Approach Entertainment Group Ropes in Tushar Gondalia as Gujarat Head, Strengthening Its Leadership Team

Ahmedabad: Approach Entertainment Group, a premier integrated media and entertainment company, is excited to announce the appointment of Tushar Gondalia as the new Head for its Gujarat operations. This strategic move is part of the company’s ongoing efforts to expand its footprint and enhance its service offerings across the region.

Approach Entertainment Group, known for its innovative and diverse range of services, includes Approach Communications, an award-winning PR & Integrated Communications Agency; Approach Bollywood, a Bollywood & Entertainment Newswire; and Go Spiritual India, a not-for-profit spiritual organization. Under the visionary leadership of Sonu Tyagi, the founder and Managing Director, the group has achieved significant milestones, including the Biz India 2010 Award by the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

Tushar Gondalia brings a wealth of experience to his new role, having spent more than 19 years in the media industry. His expertise spans various fields such as marketing, media relations, brand promotion, creative writing, corporate communication, and social media strategies. Tushar’s robust background includes notable positions such as Head of Marketing at Ezcure, where he led Instagram marketing initiatives, and Sr. Executive of Marketing at Colors Gujarati, Viacom18, where he was instrumental in designing publicity events, strategic planning, and social media marketing.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Throughout his career, Tushar has demonstrated a flair for innovation and leadership. He has excelled in roles at ETV Entertainment and as a content writer and visualizer, working on diverse projects from corporate communication to editorial writing. His creative contributions have been recognized with several accolades, including a first-place win in Viacom18’s Idea Sharing platform “Big Belly” and leading his team to success in various marketing and publicity endeavors.

Sonu Tyagi expressed his enthusiasm about Tushar’s appointment, stating, “We are thrilled to welcome Tushar Gondalia to the Approach Entertainment Group family. His extensive experience and creative vision align perfectly with our mission to deliver top-tier entertainment and communication solutions. We are confident that under his leadership, our operations in Gujarat will reach new heights.”

Tushar Gondalia

Tushar Gondalia shared his excitement about joining the group, saying, “I am honored to be a part of Approach Entertainment Group, a company that stands at the forefront of the media and entertainment industry. I look forward to leveraging my experience to drive innovation and growth in Gujarat and contribute to the group’s continued success.”

Approach Entertainment Group, with a strong presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, continues to lead in celebrity management, film production, event management, branding, and PR & Integrated Communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, Approach Bollywood, enhances its industry influence and reach. Additionally, Approach Entertainment has recently co-produced the spiritual web series “Two Great Masters” and is currently working on films, OTT projects, and branded entertainment content and advertising films.

Go Spiritual India, the charitable spiritual organization within the group, is dedicated to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and social causes. The organization recently debuted a news magazine and is preparing to launch Go Spiritual India Web TV & OTT in the near future.

For more information: +91 9820965004 / +91 9716962242         

 Visit us at: www.approachentertainment.com

Email:    info@approachentertainment.com

Approach Bollywood Launches Innovative Digital Campaign: “Holi Kab Hai, Kab Hai Holi”

Mumbai, India – Approach Bollywood, a leading name in Bollywood and entertainment news, has unveiled its latest digital campaign, “Holi Kab Hai, Kab Hai Holi.” This quirky campaign will be active on social media platforms leading up to the festival of Holi. Notably, one of the campaign’s ads delivers a crucial social message against drunk driving.

This initiative targets both Bollywood’s trade professionals and the broader audience. Approach Bollywood, a venture of Approach Entertainment Group, recently introduced its own app, expanding its reach and services. With operations spanning major Indian cities like Mumbai, New Delhi, Gurugram, and others, Approach Entertainment Group is a renowned name in celebrity management, film production, advertising films productions, films marketing and events.

The campaign leverages humor and nostalgia, featuring iconic Bollywood characters like Gabbar and Sambha from the legendary movie Sholay. In one of the ads, Gabbar repeatedly asks Sambha about the timing of Holi, leading to amusing exchanges. The campaign aims to capture the essence of Bollywood’s cultural influence while also delivering a pertinent social message.

In the recently released second ad, Gabbar queries Sambha, “Holi Kab Hai, Kab Hai Holi,” to which Sambha retorts, “Sardar, you keep repeating the same question. Are we planning to raid the village again?” Gabbar, however, responds differently, stating, “No, we don’t need to raid the village. All I desire is to host a Holi party.”

As part of the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood delivers a crucial social message. In an upcoming digital ad set to launch three days before Holi, Veeru cautions Basanti, “Don’t dance in front of these dogs. They tend to cause a ruckus after drinking.” Through this scenario, Approach Bollywood seamlessly integrates the message of “Don’t Drink and Drive” into its campaign, effectively blending entertainment with social responsibility.

In addition to roping in influencers, Approach Bollywood has strategically integrated the message of “Don’t Drink & Drive” into its campaign. Through witty dialogues and engaging scenarios, the campaign effectively communicates this important social issue.
Sonu Tyagi, the founder of Approach Entertainment, shares insights into the campaign’s conception, stating, “Holi is a significant festival in India, and we wanted to blend its celebratory spirit with Bollywood’s charm. Our aim was to connect with both industry insiders and the millennial audience while also addressing a prevalent social concern.”

Approach Bollywood serves as a comprehensive newswire service, catering to various media platforms including newspapers, magazines, TV channels, radio, and digital media. The platform offers insights into the business side of films, TV, OTT, and the broader entertainment industry, supported by in-depth analysis and exclusive interviews.

In addition to its digital presence, Approach Bollywood plans to venture into organizing industry-related events and producing branded content with celebrities. With a focus on factual reporting and behind-the-scenes coverage, the platform aims to spark meaningful conversations within the entertainment industry.

Led by award-winning writer / director & Producer Sonu Tyagi, Approach Entertainment Group is expanding its horizon by venturing into Bollywood film & web series production. Approach Entertainment in Association with Go Spiritual India has recently co-produced a spiritual Web / TV Series Two Great Masters based on a Book written by Amrit Gupta. The web series has been directed by Anurag Sharma.  The company’s commitment to excellence has been recognized through prestigious awards, including “The Bizz India 2010 Award”, Service Excellence Award from Worldwide Marketing Organization & PR Agency of the Year Awards.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Info:

Approach Entertainment   9820965004 / 9716962242    

Visit at www.approachentertainment.com & www.approachbollywood.com

Approach Communications Bags Phytonics India PR Account

Approach Communications Bags Phytonics India PR Account

New Delhi:      Approach Communications, an award-winning public relations and integrated communications firm with a specialized division for Pharma and Healthcare PR have bagged the entire gamut of corporate communications and PR activities account of USA-based Phytonics Enterprises’s Indian subsidiary Phytonics India account. Phytonics India is all set to launch its successful product XPL-7 herbal contraceptives in the Indian market. Approach Communications has set up a specialized division for Pharma and Healthcare PR. The firm is on a client-winning spree with 3 new PR Account wins. XPL-7 is an innovative herbal contraceptive that can revolutionize the contraceptive market in India.

India’s Leading PR & Integrated Communications Firm

Approach Communications is India’s Leading Award-winning PR & Integrated Communications Agency with operations in Mumbai, New Delhi, Gurugram, Dehradun, Kolkata, Goa, Chandigarh & Jalandhar.

Approach Communications is a part of India’s Leading Celebrity Management & Films Productions Group, Approach Entertainment. Approach Entertainment is having specialized verticals in Celebrity & Talent Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing solutions. The group has bagged the World Confederation of Business’s The Biz India 2010 Award & Worldwide Marketing Organization’s Service Excellence Award. The group is also having a Charitable Spiritual Organization, Go Spiritual India.

Now Approach Communications will handle the entire PR, Digital,  media relations, Image Management strategy and integrated marketing communications activities, and other branding initiatives for Phytonics India.  Phytonics India is first introducing its very successful product in XPL7 in India. The company is also thinking to launch other innovative products in the market. XPL7 is a revolutionary product that combines a centuries-old herbal formulation with 21st-century western medical technology to deliver a unique feminine health choice product.

XPL7 is a vaginal suppository. When it is used within 72 hours (3 Days) after an unprotected sexual exposure it prevents pregnancy. It is an herbal formulation that Oriental women have used for hundreds of years. It contains no hormones and no steroids. It is a product designed by women for women.   

Approach Entertainment

According to Mr.Baljit Singh Ghai, Director, Phytonics Enterprises USA  “ We were looking for a Healthcare  PR & Communications agency which is most suitable for us in terms of generating awareness,, the credibility of our product as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach.  So we decided to go with Approach Communications.”

Commenting on the win, Sonu Tyagi, Director, Approach Communications & Approach Entertainment said “as we have already worked on a few pharma brands before and enjoy a very good network in pharma and health-related media, we will add very good value through our Healthcare PR & Communications expertise to XPL7 launch and hence we are very excited about this win. The communications strategy has been devised for the launch activities and specific PR exercises will be done for image building of the company.

Sonu Tyagi, Approach Communications

Approach Communications is an award-winning PR & Integrated Communications Agency established in the Year 2003. The agency is having operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar & Kolkata. Approach Communications has worked with Bajaj Auto, Mahindra, General Motors, Elder Pharma, Pidilite, Ashley Madison, UTV, Jhankar Television, Vistaar Group, Maharashtra Agro, Eicher Motors among others. The PR Agency has specialized verticals in Corporate, Entertainment, Healthcare & Pharma, Finance, Education, SME, FMCG, Real Estate, Travel & Tourism verticals.

Approach Entertainment Group’s Charitable Spiritual Organization Go Spiritual India is working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Events, Media, Publications, Organic, Online, Health & Wellness, and social causes. Go Spiritual India is also launching Go Spiritual India Digital Magazine and it will be followed with Monthly print & Go Spiritual India Web TV Later.

Approach Entertainment Group is also having a Bollywood & Entertainment Newswire, Approach Bollywood which is a Content Creation & Dissemination company focusing on Newspapers, Magazines, TV & Radio Channels, Portals, Apps, and all other digital mediums. The group is being headed by award-winning writer/ director Sonu Tyagi who has worked with leading advertising agencies & media houses after pursuing graduation in Psychology and courses in Advertising Management, Journalism, and Film Making. He is also going to direct Indian-origin international singer/musician Rajan Shah music video soon.

Email us at approachentertainment@gmail.com

Visit us at Approach Entertainment Film Productions: www.approachentertainment.net

Approach Entertainment Celebrity Management: www.approachentertainment.com

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award

Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award

Mumbai:  India’s Leading Award Winning Celebrity Management and Films Productions Company, Approach Entertainment has recently bagged the world’s most important business recognition, Service Excellence Award, for their business excellence at DoubleTree by Hilton Hotel, Agra organized by Worldwide Marketing Organization, Mexico. Worldwide Marketing Organization’s award was organized for the first time in India.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Worldwide Marketing Organization is an International Marketing Association dedicated to conducting market research, opinion polls, and surveys of the consuming public. Worldwide Marketing Organization’s Jury and managers are having 20 years of experience in studying global market trends.

Speaking on winning the prestigious Service Excellence Award by Worldwide Marketing Organization, Sonu Tyagi, Director of Approach Entertainment, said, “It is a great honor for us to receive this prestigious award. Service Excellence Award given by Worldwide Marketing Organization has established our leadership position in our Entertainment verticals like Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing.  We are happy to have found acceptance and recognition from the members of the evaluation committee. It is due to the tireless hard work, the zeal to pursue new entertainment marketing and Celebrity management initiatives, and the commitment to do only quality work that we are part of a successful business line-up. It inspires us to do even better work in the future.”   

Sonu Tyagi

Approach Entertainment is an entrepreneurial venture of award-winning writer/director & producer Sonu Tyagi who has worked with leading advertising agencies & media houses in India.

The fast-growing celebrity, artist & talent management, films productions, advertising & corporate films productions, films marketing, events, and entertainment marketing company is already working in different sectors for leading companies and have already launched specialized divisions verticals in Celebrity, Artists, and Talent Management, Films Productions, Advertising, and Corporate Films Productions, Line Productions, Branded Entertainment, Events and Films Marketing.

Worldwide Marketing Organization is, an international organization, for the first time awarded many Indian companies with this prestigious Service Excellence award.

Approach Entertainment, a first-of-its-kind Celebrity, Artist & Talent Management & Films Productions company in India is one of the proud recipients of this award. The criteria that catapulted Approach Entertainment to the top slot were: Business Leadership, Management Systems, Quality in Products and Services, Innovation and Creativity, Social Responsibility, and Results. Approach Entertainment fulfilled these criteria successfully.

Headquartered in Mumbai, India’s leading Celebrity, Artist, Talent, and Entertainment Marketing company, Approach Entertainment, is offering integrated entertainment solutions in Celebrity Management, Artists Management, Talent Management, Films Productions, Advertising Films Productions, Corporate Films Productions, Events Management, Films Marketing, Entertainment Marketing and Line Productions for Films in India. Apart from its own offices in Mumbai, New Delhi, Gurgaon, Goa, Dehradun, Chandigarh & Jalandhar, the fast growing celebrity management company is also having representatives in all major cities and towns of India.

Approach Entertainment, one of the leading Celebrity Management & Films Productions companies in India has become one of the fastest-growing Celebrity management agencies in Mumbai. Over the last few years, Approach Entertainment has witnessed a staggering growth in terms of volume and quality in its Celebrity Management & Films Productions business.

The award from Worldwide Marketing Organization comes at the right time to Approach Entertainment, as this fast-growing Celebrity Management & Films Productions company in India is all set on an aggressive growth path strategy, thereby planning to launch new verticals and expand its reach. Approach Entertainment is also foraying into Film Productions with a Bollywood feature film and web series soon.

As Sonu Tyagi elaborates, “This award will definitely boost our expansion plans and give us the impetus to launch new verticals in Celebrity Management, Films Productions, Ad Films Productions, and Bollywood Hindi Films Productions.”

WORLDCOB has brands like THE BIZZ, considered the most important corporate
recognition in the world.

For More Info:

Mail us at: approachentertainment@gmail.com

Visit us at Approach Entertainment Celebrity Management: www.approachentertainment.com

Approach Entertainment Film Productions: www.approachentertainment.net

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Entertainment Marketing Company Approach Entertainment to Foray into Films Marketing Services