In the world of marketing and brand promotion, celebrity endorsements have long been a powerful tool. In India, this trend is especially pronounced within the Bollywood film industry, where actors and actresses not only captivate audiences with their on-screen performances but also wield significant influence off-screen. The symbiotic relationship between Bollywood celebrities and brands has created a multi-billion dollar industry that benefits both parties: brands gain instant recognition and credibility, while celebrities enjoy lucrative deals and enhanced public visibility.
The Power of Bollywood
Bollywood, the Hindi-language film industry based in Mumbai, is one of the largest centers of film production in the world. The stars of Bollywood are not just actors; they are cultural icons whose influence extends beyond the silver screen. Their fan base is vast and passionate, encompassing millions of people across India and the global Indian diaspora. This widespread appeal makes Bollywood celebrities ideal candidates for brand endorsements.
Historical Context
The concept of celebrity endorsements in India dates back to the late 20th century, but it gained significant momentum in the 1990s. This era saw Bollywood actors like Amitabh Bachchan, Shah Rukh Khan, and Aishwarya Rai becoming the faces of major brands. Companies realized that associating their products with beloved stars could create an emotional connection with consumers, driving sales and brand loyalty.
The Psychology Behind Celebrity Endorsements
The effectiveness of celebrity endorsements can be attributed to several psychological factors:
Trust and Credibility: Celebrities are perceived as trustworthy figures. When a beloved actor endorses a product, their fans are more likely to believe in the quality and reliability of that product.
Identification and Aspiration: Fans often aspire to emulate their favorite stars. By using products endorsed by celebrities, consumers feel a sense of closeness and identification with them.
Attention and Recall: Celebrity endorsements capture attention quickly and enhance the recall value of advertisements. A familiar face ensures that the brand message is noticed and remembered.
Modern Trends and Strategies
In recent years, the landscape of celebrity endorsements in Bollywood has evolved with changing market dynamics and technological advancements. Some key trends include:
Digital and Social Media Influence: With the rise of social media platforms, Bollywood celebrities have a direct line of communication with their fans. Brands leverage this by having celebrities promote products on their social media accounts, ensuring immediate and widespread reach.
Brand Ambassadorships: Long-term brand ambassadorships have become common, where celebrities represent a brand for an extended period. This creates a stronger association between the star and the brand, reinforcing brand loyalty.
Diverse Endorsements: Celebrities today endorse a wide range of products, from luxury items and fashion brands to everyday consumer goods. This diversification allows brands to tap into different segments of the market.
Personal Branding and Authenticity: Modern consumers value authenticity. Celebrities who endorse products that align with their personal brand and values are perceived as more genuine. This has led to more selective endorsements, with stars choosing brands that reflect their lifestyle and beliefs.
Successful Celebrity Endorsement Campaigns
Several Bollywood celebrities have successfully leveraged their star power to create impactful endorsement campaigns:
Shah Rukh Khan: Known as the “King of Bollywood,” Shah Rukh Khan has endorsed a variety of brands, including Pepsi, Hyundai, and Lux. His charismatic and relatable persona makes him a perfect brand ambassador.
Deepika Padukone: An advocate for mental health, Deepika Padukone’s endorsements often reflect her personal beliefs. Brands like Nike and Tanishq have benefited from her association, which adds a layer of credibility and relatability.
Amitabh Bachchan: The legendary Amitabh Bachchan has been a trusted face for decades, endorsing brands like Cadbury, Dabur, and ICICI. His enduring appeal transcends generations, making him a reliable choice for endorsements.
Challenges and Considerations
While celebrity endorsements are highly effective, they come with their own set of challenges:
Risk of Overexposure: When a celebrity endorses too many products, their credibility can diminish. Brands must ensure that the endorsement feels exclusive and special.
Scandals and Controversies: Celebrities are public figures who can be involved in controversies. Such incidents can negatively impact the brands they endorse. Brands need to manage these risks carefully.
Cost: Hiring top Bollywood celebrities can be incredibly expensive. Brands must weigh the potential return on investment against the cost of the endorsement deal.
Conclusion
Celebrity endorsements in Bollywood remain a potent marketing strategy. The allure of Bollywood stars, combined with their ability to connect with a broad and diverse audience, ensures that this trend will continue to thrive. As brands and celebrities navigate this dynamic landscape, the focus will likely shift towards more authentic and meaningful collaborations that resonate with the evolving preferences of consumers. For now, the glamour of Bollywood continues to shine brightly in the world of brand endorsements, creating a fascinating interplay between entertainment and com
Celebrity Management Agency ‘Approach Entertainment’ Engages Sunil Pal for an Event in Aurangabad
Mumbai: Approach Entertainment ( www.approachentertainment.com ), India’s leading & award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing group having pan-India operations has engaged stand-up comedian and Bollywood actor ‘ Sunil Pal’ for a corporate Event in Aurangabad for Maharashtra Hybrid Seeds Company Ltd. It was on the occasion of the annual general meeting of Maharashtra Hybrid Seeds Company Ltd. Apart from Sunil Pal, singers from reality shows also performed and enthralled the audience.
Sunil Pal, Comedian & Bollywood Actor
Approach Entertainment is an award-winning leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Solutions Company in India with its headquarters in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Chandigarh, Dehradun, Jalandhar, and Kolkata. Approach Entertainment Group is also having a charitable spiritual organization Go Spiritual India which is working in Philanthropy, Spiritual Awareness, Media, Spiritual Tourism, Events, Healthcare & Ayurveda, Organic, Wellness, Mental Health, Publications, and social causes.
Sunil Pal was born in Chandrapur, Maharastra, India. He is a popular Indian comedian, actor, and voice actor, and the 2005 winner of The Great Indian Laughter Challenge on STAR One. Lately, he has been seen acting in many Bollywood flicks doing minor roles. In 2010, he wrote and directed a comedy film, Bhavnao Ko Samjho, which featured a record of 51 stand-up comedians.
Approach Entertainment has bagged The Biz India 2010 Award given by the World Confederation of Business. The fast-growing film productions and celebrity management company in India also bagged Service Excellence Award given by Worldwide Marketing Organization recently.
Approach Entertainment is India’s Leading Media & Communications Group with specialized units in PR & Integrated Communications & Digital. Approach Communications is a Full-Fledged PR & Integrated Communications Agency offering integrated marketing communications solutions in PR, Image Management, Media Relations, Public Affairs, Digital, Public Affairs, Content, and Integrated Communications. Approach Communications also has a digital marketing unit, Approach Digital.
The fast-growing PR & Marketing Communications Agency has worked with Corporate, Entertainment, Healthcare & Pharma, Education, Finance, Real Estate, SME, Travel, Tourism & Hospitality, and other business verticals.
Commenting on the Celebrity, Artists, and Talent Management initiative, SonuTyagi, CEO, Approach Entertainment, said ‘Approach Entertainment believes in Integrated Celebrity and Artists Management approach. We offer customized solutions in Celebrity management services. Over the years, We have created a sound network in Bollywood, TV, Sports, and Music industry. We are already into films productions and producing advertising films, music videos, corporate films, and branded content. Our next step is to produce films and we will soon announce our first Hindi film & Web series project. We are also exploring Short films and other fiction content ”
Sonu Tyagi is an award-winning Writer / Director & Producer working on Advertising Films, Music Videos, Short Films, Feature Films, Web Series, and Branded Entertainment Content. He has worked with India’s top advertising agencies and media houses after pursuing courses in Advertising Management, Journalism, and Film Making. He will also direct the music video for Indian-origin international singer/music director Rajan Shah soon.
Sonu Tyagi, Approach Entertainment
Approach Entertainment is India’s Leading Award-Winning Celebrity Management & Films Productions Company with specialized verticals in Celebrity, Artists & Talent Management, Films Productions, Advertising & Corporate Films productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment group is having operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar, and Kolkata.
Approach Entertainment has worked with Dr. Morepen Ltd, Bajaj Auto Ltd, Mahindra, Elder Pharma, Vistaar Group, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.
Approach Entertainment offers Integrated Services in Celebrity Management, Talent Management, Artist Management, Advertising & TVC Productions, Corporate Films Productions, Films Productions, Line Productions, Events, Films Marketing, Influencers Engagement, Branded Entertainment Production, and Entertainment Marketing solutions. Approach Communications offers Integrated Services in PR, Image Management, Media Relations, Public Affairs, Content Creation, and Integrated Marketing Communications. Approach Entertainment group is also having a Bollywood & Entertainment newswire, Approach Bollywood focusing on Bollywood News & Content dissemination.
Approach Entertainment to Produce Indian Origin International Singer / Musician Rajan Shah’s Music Videos
Mumbai: Approach Entertainment, one of the Leading Award Winning Celebrity Management, Film Productions, and Entertainment Marketing companies in India will produce Indian origin International Singer / Musician music video which will be shot extensively in India. The fast-growing film productions and celebrity management company has recently signed Rajan Shah. The music video will be directed by award-winning writer/director & producer Sonu Tyagi.
Rajan Shah is an internationally acclaimed prolific artist who has managed to carve his career as a reputable singer, songwriter, and musician, conquering the charts in the USA. His brilliant songwriting skills and amazing stage performances have led to a growing fan base in India and the USA.
Rajan Shah, Singer / Musician
Approach Entertainment is an award-winning film productions and celebrity management company with specialized verticals in Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. The film production house is based in Mumbai with its operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar & Kolkata.
Approach Entertainment has bagged The Biz India 2010 by World Confederation of Business & Service Excellence Award by Worldwide Marketing Organization. Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. In addition to business enterprises, Approach Entertainment also has a Charitable spiritual organization working for philanthropy, spiritual awareness, spiritual tourism, media, organic, health & wellness, events, and social causes. Go Spiritual India will launch a digital spiritual magazine soon and it will be followed with Go Spiritual India print magazine & web TV later.
Rajan Shah has been signed as an exclusive artist with Approach Entertainment, wherein the company will handle all the production work of music videos of the singer and will also present him by handling his marketing & communications, exclusive compositions, film songs, and his entire management representing him in India. Approach Entertainment is representing top Bollywood actors, celebrities, sportspersons, singers, music directors, writers, directors, influencers, content creators, models, and other talents. Initially, Approach Entertainment will produce two music videos in India.
After making a laudable impression in the USA as a Singer, Songwriter, and Musician in Western Music, Rajan Shah is all poised to make his entry in Bollywood with his latest Hindi Pop Rendition “Firozi Saree” which is surely going to strike a chord with the listeners. Rajan Shah is also working on his next single “Sailaab-E-Mohabbat” which will release soon after “Firozi Saree”. Not just this, with a slew of singles, lined up, Rajan Shah has some exciting tracks for his fans and music lovers.
During his formative years, Rajan Shah developed his deep love for music and started fixing and playing Harmonium at the age of 5 and within 10 years he joined Narendra Chanchal and other renowned musicians and started singing and playing instruments. To add to his list of accomplishments, Rajan Shah moved to the United States in 1988 and joined famous singers and musicians in Washington DC by singing and playing instruments with them.
He has performed in more than 1,200 live shows in India and America and has been writing lyrics since 1996 and arranging music since 1999. With having no formal training in music, he has written arrangements for more than 60 songs and instrumentals. His other accomplishments include his album, entitled “Dream Boy” which was released in 2006, and “Shor Machave Re” in 2008 which can be heard on various music platforms such as Amazon, Spotify, Apple Music (iTunes), etc.
Talking about Collaboration with Approach Entertainment & shooting the music videos in India, Rajan Shah says, “ I had heard a lot of good things about Approach Entertainment in the USA as the company is already representing & managing top Bollywood celebrities & talent. It’s such an immense pleasure to be a part of Approach Entertainment. I’m ecstatic to be a part of the next phase of my musical journey with Approach entertainment. Looking forward to working with them”
Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Rajan Shah is a tremendously talented Singer, Songwriter, and Musician and we are happy to sign him exclusively under Approach Entertainment”. He further added, “Rajan has the perfect voice and composition skills that will help us to use his quality to promote and build up his profile in Entertainment and Music Industry in India”.
Sonu Tyagi, Approach Entertainment
Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company set up in 2004 with its Head Office in Mumbai and branch offices in New Delhi, Gurgaon, Jalandhar, Dehradun, Chandigarh, Kolkata, and Goa. It is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising and has worked with leading advertising agencies & media houses in India.
The company is now also foraying into Bollywood Film Productions with its first Hindi film & web series project in 2022. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Very recently, the company also bagged Service Excellence Award given by Worldwide Marketing Organization.
Famous and highly revered sage Sadhu Vaswani who established the world-famous Sadhu Vaswani Mission, a spiritual movement was a very strong votary of vegetarianism. In fact, his birthday that is 25 November is observed as World Meatless Day every year. International Vegetarian Day also known as SAK Meatless Day, is observed on the birthday of Sadhu T. L. in India and throughout the Asian Pacific Rim nations, but it is also recognized known in Western nations among many vegetarians of Indian and Southeast Asian descent. Go Spiritual India also launched the Go Vegetarian campaign on World Vegetarian Day recently.
Go Spiritual India Go Veg Initiative
Sadhu Vaswani is recognized, the world over as an accomplished proponent of the Upanishads and a skilled interpreter of the Bible and the Holy Qur’an. It was perhaps his strong and deep understanding of and a strong grounding in the Upanishads that he realized very early in life that all the living beings have souls which is part of the same param Atma. Therefore, Vasvani’s life has been an example of compassion without any limits, meaning- Compassion for all living beings!
The Indian concept of spirituality is based on a firm understanding that all living beings have a soul, the Atma, which is actually part and parcel of Param Atma the Supreme Being the God! Being the part and parcel of the same divine ultimate being, they are all linked to one another and therefore are related.
Spirituality is basically a journey of evolution and growth of consciousness with the ultimate goal of merging the Atma with the Param Atma as one! Hence compassion and detached love towards all living beings is a very important part of anyone’s spiritual journey!
With the understanding that all the souls are part of the same supreme soul, one can naturally progress to being compassionate towards all living beings and also can become vegetarian or vegan! Slowly but surely, more and more people are turning vegetarian or vegan for ethical reasons borne out of compassion towards animals. This is also part of a spiritual journey!
Go Spiritual India Animal Welfare Initiative
Eating healthy and eating guilt-free is an integral part of the spiritual journey! Whether one accepts it or not, slaughtering animals for food and then eating the dead carcasses of them does bring in a sense of guilt. A truly compassionate person will always feel guilty even if that guilt is there only in his subconscious mind.
The guilt acts as a barrier to one’s spiritual growth. Spirituality leads us to respect the entire creation of God, nature and it needs to be remembered that animals are an integral part of nature. Kindness towards animals is borne from the innate compassion that humans possess though they may be deliberately ignoring that innate quality within us.
Go Spiritual India has been promoting and advocating vegetarianism and kindness to the homeless animals in India. On the occasion of Meatless Day, Go Spiritual India appeals to all to consider turning vegetarian or vegan. In fact, Go Spiritual India plans to carry forward this campaign even wider and across the world. Go Spiritual India is a leading spiritual and social service organization engaged in social service, Philanthropy, spiritual awareness, spiritual tourism, charity work, organic and wellness, media, publications, events, spiritual retreats activities.
Prem Agrawal, Go Spiritual India
Prem Agrawal, Go Spiritual India said while talking about Go Meatless Day & Go Spiritual India’s Go Veg Initiative “ why humans need to eat animals when nature has given us so many options in veg. As human beings, we should feel the pain an animal goes through when he is killed. It’s absolutely cruel on our part to kill a living being just for our taste buds. Animals also have the right to live and any imbalance is not good for the environment.”
A campaign against the presence of dead animals in someone’s food plate is of an innocent or innocent person in its food plate, Go Spiritual India insists on adopting vegetarianism. Holding the torch of philanthropy and spirituality, ‘Go Spiritual India ‘ emphasizes the service towards the poor and the underprivileged ones including the animals. Spirituality teaches us to be kind not only to mankind but to the whole of nature. It teaches us to respect nature and the entire creation of the Supreme Being, the God.
Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is an Award-Winning Films Productions, Celebrity Management, Advertising & Corporate Films Productions, Films Marketing & Events & Entertainment Marketing Company.
Soon Go Spiritual India shall also be launching a digital magazine. Go Spiritual India magazine will also be launched in a monthly print form very soon. Along with this, Go Spiritual India will also launch Go Spiritual India Web TV for the promotion of spirituality and wellbeing in the world.
Watch & Share Go Spiritual India YouTube Channel Here
Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.
Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.
Watch & Share Go Spiritual India Intro Video
Go Spiritual India Intro Video
Approach Entertainment is having its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Jalandhar and Dehradun.
On an auspicious day of World Vegetarian Day, which is observed every year on 1 October, it is perhaps a perfect time to look inward and ask ourselves whether we really need to kill animals and eat them! Time to think if this is required at all for us humans to eat meat! Let’s just for a while go into the history of the World Vegetarian Day! This day was established in 1977 by the North American Vegetarian Society (NAVS). Since then, this day has been observed across the world with a powerful message of compassion and kindness towards animals. Though, the progress is a little slow but surely enough, the vegetarians and vegans are growing in numbers across the world!
India’s Leading Charitable Spiritual Organization, Go Spiritual India has launched nationwide ‘Go Vegetarian’ campaign this World Vegetarian Day. Go Spiritual India is a charitable spiritual organization working for Philanthropy, Spiritual awareness, Social causes, spiritual tourism, media, organic, spiritual events, mental health & wellness. Go Spiritual India has been campaigning on the issue and appealing to the whole lot of conscious people to adopt vegetarianism as the way of life.
Go Spiritual India is founded by award winning writer / director and producer Sonu Tyagi who has his background in Film, Journalism, Advertising and Psychology. He is also heading India’s Leading Films Productions & Celebrity Management Company, Approach Entertainment. He has been associated with the spiritual world for a long time. Go Spiritual India will reach out to world people on a large scale through Media, social media & digital, films, events & its volunteers across the world. The objective will be to promote vegetarianism, kindness to animals & Indian spirituality in the World. The organization is also launching Go Spiritual India Digital magazine soon and plans to launch print magazine and Go Spiritual India web TV later.
One typical question that may come to anyone’s mind is what connection does spirituality have with vegetarianism? Besides being totally avoidable violence and cruelty to the animals meat industry leaves very strong negative footprint on our ecosystem and sustainability. The Indian concept of spirituality is based on a firm understanding that all living beings have soul, the Atma, which is actually part and parcel of Param Atma the Supreme being or what we can call God. As all the souls are part and parcel of same Param Atma, they are all linked to one another in a way. Spirituality is basically a journey of evolution and growth of consciousness with the ultimate goal of merging the Atma with the Param Atma as one! Hence compassion and detached love towards all living beings is very important part of anyone’s spiritual journey!
Eating healthy and eating guilt free is integral part of spiritual journey! Whether one accepts it or not, slaughtering animals for food and then eating the dead carcases of them does bring in a sense of guilt. A truly compassionate person will always feel guilty even if that guilt is there only in his subconscious mind.
The guilt acts as a barrier in one’s spiritual growth. Spirituality leads us to respect the entire creation of God, the nature and it needs to be remembered that animals are integral part of the nature. Kindness towards animals is borne from the innate compassion that humans possess though they may be deliberately ignoring that innate quality within us.
It is with this understanding that Go Spiritual India has been promoting and advocating vegetarianism and kindness to the homeless animals in India. On the occasion of World Vegetarian Day, Go Spiritual India plans to carry forward this campaign even wider and across the world. It may be recalled that Go Spiritual India is a leading spiritual and social service organisation engaged in social service, spiritual awareness, spiritual tourism, media, organic, mental health and wellness.
Therefore waging a campaign against presence of dead animals in someone’s food plate is of an innocent or innocent person in its food plate, Go Spiritual India insists on adopting vegetarianism. Holding the torch of philanthropy and spirituality, ‘Go Spiritual India’ emphasises on the service towards the poor and the underprivileged ones including the animals. Spirituality teaches us to be kind not only to mankind but to the whole nature. It teaches us to respect the nature and the entire creation of the Supreme Being, the God.
Founder of Go Spiritual India, and a writer/filmmaker/director, Sonu Tyagi is highly committed towards this mission. He reiterates that this organisation has been established on a mission mode and his basic objective is to spread awareness towards the greatness of Indian culture and traditions in respect of spirituality and compassion. He says that the Organisation will take its spiritual philosophy as well as ‘Go Vegetarian’ campaign after India to the world level. Through the Go Vegetarian campaign, people will be encouraged to be vegetarian and have compassion for the animals.
Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment
The organisation will also engage volunteers from the media, social media from across the world and also make digital content and films on a large scale towards this mission. It may be recalled that Go Spiritual India is already engaged in charity and social work towards eradication of hunger eradication and distribution of essential items for the poor like blankets etc. This campaign has been named Bhookh Mitao Campaign through which food is being distributed to the hungry and needy people. Along with food distribution for free, the organisation is also encouraging people to donate food items. Fortunately, this work of the organisation is supported and aided by several corporate organisations and spiritual persons.
Every year, before the onset of winter, Go Spiritual India also runs a blanket donation campaign for the homeless people, especially in the major cities and towns of North India. The organisation has already conducted blanket donation campaigns in Delhi, Jaipur, Chandigarh, Jammu, Jalandhar, Shimla, Ghaziabad, Gurgaon and other cities. The condition of homeless people remains very pathetic in the harsh winters and many people also lose their lives due to extreme cold conditions that prevail in the Northern India region during the winter months. For the distribution of blankets and other warm clothes, volunteers join hand with the Go Spiritual India in a big way. People from across the country contribute and cooperate in the auspicious work of blankets and food distribution. Even several Bollywood celebrities have also supported the campaign.
Along with service towards the mankind, Go Spiritual India has made a strong case towards showing compassion to animals. This message of mercy towards the animals is getting notable support and many people are taking to vegetarianism and besides that also to adopting the compassion for all living beings.
‘Go Spiritual India’ is rapidly gaining fame through its philanthropical and spiritual activities. All the campaigns taken up by Go Spiritual India are getting popularity as well as the financial and logistic support from the people and therefore the organisation has gained a lot of momentum in recent time, reminds Tyagi. Gradually, the scope of ‘Go Spiritual India’ philanthropy is also expanding and helping hands are also coming forward. Many social workers have actively joined hands with the organisation and they are sincerely involved in activities ranging from collecting food to mobilising support for blanket donation. This time the mission ‘Go Spiritual India’ has targeted non-vegetarian food while calling for making the whole world free from meat-eating.
Tyagi stresses that efforts are being made to create a buzz to remove non-vegetarian food from people’s plates. He feels that consumption of non-vegetarian food is a health hazard and is the root cause for many diseases. He reminds that the ecological footprint caused by the meat trade is also very dangerous. He adds that any effort to justify taking animals’ lives with any is nothing but hypocrisy.
According to well known Social activist Prem Agrawal who is also associated with Go Spiritual India, the human bodies are not made by the nature to consume or digest meat. He reminds that while the carnivorous animals don’t chew but bite and gulp the food without chewing, all herbivores chew the food. Similarly, the humans also chew their food before ingesting simply because they have been made vegetarian by the nature. He also points out that as per the concepts of Ayurveda the ancient Indian system of medicines, vegetarian food is the food and this concept is also supported strongly by the Yoga in order to stay healthy. According to the Yoga concept, Human physiology is such that it is necessary to chew food before ingesting it and therefore the human body structure is not meant to eat meat. However a large percentage of people still consume meat across the world merely to satisfy their taste buds and to fulfill their temptation and greed.
Yoga Guru Navdeep Joshi believes that it is very easy to recognise that the human body is made for vegetarianism. If one keeps a spoonful of boiled rice or a piece of roti in the mouth without chewing it without any spices, then its taste becomes sweet in no time. Because the process of digestion of food starts from human saliva itself. This doesn’t happen with any carnivorous animal. In their case, process of digestion begins after the food reaches the stomach. The teeth structure of the humans also augment this argument that humans have been created as natural vegetarians by the nature.
Tyagi has appealed to all to remove meat from their food plates and instead switch over to healthy food which is naturally vegetarian.
Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.
Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.
Watch & Share Go Spiritual India Intro Video
Approach Entertainment is having its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Jalandhar and Dehradun.
The Reality Show Winner Kiran Sachdev is exclusive to Approach Entertainment
MUMBAI:. Approach Entertainment India’s leading Celebrity, Artists & Talent Management agency has recently added Kiran Sachdev in their Talent Management Portfolio to kick upstairs the Winner of “ Airtel Desh ki Awaaz” (a singing reality show) in the Entertainment Industry. Kiran Sachdev has a perfect voice with right mixture of emotions and expression in her singing. Approach Entertainment will be representing Kiran Sachdev for the Corporate & Social Events, Concerts and Live shows while the main focus will be on Playback Singing for Films in Bollywood. Kiran Sachdev has also performed internationally in Germany, UK and other countries.
Approach Entertainment, India’s leading Celebrity, Artists and Talent Management Agency will officially handle the portfolio of Kiran Sachdev to upgrade it and elevate in the Bollywood Film Industry. Kiran Sachdev is the Winner of Singing Reality Show named “Airtel Desh ki Awaaz” in 2008, Approach Entertainment will be responsible to endorse her in the Bollywood Industry for Playback Singing, along with representing her for performances in Live Concerts and Events, Brand Endorsement etc. She has sung for south Indian films as well apart from Bollywood mainstream Hindi films.
Kiran Sachdev born in a Punjabi Family is a Singer by profession and currently performing on various International Venues like Germany, London etc. She was introduced to music & singing at the age of 6 by her father Mr. Vikram Sachdev a Mumbai Resident working for Indian & Western Railway. Kiran has been learning Classical Music from her childhood and pursued in London College of Trinity for the Western Classic Music. She has won the title of ‘Airtel Desh Ki Awaaz’ in 2008 and also secured the position in the ‘Sa Re Ga Ma’ Finalist. As a perfect blend of sulkiness with Indian Voice with just the right expression of any emotion she has also been nominated in the GIMA (Global Indian Music Awards) in the Category of Non Film Music alongside legends like Lata Ji and Jagjit Singh Ji.
Talking about the talent of Kiran Sachdev, Mr. Vikram Sachdev, Kiran’s father says, “Kiran since her childhood has been interested in Music & Singing. This made her win various awards when she was in School and College.” Kiran Sachdev has also given her voice to Balaji Telefilms, Tiger Style UK, Times of India and performed on various Music Shows on different Channels added Mr. Vikram Sachdev.
Talking about the sign up, Sonu Tyagi, CEO Approach Entertainment says “Kiran just has the perfect voice and expression combination as a God gift to her and we will be using this quality to promote and build up her profile in the Entertainment Sector and Bollywood Industry”. Adding on this he said, “Kiran has performed on different international platforms and also done various TV Shows like Gazal Sara, Antakshari, Kya Masti Kya Dhoom etc. Therefore it will give us a positive base to endorse her in the Industry and upgrading her portfolio”.
Approach Entertainment is India’s leading and Award winning Celebrity Management and Entertainment Company set up in 2011 with its Head Office in Mumbai and branch offices in New Delhi, Gurugram, Goa, Dehradun, Chandigarh and Jalandhar. Approach Entertainment is having specialized units in Celebrity and Talent Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events and Integrated Entertainment services. The fast growing entertainment company also bagged “ The Bizz India 2010 Award” in Entrepreneurial category given by World Confederation of Business. The company is part of Integrated PR and Marketing Communications group Approach Communications which is having divisions in PR and Corporate Communications, Entertainment, Digital, Rural Marketing and Business Events. Celebrity Management Division of the agency is handling management affairs for Bollywood Stars, Singers, Artists and Celebrities.
Approach Entertainment Group has also launched a Bollywood Newswire and Content Dissemination company, Approach Bollywood. Approach Bollywood is a specialized entertainment newswire which will disseminate content to Newspapers, Magazines, TV Channels, Websites, Apps and other digital avenues.
The group is also having a spiritual & philanthropic initiative Go Spiritual India. Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media,and Social Causes.
Mumbai: Leading & Award Winning Films Productions, Celebrity Management, Celebrity Brand Endorsements Solutions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing company Approach Entertainment (www.approachentertainment.com ) is planning to strengthen its North India operations. The company is having its offices in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun & Jalandhar. The Chandigarh office will serve as the main center for Himachal, Haryana, Punjab & Jammu & Kashmir.
The fast growing Celebrity Management and Celebrity brand endorsements solutions company in India with full fledged verticals in Advertising and Corporate Films Productions, Bollywood Films Productions, Films Marketing, Events Management and Entertainment Marketing services is strengthening its team in New Delhi, Gurugram, Dehradun, Chandigarh & Jalandhar. The company is on a hiring spree for its group companies for its group companies like Approach Communications, Approach Bollywood and its spiritual & philanthropic initiative Go Spiritual India.
Approach Entertainment is a leading Celebrity Management company in India offering integrated solutions in Celebrity Management, Celebrity Brand Endorsements, Celebrity Tie Ups, Celebrity Advertising, Celebrity Advertising Films Productions, Celebrity Appearances and Performances and other integrated celebrity management solutions. The fast growing celebrity management agency in India is working with Bollywood, TV, Music, Sports, Performing Artists and regional films celebrities. The company is already representing few bollywood stars, sports celebrities, TV artists, Music Celebrities and Artists and famous celebrities from other walks of life.
Now Mumbai headquartered Approach Entertainment will strengthen its team in its office locations in North India. The company is presently having its offices in New Delhi, Gurugram, Dehradun, Chandigarh and Chandigarh in north India. All these offices are offering services in Celebrity Management, Artists Management, Events Management, Films Productions, Celebrity Brand Endorsements solutions, Advertising and Corporate Films Productions, Films and Movie Marketing and other integrated services. The company is planning to add on to the existing team of people with an objective to consolidate its position in North India which is having immense potential for the entertainment business. The company has recently started Line Productions division in Uttarakhand, Punjab, Chandigarh, Himachal Pradesh & Haryana.
The fast growing celebrity management, Films Productions and entertainment marketing company in India is a part of integrated marketing communications group Approach Communications. The group has also launched a Bollywood newswire & content dissemination company, Approach Bollywood. The company is hiring people in Celebrity Management, Public Relations, Films Productions, Advertising Films Productions, Corporate Films Productions, Films Marketing, Events and Entertainment Marketing verticals.
The celebrity management solutions company and entertainment marketing firm will be offering Celebrity Management , Celebrity Brand Endorsements Management, Artists Management, Celebrity Performances, Events Management, Entertainment, Bollywood Tourism and Tours, Films Productions, Entry in the Hindi film industry, casting for Bollywood Films, Indian celebrities tours in International Markets, Promotions of Films in International Cities, Connecting NRIs with Hindi Film Industry, Bollywood Films Events and Promotions, Shootings Management in International Cities, Celebrity connect and other integrated entertainment services.
Commenting on the initiative, SonuTyagi, CEO, Approach Entertainment, said “As we are already present in 5 cities in north India with our own offices, it is the right time to aggressively consolidate our position in north India with strengthening the team focusing on new business development in the region, managing and growing celebrity management solutions business, identifying new markets and building new capabilities in events management and expanding in films productions vertical focusing on Advertising and Corporate films productions. Our team in our offices in Gurgaon, New Delhi, Dehradun , Chandigarh & Jalandhar is ready for the expansion and we will consolidate our position in Celebrity management, Films productions, Advertising Films Productions, Corporate Films Productions, Films Marketing, events and entertainment business”.
He further added “We have got sound network in Celebrity Management, Artists Management, Events, Films PR and Entertainment Marketing in India and this is right time to tap International markets available for Bollywood Celebrities and Artists. We want to tap the huge NRI population residing in Dubai, Gulf Countries, London in UK, New York in USA, Mauritius, Malaysia and other countries. We have already worked with all top celebrities, artists and film producers in India and it gives us edge over others in the market. The firm has also launched a specialized films marketing unit in Mumbai.”
Sonu Tyagi is an award winning writer , director and producer with his background in Journalism and Advertising world. He has worked with top media houses and advertising agencies in the past. He has been directing advertising films, music videos, short films and viral films. He is also going to produce and direct a bollywood film soon and working on a web series.
Approach Entertainment is an entrepreneurial venture of young media and communications professional SonuTyagi who had worked with leading advertising agencies before launching his own PR and Communications firm Approach Communications at a very young age of 24. The company launched its entertainment division, Approach Entertainment in 2011 focusing on Celebrity Management, Celebrity Brand Endorsements Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events Management and other integrated entertainment solutions.
Approach Entertainment has already worked leading corporate companies, entertainment, healthcare and pharma, fmcg and social sector clients. The agency is present in 7 cities of India with its headquarters in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Dehradun, Chandigarh and Jalandhar. Company’s New Delhi office is covering its Noida operations as well. The fast growing group has handled accounts like Mahindra, Pidilite, Maharashtra Agro, Eicher Tractors, Vistaar Group, Dr. Morepen Ltd, Bajaj Auto Ltd, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others. Approach Entertainment is a leading Celebrity Management and Celebrity Brand Endorsements solutions company in India.
Contact for More Info: Sonu Tyagi at Approach Entertainment
