits like Harjaiyaan and Tanhai have captivated audiences nationwide.

The much-awaited romantic music video Laagi Choote Na promises to deliver an immersive experience for listeners and viewers alike. With Mujeeb Ul Hassan’s mesmerizing voice and heartfelt lyrics, the song explores themes of enduring love and emotional connection. The stunning visuals have been directed by Mujeeb Ul Hassan himself and composed by Aamir Ali, further adding to the track’s emotional depth. Produced by Khustar Parwez and co-produced by Sonu TyagiLaagi Choote Na is launched under the UFI Music label, which continues to redefine the music landscape by promoting soulful and meaningful content. The music video will star Kashish and Arjun, bringing their captivating performances to this heartfelt track.

The video has been produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi, founder of Approach Entertainment. Known for his expertise in photography and videography, Khustar Parwez has been a trailblazer in the industry, delivering award-winning work in real estate, architecture, lifestyle photography, and creative productions. Parwez K Photography has earned acclaim for projects that bring stunning visual storytelling to life, including recognition at the India Lifestyle Awards.

Speaking about Laagi Choote NaMujeeb Ul Hassan expressed, “This song is very special to me as it reflects the beauty of love and relationships. I’m confident listeners will connect with its meaningful lyrics and soulful music. Collaborating with Parwez K Photography and Approach Entertainment has been a phenomenal experience, and I hope audiences enjoy this visual and musical treat this Christmas.”

Sonu Tyagi, Director of Approach Entertainment, said, “We are thrilled to collaborate with Parwez K Photography and bring Laagi Choote Na to audiences across the globe. This music video is a testament to the power of storytelling through music, visuals, and emotions. Mujeeb Ul Hassan’s voice, combined with the creative expertise of the entire team, will leave a lasting impact on music lovers.”

Parwez K Photography, founded by Khustar Parwez, has been at the forefront of creative productions, offering unparalleled expertise in photography and videography since 2005. With a rich portfolio in real estate, interiors, product, and lifestyle photography, Parwez K Photography continues to deliver impactful visual content that resonates with audiences.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Approach Entertainment, led by award-winning filmmaker and writer Sonu Tyagi, has carved its niche as a leading celebrity & artist managementfilm productionfilms and entertainment marketing company. The group’s focus on delivering high-quality productions and innovative marketing strategies has earned them several accolades, including the Biz India Award and Service Excellence Award. The company operates in Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun, among other locations.

Mujeeb Ul Hassan is a celebrated singer, producer, and filmmaker with a remarkable journey in the entertainment industry. Known for his soulful voice and artistic versatility, he has earned recognition at prestigious platforms such as the Cannes Film Festival and UK international film circuits.

Parwez K Photography has been a leader in visual storytelling since 2005. Recognized for its excellence in real estate, interiors, architecture, and lifestyle photography, the company continues to create dynamic and award-winning visual content.

Founded in 2004, Approach Entertainment is an award-winning celebrity management and film production company specializing in films, music videos, events, corporate films, and entertainment marketing. Led by Sonu Tyagi, the company has garnered accolades for its exceptional contributions to the entertainment industry.

The music video Laagi Choote Na will be available on all digital platforms starting 25th December. With the festive season around the corner, the song aims to strike an emotional chord with couples and music enthusiasts alike, offering a refreshing break from the usual musical trends.

For More Info: Approach Entertainment

9820965004 / 9716962242  info@approachentertainment.com

Visit us at www.approachentertainment.com

Approach Entertainment Joins as PR & Celebrity Partner for Future Health Conclave & Awards 2024

Mumbai, India – Approach Entertainment, the award-winning Films Productions, Celebrity Management, and Entertainment Marketing firm, has been named the Exclusive PR & Celebrity Partner for the highly anticipated 2nd Edition of the Future Health Conclave & Awards 2024. The event is scheduled to take place on December 21, 2024, at the Ginger Hotel in Mumbai. Organized by Aristocrat Media, this marquee healthcare event will convene over 100 healthcare leaders, policymakers, and innovators to discuss advancements and strategies shaping the future of healthcare in India.

As the Exclusive PR & Celebrity Partner, Approach Entertainment will play a crucial role in elevating the event’s media visibility and outreach. Leveraging its extensive network in the healthcare, pharma, entertainment and communications industry, the agency will ensure widespread recognition for the event and its groundbreaking discussions on sustainable healthcare solutions. Approach Entertainment’s expertise in PR, media & influencers engagement, and celebrity partnerships will amplify the impact of the Future Health Conclave & Awards, making it a landmark gathering for the healthcare sector.

Sonu Tyagi, Founder, Approach Entertainment & Approach Communications

Sonu Tyagi, Founder and Director of Approach Entertainment, expressed his enthusiasm about the collaboration, stating, “It is an honor to partner with Aristocrat Media for this prestigious event that seeks to drive innovation and excellence in healthcare. We are committed to utilizing our expertise to make the 2nd Edition of the Future Health Conclave & Awards 2024 a resounding success.”

With the theme “Sustainable Healthcare 2.0: Harnessing AI, Digital Health, and Innovation for a Smarter Future,” the conclave will host thought-provoking panel discussions, keynote addresses, and networking sessions featuring eminent speakers and healthcare pioneers. The event will also recognize outstanding contributions in the healthcare sector through the Future Health Awards, which celebrate achievements in technology, leadership, and patient care.

Approach Entertainment’s partnership with this prestigious event underscores its commitment to supporting transformative initiatives across industries, particularly in healthcare. With a proven track record in managing high-profile events and campaigns, the agency will enhance the stature of the Future Health Conclave & Awards 2024, ensuring it remains a pivotal event in the healthcare calendar.

Approach Entertainment’s role as the PR & Celebrity Partner underscores its dedication to championing meaningful initiatives across healthcare, education, corporate, and philanthropic sectors. The group boasts a robust presence in key cities, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, cementing its position as a leader in integrated communications.

The diverse portfolio of Approach Entertainment Group includes Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency with a specialized vertical in healthcare. It also operates Approach Bollywood, a Bollywood Newswire & Content Dissemination unit delivering the latest entertainment updates to digital platforms, print media, TV channels, and apps. Expanding its horizon, the group is gearing up to launch two new divisions: Approach Politics, focused on political communications, and Approach Rural, dedicated to rural marketing and communications.

At the helm of the group is Sonu Tyagi, an accomplished writer, director, and producer recognized for his profound spiritual values. With a foundation in psychology and advanced qualifications in Advertising Management, Journalism, and Filmmaking, Tyagi has collaborated with top advertising agencies and media houses across India, bringing unparalleled expertise to the group’s ventures.

Beyond its business endeavors, Approach Entertainment actively supports spiritual and philanthropic causes through its charitable initiative, Go Spiritual. The organization is devoted to fostering spiritual awareness, mental health, wellness, spiritual tourism, organic living, and various social causes. Recently, Go Spiritual introduced a dedicated news magazine and is preparing to launch Go Spiritual Web TV & OTT, along with a news and magazine app, to expand its reach and influence in the spiritual and social spheres.

For more information, please contact:

Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Visit : www.approachentertainment.com & www.approachcommunications.in

Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

Sonu Tyagi, Founder of Approach Entertainment, Honored to Present Awards at SCREENXX 2024 Organized by Adgully

Sonu Tyagi with Tahira Kashyap

Mumbai, November 14, 2024: Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.

The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.

Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.

Sonu Tyagi with Juhi Parmar

The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Yeh Meri Family Season 4. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.

Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space in the Web Series Heeramandi . Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.

In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms. He was awarded Best Actor Male in a Comedy Web Originals (Critics’ Choice) for Gullak Season 4.

Sonu Tyagi with Jameel Khan

Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.

The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.

Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.

In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.

For More Information: 9820965004 / 9716962242

Approach Entertainment

Visit us at www.approachentertainment.com & www.sonutyagi.com

Email : info@approachentertainment.com