Tag: celebrity tvc productions

Approach Entertainment Group Launches Full-Fledged Operations in Ahmedabad, Expanding Its Nationwide Footprint

Approach Entertainment Group Launches Full-Fledged Operations in Ahmedabad, Expanding Its Nationwide Footprint

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Ahmedabad:  Approach Entertainment Group, a premier integrated media and entertainment company, is thrilled to announce the launch of its full-fledged operations in Ahmedabad. This strategic expansion marks another significant step in the company’s mission to provide exceptional entertainment & communications solutions across India. The group, which also includes Approach Communications, an award-winning PR & Integrated Communications Agency, Approach Bollywood, a Bollywood & Entertainment Newswire, and Go Spiritual India, a not-for-profit spiritual organization, is set to bring its diverse range of services to the heart of Gujarat.

Renowned for its rich cultural heritage and dynamic business environment, Ahmedabad offers the perfect backdrop for Approach Entertainment Group’s innovative offerings. With this launch, the company aims to leverage the city’s vibrant atmosphere and foster collaborations that enhance the local entertainment landscape.

Approach Entertainment Group brings a diverse portfolio of services to Ahmedabad. The company’s offerings include celebrity management, film production, event management, branding, and PR & Integrated Communications, catering to the multifaceted needs of the market. In celebrity management, Approach Entertainment Group provides access to a wide array of celebrities for endorsements, appearances, and collaborations, ensuring brands can engage with top-tier talent. The group’s film production division is set to produce compelling and culturally relevant content by collaborating with local artists and leveraging Ahmedabad’s rich heritage.

Specializing in orchestrating events of all scales, from corporate conferences to grand entertainment shows, Approach Entertainment Group enhances the event experience with creativity and precision. Their cutting-edge PR & Integrated Communications strategies help businesses effectively reach their target audiences, while the group’s expertise in branding ensures businesses can build a strong and impactful presence in the market. Understanding the unique dynamics of Ahmedabad’s market, Approach Entertainment Group offers tailored solutions that resonate with local businesses and audiences.

Approach Entertainment Group is headed by Sonu Tyagi, an award-winning writer, director, and producer. As the founder of the group, Sonu Tyagi has led the company to achieve numerous accolades, including the Biz India 2010 Award by the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award. The group has already appointed a senior media and advertising professional to lead the operations in Ahmedabad and the Gujarat region, ensuring a robust and effective local presence and operations.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, the Founder and Managing Director of Approach Entertainment Group, expressed his excitement about the expansion, stating, “Ahmedabad is a city with immense potential and a thriving cultural scene. We are thrilled to bring our comprehensive suite of entertainment services to this vibrant market. Our aim is to collaborate with local talent and businesses to create impactful and memorable experiences.”

With the launch of its operations in Ahmedabad, Approach Entertainment Group reaffirms its commitment to excellence and innovation in the entertainment industry. The company looks forward to forging strong partnerships and contributing to the growth and dynamism of Ahmedabad’s entertainment sector.

Approach Entertainment Group stands as a distinguished hub for Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Films Marketing, and Events & Entertainment Marketing. Additionally, Approach Communications operates as a prominent PR & Integrated Communications agency serving sectors including Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a robust presence spanning Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, Approach Entertainment Group leads the charge in entertainment, media, and communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, known as Approach Bollywood, further enhances its industry influence and reach.

Go Spiritual India is a charitable spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and social causes. Recently, the organization debuted a news magazine and is preparing to launch Go Spiritual India Web TV & OTT in the near future.

For More Info: 9820965004 / 9716962242

Approach Entertainment Visit us at www.approachentertainment.com 

Email: info@approachentertainment.com

Approach Entertainment & Juni Films’s Spiritual Series ‘Two Great Masters’ Premieres on MX Player OTT April 13th

Approach Entertainment & Juni Films’s Spiritual Series ‘Two Great Masters’ Premieres on MX Player OTT April 13th

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Chandigarh, India – In a momentous occasion set to mark the convergence of spirituality and digital entertainment, the highly anticipated web series ‘Two Great Masters’ is all set to make its debut on the MX Player OTT platform on April 13th. Directed by the visionary Anurag Sharma, the series embarks on a transformative exploration of the profound spiritual teachings of Swami Vivekananda and Maharishi Paramhansa Yogananda.

Anurag Sharma

Ahead of its digital release, ‘Two Great Masters’ will be launched at the prestigious Chandigarh Press Club on April 13th, adding a ceremonial touch to the series’ unveiling. The event promises to be a gathering of luminaries from the entertainment industry, spirituality enthusiasts, and members of the press eager to witness the inauguration of this groundbreaking journey.

The web series, produced by Juni Films in collaboration with Approach Entertainment and Go Spiritual India, promises to offer audiences a unique perspective on spirituality in the modern era. From the picturesque landscapes of Shoolini University in Solan, Himachal Pradesh, to the digital screens of viewers worldwide, ‘Two Great Masters’ weaves a captivating narrative inspired by the timeless wisdom of Vivekananda and Yogananda.

At the heart of the series lies the character of Bhuwan, portrayed by actor Deep Sharma, whose soul-stirring quest for spiritual enlightenment serves as the focal point of the narrative. Deep’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Expressing his anticipation for the series’ premiere, Anurag Sharma, Director of Juni Films, remarked, “With ‘Two Great Masters,’ we aim to inspire and uplift audiences, fostering a deeper understanding of spirituality amidst the complexities of modern living. The launch at Chandigarh Press Club holds special significance as we bring this transformative journey to audiences worldwide.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, highlighted the series’ significance in today’s fast-paced world, stating, “We are thrilled to bring ‘Two Great Masters’ to audiences worldwide through the MX Player platform. This series not only entertains but also enlightens, bridging the gap between spirituality and contemporary life.”

Amrit Gupta, author of the renowned book ‘Two Great Masters,’ on which the web series is based, expressed his delight at seeing his work adapted for the screen. “It is truly gratifying to witness ‘Two Great Masters’ come to life on screen, bringing the timeless teachings of Vivekananda and Yogananda to a new generation of viewers,” Gupta commented.

The event at Chandigarh Press Club will provide a platform for stakeholders to discuss the series’ themes, its significance in contemporary society, and the creative process behind its making. Attendees will have the opportunity to engage with the cast and crew, gaining insights into the spiritual journey depicted in ‘Two Great Masters.’

With its captivating storyline, stellar cast, and picturesque cinematography, ‘Two Great Masters’ promises to captivate audiences of all ages. As the series prepares to premiere exclusively on MX Player, viewers can embark on a journey of self-discovery and spiritual awakening from the comfort of their homes, beginning April 13th.

For media inquiries, interviews, or additional information about the launch event, please contact Approach Entertainment at info@approachentertainment.com or visit www.approachentertainment.com and www.gospiritualindia.org.

Contact: Approach Entertainment / Go Spiritual India Phone: 9820965004 / 9716962242 Email: info@approachentertainment.com

Approach Bollywood Launches Innovative Digital Campaign: "Holi Kab Hai, Kab Hai Holi"

Approach Bollywood Launches Innovative Digital Campaign: “Holi Kab Hai, Kab Hai Holi”

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Mumbai, India – Approach Bollywood, a leading name in Bollywood and entertainment news, has unveiled its latest digital campaign, “Holi Kab Hai, Kab Hai Holi.” This quirky campaign will be active on social media platforms leading up to the festival of Holi. Notably, one of the campaign’s ads delivers a crucial social message against drunk driving.

This initiative targets both Bollywood’s trade professionals and the broader audience. Approach Bollywood, a venture of Approach Entertainment Group, recently introduced its own app, expanding its reach and services. With operations spanning major Indian cities like Mumbai, New Delhi, Gurugram, and others, Approach Entertainment Group is a renowned name in celebrity management, film production, advertising films productions, films marketing and events.

The campaign leverages humor and nostalgia, featuring iconic Bollywood characters like Gabbar and Sambha from the legendary movie Sholay. In one of the ads, Gabbar repeatedly asks Sambha about the timing of Holi, leading to amusing exchanges. The campaign aims to capture the essence of Bollywood’s cultural influence while also delivering a pertinent social message.

In the recently released second ad, Gabbar queries Sambha, “Holi Kab Hai, Kab Hai Holi,” to which Sambha retorts, “Sardar, you keep repeating the same question. Are we planning to raid the village again?” Gabbar, however, responds differently, stating, “No, we don’t need to raid the village. All I desire is to host a Holi party.”

As part of the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood delivers a crucial social message. In an upcoming digital ad set to launch three days before Holi, Veeru cautions Basanti, “Don’t dance in front of these dogs. They tend to cause a ruckus after drinking.” Through this scenario, Approach Bollywood seamlessly integrates the message of “Don’t Drink and Drive” into its campaign, effectively blending entertainment with social responsibility.

In addition to roping in influencers, Approach Bollywood has strategically integrated the message of “Don’t Drink & Drive” into its campaign. Through witty dialogues and engaging scenarios, the campaign effectively communicates this important social issue.
Sonu Tyagi, the founder of Approach Entertainment, shares insights into the campaign’s conception, stating, “Holi is a significant festival in India, and we wanted to blend its celebratory spirit with Bollywood’s charm. Our aim was to connect with both industry insiders and the millennial audience while also addressing a prevalent social concern.”

Approach Bollywood serves as a comprehensive newswire service, catering to various media platforms including newspapers, magazines, TV channels, radio, and digital media. The platform offers insights into the business side of films, TV, OTT, and the broader entertainment industry, supported by in-depth analysis and exclusive interviews.

In addition to its digital presence, Approach Bollywood plans to venture into organizing industry-related events and producing branded content with celebrities. With a focus on factual reporting and behind-the-scenes coverage, the platform aims to spark meaningful conversations within the entertainment industry.

Led by award-winning writer / director & Producer Sonu Tyagi, Approach Entertainment Group is expanding its horizon by venturing into Bollywood film & web series production. Approach Entertainment in Association with Go Spiritual India has recently co-produced a spiritual Web / TV Series Two Great Masters based on a Book written by Amrit Gupta. The web series has been directed by Anurag Sharma.  The company’s commitment to excellence has been recognized through prestigious awards, including “The Bizz India 2010 Award”, Service Excellence Award from Worldwide Marketing Organization & PR Agency of the Year Awards.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Info:

Approach Entertainment   9820965004 / 9716962242    

Visit at www.approachentertainment.com & www.approachbollywood.com

Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

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Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

Mumbai:  In a resounding show of dedication to mental health and spiritual well-being, Go Spiritual India proudly observed World Mental Health Day on October 10, 2023. Under the overarching theme, “Mental Health in an Unequal World,” the organization emphasized the critical need to address disparities in mental health access and support while fostering emotional and spiritual equilibrium among individuals and communities globally.

World Mental Health Day serves as a global platform to champion mental health education and advocacy. Go Spiritual India recognized the gravity of this day and organized a series of impactful events and initiatives aimed at tackling the pervasive mental health challenges prevalent in today’s ever-evolving and often stressful world.  

In a dedicated effort to bridge the urban-rural mental health divide, Go Spiritual India organized a series of impactful events in rural schools on World Mental Health Day. The objective was clear: to raise awareness about mental health issues in rural India, where awareness remains significantly lower compared to urban areas.  Multiple events were thoughtfully orchestrated in collaboration with Vidhyapan Global School, a prominent school chain in Western Uttar Pradesh, to reach out to rural communities.

World Mental Health Day, celebrated on October 10th, 2023, provided the perfect backdrop for Go Spiritual India to extend its reach to rural communities. Recognizing the unique challenges and barriers faced by these populations, the organization embarked on a mission to create awareness and promote mental well-being in rural India.

Go Spiritual India Intro Video

Key Highlights of Go Spiritual India’s World Mental Health Day Observance:

Mindfulness Workshops: Renowned spiritual leaders and mental health experts led a comprehensive series of mindfulness workshops. These workshops, held both in-person and online, offered participants valuable tools and techniques to manage stress, and anxiety, and enhance mental well-being. The organization’s proactive approach extended beyond workshop settings, encompassing schools, colleges, and corporate and industrial institutions to address stress, depression, suicide prevention, and mental well-being.

Community Support: In line with the theme of the year, Go Spiritual India launched a dynamic community outreach program. This initiative aimed to provide mental health education and support to underserved communities, bridging the gap in mental health care. The organization’s commitment to inclusivity shone brightly.

Events & Webinar Series: Go Spiritual India organized on-ground events and an enlightening webinar series featuring esteemed experts in the realms of mental health and spirituality. Topics included the intricate interplay of spirituality and mental health, practical coping strategies, and the crucial importance of seeking assistance when needed.

Media & Social Media Campaign: Go Spiritual India orchestrated a powerful social media campaign under the hashtag #SpiritualWellness, inviting individuals worldwide to share their personal experiences, stories, and tips for maintaining mental health in an unequal world. This digital campaign cultivated an online community that encouraged open dialogue and diminished stigma. The organization also leveraged various media channels, including print, digital, and TV, to create heightened awareness about mental health issues.

Collaborations: The collaborative spirit of Go Spiritual India was apparent through partnerships with mental health professionals, local authorities, and other non-profit organizations. This collective effort aimed to elevate mental health services and reduce disparities in access to care, making a tangible impact on the ground.

Sonu Tyagi, the visionary founder of Go Spiritual India, expressed the organization’s unwavering commitment to holistic well-being, noting, “In an increasingly complex and fast-paced world, the need for mental health awareness and support has never been more evident. We firmly believe that integrating spirituality with mental health offers a holistic path to well-being.”

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

Go Spiritual India extended its heartfelt gratitude to individuals, corporate organizations, NGOs, and educational institutions worldwide who united in the pursuit of raising awareness, diminishing stigma, and advancing mental health equity.

About Go Spiritual India: Go Spiritual India stands at the forefront of organizations dedicated to promoting spiritual well-being and mental health through education, guidance, and community support. With a steadfast focus on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

Go Spiritual India is a Charitable Spiritual Organization working for Philanthropy, Spiritual Awareness, Mental Health, Spiritual Tourism, Spiritual Media, Events, Organic, Wellness, and Social causes.

Approach Communications is handling PR and communications for Go Spiritual India, while social media and digital marketing are being managed by Approach Communications Digital division. Approach Entertainment, a company within the Approach Communications Group, oversees all aspects of branded entertainment, celebrity and influencer engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

For more information about Go Spiritual India’s World Mental Health Day activities,

Sonu Tyagi at Go Spiritual India / Approach Entertainment

9820965004

Visit us at www.approachentertainment.com  & www.gospiritualindia.org

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment.

Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Hyderabad, Jalandhar and Dehradun.

Go Spiritual India Organization Website:            www.gospiritualindia.org 

Go Spiritual India Magazine:                                   www.gospiritualindia.in

Go Spiritual India Store:                                          www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management:   www.approachentertainment.com

Approach Entertainment Films Productions:           www.approachentertainment.net

Approach Bollywood                                          :      www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

The Power of Celebrity Brand Endorsements in India

The Power of Celebrity Brand Endorsements in India

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The Power of Celebrity Brand Endorsements in India

Celebrity brand endorsements have become a pervasive marketing phenomenon in India. From Bollywood actors to cricket stars, these famous personalities are often seen endorsing a wide range of products and services, ranging from consumer goods to fashion, automobiles, and financial services. The practice of using celebrities to endorse brands has gained immense popularity in India, and it has become a significant marketing strategy for companies to create brand awareness, build positive associations, and influence consumer behavior.

The concept of celebrity brand endorsements in India is not new. However, in recent years, it has gained momentum due to several factors. First and foremost, the rise of social media has amplified the reach and impact of celebrity endorsements. With the widespread use of social media platforms, celebrities have become even more accessible to their fans and followers, allowing brands to leverage their social media presence for promotional activities. Additionally, the growing competition in the Indian market has led brands to seek innovative ways to differentiate themselves, and celebrity endorsements offer a way to do so by associating with popular and influential personalities.

One of the primary reasons why celebrity brand endorsements are so popular in India is the emotional connection that celebrities have with their fans. Bollywood actors and cricket stars, in particular, enjoy a cult-like following in India, with millions of fans idolizing them. Fans often see celebrities as role models and aspire to emulate their lifestyle and choices. Brands tap into this emotional connection by associating themselves with celebrities, hoping that their fans will transfer their admiration for the celebrity onto the brand, leading to increased brand loyalty and sales.

Another significant factor contributing to the popularity of celebrity brand endorsements in India is the diverse and vast consumer base of the country. India is a melting pot of cultures, languages, and traditions, and celebrities often have a mass appeal that transcends these diversities. Brands leverage the popularity of celebrities to connect with consumers across different regions, languages, and demographics. For instance, a Bollywood actor or a cricket star who enjoys a pan-India fan following can help a brand establish a national presence and connect with consumers from various walks of life.

The impact of celebrity endorsements on consumer behavior in India is also influenced by the perception of celebrities as experts in their respective fields. For example, cricket stars are seen as experts in the sport, while Bollywood actors are perceived as fashion icons or trendsetters. Brands often capitalize on this perception by associating with celebrities who are considered authoritative in their domain, to create credibility and trust among consumers. Consumers tend to trust the recommendations of their favorite celebrities, which can influence their purchasing decisions.

Furthermore, celebrity brand endorsements are often designed to evoke emotions and create memorable experiences for consumers. Brands use celebrities to create engaging and entertaining campaigns that capture the attention of consumers and leave a lasting impression. These campaigns are shared widely on social media, generating buzz and creating word-of-mouth marketing, which further amplifies the reach and impact of the brand endorsements.

However, celebrity brand endorsements in India are not without their challenges. One of the main concerns is the potential risk of celebrity scandals or controversies, which can have a negative impact on the brand’s reputation. Celebrities are public figures, and any negative behavior or controversy involving them can quickly become public knowledge and adversely affect the brand’s image. Brands need to carefully assess the credibility and reputation of celebrities before entering into endorsement deals and have contingency plans in place to mitigate risks associated with celebrity-related controversies.

Another challenge is the authenticity of celebrity endorsements. With the rise of social media, consumers have become more discerning and can easily spot inauthentic endorsements that lack believability. Brands need to ensure that the endorsements are aligned with the values and persona of the celebrity and are not perceived as forced or overly promotional. Authenticity and transparency are crucial in celebrity brand endorsements to maintain consumer trust and brand image.

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

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Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

New Delhi: Award-winning Celebrity Management & Films Productions company, Approach Entertainment engaged Actress Bhagyashree for a silk saree store retail chain start-up  ‘G Silk by Geeta Singh ‘. The first store of the retail chain was inaugurated by Bollywood’s famous actress, socialite, fitness enthusiast, and nutritionist Bhagyashree. The inaugural ceremony was held at Noida Sector 104 Hajipur. G Silk by Geeta Singh is a retail start-up that is eying a nationwide presence in retailing sarees and traditional wear. G Silk by Geeta Singh will expand its stores count to a few states soon. 

Actress Bhagyashree with Geeta Singh

Speaking about her presence, Bhagyashree said, “I am really excited to be a part of the inaugural ceremony of G Silk by Geeta Singh store that has a fresh and vast exclusive wardrobe collection of sarees. It was a great experience checking out the premium collection of silk sarees in this one-of-its-kind store. I wish Geeta Singh great success in the retail start-up  “.

Talking about G Silk by Geeta Singh’s retail expansion & its first store in Noida, Geeta Singh said ” We want to give a world-class shopping experience to saree buyers. We will give the best-quality collection and excellent shopping experience to shoppers. We will expand our retail operations to other major destinations soon.” 

The new showroom has been designed by Alpha Interiors & Construction, which is a renowned interior design and architectural construction company. The company’s partners Sudhanshu Tyagi, Siddharth Chaudhary Tyagi, Aishwarya Tyagi, and Rajat Kasana have ensured to follow the new trends and styles to execute the interior project of the G  Silk by Geeta Singh’s first store in this wedding season.

Actress Bhagyashree with Geeta Singh

Stylish and gorgeous actress Bhagyashree is famous for her role in her first breakthrough film Maine Pyar Kiya (1989). She acted in several movies in the early 90s and late 00s but people still remember the character of Suman that she played in her first film. She took a break from films after she got married to focus on her family life. From her marriage with Himalaya Dasani, she has two children who are rising actors in Bollywood – Avantika Dassani and Abhimanyu Dasani. She was recently seen in Prabhas starrer’s multilingual film Radhe Shyam. Bhagyashree is often quoted in the media for her beautiful looks and well-maintained fitness even in her 50s. She keeps her fans and followers engaged with her social media posts on social work, travel diaries, food diaries, and fitness and health tips.

‘G Silk by Geeta Singh ‘ showroom has a beautiful collection of classic varieties of traditional silk and zari sarees with exclusive designer sarees, bridal wear collections, and wedding wear collections. If a woman wishes to add a positive aura to herself, then this Delhi NCR-based silk saree showroom is the ultimate destination. The handpicked and exclusive saree collection ‘G Silk by Geeta Singh ‘ showroom will attract more customers who can shop to their heart’s content at affordable price tags despite being located in the busy & upcoming shopping destination of Hajipur.

Alpha Interiors & Construction is a Delhi-based interior-designing firm that works comprehensively with its clients to understand their requirements by equipping them with creative solutions. The fast-growing company incorporates creative designs, aesthetic sense, out-of-the-box features, sustainable materials, and space management to deliver future-ready spaces.

Approach Entertainment is a leading award-winning Mumbai-based Celebrity Management & Films Productions with expertise-based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing solutions. Approach Entertainment Group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. 

The group has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Hyderabad, Kolkata & Dehradun. In addition to business enterprises, Approach Entertainment Group also has a Charitable Spiritual Organization, Go Spiritual India working for  Philanthropy, Spiritual Awareness, Spiritual Tourism, Mental Health, Spiritual Events, Media, Organic & Health.

For More Info :

Approach Communications  9820965004 

Visit us at www.approachentertainment.com Email us at info@approachentertainment.com

Approach Entertainment Launches Blanket Donation Campaign in Collaboration with Go Spiritual India

Approach Entertainment Launches Blanket Donation Campaign in Collaboration with Go Spiritual India

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Approach Entertainment Launches Blanket Donation Campaign in Collaboration with Go Spiritual India

Mumbai: Award-Winning Celebrity Management & Films Productions Company, Approach Entertainment launched Blankets Donation Campaign in Collaboration with Charitable Spiritual Organization Go Spiritual India in North India again as the winter season has arrived in North India. The campaign has been launched with an objective to mobilize blankets, clothes, and food donation drives for the homeless in major cities of North India. Go Spiritual India has been running the blanket donation campaign since 2017. 

blanket donation children final.jpg

The campaign will spread awareness about the plight of the homeless & destitute in winters and motivate people to donate blankets, clothes & food themselves, or inform Go Spiritual India to arrange Blankets for the needy. 

Approach Communications is handling PR, Digital & Communications for the Blanket donation drive while Approach Entertainment is working on the production of videos, mobilization through celebrities & influencers, events, and related activities.

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes. The spiritual organization has been running food donation & hunger eradication programs for the last 5 years. The organization is launching Go Spiritual India Digital Magazine soon and it will be followed by Go Spiritual India Print Magazine & Go Spiritual India TV. 

A spiritual life necessarily entails selfless charity work as with spiritual growth comes the realization that all the Atma (souls) are equal part and parcel of the same Param Atma (that is divine supreme being). In fact, ancient Hindu scriptures clearly make it obligatory on one’s part to be generous. Go Spiritual India is a spiritual organization that promotes not only spiritual evolution but also actively participates in charity work.

Go Spiritual India has appealed to all, to come forward and donate blankets or help donate blankets to the homeless people during the winter months in collaboration with Go Spiritual India. The donations can be in cash or kind or even through participation on a volunteer basis.

In addition, Go Spiritual India also encourages people to take up this cause on their own and distribute blankets in their respective areas and regions as the objective is to ensure help to as many people as possible by reaching out to them in whatever way is possible. Go Spiritual India blanket donation drive is being supported by Approach Entertainment & Approach Communications.

 For the past few years, Go Spiritual India has been also engaged in the distribution of blankets especially to the poor and homeless people during the winter months. Though there are no official records of country-wide deaths due to harsh winters every year in the country, some data collected by some NGOs suggests that more than 512 persons had died in 2021 due to winters in Delhi alone and thousands died in the country.

Even in the year 2020-21 winters, thousands died due to winters. According to the 2011 census, there were 17.33 crores homeless people in India and this figure in 2022 is estimated to be at least 26 crores. Even if it is assumed that half of them may be living in North India where the winters are rather harsh, it is easy to imagine the plight of the homeless people every winter.

Go Spiritual India’s campaign to distribute blankets for the homeless persons in North India is aimed at saving as many lives as possible in the country and therefore every winter, this campaign has been taken on a serious note by the Go Spiritual India team and volunteers. Last year it was done with the help of Go Spiritual India volunteers in Delhi, Jalandhar, Jaipur, Ghaziabad, Noida, Gurgaon, Chandigarh, Shimla and Ludhiana. This year, Go Spiritual India plans to do it even on a larger scale and will cover all cities of North India. The volunteer team is also motivating people to donate blankets and food for the homeless and destitute themselves. 

Go Spiritual India Organization, an initiative launched by Sonu Tyagi and his company Approach Entertainment is dedicated to charity and spiritual work. For the past few years, it has taken serious endeavors towards charity.  It was actively engaged in the distribution of free food to the needy during the lockdown when the poor had no means to even earn their basic meals. During the winters, Go Spiritual had launched an initiative to distribute blankets to the homeless people for whom the streets are home, particularly in Northern India, where the winters are rather harsh!

Go Spiritual India has appealed to all, to come forward and donate blankets or help donate blankets to the homeless people during the winter months in collaboration with Go Spiritual India. The donations can be in cash or kind or even through participation as a volunteer.

Approach Entertainment is an award-winning Celebrity Management & Films Productions company offering integrated expertise-based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing services.

Approach Communications is a Leading PR & Integrated Communications agency working for the Corporate, Healthcare, Entertainment, Finance, Education, Social sectors. The media & communications group is headed by award-winning writer-director Sonu Tyagi who has a background in Journalism & the advertising world. Approach Communications is handling PR & Communications for the Blanket donation drive while Approach Entertainment is working on the production of videos, mobilization through celebrities & influencers, events, and related activities. The fast-growing media & communications group has operations in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad & Jalandhar. Approach Entertainment Group also has a Bollywood Newswire & Content Dissemination unit, Approach Bollywood. 

For More Information or to Support Our Blanket Donation Initiative:

Please call us at +91- 9820965004   / 9716962242

Email us at gospiritualindia@gmail.com, info@approachentertainment.com

Go Spiritual India Organization:   www.gospiritualindia.org

Go Spiritual Magazine:                 www.gospiritualindia.in  

Approach Entertainment:            www.approachentertainment.com

Watch Go Spiritual India YouTube Channel Here & Subscribe it.

https://www.youtube.com/gospiritualindia

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Mental Health, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Watch & Share Go Spiritual India Intro Video

Go Spiritual India Intro Video

Approach Entertainment is having its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Hyderabad,  Jalandhar and Dehradun.

Go Spiritual India Organization Website :           www.gospiritualindia.org 

Go Spiritual India Magazine :                             www.gospiritualindia.in

Go Spiritual India Store :                                   www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management :  www.approachentertainment.com

Approach Entertainment Films Productions :          www.approachentertainment.net

Approach Bollywood                                          :     www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Approach Communications Bags Dr. Morepen PR Account

Approach Communications Bags Dr. Morepen PR Account

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Approach Communications Bags Dr. Morepen PR Account

New Delhi:      Approach Communications, an award-winning public relations and integrated communications firm with a specialized division for Pharma and Healthcare PR have bagged the entire gamut of corporate communications & PR Activities account of Dr. Morepen. Dr. Morepen is India’s Leading Healthcare & Pharma Company based in New Delhi with a pan India presence. Dr. Morepen is a Public Ltd company with a vast product range in OTC, Ayurveda, and Health Supplements, etc.

India’s Leading Award-Winning PR & Integrated Communications Agency

‘Dr. Morepen’ has 3 manufacturing facilities, for
manufacture of API, formulations, and OTC
products with international standings, all set
amidst green, pollution-free surroundings on the
foothills of the majestic Himalayas, located in the
state of Himachal Pradesh.

Approach Communications has set up a specialized division for Pharma and Healthcare PR. The firm is on a client-winning spree with 3 new PR Account wins in healthcare communications.

Approach Communications is India’s Leading Award-winning PR & Integrated Communications Agency with operations in Mumbai, New Delhi, Gurugram, Dehradun, Kolkata, Goa, Chandigarh & Jalandhar.

Approach Entertainment

Approach Communications is a part of India’s Leading Celebrity Management & Films Productions Group, Approach Entertainment. Approach Entertainment is having specialized verticals in Celebrity & Talent Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing solutions. The group has bagged the World Confederation of Business’s The Biz India 2010 Award & Worldwide Marketing Organization’s Service Excellence Award. The group is also having a Charitable Spiritual Organization, Go Spiritual India.

Now Approach Communications will handle the entire PR, Digital, Media Relations, Image Management, Content Creation, Online PR & Reputation Management strategy and integrated marketing communications activities, and other branding initiatives for Dr. Morepen. The fast-growing PR & Integrated Communications Agency in India is offering expertise-based solutions in Healthcare PR & Marketing Communications.

According to Mr. Sushil Suri, CMD, Dr. Morepen  “ We were looking for a Healthcare  PR & Communications agency which is most suitable for us in terms of generating awareness, engaging the audience and corporate reputation of the group. The presentation made by Approach Communications was in line with our communications and PR approach.  So we decided to go with Approach Communications.”

Approach Entertainment

Commenting on the win, Sonu Tyagi, Director, Approach Communications & Approach Entertainment said “Approach Communications is having a specialized vertical in Healthcare PR & Communications. We are building up our Health domain capabilities in Healthcare PR, Media Relations, Image Management, Digital PR & Marketing for Healthcare, Content Creation, Influencers Engagement & Marketing, and Branded Entertainment for Health Brands. We have recently signed 3 New Clients in the Healthcare vertical and we will build expertise-based solutions. We have also launched our Digital Marketing unit for Healthcare, SME, Corporate, Education, Entertainment, Travel & tourism & Hospitality sectors. “

Approach Communications is an award-winning PR & Integrated Communications Agency established in the Year 2003. The agency is having operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar & Kolkata. Approach Communications has worked with Bajaj Auto, Mahindra, General Motors, Elder Pharma, Pidilite, Ashley Madison, UTV, Jhankar Television, Vistaar Group, Maharashtra Agro, Eicher Motors among others. The PR Agency has specialized verticals in Corporate, Entertainment, Healthcare & Pharma, Finance, Education, SME, FMCG, Real Estate, Travel & Tourism verticals.

Approach Entertainment Group’s Charitable Spiritual Organization Go Spiritual India is working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Events, Media, Publications, Organic, Online, Health & Wellness, and social causes. Go Spiritual India is also launching Go Spiritual India Digital Magazine and it will be followed with Monthly print & Go Spiritual India Web TV Later. Go Spiritual India is also launching its health, Ayurveda, organic, food, and wellness products soon. The PR & Integrated Communications account will be handled by Approach Communications.

Approach Entertainment Group is also having a Bollywood & Entertainment Newswire, Approach Bollywood which is a Content Creation & Dissemination company focusing on Newspapers, Magazines, TV & Radio Channels, Portals, Apps, and all other digital mediums. The group is being headed by award-winning writer/ director Sonu Tyagi who has worked with leading advertising agencies & media houses after pursuing graduation in Psychology and courses in Advertising Management, Journalism, and Film Making. He is also going to direct Indian-origin international singer/musician Rajan Shah music video soon & will also direct a Movie / Web Series for an Indian OTT Later.

Watch Go Spiritual India Intro Film Produced by Approach Entertainment

Go Spiritual India Intro Film Produced by Approach Entertainment

Approach Entertainment also has Branded Entertainment Productions division which works on Interesting concepts of Marketing through Branded Entertainment like Digital Films, Short Movies, Music Videos, Feature Films, and TV Content. The fast-growing celebrity management and films productions company in India also launching Branded Entertainment practices for Healthcare, Pharma, OTC, Ayurveda, Organic, and other related brands.

The company will offer integrated services for healthcare and pharma companies in PR & Corporate Communications, Celebrity Management & Influencers Engagement, Advertising & TVC Films Productions, Corporate Films Productions, Films Marketing, Events, Entertainment Marketing and Branded Entertainment Productions. Approach Entertainment is already having a team of Branded Entertainment writers & directors who have the knack for creating content for digital mediums. Approach Communications will also promote and distribute the content to engage the audience in an entertaining way and deliver the brand message.

Email us at approachentertainment@gmail.com

Visit us at Approach Entertainment Film Productions:      www.approachentertainment.net

Approach Entertainment Celebrity Management:             www.approachentertainment.com

Go Spiritual India Charitable Spiritual Organization:         www.gospiritualindia.org

Approach Entertainment Produces TVC & Digital Film for Go Spiritual India

Approach Entertainment Produces TVC & Digital Film for Go Spiritual India

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Approach Entertainment Produces TVC & Digital Film for Go Spiritual India

Mumbai: Award-winning Films Productions and Celebrity Management Company, Approach Entertainment have produced a series of TVC, Digital Film & Corporate Film for Leading Charitable Spiritual Organization Go Spiritual India. The entire campaign includes a TVC, Intro Film for Digital Media, and a Corporate Film to showcase Go Spiritual India’s various philanthropic, spiritual, media, and other activities. The objective of the TV & Digital campaign is to introduce Go Spiritual India activities to a large audience and build upon the organization’s theme ‘Go Spiritual ’.

Approach Entertainment is a Full Fledged award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment marketing company with offices in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Chandigarh, Dehradun & Jalandhar.

The fast-growing celebrity management and films productions house is having specialized verticals in Celebrity & Talent Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing solutions. Approach Entertainment recently bagged Service Excellence Award given by Worldwide Marketing Organization. The company also bagged The Biz India 2010 Award given by the World Confederation of Business.

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, Wellness, Mental Health, and Social Causes. Go Spiritual India is also launching its Go Spiritual India Digital magazine and it will be followed with monthly Go Spiritual India monthly print magazine and Go Spiritual India web TV later.

Go Spiritual India Intro Film Produced by Approach Entertainment

The Digital Film has been already launched on Social & digital media platforms. The TVC campaign will be launched later on news, GEC, and spiritual/religious TV channels. The campaign has been directed by award-winning writer/director Sonu Tyagi. He is also going to direct music videos for Indian-origin international singer/musician Rajan Shah soon. Sonu Tyagi has worked with India’s top advertising agencies and media houses after pursuing graduation in Psychology and courses in Advertising Management, Journalism, and Film Making. He is heading Approach Entertainment group companies including Approach Communications & Approach Bollywood. Approach Communications is a Full-Fledged PR & Integrated Communications Agency & Approach Bollywood is a Bollywood & Entertainment Newswire focusing on Bollywood & Entertainment content creation & dissemination.

The digital film focuses on Go Spiritual India’s various activities like Philanthropy, Spiritual Awareness, Spiritual Tourism, Media, Spiritual Events, Publications, Online, magazines, Web TV, Charity, Organic Food, and Wellness, etc. Digital film has been appreciated by the spiritual, advertising, and media world.

Commenting on TVC, Digital & Corporate Film Campaign, Sonu Tyagi, Director,  Approach Entertainment said, “ Go Spiritual India is a leading charitable spiritual organization in India which focuses on both spirituality & philanthropy. The organization has taken several initiatives like food donation, blanket donation & mental health. The campaign has been launched to create awareness about the activities and work being done by the organization. While for now, we are focusing on Digital mediums, we will also launch the short versions on TV Channels later on.  ”

Sonu Tyagi, Approach Entertainment

Approach Entertainment has also launched its Branded content division with the objective to offer integrated services in Branded entertainment production. The company will offer entire production and distribution services to engage the audience in an entertaining way and deliver the brand message at the same time. Approach Entertainment Branded content division will be headed by Writer, Director, and Producer Sonu Tyagi.

Approach Entertainment also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company with its Head Office in Mumbai and branch offices in New Delhi, Gurugram, Goa, Dehradun, Kolkata, Chandigarh & Jalandhar.

The company is now also foraying into Bollywood Film Productions with its first Hindi film & Web series project soon. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing films productions, Celebrity Management, and entertainment marketing company has bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Approach Entertainment Group also bagged Service Excellence Award given by Worldwide Marketing Organization.

Visit us at

Approach Entertainment Films Productions: www.approachentertainment.net

Approach Entertainment Celebrity Management : www.approachentertainment.com

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Go Spiritual India Charitable Spiritual Organization
Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

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Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

Mumbai:  Approach Entertainment, one of the Leading Celebrity Management, Film Productions, and Entertainment Marketing companies in India has recently signed very popular Indian origin International Singer / Songwriter Someya. Someya is a young, vibrant, prolific, and established singer-songwriter. At the very young age of 16, she has 4 successful music singles to her credit.

Gaining massive popularity in the USA as a solo singer of Western music including Jazz, Pop, Rock, and Alternative, the San Jose-based 16-years old singer-lyricist of Indian origin Someya is all poised to make her entry into Bollywood with her latest album “Gold ”. She has appeared on stage in professional productions since elementary school. She further refined her skills while attending programs at the prestigious Berklee College of Music in Boston. Someya regularly performs live across multiple venues.

Someya Gold Music Video

Someya has already established herself in the USA with her Alt-Rock which is markedly different from the traditional ones as she weaves a story around the song keeping listeners bound to it. The “Gold” is an example of it. It is story-telling in “Gold” that made it popular in the USA.

Now on, Approach Entertainment will be managing her career and talent in India and it incorporates PR, Live Performances, Casting, Brand Endorsements, and other talent management activities.

Approach Entertainment is India’s Leading Celebrity Management Agency with a roster of Bollywood Celebrities, TV Actors, Singers, Music Celebrities, Sports Celebrities, Writers, and Performance Artists. Approach Entertainment has its offices in Mumbai, New Delhi, Gurgaon, Chandigarh, Dehradun, Kolkata, Jalandhar, and Goa.

Approach Entertainment is being headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising.

Approach Entertainment, India’s leading Celebrity, Artists, and Talent Management Agency will officially handle the portfolio of Someya to upgrade it and elevate it in the Indian Film, TV, and Music Industry. Someya now wants to set her foot in India particularly in the cine-world with her innovative music singles like “Gold” which was critically acclaimed worldwide. Someya believes a space is lying vacant in the Indian world of Alt-Rock and she wants to fill it.

Watch The Music Video Gold :

Someya – Gold Music Video

Approach Entertainment will be responsible to endorse her in the Indian Film, Music, and TV  Industry for Playback Singing, Music Collaborations with representing her for performances in Live Concerts and Events, Brand Endorsement, etc.

Talking about the signup, Sonu Tyagi, CEO of Approach Entertainment says “Someya is an International singer. She is already a sensation in the USA with four super hit music singles and numerous performances worldwide. She has the perfect voice and music composition skills and we will be using this quality to promote and build up her profile in the Entertainment, Music and Bollywood Industry in India”. Further he added “Her international look and singing talent with an impressive music portfolio at a very young age will help her to grow in the market, nationally and internationally both. Being a top Celebrity Management company in India, we are confident that we will make her a big brand on the World music scene”

Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company set up in 2004 with its Head Office in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Dehradun, Chandigarh & Jalandhar. Approach Entertainment is having specialized units in Celebrity and Talent Management, Films Productions, Advertising and Corporate Films Productions, Line Productions, Films Marketing, Events, and Integrated Entertainment Marketing services.

Approach Entertainment

The company is also foraying into Bollywood Films Productions with its first Hindi film project in 2022. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The company aims to produce content-driven films in Bollywood and have a slate of 2 releases in 2022. The company is also launching a Bollywood Newswire, Approach Bollywood which will focus on Bollywood news and content dissemination worldwide.

The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. The company is part of Integrated PR and Marketing Communications group Approach Communications. The fast-growing media & communications group also bagged the prestigious Service Excellence Award given by World Marketing Organization.

For more info:

Sonu Tyagi at 9820965004

Mail us at  info@approachentertainment.com

Visit us at Approach Entertainment Celebrity Management  www.approachentertainment.com 

Approach Entertainment Film Productions:  www.approachentertainment.net