Tag: events management

Approach Entertainment and Parwez K Photography Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

Approach Entertainment and Parwez K Photography Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

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Parwez K Photography and Approach Entertainment Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

Mumbai / New Delhi: The much-awaited romantic music video Laagi Choote Na by celebrated singer Mujeeb Ul Hassan was launched at a special event held in New Delhi. Produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi of Approach Entertainment, the music video has already started making waves for its soulful melody, heartfelt lyrics, and stunning visuals.

The launch event saw the presence of notable personalities from the entertainment industry, media, and fans of the artist. Guests were treated to an exclusive screening of the music video, which captures the themes of enduring love and emotional connection.

Speaking at the launch, Mujeeb Ul Hassan shared his excitement:
“Laagi Choote Na is a project close to my heart. The song reflects the beauty of love and relationships, and I hope it resonates deeply with the audience as much as it did with us while creating it.”

Directed by Mujeeb Ul Hassan and composed by Aamir Ali, the video stars Kashish and Arjun, who bring alive the story with their captivating performances.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Sonu Tyagi, co-producer and founder of Approach Entertainment, added:
“This project is a testament to the power of collaboration and storytelling through music and visuals. We are thrilled to see the positive response to Laagi Choote Na, and we hope it continues to touch hearts worldwide.”

The visually stunning music video, produced by Khustar Parwez of Parwez K Photography, showcases expertise in visual storytelling. Reflecting on the journey, Khustar Parwez said:
“Producing Laagi Choote Na was an enriching experience. The launch event was a celebration of creativity, and I’m delighted to see the project receiving so much love.”

The event also featured live performances, media interactions, and a Q&A session with the team behind the video. Attendees praised the seamless blend of soulful music and mesmerizing visuals, making the track a standout addition to the music scene.

Laagi Choote Na is a romantic track exploring themes of love and connection. With its melody composed by Aamir Ali and lyrics brought to life by Mujeeb Ul Hassan’s soulful voice, the music video delivers an unforgettable experience for viewers.

Parwez K Photography, founded by Khustar Parwez, has been a pioneer in creative productions since 2005, offering unmatched expertise in photography and videography. With an impressive portfolio spanning real estate, interiors, product, and lifestyle photography, the company consistently delivers compelling visual content that resonates with diverse audiences.

Approach Entertainment, under the leadership of award-winning filmmaker and writer Sonu Tyagi, has established itself as a leading force in celebrity and artist management, film production, and entertainment marketing. Known for its commitment to high-quality productions and innovative strategies, the company has received numerous accolades, including the Biz India Award and Service Excellence Award. Approach Entertainment operates across key locations, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun.

Mujeeb Ul Hassan, a renowned singer, producer, and filmmaker, has made an indelible mark on the entertainment industry. Celebrated for his soulful voice and artistic versatility, he has garnered recognition at esteemed platforms like the Cannes Film Festival and international circuits in the UK.

The music video Laagi Choote Na will be available on all major digital platforms, offering a heartfelt experience for couples and music enthusiasts. With its timeless themes of love and emotional connection, the song provides a refreshing alternative to mainstream music trends.

For more information, please contact:
Approach Entertainment
📞 9820965004 / 9716962242
✉️ info@approachentertainment.com
🌐 Visit: www.approachentertainment.com

Go Spiritual Joins as Spiritual Partner for Future Health Conclave & Awards 2024

Go Spiritual Joins as Spiritual Partner for Future Health Conclave & Awards 2024

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Mumbai, India – Go Spiritual, a leading spiritual social enterprise devoted to promoting spiritual awareness, wellness, mental health, and holistic living, proudly announces its association as the Spiritual Partner for the 2nd Edition of the Future Health Conclave & Awards 2024. Scheduled for December 21, 2024, at the Ginger Hotel in Mumbai, this highly anticipated event, organized by Aristocrat Media, will bring together healthcare leaders, innovators, and policymakers to explore advancements shaping the future of healthcare in India.

As the Spiritual Partner, Go Spiritual will contribute its unique perspective on integrating spirituality, mental well-being, and holistic health into modern healthcare practices. The collaboration aligns with the organization’s mission to bridge the gap between physical health and spiritual wellness, emphasizing the importance of addressing mental health challenges alongside technological and scientific advancements.

Sonu Tyagi, Founder, Go Spiritual & Approach Entertainment

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, expressed his enthusiasm for the partnership, stating:
“We are honored to partner with the Future Health Conclave & Awards 2024 to champion the integration of spirituality into healthcare. A holistic approach that considers mental, emotional, and spiritual well-being is essential for sustainable healthcare solutions. Through this partnership, we aim to inspire transformative discussions and innovative approaches to health and wellness.”

Under the theme “Sustainable Healthcare 2.0: Harnessing AI, Digital Health, and Innovation for a Smarter Future,” the event will feature insightful panel discussions, keynote sessions, and networking opportunities. It will bring together over 100 industry leaders, offering a platform to address critical issues in healthcare while recognizing trailblazers through the prestigious Future Health Awards.

As part of its contribution, Go Spiritual will share insights into how spiritual practices, mindfulness, and holistic well-being can enhance healthcare outcomes. The organization will also present strategies to tackle pressing issues such as mental health crises, burnout in the healthcare sector, and the role of spirituality in fostering resilience and compassion among healthcare professionals.

Go Spiritual is a philanthropic initiative by Approach Entertainment Group dedicated to advancing mental health, spiritual awareness, wellness, and organic living. The organization operates across diverse domains, including spiritual tourism, guided meditations, Ayurveda, wellness products, and social causes. Its platforms, such as the Go Spiritual News Magazine and the soon-to-launch Go Spiritual Web TV & OTT, are designed to inspire and educate people about leading balanced and mindful lives.

Led by Sonu Tyagi, an acclaimed writer, director, and producer with a deep commitment to spirituality, Go Spiritual integrates creative media with social impact to create meaningful change. The organization is committed to promoting holistic health and fostering dialogue on spirituality’s role in addressing contemporary challenges.

Go Spiritual is the spiritual and social impact initiative of Approach Entertainment Group, a prominent leader in Celebrity Management, Film Production, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Supported by its award-winning PR & Integrated Communications division, Approach Communications, the group delivers innovative strategies across Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

Expanding its reach, the group is set to launch two specialized units: Approach Politics, focusing on political communications, and Approach Rural, dedicated to rural marketing and communications.

Known for its excellence, Approach Entertainment Group has been honored with prestigious accolades, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, PR Agency of the Year, and the Yuva Ratn Award.

At the helm of the group is Sonu Tyagi, an acclaimed writer, director, and producer with a deep-rooted commitment to spirituality. Armed with a background in Psychology and advanced qualifications in Advertising Management, Journalism, and Filmmaking, Tyagi has propelled the group to establish a significant presence across major Indian cities, including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad.

The group also operates Approach Bollywood, a specialized Bollywood Newswire & Content Dissemination platform that strengthens its influence within the entertainment industry.

Beyond its commercial endeavors, Approach Entertainment Group is deeply committed to driving spiritual and social change through its initiative, Go Spiritual. The organization champions mental health, wellness, and holistic living, reinforcing the group’s dedication to creating a meaningful impact in both professional and humanitarian spheres.

Organized by Aristocrat Media, the Future Health Conclave & Awards 2024 is a marquee event in the healthcare calendar. The platform celebrates innovation, leadership, and excellence in the sector while fostering collaboration to shape the future of healthcare in India.

For more information, please contact:

Go Spiritual / Approach Entertainment
Phone: +91 9820965004 / +91 9716962242
Email: info@gospiritualindia.org
Website: www.gospiritualindia.org | www.approachentertainment.com

Approach Communications Launches Public Awareness Campaign Urging Voters to Prioritize National Interest over Caste, Religion, and Other Divisive Factors

Approach Communications Launches Public Awareness Campaign Urging Voters to Prioritize National Interest over Caste, Religion, and Other Divisive Factors

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Mumbai – In a bid to foster a more unified and progressive society, Approach Communications is proud to announce the launch of its latest public awareness campaign. This campaign aims to encourage voters across the nation to prioritize the interest of the country over divisive factors such as caste, religion, and other personal considerations during elections. The campaign is supported by Approach Entertainment & Charitable Spiritual Organization Go Spiritual India.

The campaign, titled “Vote for National Interest,” underscores the critical importance of making informed decisions based on the long-term welfare and advancement of the nation as a whole. By shifting the focus away from identity politics and towards issues that affect every citizen, Approach Communications seeks to promote unity, equality, and inclusive governance.

“With the upcoming elections, it’s imperative that we, as citizens, prioritize the greater good of our nation over narrow sectarian interests,” said Sonu Tyagi, Director, Approach Communications. “By casting our votes based on the policies and vision for the country rather than factors like caste or religion, we can contribute to the building of a stronger, more cohesive society.”

The campaign will utilize a multi-channel approach, including social media outreach, community events, and educational workshops, to reach a wide audience across demographics. Through thought-provoking content, engaging discussions, and strategic partnerships, Approach Communications aims to spark meaningful conversations and inspire positive action among voters.

“We believe that every vote cast in the interest of the nation’s progress is a step towards a brighter future for all,” added Sonu Tyagi, Director, Approach Communications. “Together, we can create a political landscape where meritocracy, integrity, and inclusivity prevail.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Communications invites individuals, organizations, and influencers passionate about promoting unity and national interest to join hands in spreading the message of the campaign. Together, let us empower voters to make choices that reflect their commitment to a stronger, more prosperous India.

Approach Communications, a distinguished and accolade-laden PR & Integrated Communications agency, serves a wide spectrum of industries including Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors. It operates as an integral component of the esteemed Approach Entertainment Group.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.   With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

At the helm of Approach Entertainment Group is Sonu Tyagi, an award-winning writer, director, and producer. With extensive experience collaborating with top advertising agencies and media houses in India, Tyagi brings a wealth of expertise to the table. Holding professional postgraduate qualifications in Advertising, Journalism, and Filmmaking, alongside a degree in Psychology, his multifaceted background underscores his versatility and depth in the industry.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Information: Visit us at www.approachentertainment.com & www.approachcommunications.in

Approach Communications / Approach Entertainment

9820965004 / 9716962242            Email: info@approachentertainment.com

Approach Entertainment Concludes a Star-Studded Success at India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023

Approach Entertainment Concludes a Star-Studded Success at India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023

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Some of the Winners of the Inkspell’s Insight Ignition – November Edition 2023

Mumbai, December 5, 2023: Approach Entertainment, the prominent name in entertainment and media communication, emerged as a pivotal force in the resounding success of the India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023, held at Hotel Radisson Blu, Mumbai. In an electrifying showcase of industry brilliance, these events, organized by Inkspell Media, witnessed the convergence of top-tier talent, creative minds, and visionary leaders, culminating in a celebration of excellence in content, social media, and marketing.

As the exclusive PR & Celebrity Partner, Approach Entertainment elevated the stature of these prestigious events, infusing the glitz and glamour of the entertainment industry while ensuring widespread visibility and recognition. The partnership underscored Approach Entertainment’s commitment to celebrating and honoring the achievements of content creators, marketing virtuosos, and social media influencers who are reshaping the digital landscape.

The India Content Leadership Awards 2023 served as a beacon of innovation, acknowledging individuals and teams harnessing the power of data and analytics to redefine content strategies. With Approach Entertainment’s expertise, the event not only spotlighted the remarkable accomplishments in content analytics but also brought the allure of celebrity endorsements to the forefront, adding a touch of star power to the celebrations.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

The Social Stars Awards 2023, focusing on storytelling excellence in the digital realm, benefited significantly from Approach Entertainment’s involvement. Their adept handling amplified the narratives woven by individuals and brands in the digital space while seamlessly integrating the charisma of renowned celebrities into the awards ceremony.

Furthermore, the AdWorld Showdown 2023, a battleground for creativity and innovation in marketing, saw Approach Entertainment’s strategic contribution in enhancing the event’s visibility and prestige. Their involvement ensured that the event, showcasing marketing excellence and strategic thinking, received the attention it deserved on a global scale.

Sonu Tyagi, Founder of Approach Entertainment, expressed delight at the successful partnership, stating, “Approach Entertainment is thrilled to have been the exclusive PR & Celebrity Partner for the India Content Leadership Awards and Social Stars Awards 2023. Our aim was not just to elevate these events but to bring the glamour of the entertainment industry and celebrate the brilliance in content creation and digital storytelling.”

The collaboration between Inkspell Media and Approach Entertainment undeniably raised the bar, amplifying the impact of content creators and social media influencers while solidifying the significance of these awards ceremonies.

Approach Entertainment continues to stand at the forefront of entertainment, media, and communications, offering comprehensive solutions in Celebrity Management, Film Productions, Advertising Films Productions, Corporate Film solutions, Films Marketing, Events & Entertainment Marketing. With a rapidly expanding presence across multiple cities in India, Approach Entertainment remains dedicated to shaping the future of entertainment and media communication. Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For more information about Approach Entertainment and their contributions to the India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023, please visit at www.approachentertainment.com



Celebrity Management Company Approach Entertainment Engages Payal Rohatgi for an Event in Goa

Celebrity Management Company Approach Entertainment Engages Payal Rohatgi for an Event in Goa

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Mumbai: Approach Entertainment ( www.approachentertainment.com  ) has engaged  Bollywood actress and Big Boss Participant Payal Rohatgi for an Event in Cidade Resort, Goa. Approach Entertainment is an award winning films productions, celebrity management, advertising & corporate films productions, films marketing, events and entertainment marketing company with offices in Mumbai, New Delhi, Goa, Gurugram, Chandigarh, Dehradun & Jalandhar.

Rohatgi made her Bollywood debut in 2002 with Harry Baweja’s Yeh Kya Ho Raha Hai?, a Hindi remake of the Hollywood teen flick American Pie.  She appeared in the films, Plan (2003), Police Force(2003) and Rakht (2004).

In 2006, she got her breakthrough with the film 36 China Town, also starring Shahid Kapoor, Kareena Kapoor, and Paresh Rawal. Later that year, she appeared in the critically acclaimed Corporate, in which she played the part of an item girl.

In 2007, her first release was Priyadarshan’s Dhol.  She played the second lead character, paired opposite Arbaaz Khan.

In 2008, she was seen in a cameo opposite Ranvir Shorey in PNC film Ugly Aur Pagli which was released in August. In mid-September, she appeared opposite Irrfan Khan in the TV18 film Dil Kabaddi. She played the role of an aerobics instructor in the film. In August 2008, Rohatgi appeared in season 2 of the reality television show, Bigg Boss on Colors TV as a contestant.

Approach Communications has set up a specialized division ‘Approach Entertainment’ for Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Communications is a leading PR & Integrated Communications Agency, offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.

Commenting on the Celebrity, Artists and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said ‘Approach Entertainment believes in Integrated Celebrity Management and Entertainment solutions and we have worked in Film and Celebrity management in the past. From some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed few performing artists to market exclusively. The agency is also planning to sign up some Bollywood personalities exclusively’.

Approach Entertainment is headed by award-winning writer / director Sonu Tyagi who has his background in Journalism and Advertising. The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2021. The company will be announcing the film project soon and the work is already going on the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Approach Entertainment also bagged prestigious Service Excellence award from World Marketing Organization.

Approach Entertainment, have already handled leading fmcg, corporate, healthcare & pharma, finance, real estate, tourism, entertainment and social sector clients. The agency is present in 7 cities of India with its headquarters in Mumbai and branch offices in New Delhi, Gurugram, Goa, Chandigarh, Dehradun and Jalandhar. The fast growing Celebrity Management and Entertainment Marketing agency has handled accounts like Mahindra, Pidilite, Elder Pharma, Ashley Madison, Gaursons, Abu Dhabi Tourism Authority, PHD Chamber of Commerce,  Dr. Morepen Ltd, Bajaj Auto Ltd,  Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Contact for More Info:

Sonu Tyagi at  Approach Entertainment

Mumbai: 9820965004

Email: approachentertainment@gmail.com

Visit us at www.approachentertainment.com and www.approachentertainment.net