Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

Sonu Tyagi, Founder of Approach Entertainment, Honored to Present Awards at SCREENXX 2024 Organized by Adgully

Sonu Tyagi with Tahira Kashyap

Mumbai, November 14, 2024: Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.

The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.

Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.

Sonu Tyagi with Juhi Parmar

The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Yeh Meri Family Season 4. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.

Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space in the Web Series Heeramandi . Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.

In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms. He was awarded Best Actor Male in a Comedy Web Originals (Critics’ Choice) for Gullak Season 4.

Sonu Tyagi with Jameel Khan

Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.

The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.

Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.

In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.

For More Information: 9820965004 / 9716962242

Approach Entertainment

Visit us at www.approachentertainment.com & www.sonutyagi.com

Email : info@approachentertainment.com

Approach Bollywood Named Bollywood Partner for The Influence Exchange Confex & Awards 2.0 Series Dubai 2024

Dubai, UAEApproach Bollywood, a leading Bollywood newswire service, has been named the Official Bollywood Partner for the prestigious Influence Exchange Confex & Awards 2.0 Series Dubai 2024, set to take place on September 19, 2024, at the Hyatt Regency Dubai Creek Heights. Organized by Influence Exchange Group, this event will bring together over 200 top marketers, influencers, and industry leaders to explore the latest trends in ad tech, mar tech, and influencer marketing.

As the Bollywood Partner, Approach Bollywood will play a key role in showcasing the entertainment aspect of the event, distributing exclusive multimedia content, and providing extensive coverage across its network of newspapers, magazines, TV channels, radio, apps, and digital media platforms. This collaboration underscores the platform’s commitment to promoting and amplifying Bollywood and entertainment content in global forums.

Sonu Tyagi, Founder of Approach Bollywood and Approach Entertainment, expressed his excitement about the partnership: “We are thrilled to be named the Official Bollywood Partner for such a prestigious event. The Influence Exchange Confex & Awards 2.0 Series Dubai is a fantastic platform to discuss the latest advancements in marketing, and we are eager to contribute through our extensive Bollywood and entertainment network. Our goal is to enhance the event’s visibility and provide our audiences with exclusive insights into the world of marketing and entertainment.”

Sonu Tyagi, Founder, Approach Entertainment & Approach Communications

The Influence Exchange Confex & Awards 2.0 Series Dubai 2024 will feature a diverse program, including keynote speechespanel discussions, and networking opportunities with industry experts. Attendees will explore critical topics such as privacy regulations, AI in marketing, influencer strategies, content creation, and data-driven advertising techniques.

The event will culminate in an awards ceremony, celebrating outstanding achievements in the marketing and influencer space. Attendees will also enjoy networking sessions, a cocktail dinnercultural performances, and a live show, making the event a must-attend for professionals in the marketing and entertainment industries.

Approach Bollywood, launched by Approach Entertainment, specializes in creating and distributing Bollywood and entertainment content, connecting media platforms with exclusive news, interviews, and features. The platform is part of a larger group that offers Celebrity Management, Film Productions, Corporate Film Solutions, Advertising, Film Marketing, and Event & Entertainment Marketing services.

Approach Entertainment operates a wide-reaching network across major cities including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad. The company also runs a specialized Bollywood Newswire and Content Dissemination unit, Approach Bollywood, which distributes up-to-date Bollywood and entertainment news across various platforms such as digital media, newspapers, magazines, TV channels, and mobile apps.

At the helm of Approach Entertainment Group is Sonu Tyagi, an award-winning writer, director, and producer with a strong spiritual foundation. Sonu brings a wealth of experience from his work with leading advertising agencies and media houses in India. He holds a degree in Psychology and has pursued advanced studies in Advertising Management, Journalism, and Filmmaking.

Beyond its core business ventures, Approach Entertainment is deeply committed to philanthropy through its charitable spiritual initiative, Go Spiritual India. This organization is focused on promoting Spiritualitymental health, wellness, spiritual tourism, organic living, and social causes. Recently, Go Spiritual India launched its own news magazine and is set to unveil Go Spiritual India Web TV & OTT, further expanding its reach in the spiritual and wellness space.

For more information on the event and registration, visit https://uae.theiena.com.

Contact Information: Approach Bollywood
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Website: www.approachbollywood.com & www.approachentertainment.com

Approach Entertainment Announced as PR & Celebrity Partner for Influence Exchange Confex & Awards 2.0 Series Dubai 2024

Dubai, UAE: Approach Entertainment, an award-winning firm specializing in Celebrity Management, Film Productions, and Entertainment Marketing, has been named the Exclusive PR & Celebrity Partner for the Influence Exchange Confex & Awards 2.0 Series UAE 2024. The event is scheduled to take place on September 19, 2024, at the prestigious Hyatt Regency Dubai Creek Heights in Dubai. Organized by Influence Exchange Group, the event will bring together over 200 leading marketers, influencers, and industry pioneers to explore cutting-edge trends and innovations in ad tech, mar tech, and influencer marketing.

As the PR & Celebrity Partner, Approach Entertainment will be responsible for managing the media and celebrity engagement for the event, adding star power and enhancing its visibility across various platforms. The firm will leverage its vast expertise in PR, celebrity management, and film production to elevate the event’s profile and maximize its reach.

Sonu Tyagi, Founder of Approach Entertainment, shared his enthusiasm about the partnership, saying, “We are delighted to be associated with the Influence Exchange Confex & Awards 2.0 Series UAE 2024. This event will serve as a valuable platform for discussing the future of marketing, and we are committed to amplifying its impact with our PR and celebrity management expertise. Our goal is to make this event an unforgettable experience for everyone involved.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

The Influence Exchange Confex & Awards 2.0 Series UAE 2024 promises a dynamic program filled with keynote speechespanel discussions, and extensive networking opportunities. Attendees will delve into critical industry topics such as the impact of privacy regulations on influencer marketing, future trends in marketing technology, AI in marketing automation, and data-driven advertising strategies. The event will also explore innovative influencer marketing tactics, content creation, SEO, and video marketing.

A key highlight of the event will be the awards ceremony, recognizing exceptional contributions to the marketing and influencer industry. Networking sessions, a cocktail dinner, cultural amusements, and a live show will provide further opportunities for collaboration and celebration.

Approach Entertainment’s collaboration with Influence Exchange Group underscores the firm’s commitment to supporting transformative initiatives in the media, entertainment, and corporate sectors. The company is known for its wide-ranging capabilities, including film production, celebrity management, corporate film production, advertising, events, and entertainment marketing.

Approach Entertainment operates an extensive network across major cities like Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad. The firm also manages a Bollywood Newswire & Content Dissemination unit, Approach Bollywood, which distributes the latest Bollywood and entertainment news across digital platforms, newspapers, magazines, TV channels, and apps.

At the helm of Approach Entertainment Group is Sonu Tyagi, an award-winning writer, director, and producer with a deep spiritual inclination. With extensive experience collaborating with top advertising agencies and media houses across India, Sonu Tyagi has a solid academic background, having graduated in Psychology and further pursued courses in Advertising Management, Journalism, and Filmmaking.

In addition to its business ventures, Approach Entertainment supports philanthropy through its charitable spiritual organization, Go Spiritual India, which is dedicated to promoting mental health, wellness, spiritual tourism, organic living, and social causes. The organization has recently launched its own news magazine and is preparing to debut Go Spiritual India Web TV & OTT.

For more information on the event and registration, visit https://uae.theiena.com.

Contact Information: Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Website: www.approachentertainment.com & www.approachcommunications.in

Go Spiritual India Joins as Spiritual Partner for the 3rd Healthcare and Wellness Innovation Conclave

Mumbai:  Go Spiritual India, a distinguished charitable spiritual organization dedicated to promoting spirituality and holistic well-being, is proud to announce its role as the Spiritual Partner for the 3rd Edition of the Healthcare and Wellness Innovation Conclave. This highly anticipated event, hosted by Aristocrat Media, is scheduled to take place on September 21, 2024, at the MIT World Peace University in Pune.

The Healthcare and Wellness Innovation Conclave has established itself as a premier platform for healthcare leaders, innovators, and visionaries to converge and explore the latest advancements and trends in the sector. By partnering with the Conclave, Go Spiritual India aims to enrich the event with spiritual insights that emphasize the importance of integrating holistic and spiritual approaches into healthcare and wellness practices.

“We are thrilled to be the Spiritual Partner for this esteemed event,” said Sonu Tyagi, Founder of Go Spiritual India & Approach Entertainment. “At Go Spiritual India, we believe that true health extends beyond the physical; it encompasses mental, emotional, and spiritual well-being. Our collaboration with the Healthcare and Wellness Innovation Conclave is an opportunity to inspire and promote a holistic approach to healthcare that aligns with our core values.”

Sonu Tyagi, Founder, Go Spiritual India

The partnership with Go Spiritual India underscores the Conclave’s commitment to exploring diverse perspectives in healthcare, including the integration of spiritual practices for overall well-being. The event will feature esteemed speakers from the healthcare sector who will discuss pressing topics such as the role of technology in healthcare, patient safety, AI integration, mental health, and holistic wellness approaches. Go Spiritual India’s involvement will bring a unique spiritual dimension to these discussions, highlighting the interconnectedness of body, mind, and spirit.

Go Spiritual India has been at the forefront of promoting spirituality and holistic living through various initiatives, including the Go Spiritual India News Magazine and the soon-to-launch Go Spiritual India Web TV / OTT platform. These platforms offer a wealth of spiritual content, from articles and videos to guided meditations, aimed at fostering spiritual growth and well-being on a global scale. Additionally, Go Spiritual India plans to introduce Ayurveda, health, and wellness products and services, further expanding its commitment to holistic health.

Go Spiritual India Intro Film

Through its role as the Spiritual Partner, Go Spiritual India seeks to inspire attendees of the Conclave to explore the deeper aspects of health and wellness. The organization’s mission aligns with the event’s goal of fostering innovation and collaboration within the healthcare industry, making this partnership a natural fit.

Under the leadership of Sonu Tyagi, Go Spiritual India is dedicated to spiritual awareness, mental health advocacy, and philanthropy. The organization’s initiatives extend to spiritual tourism, events, media, organic practices, and various social causes, all aimed at promoting a harmonious and balanced lifestyle.

Approach Entertainment Group is a premier entity specializing in Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Complementing these core services, Approach Communications serves as a leading PR & Integrated Communications agency, catering to diverse sectors including Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. The group’s excellence and commitment to quality have been recognized through numerous prestigious awards, such as The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

Leading the group is Sonu Tyagi, a spiritually inclined, award-winning writer, director, and producer with a wealth of experience working with top advertising agencies and media houses across India. A graduate in Psychology, Sonu Tyagi further honed his expertise through courses in Advertising Management, Journalism, and Filmmaking. Under his visionary leadership, the group has established a strong presence across major cities including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad.

Approach Entertainment Group also operates a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood, which enhances its influence and reach within the entertainment industry. Beyond its commercial ventures, Approach Entertainment Group is deeply committed to spiritual and social causes through its non-profit organization, Go Spiritual India.

Go Spiritual India is a charitable spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, organic living, spiritual tourism, events, media, and various social causes. It stands as a beacon of spiritual enlightenment and humanitarian service, fostering holistic well-being and promoting compassionate living on a global scale.

For More Information:

Approach Entertainment / Go Spiritual India           9820965004 / 9716962242

Website: www.approachentertainment.com & www.gospiritualindia.org

Email: info@approachentertainment.com & info@gospiritualindia.org

Approach Entertainment Named Exclusive PR & Celebrity Partner for the 3rd Edition of Healthcare and Wellness Innovation Conclave

Mumbai: Approach Entertainment, an award-winning Films Productions, Celebrity Management & Entertainment Marketing firm, has been named the Exclusive PR & Celebrity Partner for the 3rd Edition of the Healthcare and Wellness Innovation Conclave, scheduled to be held on September 21, 2024, at MIT World Peace University, Pune. The event, organized by Aristocrat Media, is set to be a significant gathering of healthcare leaders, innovators, and visionaries, aimed at fostering dialogue and collaboration in the rapidly evolving healthcare and wellness sectors.

As the Exclusive PR & Celebrity Partner, Approach Entertainment will play a pivotal role in enhancing the event’s visibility and media reach. The firm will leverage its extensive network and expertise in celebrity management, film production, and integrated communications to bring added glamour and exposure to the conclave. This partnership underscores Approach Entertainment’s commitment to supporting initiatives that drive innovation and excellence in healthcare and wellness.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, Founder of Approach Entertainment, expressed his excitement about the collaboration, stating, “We are honored to partner with Aristocrat Media for the Healthcare and Wellness Innovation Conclave. Our goal is to amplify the reach of this prestigious event and spotlight the groundbreaking work being done in the healthcare sector. We are committed to making this conclave a grand success by infusing our expertise in PR, media, and celebrity engagement.”

The Healthcare and Wellness Innovation Conclave has quickly become a leading platform for industry experts to explore the latest advancements and trends in healthcare and wellness. The event will feature an impressive lineup of speakers, including Mr. Farooq Shaikh, Founder of Aristocrat Media; Umesh Unnikrishnan, Director of the Medical Value Travel Council of India; Dr. Urvashi Prasad, Director at the Office of the Vice Chairman, NITI Aayog, Government of India; and other industry stalwarts. Topics to be discussed include digital transformation in healthcare, the integration of AI in patient care, mental health, and holistic wellness approaches.

The event will also be supported by esteemed partners, including Strand Life Sciences as the Technology Partner, JM Financial as the Silver Partner, and Kiaan Wellness as the Wellness Partner. Additionally, collaborations with industry leaders and innovators such as Redefine, SMBConnect, Theistic Business Consultants, Go Spiritual India as the Spiritual Partner, siliconindia, Pharma Utility, Gravitas AI, and others will further enrich the conclave, ensuring a diverse exchange of ideas and expertise.

In addition to insightful panel discussions and keynote addresses, the Conclave will recognize outstanding contributions in the healthcare sector through a prestigious awards ceremony. Categories include the Most Innovative CEOs in Healthcare, Most Innovative HR in Healthcare, and the Healthcare Innovation Excellence Award, all of which adhere to rigorous international standards.

Approach Entertainment’s involvement as the Exclusive PR & Celebrity Partner aligns with its broader mission of supporting transformative initiatives across various sectors. Known for its expertise in managing high-profile events, the firm will ensure that the Healthcare and Wellness Innovation Conclave receives the prominence it deserves, further solidifying its status as a cornerstone event in the healthcare calendar.

Approach Entertainment Group stands as a distinguished hub for Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Films Marketing, and Events & Entertainment Marketing. Additionally, Approach Communications operates as a prominent PR & Integrated Communications agency serving sectors including Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a robust presence spanning Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, Approach Entertainment Group leads the charge in entertainment, media, and communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, known as Approach Bollywood, further enhances its industry influence and reach. Approach Entertainment Group also operates Go Spiritual India, a charitable spiritual organization dedicated to promoting spiritual awareness and philanthropy.

Go Spiritual India is a charitable spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and social causes. Recently, the organization debuted a news magazine and is preparing to launch Go Spiritual India Web TV & OTT in the near future.

For more information, please contact:

Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Visit us at: www.approachentertainment.com & www.approachcommunications.in

Approach Entertainment Group Ropes in Tushar Gondalia as Gujarat Head, Strengthening Its Leadership Team

Ahmedabad: Approach Entertainment Group, a premier integrated media and entertainment company, is excited to announce the appointment of Tushar Gondalia as the new Head for its Gujarat operations. This strategic move is part of the company’s ongoing efforts to expand its footprint and enhance its service offerings across the region.

Approach Entertainment Group, known for its innovative and diverse range of services, includes Approach Communications, an award-winning PR & Integrated Communications Agency; Approach Bollywood, a Bollywood & Entertainment Newswire; and Go Spiritual India, a not-for-profit spiritual organization. Under the visionary leadership of Sonu Tyagi, the founder and Managing Director, the group has achieved significant milestones, including the Biz India 2010 Award by the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

Tushar Gondalia brings a wealth of experience to his new role, having spent more than 19 years in the media industry. His expertise spans various fields such as marketing, media relations, brand promotion, creative writing, corporate communication, and social media strategies. Tushar’s robust background includes notable positions such as Head of Marketing at Ezcure, where he led Instagram marketing initiatives, and Sr. Executive of Marketing at Colors Gujarati, Viacom18, where he was instrumental in designing publicity events, strategic planning, and social media marketing.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Throughout his career, Tushar has demonstrated a flair for innovation and leadership. He has excelled in roles at ETV Entertainment and as a content writer and visualizer, working on diverse projects from corporate communication to editorial writing. His creative contributions have been recognized with several accolades, including a first-place win in Viacom18’s Idea Sharing platform “Big Belly” and leading his team to success in various marketing and publicity endeavors.

Sonu Tyagi expressed his enthusiasm about Tushar’s appointment, stating, “We are thrilled to welcome Tushar Gondalia to the Approach Entertainment Group family. His extensive experience and creative vision align perfectly with our mission to deliver top-tier entertainment and communication solutions. We are confident that under his leadership, our operations in Gujarat will reach new heights.”

Tushar Gondalia

Tushar Gondalia shared his excitement about joining the group, saying, “I am honored to be a part of Approach Entertainment Group, a company that stands at the forefront of the media and entertainment industry. I look forward to leveraging my experience to drive innovation and growth in Gujarat and contribute to the group’s continued success.”

Approach Entertainment Group, with a strong presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, continues to lead in celebrity management, film production, event management, branding, and PR & Integrated Communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, Approach Bollywood, enhances its industry influence and reach. Additionally, Approach Entertainment has recently co-produced the spiritual web series “Two Great Masters” and is currently working on films, OTT projects, and branded entertainment content and advertising films.

Go Spiritual India, the charitable spiritual organization within the group, is dedicated to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and social causes. The organization recently debuted a news magazine and is preparing to launch Go Spiritual India Web TV & OTT in the near future.

For more information: +91 9820965004 / +91 9716962242         

 Visit us at: www.approachentertainment.com

Email:    info@approachentertainment.com