Tag: pr agencies in mumbai

Approach Bollywood and Go Spiritual Launch Campaign Against Drunk Driving to Ensure Safe Celebrations This New Year’s Eve

Approach Bollywood and Go Spiritual Launch Campaign Against Drunk Driving to Ensure Safe Celebrations This New Year’s Eve

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Mumbai, India – December 30, 2024

As the world prepares to welcome 2025, Approach Bollywood, India’s leading Bollywood and Entertainment Newswire and App, has joined hands with Go Spiritual, a renowned spiritual organization, to launch a life-saving campaign against drunk driving. The initiative, titled “Aaj Mere Paas Gadi Hai,” is a call for responsible celebrations, emphasizing the importance of making safer choices during the festive season.

The campaign, which will run across social media platforms until January 1, 2025, harnesses the power of Bollywood to deliver its message. Drawing inspiration from the iconic line in Deewar, where Amitabh Bachchan’s character proudly declares, “Aaj mere paas gaadi hai, bangla hai, bank balance hai,” the campaign cleverly adapts it to say, “Even then, I don’t drink and drive.”

Adding to its creative narrative, the campaign also incorporates the legendary dialogue from Kanoon, “Kanoon ke haath bahut lambe hote hain.” This iconic line serves as a stern reminder of the legal consequences of drunk driving. It emphasizes that no one is above the law and that reckless behavior can result in severe penalties, urging people to act responsibly during the festive season.

This creative approach leverages Bollywood’s cultural influence to resonate deeply with audiences, merging the glamour of cinema with a critical social message. Another memorable example from the campaign incorporates the famous advice Veeru gives Basanti in Sholay, “Don’t dance in front of these dogs.” Reinterpreted, it urges people to avoid creating chaos by drinking and driving, stating: “Don’t drink, drive, or create a scene.”

Sonu Tyagi, the founder of Approach Entertainment & Go Spiritual and a celebrated writer-director, highlighted the urgency of addressing drunk driving, especially during New Year’s celebrations. He stated, “New Year’s Eve is a time of joy and celebration, but it is also one of the most dangerous nights on the road due to intoxicated driving. Through this campaign, we aim to save lives by raising awareness and promoting responsible behavior. Bollywood has an unparalleled ability to connect with people, and by blending its charm with a crucial social message, we hope to make a lasting impact.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Approach Bollywood, established under the banner of Approach Entertainment, has consistently leveraged its platform to drive awareness and inspire positive change. Known for its authentic and comprehensive coverage of Bollywood, entertainment, and media, Approach Entertainment is also making waves in film production, with its maiden Hindi feature film set to go for production in 2025 under the direction of Sonu Tyagi.

Additionally, Approach Bollywood has launched an exclusive smartphone app catering to Bollywood and entertainment enthusiasts. The app provides users with breaking news, in-depth industry insights, exclusive celebrity content, and updates on films, TV, OTT, music, and entertainment. This innovation complements the newswire’s commitment to being the ultimate destination for Bollywood lovers.

Go Spiritual, the campaign’s partner, is a charitable organization dedicated to promoting spirituality, mental health, wellness, and philanthropy. Through its various initiatives, including spiritual tourism, media, and social awareness programs, Go Spiritual has been at the forefront of advocating for a more mindful and harmonious society. This collaboration with Approach Bollywood reflects a shared commitment to making a meaningful societal impact.

As Approach Bollywood and Go Spiritual champion the message of “Don’t Drink and Drive,” they remind everyone that celebrations should be joyous and not marred by preventable tragedies. With their combined efforts, the campaign aims to inspire a cultural shift toward safer, more mindful festivities, ensuring that the dawn of 2025 is filled with hope and happiness.

Approach Entertainment Group, the parent company of Approach Bollywood, continues to lead the way in Celebrity Management, Film Productions, Advertising, Corporate Films, and Entertainment Marketing. With a presence across major Indian cities, the group is dedicated to using its platforms to drive meaningful change. Meanwhile, Go Spiritual remains committed to its mission of fostering spiritual awareness, philanthropy, and holistic well-being, further solidifying its role as a force for positive transformation.

As the clock ticks closer to midnight on December 31, let us all resolve to make safer choices. A single decision to refrain from drinking and driving can save countless lives, ensuring that the New Year begins on a note of safety, joy, and responsibility.

For More Info : Approach Entertainment / Approach Bollywood

9820965004 / 9716962242   Email : info@approachentertainment.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment and Parwez K Photography Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

Approach Entertainment and Parwez K Photography Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

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Parwez K Photography and Approach Entertainment Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

Mumbai / New Delhi: The much-awaited romantic music video Laagi Choote Na by celebrated singer Mujeeb Ul Hassan was launched at a special event held in New Delhi. Produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi of Approach Entertainment, the music video has already started making waves for its soulful melody, heartfelt lyrics, and stunning visuals.

The launch event saw the presence of notable personalities from the entertainment industry, media, and fans of the artist. Guests were treated to an exclusive screening of the music video, which captures the themes of enduring love and emotional connection.

Speaking at the launch, Mujeeb Ul Hassan shared his excitement:
“Laagi Choote Na is a project close to my heart. The song reflects the beauty of love and relationships, and I hope it resonates deeply with the audience as much as it did with us while creating it.”

Directed by Mujeeb Ul Hassan and composed by Aamir Ali, the video stars Kashish and Arjun, who bring alive the story with their captivating performances.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Sonu Tyagi, co-producer and founder of Approach Entertainment, added:
“This project is a testament to the power of collaboration and storytelling through music and visuals. We are thrilled to see the positive response to Laagi Choote Na, and we hope it continues to touch hearts worldwide.”

The visually stunning music video, produced by Khustar Parwez of Parwez K Photography, showcases expertise in visual storytelling. Reflecting on the journey, Khustar Parwez said:
“Producing Laagi Choote Na was an enriching experience. The launch event was a celebration of creativity, and I’m delighted to see the project receiving so much love.”

The event also featured live performances, media interactions, and a Q&A session with the team behind the video. Attendees praised the seamless blend of soulful music and mesmerizing visuals, making the track a standout addition to the music scene.

Laagi Choote Na is a romantic track exploring themes of love and connection. With its melody composed by Aamir Ali and lyrics brought to life by Mujeeb Ul Hassan’s soulful voice, the music video delivers an unforgettable experience for viewers.

Parwez K Photography, founded by Khustar Parwez, has been a pioneer in creative productions since 2005, offering unmatched expertise in photography and videography. With an impressive portfolio spanning real estate, interiors, product, and lifestyle photography, the company consistently delivers compelling visual content that resonates with diverse audiences.

Approach Entertainment, under the leadership of award-winning filmmaker and writer Sonu Tyagi, has established itself as a leading force in celebrity and artist management, film production, and entertainment marketing. Known for its commitment to high-quality productions and innovative strategies, the company has received numerous accolades, including the Biz India Award and Service Excellence Award. Approach Entertainment operates across key locations, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun.

Mujeeb Ul Hassan, a renowned singer, producer, and filmmaker, has made an indelible mark on the entertainment industry. Celebrated for his soulful voice and artistic versatility, he has garnered recognition at esteemed platforms like the Cannes Film Festival and international circuits in the UK.

The music video Laagi Choote Na will be available on all major digital platforms, offering a heartfelt experience for couples and music enthusiasts. With its timeless themes of love and emotional connection, the song provides a refreshing alternative to mainstream music trends.

For more information, please contact:
Approach Entertainment
📞 9820965004 / 9716962242
✉️ info@approachentertainment.com
🌐 Visit: www.approachentertainment.com

Go Spiritual Joins as Spiritual Partner for Future Health Conclave & Awards 2024

Go Spiritual Joins as Spiritual Partner for Future Health Conclave & Awards 2024

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Mumbai, India – Go Spiritual, a leading spiritual social enterprise devoted to promoting spiritual awareness, wellness, mental health, and holistic living, proudly announces its association as the Spiritual Partner for the 2nd Edition of the Future Health Conclave & Awards 2024. Scheduled for December 21, 2024, at the Ginger Hotel in Mumbai, this highly anticipated event, organized by Aristocrat Media, will bring together healthcare leaders, innovators, and policymakers to explore advancements shaping the future of healthcare in India.

As the Spiritual Partner, Go Spiritual will contribute its unique perspective on integrating spirituality, mental well-being, and holistic health into modern healthcare practices. The collaboration aligns with the organization’s mission to bridge the gap between physical health and spiritual wellness, emphasizing the importance of addressing mental health challenges alongside technological and scientific advancements.

Sonu Tyagi, Founder, Go Spiritual & Approach Entertainment

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, expressed his enthusiasm for the partnership, stating:
“We are honored to partner with the Future Health Conclave & Awards 2024 to champion the integration of spirituality into healthcare. A holistic approach that considers mental, emotional, and spiritual well-being is essential for sustainable healthcare solutions. Through this partnership, we aim to inspire transformative discussions and innovative approaches to health and wellness.”

Under the theme “Sustainable Healthcare 2.0: Harnessing AI, Digital Health, and Innovation for a Smarter Future,” the event will feature insightful panel discussions, keynote sessions, and networking opportunities. It will bring together over 100 industry leaders, offering a platform to address critical issues in healthcare while recognizing trailblazers through the prestigious Future Health Awards.

As part of its contribution, Go Spiritual will share insights into how spiritual practices, mindfulness, and holistic well-being can enhance healthcare outcomes. The organization will also present strategies to tackle pressing issues such as mental health crises, burnout in the healthcare sector, and the role of spirituality in fostering resilience and compassion among healthcare professionals.

Go Spiritual is a philanthropic initiative by Approach Entertainment Group dedicated to advancing mental health, spiritual awareness, wellness, and organic living. The organization operates across diverse domains, including spiritual tourism, guided meditations, Ayurveda, wellness products, and social causes. Its platforms, such as the Go Spiritual News Magazine and the soon-to-launch Go Spiritual Web TV & OTT, are designed to inspire and educate people about leading balanced and mindful lives.

Led by Sonu Tyagi, an acclaimed writer, director, and producer with a deep commitment to spirituality, Go Spiritual integrates creative media with social impact to create meaningful change. The organization is committed to promoting holistic health and fostering dialogue on spirituality’s role in addressing contemporary challenges.

Go Spiritual is the spiritual and social impact initiative of Approach Entertainment Group, a prominent leader in Celebrity Management, Film Production, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Supported by its award-winning PR & Integrated Communications division, Approach Communications, the group delivers innovative strategies across Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

Expanding its reach, the group is set to launch two specialized units: Approach Politics, focusing on political communications, and Approach Rural, dedicated to rural marketing and communications.

Known for its excellence, Approach Entertainment Group has been honored with prestigious accolades, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, PR Agency of the Year, and the Yuva Ratn Award.

At the helm of the group is Sonu Tyagi, an acclaimed writer, director, and producer with a deep-rooted commitment to spirituality. Armed with a background in Psychology and advanced qualifications in Advertising Management, Journalism, and Filmmaking, Tyagi has propelled the group to establish a significant presence across major Indian cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad.

The group also operates Approach Bollywood, a specialized Bollywood Newswire & Content Dissemination platform that strengthens its influence within the entertainment industry.

Beyond its commercial endeavors, Approach Entertainment Group is deeply committed to driving spiritual and social change through its initiative, Go Spiritual. The organization champions mental health, wellness, and holistic living, reinforcing the group’s dedication to creating a meaningful impact in both professional and humanitarian spheres.

Organized by Aristocrat Media, the Future Health Conclave & Awards 2024 is a marquee event in the healthcare calendar. The platform celebrates innovation, leadership, and excellence in the sector while fostering collaboration to shape the future of healthcare in India.

For more information, please contact:

Go Spiritual / Approach Entertainment
Phone: +91 9820965004 / +91 9716962242
Email: info@gospiritualindia.org
Website: www.gospiritualindia.org | www.approachentertainment.com

Approach Entertainment & Go Spiritual Launch Blanket Donation Campaign to Combat Winter Hardships for the Homeless in North India

Approach Entertainment & Go Spiritual Launch Blanket Donation Campaign to Combat Winter Hardships for the Homeless in North India

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New Delhi, India – As winter grips North India with biting cold, Approach Entertainment, a renowned Film Productions, Celebrity Management & Entertainment Marketing company and Go Spiritual, a leading spiritual social enterprise, have embarked on an extensive Blanket Donation Campaign to aid the homeless and underprivileged. This initiative, aimed at providing essential warmth to those living on the streets, underscores the dire need for collective action during the harsh winter months.

The campaign focuses on distributing blankets, warm clothing, and food across North India’s major cities, including Delhi, Jaipur, Jalandhar, Chandigarh, Shimla, Ludhiana, Noida, Gurgaon, and Ghaziabad. With increasing homelessness and the devastating impact of extreme winters, the campaign aspires to save lives and bring hope to the destitute.

A Legacy of Compassion Since 2017

Go Spiritual has been spearheading this initiative since 2017, aligning its efforts with its overarching mission of spiritual awareness and philanthropy. By leveraging its network of volunteers and engaging spiritual communities, the organization seeks to amplify its reach and inspire others to join this cause.

In a bid to maximize the campaign’s impact, Approach Communications, the PR and integrated communications wing of Approach Entertainment, is managing the public relations and digital outreach. Meanwhile, Approach Entertainment is creating impactful videos, involving celebrities and influencers, and organizing awareness events to gather widespread support.

A Call to Action: Help Us Blanket North India with Warmth

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment, emphasized the urgent need for collective efforts, stating:
“Amidst the biting winter chill, our commitment to compassion and service remains unwavering. The Blanket Donation Campaign stands not just as an initiative but a testament to our collective responsibility towards the less fortunate. Together with Approach Entertainment and Go Spiritual dedicated volunteers, we aim to blanket North India with warmth and hope, touching lives and saving souls. Let us extend our hands, hearts, and resources to make this winter a season of giving and healing for those in need.”

The appeal invites individuals and organizations to:

  • Donate blankets, warm clothing, or food.
  • Volunteer time and resources.
  • Organize local distribution drives to assist as many as possible.

Stark Reality: The Plight of the Homeless During Winters

NGOs and independent reports highlight the alarming statistics of winter-related deaths in India. In 2021, over 512 people succumbed to the cold in Delhi alone. In 2023, an average of nine people lost their lives every day due to the cold on the streets of Delhi. The estimated homeless population of India exceeds 26 crores, with North India bearing the brunt of extreme winter hardships.

This campaign aims to address these challenges by providing immediate relief to the homeless, particularly in urban areas where the lack of shelter magnifies the struggle.

Extending the Spirit of Giving

Go Spiritual has a history of charitable initiatives, including extensive food distribution drives during the lockdown. The organization’s commitment to spirituality through service is rooted in ancient Hindu scriptures, which advocate for compassion and giving as integral to spiritual growth.

Go Spiritual has already taken significant steps to expand its philanthropic endeavors by launching a digital news magazine under the same name, Go Spiritual. To further its mission of raising awareness and inspiring action, the organization is also preparing to launch a dedicated Web TV & OTT platform. Additionally, plans are underway to introduce the Go Spiritual News Magazine app soon.

About the Collaborators

Go Spiritual is a leading charitable and spiritual enterprise committed to promoting mental health, wellness, spiritual awareness, and holistic living. Through its diverse initiatives, the organization integrates ancient spiritual wisdom with contemporary solutions to address the pressing challenges of modern life. Go Spiritual is a social and spiritual initiative of the renowned Approach Entertainment Group, emphasizing service and compassion as its core values.

Approach Entertainment Group is a trailblazer in the realms of Celebrity Management, Film Production, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Complementing its extensive portfolio is Approach Communications, a top-tier PR and Integrated Communications agency serving a broad spectrum of industries, including Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors.

The group’s excellence has been recognized with numerous prestigious accolades, such as The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

At the helm of Approach Entertainment Group & Go Spiritual is Sonu Tyagi, an award-winning writer, director, and producer known for his visionary leadership. A Psychology graduate with advanced studies in Advertising Management, Journalism, and Filmmaking, Tyagi has an illustrious career, having worked with top advertising agencies and media houses across India. His dynamic leadership has driven the company’s expansion to major cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad. He also co-produced the acclaimed spiritual web series Two Great Masters, based on the teachings of Swami Vivekananda and Paramahansa Yogananda, which is available on MX Player.

Approach Entertainment is set to launch Approach Politics, a Political & Current Affairs Newswire, App, and Portal, along with a new rural marketing and communications division, Approach Rural.

Adding to its multifaceted ventures is Approach Bollywood, a dedicated platform for Bollywood news and content dissemination, extending the group’s reach across the entertainment industry. Beyond its commercial achievements, Approach Entertainment Group remains deeply committed to social and spiritual causes through its non-profit arm, Go Spiritual, reflecting its mission to give back to society and create meaningful impact.

Join the Movement

This winter, Go Spiritual and Approach Entertainment urge everyone to step forward and contribute to this life-saving initiative. Together, let us ensure that no one faces the bitter cold without help.

For more information, please contact:

Go Spiritual   / Approach Entertainment

 9820965004 / 9716962242
Email: info@gospiritualindia.org / info@approachentertainment.com       Website:  Approach Entertainment:      www.approachentertainment.com

Go Spiritual India Organization:            www.gospiritualindia.org

Go Spiritual India Magazine:                 www.gospiritualindia.in

Approach Communications & Approach Politics Launch Public Awareness Campaign for Maharashtra & Jharkhand Assembly Elections, Urging Voters to Choose Progress, Unity, and National Interest

Approach Communications & Approach Politics Launch Public Awareness Campaign for Maharashtra & Jharkhand Assembly Elections, Urging Voters to Choose Progress, Unity, and National Interest

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Mumbai, India – In the lead-up to the Maharashtra and Jharkhand Assembly elections, Approach Communications and Approach Politics have joined forces to launch a dynamic public awareness campaign aimed at encouraging voters to make informed decisions that prioritize the greater good of their states.

Titled “Vote for Progress and Unity,” the campaign focuses on promoting a voter mindset that transcends divisive factors like caste, religion, and regional biases. By urging citizens to evaluate candidates and parties based on their policies, governance track record, and vision for development, the initiative seeks to foster inclusive and responsible voting practices.

Sonu Tyagi, Founder-Director of Approach Communications and Approach Entertainment, highlighted the campaign’s objectives:

“These elections are pivotal for the future of Maharashtra and Jharkhand. Our campaign seeks to empower voters with knowledge and encourage them to think about long-term progress rather than short-term, divisive appeals. We aim to ignite meaningful conversations around governance, development, and unity.”

Sonu Tyagi, Founder, Approach Entertainment & Approach Communications

The campaign is being implemented across both traditional and digital platforms, leveraging Approach Communications’ extensive expertise in public relations and integrated communications. With elections set for November 20th, Approach Communications and Approach Politics have launched a focused 4-day social and digital media outreach campaign to maximize voter engagement and turnout.

Approach Politics, the recently launched political & current affairs newswire and content dissemination platform, will play a critical role in providing accurate and timely election updates, analyses, and voter education content. The platform is committed to fostering a well-informed electorate and bridging the gap between political discourse and public understanding.

In addition to the public awareness campaign, Go Spiritual India, the charitable and spiritual wing of Approach Entertainment Group, will support the initiative by promoting mental well-being and inclusivity, crucial for harmonious democratic participation.

“A united and informed electorate is the backbone of a thriving democracy,” added Tyagi. “With this campaign, we hope to inspire voters in Maharashtra and Jharkhand to cast their votes for progress and the collective good.”

Approach Communications and Approach Politics invite media houses, organizations, and individuals to join this movement and contribute to shaping a brighter future for the two states.

Approach Communications is a leading PR and integrated communications agency catering to a wide array of sectors, including corporate, healthcare, entertainment, and social causes. It is a part of the acclaimed Approach Entertainment Group, an award-winning organization specializing in celebrity management, film production, advertising and corporate film production, film marketing, entertainment marketing, and events.

The Group’s excellence has been recognized with prestigious accolades, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, and the PR & Communications Agency of the Year Award. Additionally, its visionary founder, Sonu Tyagi, has been honored with the Yuva Ratna Award for his outstanding contributions to the industry.

Approach Politics, a political and current affairs newswire and content dissemination platform, is committed to delivering verified, unbiased, and insightful political content. It provides real-time updates, in-depth analysis, and educational resources designed to foster political awareness and encourage informed decision-making among citizens.

Under the visionary leadership of Sonu Tyagi, an acclaimed writer, director, and producer, Approach Entertainment Group has established itself as a leader in media, entertainment, and communications. Tyagi, with a strong academic foundation in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, brings unparalleled expertise to the Group’s ventures.

One of the latest initiatives by the Group, Approach Politics, bridges the gap between the political realm and the public. By promoting informed discussions and providing critical analysis, the platform strives to create a more engaged and empowered society, addressing both national and global political developments.

Continuing its legacy of innovation, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focusing on rural marketing and communications. This initiative aims to connect with underserved markets, addressing their unique needs and unlocking new business opportunities across rural India.

The Group’s dynamic portfolio also includes Approach Bollywood, a leading Bollywood newswire that delivers the latest entertainment updates to newspapers, magazines, TV channels, and digital platforms.

In addition to its business endeavors, Approach Entertainment Group is deeply dedicated to social responsibility through its charitable wing, Go Spiritual India. This initiative promotes mental health, wellness, spiritual tourism, and organic living, while also addressing broader social and philanthropic concerns. Recently, Go Spiritual India launched a news magazine and is gearing up to unveil a Web TV and OTT platform, aiming to inspire positive societal change and raise awareness about spiritual and mental well-being.

For more information, please contact:
Website: www.approachentertainment.com | www.approachpolitics.com
Email: info@approachentertainment.com | approachpolitics@gmail.com
Phone:    9820965004 / 9716962242

Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

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Sonu Tyagi, Founder of Approach Entertainment, Honored to Present Awards at SCREENXX 2024 Organized by Adgully

Sonu Tyagi with Tahira Kashyap

Mumbai, November 14, 2024: Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.

The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.

Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.

Sonu Tyagi with Juhi Parmar

The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Yeh Meri Family Season 4. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.

Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space in the Web Series Heeramandi . Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.

In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms. He was awarded Best Actor Male in a Comedy Web Originals (Critics’ Choice) for Gullak Season 4.

Sonu Tyagi with Jameel Khan

Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.

The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.

Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.

In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.

For More Information: 9820965004 / 9716962242

Approach Entertainment

Visit us at www.approachentertainment.com & www.sonutyagi.com

Email : info@approachentertainment.com

Go Spiritual India Joins as Supporting Partner for Global STEM Education Confex in Dubai

Go Spiritual India Joins as Supporting Partner for Global STEM Education Confex in Dubai

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Mumbai: Go Spiritual India, a pioneering spiritual and wellness-driven social enterprise devoted to promoting holistic living, mindfulness, and community well-being, proudly announces its partnership as a Supporting Partner for the 11th Global STEM Education Confex. Hosted by IBEForuM, this highly anticipated event will take place on November 6-7, 2024, at the Millennium Plaza Downtown Hotel in Dubai, UAE. The Confex aims to bring together thought leaders, educators, researchers, and industry professionals from around the globe to drive innovation and inspire the future of STEM education.

With its mission to foster spiritual awareness and holistic well-being, Go Spiritual India’s involvement in the Confex will bring a unique perspective on the importance of integrating mental health and wellness into STEM education. This partnership reflects a growing recognition of the need to incorporate mindfulness, emotional resilience, and values of spiritual awareness alongside technical expertise in STEM fields.

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

“We are honored to support this transformative event,” said Sonu Tyagi, Founder of Go Spiritual India and Approach Entertainment. “STEM education is crucial for our future, and at Go Spiritual India, we believe that combining scientific knowledge with a deep sense of holistic well-being can create well-rounded leaders. Our goal is to inspire attendees to explore ways to balance technical learning with emotional and spiritual growth.”

As a supporting partner, Go Spiritual India will enrich the Confex with perspectives on how spirituality and mental wellness can enhance STEM learning and innovation. The Confex will feature over 29 global speakers and welcome 500+ delegates, offering Go Spiritual India ample opportunities to share insights and foster dialogue on integrating wellness practices in STEM education.

Highlights of the Global STEM Education Confex:

  • Engagement with Policymakers and Industry Leaders: Attendees will engage with influential leaders to discuss policies supporting a holistic approach to STEM learning.
  • Workshops and Interactive Labs: Immersive sessions will provide hands-on experience with the latest educational technologies, encouraging innovation while promoting wellness in STEM education.
  • Global Networking: Delegates from diverse backgrounds will connect, collaborate, and explore initiatives that bridge STEM education and mental well-being.

Go Spiritual India is dedicated to advancing spiritual awareness, mental health, and wellness through various platforms, including the Go Spiritual India News Magazine and the upcoming Go Spiritual India Web TV/OTT. With a vision to foster holistic health, the organization provides spiritual content, guided meditations, and will soon introduce Ayurveda, health, and wellness products and services. Through these initiatives, Go Spiritual India aims to encourage balanced, compassionate, and mindful living.

Led by Sonu Tyagi, Go Spiritual India actively champions mental health advocacy, spiritual tourism, organic practices, and social causes, making its partnership with the Global STEM Education Confex a natural fit. Tyagi’s extensive experience in media, advertising, and filmmaking has helped shape Go Spiritual India into a beacon of spiritual enlightenment and wellness, committed to fostering holistic well-being on a global scale.

Go Spiritual India is the spiritual and social impact initiative of Approach Entertainment Group. Approach Entertainment Group is a leading force in Celebrity Management, Film Production, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Supported by its PR & Integrated Communications division, Approach Communications provides dedicated strategies across Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. The group is now expanding its focus with the planned launch of two specialized units: Approach Politics, dedicated to political communications, and Approach Rural, targeting rural marketing and communications.

Renowned for its excellence, Approach Entertainment Group has received prestigious awards, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, PR Agency of the Year, and the Yuva Ratn Award.

The group is headed by Sonu Tyagi, an award-winning writer, director, and producer with a deep commitment to spirituality. With a background in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, Tyagi has led Approach Entertainment Group to establish a strong presence across major Indian cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad.

Approach Entertainment Group also operates Approach Bollywood, a specialized Bollywood Newswire & Content Dissemination unit that expands its influence in the entertainment industry. Beyond commercial ventures, the group remains dedicated to spiritual and social impact through Go Spiritual India, which promotes mental health, wellness, and holistic living, reflecting the group’s commitment to making a positive difference across professional and humanitarian spheres.

Contact Information:

Go Spiritual India / Approach Entertainment
Phone: +91 9820965004 / +91 9716962242
Email: info@approachentertainment.com 

Website: www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment Named Media Partner for the 11th Edition of Global STEM Education Confex Dubai

Approach Entertainment Named Media Partner for the 11th Edition of Global STEM Education Confex Dubai

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Mumbai : Approach Entertainment, a distinguished and award-winning firm specializing in Film Productions, Celebrity Management, Media and Entertainment Marketing, has been announced as the Media Partner for the highly anticipated 11th Edition of the Global STEM Education Confex in Dubai. Set to take place on November 6th-7th, 2024, at the Millennium Plaza Downtown Hotel, this premier event is organized by IBEForuM and promises to be a focal point for advancements and insights in Science, Technology, Engineering, and Mathematics (STEM) education.

The Global STEM Education Confex will bring together over 500 delegates, including educators, researchers, policymakers, and industry leaders, from across the world to share knowledge, foster collaboration, and drive innovation in the STEM field. With over 29 internationally renowned speakers and support from 26 media partners and 22 sponsors, this year’s Confex will spotlight critical topics such as the integration of emerging technologies, hands-on learning approaches, and global collaboration strategies to address future workforce needs.

As Media Partner, Approach Entertainment will be instrumental in enhancing the Confex’s visibility and ensuring extensive media coverage across traditional and digital platforms. Approach Entertainment’s role will include crafting and distributing press releases, facilitating media engagement, and spotlighting key event moments through interviews and social media. The firm will also support the Confex by highlighting standout sessions, such as keynote speeches, interactive workshops, and panels.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, Founder of Approach Entertainment, expressed enthusiasm about the partnership: “We are excited to join forces with IBEForuM for the Global STEM Education Confex. STEM education is crucial for shaping the next generation of innovators, and we are honored to contribute by amplifying the event’s impact through our media expertise. Our aim is to help make this Confex a truly transformative experience for attendees.”

The Confex will feature engaging highlights, including immersive workshops, networking opportunities, and discussions on how to align STEM education with industry demands. Event participants will benefit from access to the latest educational tools and cutting-edge advancements, aiming to prepare students with applicable skills for a tech-driven future.

Approach Entertainment’s participation as Media Partner aligns with its commitment to supporting significant educational, corporate, and philanthropic initiatives. Approach Entertainment Group has established a strong network across major cities, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad.

The group’s portfolio includes Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency. It also manages Approach Bollywood, a Bollywood Newswire & Content Dissemination unit that delivers the latest entertainment news to digital platforms, newspapers, magazines, TV channels, and apps. The group is now expanding its focus with the planned launch of two specialized units: Approach Politics, dedicated to political communications, and Approach Rural, targeting rural marketing and communications.

Leading the group is Sonu Tyagi, an acclaimed writer, director, and producer known for his deep spiritual ethos. With an extensive background in collaborating with top advertising agencies and media houses across India, Tyagi holds a degree in Psychology along with advanced studies in Advertising Management, Journalism, and Filmmaking.

In addition to its business initiatives, Approach Entertainment supports various spiritual & philanthropic efforts through its charitable spiritual organization, Go Spiritual India. This organization is committed to promoting mental health, wellness, spiritual tourism, organic living, and other social causes. Recently, Go Spiritual India launched a dedicated news magazine and is preparing to introduce Go Spiritual India Web TV & OTT to broaden its impact.

For more information about the event, visit www.globalconfex.com

Contact Information:

Approach Entertainment
Phone: +91 – 9820965004 / 9716962242
Email: info@approachentertainment.com

Websites: www.approachentertainment.com & www.approachcommunications.in

Approach Entertainment Named Exclusive PR & Celebrity Partner for the 3rd Edition of Healthcare and Wellness Innovation Conclave

Approach Entertainment Named Exclusive PR & Celebrity Partner for the 3rd Edition of Healthcare and Wellness Innovation Conclave

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Mumbai: Approach Entertainment, an award-winning Films Productions, Celebrity Management & Entertainment Marketing firm, has been named the Exclusive PR & Celebrity Partner for the 3rd Edition of the Healthcare and Wellness Innovation Conclave, scheduled to be held on September 21, 2024, at MIT World Peace University, Pune. The event, organized by Aristocrat Media, is set to be a significant gathering of healthcare leaders, innovators, and visionaries, aimed at fostering dialogue and collaboration in the rapidly evolving healthcare and wellness sectors.

As the Exclusive PR & Celebrity Partner, Approach Entertainment will play a pivotal role in enhancing the event’s visibility and media reach. The firm will leverage its extensive network and expertise in celebrity management, film production, and integrated communications to bring added glamour and exposure to the conclave. This partnership underscores Approach Entertainment’s commitment to supporting initiatives that drive innovation and excellence in healthcare and wellness.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, Founder of Approach Entertainment, expressed his excitement about the collaboration, stating, “We are honored to partner with Aristocrat Media for the Healthcare and Wellness Innovation Conclave. Our goal is to amplify the reach of this prestigious event and spotlight the groundbreaking work being done in the healthcare sector. We are committed to making this conclave a grand success by infusing our expertise in PR, media, and celebrity engagement.”

The Healthcare and Wellness Innovation Conclave has quickly become a leading platform for industry experts to explore the latest advancements and trends in healthcare and wellness. The event will feature an impressive lineup of speakers, including Mr. Farooq Shaikh, Founder of Aristocrat Media; Umesh Unnikrishnan, Director of the Medical Value Travel Council of India; Dr. Urvashi Prasad, Director at the Office of the Vice Chairman, NITI Aayog, Government of India; and other industry stalwarts. Topics to be discussed include digital transformation in healthcare, the integration of AI in patient care, mental health, and holistic wellness approaches.

The event will also be supported by esteemed partners, including Strand Life Sciences as the Technology Partner, JM Financial as the Silver Partner, and Kiaan Wellness as the Wellness Partner. Additionally, collaborations with industry leaders and innovators such as Redefine, SMBConnect, Theistic Business Consultants, Go Spiritual India as the Spiritual Partner, siliconindia, Pharma Utility, Gravitas AI, and others will further enrich the conclave, ensuring a diverse exchange of ideas and expertise.

In addition to insightful panel discussions and keynote addresses, the Conclave will recognize outstanding contributions in the healthcare sector through a prestigious awards ceremony. Categories include the Most Innovative CEOs in Healthcare, Most Innovative HR in Healthcare, and the Healthcare Innovation Excellence Award, all of which adhere to rigorous international standards.

Approach Entertainment’s involvement as the Exclusive PR & Celebrity Partner aligns with its broader mission of supporting transformative initiatives across various sectors. Known for its expertise in managing high-profile events, the firm will ensure that the Healthcare and Wellness Innovation Conclave receives the prominence it deserves, further solidifying its status as a cornerstone event in the healthcare calendar.

Approach Entertainment Group stands as a distinguished hub for Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Films Marketing, and Events & Entertainment Marketing. Additionally, Approach Communications operates as a prominent PR & Integrated Communications agency serving sectors including Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a robust presence spanning Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, Approach Entertainment Group leads the charge in entertainment, media, and communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, known as Approach Bollywood, further enhances its industry influence and reach. Approach Entertainment Group also operates Go Spiritual India, a charitable spiritual organization dedicated to promoting spiritual awareness and philanthropy.

Go Spiritual India is a charitable spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and social causes. Recently, the organization debuted a news magazine and is preparing to launch Go Spiritual India Web TV & OTT in the near future.

For more information, please contact:

Approach Entertainment
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Visit us at: www.approachentertainment.com & www.approachcommunications.in

Approach Entertainment Group Ropes in Tushar Gondalia as Gujarat Head, Strengthening Its Leadership Team

Approach Entertainment Group Ropes in Tushar Gondalia as Gujarat Head, Strengthening Its Leadership Team

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Ahmedabad: Approach Entertainment Group, a premier integrated media and entertainment company, is excited to announce the appointment of Tushar Gondalia as the new Head for its Gujarat operations. This strategic move is part of the company’s ongoing efforts to expand its footprint and enhance its service offerings across the region.

Approach Entertainment Group, known for its innovative and diverse range of services, includes Approach Communications, an award-winning PR & Integrated Communications Agency; Approach Bollywood, a Bollywood & Entertainment Newswire; and Go Spiritual India, a not-for-profit spiritual organization. Under the visionary leadership of Sonu Tyagi, the founder and Managing Director, the group has achieved significant milestones, including the Biz India 2010 Award by the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

Tushar Gondalia brings a wealth of experience to his new role, having spent more than 19 years in the media industry. His expertise spans various fields such as marketing, media relations, brand promotion, creative writing, corporate communication, and social media strategies. Tushar’s robust background includes notable positions such as Head of Marketing at Ezcure, where he led Instagram marketing initiatives, and Sr. Executive of Marketing at Colors Gujarati, Viacom18, where he was instrumental in designing publicity events, strategic planning, and social media marketing.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Throughout his career, Tushar has demonstrated a flair for innovation and leadership. He has excelled in roles at ETV Entertainment and as a content writer and visualizer, working on diverse projects from corporate communication to editorial writing. His creative contributions have been recognized with several accolades, including a first-place win in Viacom18’s Idea Sharing platform “Big Belly” and leading his team to success in various marketing and publicity endeavors.

Sonu Tyagi expressed his enthusiasm about Tushar’s appointment, stating, “We are thrilled to welcome Tushar Gondalia to the Approach Entertainment Group family. His extensive experience and creative vision align perfectly with our mission to deliver top-tier entertainment and communication solutions. We are confident that under his leadership, our operations in Gujarat will reach new heights.”

Tushar Gondalia

Tushar Gondalia shared his excitement about joining the group, saying, “I am honored to be a part of Approach Entertainment Group, a company that stands at the forefront of the media and entertainment industry. I look forward to leveraging my experience to drive innovation and growth in Gujarat and contribute to the group’s continued success.”

Approach Entertainment Group, with a strong presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, continues to lead in celebrity management, film production, event management, branding, and PR & Integrated Communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, Approach Bollywood, enhances its industry influence and reach. Additionally, Approach Entertainment has recently co-produced the spiritual web series “Two Great Masters” and is currently working on films, OTT projects, and branded entertainment content and advertising films.

Go Spiritual India, the charitable spiritual organization within the group, is dedicated to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and social causes. The organization recently debuted a news magazine and is preparing to launch Go Spiritual India Web TV & OTT in the near future.

For more information: +91 9820965004 / +91 9716962242         

 Visit us at: www.approachentertainment.com

Email:    info@approachentertainment.com