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Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

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Sonu Tyagi, Founder of Approach Entertainment, Honored to Present Awards at SCREENXX 2024 Organized by Adgully

Sonu Tyagi with Tahira Kashyap

Mumbai, November 14, 2024: Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.

The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.

Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.

Sonu Tyagi with Juhi Parmar

The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Yeh Meri Family Season 4. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.

Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space in the Web Series Heeramandi . Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.

In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms. He was awarded Best Actor Male in a Comedy Web Originals (Critics’ Choice) for Gullak Season 4.

Sonu Tyagi with Jameel Khan

Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.

The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.

Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.

In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.

For More Information: 9820965004 / 9716962242

Approach Entertainment

Visit us at www.approachentertainment.com & www.sonutyagi.com

Email : info@approachentertainment.com

Hollywood Actor Clayton Norcross Praises Indian Spiritual Web Series 'Two Great Masters'

Hollywood Actor Clayton Norcross Praises Indian Spiritual Web Series ‘Two Great Masters’

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Mumbai, India – Renowned Hollywood actor Clayton Norcross, best known for his iconic role in the American soap opera “The Bold and the Beautiful,” has expressed high praise for the recently released spiritual web series ‘Two Great Masters.’ Available on MX Player, the series delves into the profound teachings of Swami Vivekananda and Paramahansa Yogananda, two towering figures in the realm of spirituality.

Clayton Norcross

Clayton Norcross recently concluded the leading role in the national Italian theatrical tour of the classic ABBA musical “MAMMA MIA.” Additionally, his latest action film, “LAST RESORT,” is now available on Amazon Prime. Currently back in Hollywood, Clayton is engaged in several upcoming productions. His breakout role was portraying Thorne Forrester on the hit soap opera “The Bold and the Beautiful.”

Produced by Juni Films and Approach Entertainment in association with Go Spiritual India, ‘Two Great Masters’ explores the timeless wisdom and philosophies of these spiritual luminaries. The series, directed by Anurag Sharma and co-produced & created by Sonu Tyagi, is based on the book “Two Great Masters” written by Amrit Gupta.

The series features veteran actor Rakesh Bedi as the narrator, along with Anurag Sharma, Deep Sharma, Pavli Kashyap, and Durga Kamboj in key roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Clayton Norcross, who has a deep personal interest in spirituality and mindfulness, was profoundly moved by the series. He commented, “The spiritual depth and authenticity of ‘Two Great Masters’ are truly remarkable. It beautifully captures the essence of Vivekananda’s and Yogananda’s teachings, making them accessible and relevant for today’s audience.”

Norcross’s appreciation for the series comes as no surprise given his own journey into spirituality. During his recent visit to India, where he connected with Sonu Tyagi, the head of Approach Entertainment and Go Spiritual India, Norcross embarked on a spiritual exploration that took him from the bustling streets of Mumbai to the serene landscapes of Rishikesh.

Sonu Tyagi, a visionary in the Indian entertainment industry & spirituality, has been instrumental in bringing this series to life. Known for his work as an award-winning writer, director, and producer, Sonu Tyagi’s deep understanding of spiritual literature and his commitment to high-quality content have been pivotal in the series’ production.

Clayton Norcross with Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Reflecting on the series, Sonu Tyagi stated, “Our goal with ‘Two Great Masters’ was to create a bridge between the profound spiritual teachings of these great masters and the contemporary digital world. We are thrilled to see it resonating with viewers globally, including someone as esteemed as Clayton Norcross.”

Norcross’s endorsement of the series underscores its impact on a global audience, highlighting the universal appeal of spiritual wisdom. He shared, “Watching ‘Two Great Masters’ was a transformative experience. It not only deepened my understanding of these incredible spiritual leaders but also inspired me to further explore my own spiritual path.”

The collaboration between Juni Films, Approach Entertainment, and Go Spiritual India is a testament to the shared vision of bringing spiritual wisdom to a broader audience. Since its release, ‘Two Great Masters’ has received an overwhelmingly positive response, praised for its depth, authenticity, and ability to make profound spiritual teachings accessible to a contemporary audience.

Sonu Tyagi is an award-winning writer, director, and producer. He holds a degree in psychology and has professional qualifications in advertising, journalism, and filmmaking. Before launching Approach Entertainment Group, he gained extensive experience working with India’s top advertising agencies and media houses. Tyagi continues to push the boundaries of content creation, blending his cinematic expertise with his passion for spirituality. His efforts aim to ignite interest in spirituality and encourage viewers to delve deeper into these teachings.

In addition to his work in the Indian film industry, Sonu Tyagi is known for his contributions to the community through his charitable organization, “Go Spiritual India,” which promotes spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

For More Info:

Approach Entertainment & Go Spiritual India

Contact: 9820965004 / 9716962242

Visit: www.approachentertainment.com & www.gospiritualindia.org

Email: info@approachentertainment.com