Tag: celebrity pr

Approach Entertainment Group Ropes in Tushar Gondalia as Gujarat Head, Strengthening Its Leadership Team

Approach Entertainment Group Ropes in Tushar Gondalia as Gujarat Head, Strengthening Its Leadership Team

Posted on by admin

Ahmedabad: Approach Entertainment Group, a premier integrated media and entertainment company, is excited to announce the appointment of Tushar Gondalia as the new Head for its Gujarat operations. This strategic move is part of the company’s ongoing efforts to expand its footprint and enhance its service offerings across the region.

Approach Entertainment Group, known for its innovative and diverse range of services, includes Approach Communications, an award-winning PR & Integrated Communications Agency; Approach Bollywood, a Bollywood & Entertainment Newswire; and Go Spiritual India, a not-for-profit spiritual organization. Under the visionary leadership of Sonu Tyagi, the founder and Managing Director, the group has achieved significant milestones, including the Biz India 2010 Award by the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

Tushar Gondalia brings a wealth of experience to his new role, having spent more than 19 years in the media industry. His expertise spans various fields such as marketing, media relations, brand promotion, creative writing, corporate communication, and social media strategies. Tushar’s robust background includes notable positions such as Head of Marketing at Ezcure, where he led Instagram marketing initiatives, and Sr. Executive of Marketing at Colors Gujarati, Viacom18, where he was instrumental in designing publicity events, strategic planning, and social media marketing.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Throughout his career, Tushar has demonstrated a flair for innovation and leadership. He has excelled in roles at ETV Entertainment and as a content writer and visualizer, working on diverse projects from corporate communication to editorial writing. His creative contributions have been recognized with several accolades, including a first-place win in Viacom18’s Idea Sharing platform “Big Belly” and leading his team to success in various marketing and publicity endeavors.

Sonu Tyagi expressed his enthusiasm about Tushar’s appointment, stating, “We are thrilled to welcome Tushar Gondalia to the Approach Entertainment Group family. His extensive experience and creative vision align perfectly with our mission to deliver top-tier entertainment and communication solutions. We are confident that under his leadership, our operations in Gujarat will reach new heights.”

Tushar Gondalia

Tushar Gondalia shared his excitement about joining the group, saying, “I am honored to be a part of Approach Entertainment Group, a company that stands at the forefront of the media and entertainment industry. I look forward to leveraging my experience to drive innovation and growth in Gujarat and contribute to the group’s continued success.”

Approach Entertainment Group, with a strong presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, continues to lead in celebrity management, film production, event management, branding, and PR & Integrated Communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, Approach Bollywood, enhances its industry influence and reach. Additionally, Approach Entertainment has recently co-produced the spiritual web series “Two Great Masters” and is currently working on films, OTT projects, and branded entertainment content and advertising films.

Go Spiritual India, the charitable spiritual organization within the group, is dedicated to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and social causes. The organization recently debuted a news magazine and is preparing to launch Go Spiritual India Web TV & OTT in the near future.

For more information: +91 9820965004 / +91 9716962242         

 Visit us at: www.approachentertainment.com

Email:    info@approachentertainment.com

The Glitz and Glamour of Celebrity Brand Endorsements in Bollywood

The Glitz and Glamour of Celebrity Brand Endorsements in Bollywood

Posted on by admin

In the world of marketing and brand promotion, celebrity endorsements have long been a powerful tool. In India, this trend is especially pronounced within the Bollywood film industry, where actors and actresses not only captivate audiences with their on-screen performances but also wield significant influence off-screen. The symbiotic relationship between Bollywood celebrities and brands has created a multi-billion dollar industry that benefits both parties: brands gain instant recognition and credibility, while celebrities enjoy lucrative deals and enhanced public visibility.

The Power of Bollywood

Bollywood, the Hindi-language film industry based in Mumbai, is one of the largest centers of film production in the world. The stars of Bollywood are not just actors; they are cultural icons whose influence extends beyond the silver screen. Their fan base is vast and passionate, encompassing millions of people across India and the global Indian diaspora. This widespread appeal makes Bollywood celebrities ideal candidates for brand endorsements.

Historical Context

The concept of celebrity endorsements in India dates back to the late 20th century, but it gained significant momentum in the 1990s. This era saw Bollywood actors like Amitabh Bachchan, Shah Rukh Khan, and Aishwarya Rai becoming the faces of major brands. Companies realized that associating their products with beloved stars could create an emotional connection with consumers, driving sales and brand loyalty.

The Psychology Behind Celebrity Endorsements

The effectiveness of celebrity endorsements can be attributed to several psychological factors:

  1. Trust and Credibility: Celebrities are perceived as trustworthy figures. When a beloved actor endorses a product, their fans are more likely to believe in the quality and reliability of that product.
  2. Identification and Aspiration: Fans often aspire to emulate their favorite stars. By using products endorsed by celebrities, consumers feel a sense of closeness and identification with them.
  3. Attention and Recall: Celebrity endorsements capture attention quickly and enhance the recall value of advertisements. A familiar face ensures that the brand message is noticed and remembered.

Modern Trends and Strategies

In recent years, the landscape of celebrity endorsements in Bollywood has evolved with changing market dynamics and technological advancements. Some key trends include:

  1. Digital and Social Media Influence: With the rise of social media platforms, Bollywood celebrities have a direct line of communication with their fans. Brands leverage this by having celebrities promote products on their social media accounts, ensuring immediate and widespread reach.
  2. Brand Ambassadorships: Long-term brand ambassadorships have become common, where celebrities represent a brand for an extended period. This creates a stronger association between the star and the brand, reinforcing brand loyalty.
  3. Diverse Endorsements: Celebrities today endorse a wide range of products, from luxury items and fashion brands to everyday consumer goods. This diversification allows brands to tap into different segments of the market.
  4. Personal Branding and Authenticity: Modern consumers value authenticity. Celebrities who endorse products that align with their personal brand and values are perceived as more genuine. This has led to more selective endorsements, with stars choosing brands that reflect their lifestyle and beliefs.

Successful Celebrity Endorsement Campaigns

Several Bollywood celebrities have successfully leveraged their star power to create impactful endorsement campaigns:

  • Shah Rukh Khan: Known as the “King of Bollywood,” Shah Rukh Khan has endorsed a variety of brands, including Pepsi, Hyundai, and Lux. His charismatic and relatable persona makes him a perfect brand ambassador.
  • Deepika Padukone: An advocate for mental health, Deepika Padukone’s endorsements often reflect her personal beliefs. Brands like Nike and Tanishq have benefited from her association, which adds a layer of credibility and relatability.
  • Amitabh Bachchan: The legendary Amitabh Bachchan has been a trusted face for decades, endorsing brands like Cadbury, Dabur, and ICICI. His enduring appeal transcends generations, making him a reliable choice for endorsements.

Challenges and Considerations

While celebrity endorsements are highly effective, they come with their own set of challenges:

  1. Risk of Overexposure: When a celebrity endorses too many products, their credibility can diminish. Brands must ensure that the endorsement feels exclusive and special.
  2. Scandals and Controversies: Celebrities are public figures who can be involved in controversies. Such incidents can negatively impact the brands they endorse. Brands need to manage these risks carefully.
  3. Cost: Hiring top Bollywood celebrities can be incredibly expensive. Brands must weigh the potential return on investment against the cost of the endorsement deal.

Conclusion

Celebrity endorsements in Bollywood remain a potent marketing strategy. The allure of Bollywood stars, combined with their ability to connect with a broad and diverse audience, ensures that this trend will continue to thrive. As brands and celebrities navigate this dynamic landscape, the focus will likely shift towards more authentic and meaningful collaborations that resonate with the evolving preferences of consumers. For now, the glamour of Bollywood continues to shine brightly in the world of brand endorsements, creating a fascinating interplay between entertainment and com

Approach Communications Launches Public Awareness Campaign Urging Voters to Prioritize National Interest over Caste, Religion, and Other Divisive Factors

Approach Communications Launches Public Awareness Campaign Urging Voters to Prioritize National Interest over Caste, Religion, and Other Divisive Factors

Posted on by admin

Mumbai – In a bid to foster a more unified and progressive society, Approach Communications is proud to announce the launch of its latest public awareness campaign. This campaign aims to encourage voters across the nation to prioritize the interest of the country over divisive factors such as caste, religion, and other personal considerations during elections. The campaign is supported by Approach Entertainment & Charitable Spiritual Organization Go Spiritual India.

The campaign, titled “Vote for National Interest,” underscores the critical importance of making informed decisions based on the long-term welfare and advancement of the nation as a whole. By shifting the focus away from identity politics and towards issues that affect every citizen, Approach Communications seeks to promote unity, equality, and inclusive governance.

“With the upcoming elections, it’s imperative that we, as citizens, prioritize the greater good of our nation over narrow sectarian interests,” said Sonu Tyagi, Director, Approach Communications. “By casting our votes based on the policies and vision for the country rather than factors like caste or religion, we can contribute to the building of a stronger, more cohesive society.”

The campaign will utilize a multi-channel approach, including social media outreach, community events, and educational workshops, to reach a wide audience across demographics. Through thought-provoking content, engaging discussions, and strategic partnerships, Approach Communications aims to spark meaningful conversations and inspire positive action among voters.

“We believe that every vote cast in the interest of the nation’s progress is a step towards a brighter future for all,” added Sonu Tyagi, Director, Approach Communications. “Together, we can create a political landscape where meritocracy, integrity, and inclusivity prevail.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Communications invites individuals, organizations, and influencers passionate about promoting unity and national interest to join hands in spreading the message of the campaign. Together, let us empower voters to make choices that reflect their commitment to a stronger, more prosperous India.

Approach Communications, a distinguished and accolade-laden PR & Integrated Communications agency, serves a wide spectrum of industries including Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors. It operates as an integral component of the esteemed Approach Entertainment Group.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.   With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

At the helm of Approach Entertainment Group is Sonu Tyagi, an award-winning writer, director, and producer. With extensive experience collaborating with top advertising agencies and media houses in India, Tyagi brings a wealth of expertise to the table. Holding professional postgraduate qualifications in Advertising, Journalism, and Filmmaking, alongside a degree in Psychology, his multifaceted background underscores his versatility and depth in the industry.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Information: Visit us at www.approachentertainment.com & www.approachcommunications.in

Approach Communications / Approach Entertainment

9820965004 / 9716962242            Email: info@approachentertainment.com

Approach Entertainment & Juni Films’s Spiritual Series ‘Two Great Masters’ Premieres on MX Player OTT April 13th

Approach Entertainment & Juni Films’s Spiritual Series ‘Two Great Masters’ Premieres on MX Player OTT April 13th

Posted on by admin

Chandigarh, India – In a momentous occasion set to mark the convergence of spirituality and digital entertainment, the highly anticipated web series ‘Two Great Masters’ is all set to make its debut on the MX Player OTT platform on April 13th. Directed by the visionary Anurag Sharma, the series embarks on a transformative exploration of the profound spiritual teachings of Swami Vivekananda and Maharishi Paramhansa Yogananda.

Anurag Sharma

Ahead of its digital release, ‘Two Great Masters’ will be launched at the prestigious Chandigarh Press Club on April 13th, adding a ceremonial touch to the series’ unveiling. The event promises to be a gathering of luminaries from the entertainment industry, spirituality enthusiasts, and members of the press eager to witness the inauguration of this groundbreaking journey.

The web series, produced by Juni Films in collaboration with Approach Entertainment and Go Spiritual India, promises to offer audiences a unique perspective on spirituality in the modern era. From the picturesque landscapes of Shoolini University in Solan, Himachal Pradesh, to the digital screens of viewers worldwide, ‘Two Great Masters’ weaves a captivating narrative inspired by the timeless wisdom of Vivekananda and Yogananda.

At the heart of the series lies the character of Bhuwan, portrayed by actor Deep Sharma, whose soul-stirring quest for spiritual enlightenment serves as the focal point of the narrative. Deep’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Expressing his anticipation for the series’ premiere, Anurag Sharma, Director of Juni Films, remarked, “With ‘Two Great Masters,’ we aim to inspire and uplift audiences, fostering a deeper understanding of spirituality amidst the complexities of modern living. The launch at Chandigarh Press Club holds special significance as we bring this transformative journey to audiences worldwide.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, highlighted the series’ significance in today’s fast-paced world, stating, “We are thrilled to bring ‘Two Great Masters’ to audiences worldwide through the MX Player platform. This series not only entertains but also enlightens, bridging the gap between spirituality and contemporary life.”

Amrit Gupta, author of the renowned book ‘Two Great Masters,’ on which the web series is based, expressed his delight at seeing his work adapted for the screen. “It is truly gratifying to witness ‘Two Great Masters’ come to life on screen, bringing the timeless teachings of Vivekananda and Yogananda to a new generation of viewers,” Gupta commented.

The event at Chandigarh Press Club will provide a platform for stakeholders to discuss the series’ themes, its significance in contemporary society, and the creative process behind its making. Attendees will have the opportunity to engage with the cast and crew, gaining insights into the spiritual journey depicted in ‘Two Great Masters.’

With its captivating storyline, stellar cast, and picturesque cinematography, ‘Two Great Masters’ promises to captivate audiences of all ages. As the series prepares to premiere exclusively on MX Player, viewers can embark on a journey of self-discovery and spiritual awakening from the comfort of their homes, beginning April 13th.

For media inquiries, interviews, or additional information about the launch event, please contact Approach Entertainment at info@approachentertainment.com or visit www.approachentertainment.com and www.gospiritualindia.org.

Contact: Approach Entertainment / Go Spiritual India Phone: 9820965004 / 9716962242 Email: info@approachentertainment.com

Approach Entertainment Named PR & Celebrity Partner for Drivers of Digital Awards & Summit 2023

Approach Entertainment Named PR & Celebrity Partner for Drivers of Digital Awards & Summit 2023

Posted on by admin

New Delhi, India – March 22, 2024 – Approach Entertainment, a leading figure in entertainment and media communication, has been appointed as the PR & Celebrity Partner for the highly anticipated Drivers of Digital Awards & Summit 2023. This prestigious event, organized by Inkspell Media in collaboration with Global Trends Forum and ICIC, is slated to be held virtually on March 29th, 2024, starting from 3:00 PM onwards.

The Drivers of Digital Awards & Summit is renowned for its celebration of innovation and excellence in digital marketing, serving as a catalyst for transformative insights and industry-leading discussions. With the theme “Digital Dynamics Unleashed,” the summit promises to redefine the contours of digital marketing by showcasing the convergence of creativity, data, and revenue as the driving forces behind unparalleled success in today’s dynamic landscape.

Approach Entertainment’s involvement as the PR & Celebrity Partner signifies a commitment to elevating the event’s visibility and bringing a touch of celebrity allure to the proceedings. Leveraging its extensive experience in media communication and celebrity management, Approach Entertainment aims to enhance the prestige and impact of the Drivers of Digital Awards & Summit 2023

“We are thrilled to join forces with Inkspell Media for the Drivers of Digital Awards & Summit 2023 as the PR & Celebrity Partner,” said Sonu Tyagi, Founder of Approach Entertainment. “In an increasingly digital world, this event serves as a beacon of inspiration and innovation, and we are excited to contribute our expertise in media communication and celebrity engagement to make this virtual experience truly unforgettable.”

Approach Entertainment’s partnership with the Drivers of Digital Awards & Summit 2023 underscores its commitment to fostering excellence in the digital marketing landscape. By amplifying the event’s reach and infusing it with the glitz and glamour of the entertainment industry, Approach Entertainment aims to facilitate meaningful connections and collaborations among attendees while honoring the trailblazers of digital marketing.

As the countdown to the virtual summit begins, attendees can look forward to an immersive experience that combines insightful discussions, networking opportunities, and recognition of industry trailblazers. Further details regarding the event, including registration information and agenda highlights, will be announced in the coming days.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For more information about Approach Entertainment, please visit at           https://www.approachentertainment.com

For More Info:

Approach Entertainment

9820965004 / 9716962242     Email us at info@approachentertainment.com

Visit us at   www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment: Spearheading Celebrity Brand Endorsements in the Beauty and Wellness Industry

Approach Entertainment: Spearheading Celebrity Brand Endorsements in the Beauty and Wellness Industry

Posted on by admin

As the Head of Approach Entertainment, a leading films productions, talent management and celebrity endorsement & entertainment marketing agency, I, Sonu Tyagi, have witnessed the transformative power of strategic partnerships between celebrities and brands, particularly in the dynamic landscape of the beauty and wellness industry. In an era where consumers are increasingly conscious about their well-being and appearance, leveraging the influence of renowned personalities has become indispensable for brands seeking to make a lasting impact.

Sonu Tyagi , Approach Entertainment

The beauty and wellness industry is characterized by fierce competition and ever-evolving trends. In such a scenario, aligning with the right celebrity can provide a brand with a significant edge, enabling it to stand out amidst the clutter and connect with its target audience on a deeper level. At Approach Entertainment, we understand that the key to a successful celebrity brand endorsement lies not just in the fame of the individual but in the authenticity and relevance of the partnership.

When it comes to selecting celebrities for brand endorsements in the beauty and wellness sector, we employ a meticulous approach. We look beyond mere popularity and delve into factors such as the celebrity’s personal values, lifestyle choices, and their existing relationship with health and beauty products. Our goal is to ensure that the collaboration is not just a superficial association but a genuine reflection of the celebrity’s beliefs and preferences.

Moreover, we recognize the importance of diversity and inclusivity in today’s beauty industry. Hence, we strive to partner with celebrities who resonate with a diverse audience, representing different age groups, ethnicities, body types, and gender identities. By embracing diversity in our endorsements, we not only cater to a broader consumer base but also send a powerful message of acceptance and empowerment.

In addition to selecting the right celebrity, we emphasize the importance of crafting a compelling narrative for the brand endorsement. We work closely with both the celebrity and the brand to develop authentic storytelling that highlights the product’s unique features and benefits in a way that resonates with consumers. Whether it’s through social media campaigns, television commercials, or live events, we ensure that the message is conveyed effectively, leaving a lasting impression on the audience.

One of the most significant advantages of celebrity brand endorsements in the beauty and wellness industry is the ability to drive consumer trust and credibility. When a trusted celebrity lends their name to a product, it automatically instills confidence in the minds of consumers, making them more inclined to try it out. Moreover, celebrities often serve as aspirational figures, inspiring consumers to emulate their lifestyle choices and adopt the products they endorse.

However, it’s essential to strike a balance between celebrity endorsement and product quality. No amount of star power can compensate for subpar products or misleading claims. Therefore, we work closely with our partner brands to ensure that the endorsed products meet the highest standards of quality, efficacy, and safety. By upholding integrity and transparency, we safeguard the trust of both celebrities and consumers alike.

In conclusion, celebrity brand endorsements play a pivotal role in shaping the landscape of the beauty and wellness industry. At Approach Entertainment, we take pride in our strategic approach to celebrity partnerships, prioritizing authenticity, diversity, and integrity every step of the way. By forging meaningful connections between celebrities and brands, we not only drive business growth but also contribute to the well-being and empowerment of consumers worldwide.

Go Spiritual India Appoints Approach Communications as PR & Communications Partner

Go Spiritual India Appoints Approach Communications as PR & Communications Partner

Posted on by admin

Go Spiritual India Appoints Approach Communications as PR & Communications Partner

Mumbai: Leading Not for Profit Spiritual Organization, Go Spiritual India has entrusted award-winning PR & Communications Agency, Approach Communications, as their PR & Communications partner. Go Spiritual India is working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

The organization plans to launch Go Spiritual India Monthly Print Magazine, Content Portal followed by Go Spiritual India Web TV & OTT.  Go Spiritual India will also launch Products & services in Wellness, Mental Health, and Ayurveda, and food categories with its own E-commerce initiative.

The spiritual organization has been running food donation & hunger eradication programs, blanket donations, and Spiritual & philanthropic, and mental health awareness initiatives for the last 5 years. Go Spiritual India is also taking an initiative for the welfare of senior citizens. The organization will be creating awareness about Spirituality through Media, Events, and Digital & Films.

Go Spiritual India Intro Film 

Go Spiritual India will also launch its retail operations after the e-commerce launch in September. The organization will launch its content portal website & app in July, followed by its d2c operations. The organization is working on a host of innovative products and services in wellness, mental health, organic, Ayurveda, and food categories for holistic living.

Speaking on the appointment, Sonu Tyagi, Director, Approach Communications “ As Go Spiritual India is all set to launch various initiatives in Media, Content, Events, Wellness services, and products apart from Social causes and also launching its Go Spiritual campaign for Spiritual awareness, Approach Communications will handle its entire PR & Communications activities while Approach Entertainment will be handling its Films Productions, Branded Entertainment, Celebrity & Influencer Outreach, Events & Entertainment Marketing activities. We are all excited to work on promoting the spiritual way of life”

Approach Communications will handle PR & Communications for Go Spiritual India and social media and digital marketing will be handled by Approach Communications Digital division. Approach Communications Group company, Approach Entertainment will handle entire Branded entertainment, celebrity and influencers engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Communications group also has a Celebrity Management & Films Productions company, Approach Entertainment which is working in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing. The group also has a Bollywood & Entertainment newswire, Approach Bollywood.

Approach Communications is a Leading PR & Integrated Communications agency working for the Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors. Approach Entertainment Group has bagged The Biz India 2010 Award from the World Confederation of Business, and the Service Excellence Award from the World Marketing Organization & PR Company of the Year Award in Business Tycoon Awards. The group is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

For More Info:

Approach Communications / Approach Entertainment

9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.approachcommunications.in

Go Spiritual India Organization : www.gospiritualindia.org


—

Celebrity Management Agency ‘Approach Entertainment’ Engages Sunil Pal for an Event in Aurangabad

Celebrity Management Agency ‘Approach Entertainment’ Engages Sunil Pal for an Event in Aurangabad

Posted on by admin

Celebrity Management Agency ‘Approach Entertainment’ Engages Sunil Pal for an Event in Aurangabad

Mumbai: Approach Entertainment ( www.approachentertainment.com  ), India’s leading & award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing group having pan-India operations has engaged stand-up comedian and Bollywood actor  ‘ Sunil Pal’  for a corporate Event in Aurangabad for Maharashtra Hybrid Seeds Company Ltd. It was on the occasion of the annual general meeting of Maharashtra Hybrid Seeds Company Ltd.   Apart from Sunil Pal, singers from reality shows also performed and enthralled the audience.

Sunil Pal, Comedian & Bollywood Actor

Approach Entertainment is an award-winning leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Solutions Company in India with its headquarters in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Chandigarh, Dehradun, Jalandhar, and Kolkata. Approach Entertainment Group is also having a charitable spiritual organization Go Spiritual India which is working in Philanthropy, Spiritual Awareness, Media, Spiritual Tourism, Events, Healthcare & Ayurveda, Organic, Wellness, Mental Health, Publications, and social causes.

Sunil Pal was born in Chandrapur, Maharastra, India. He is a popular Indian comedian, actor, and voice actor, and the 2005 winner of The Great Indian Laughter Challenge on STAR One. Lately, he has been seen acting in many Bollywood flicks doing minor roles. In 2010, he wrote and directed a comedy film, Bhavnao Ko Samjho, which featured a record of 51 stand-up comedians.

Approach Entertainment has bagged The Biz India 2010 Award given by the World Confederation of Business. The fast-growing film productions and celebrity management company in India also bagged Service Excellence Award given by Worldwide Marketing Organization recently.

Approach Entertainment is India’s Leading Media & Communications Group with specialized units in PR & Integrated Communications & Digital. Approach Communications is a Full-Fledged PR & Integrated Communications Agency offering integrated marketing communications solutions in PR, Image Management, Media Relations, Public Affairs, Digital, Public Affairs, Content, and Integrated Communications. Approach Communications also has a digital marketing unit, Approach Digital.

The fast-growing PR & Marketing Communications Agency has worked with Corporate, Entertainment, Healthcare & Pharma, Education, Finance, Real Estate, SME, Travel, Tourism & Hospitality, and other business verticals.

Commenting on the Celebrity, Artists, and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said ‘Approach Entertainment believes in Integrated Celebrity and Artists Management approach. We offer customized solutions in Celebrity management services. Over the years, We have created a sound network in Bollywood, TV, Sports, and Music industry. We are already into films productions and producing advertising films, music videos, corporate films, and branded content. Our next step is to produce films and we will soon announce our first Hindi film & Web series project. We are also exploring Short films and other fiction content ”

Sonu Tyagi is an award-winning Writer / Director & Producer working on Advertising Films, Music Videos, Short Films, Feature Films, Web Series, and Branded Entertainment Content. He has worked with India’s top advertising agencies and media houses after pursuing courses in Advertising Management, Journalism, and Film Making. He will also direct the music video for Indian-origin international singer/music director Rajan Shah soon.

Sonu Tyagi, Approach Entertainment

Approach Entertainment is India’s Leading Award-Winning Celebrity Management & Films Productions Company with specialized verticals in Celebrity, Artists & Talent Management, Films Productions, Advertising & Corporate Films productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment group is having operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar, and Kolkata.

Approach Entertainment has worked with Dr. Morepen Ltd, Bajaj Auto Ltd, Mahindra, Elder Pharma, Vistaar Group,  Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

Approach Entertainment offers Integrated Services in Celebrity Management, Talent Management, Artist Management, Advertising & TVC Productions, Corporate Films Productions, Films Productions, Line Productions, Events, Films Marketing, Influencers Engagement, Branded Entertainment Production, and Entertainment Marketing solutions. Approach Communications offers Integrated Services in PR, Image Management, Media Relations, Public Affairs, Content Creation, and Integrated Marketing Communications. Approach Entertainment group is also having a Bollywood & Entertainment newswire, Approach Bollywood focusing on Bollywood News & Content dissemination.

Contact for More Info:

Approach Entertainment

Email: info@approachentertainment.com,

Visit us at Approach Entertainment Celebrity Management: www.approachentertainment.com

Approach Entertainment Films Productions: www.approachentertainment.net

Sonu Tyagi Official Website: www.sonutyagi.com

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Go Spiritual India Charitable Spiritual Organization
Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award

Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award

Posted on by admin

Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award

Mumbai:  India’s Leading Award Winning Celebrity Management and Films Productions Company, Approach Entertainment has recently bagged the world’s most important business recognition, Service Excellence Award, for their business excellence at DoubleTree by Hilton Hotel, Agra organized by Worldwide Marketing Organization, Mexico. Worldwide Marketing Organization’s award was organized for the first time in India.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Worldwide Marketing Organization is an International Marketing Association dedicated to conducting market research, opinion polls, and surveys of the consuming public. Worldwide Marketing Organization’s Jury and managers are having 20 years of experience in studying global market trends.

Speaking on winning the prestigious Service Excellence Award by Worldwide Marketing Organization, Sonu Tyagi, Director of Approach Entertainment, said, “It is a great honor for us to receive this prestigious award. Service Excellence Award given by Worldwide Marketing Organization has established our leadership position in our Entertainment verticals like Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing.  We are happy to have found acceptance and recognition from the members of the evaluation committee. It is due to the tireless hard work, the zeal to pursue new entertainment marketing and Celebrity management initiatives, and the commitment to do only quality work that we are part of a successful business line-up. It inspires us to do even better work in the future.”   

Sonu Tyagi

Approach Entertainment is an entrepreneurial venture of award-winning writer/director & producer Sonu Tyagi who has worked with leading advertising agencies & media houses in India.

The fast-growing celebrity, artist & talent management, films productions, advertising & corporate films productions, films marketing, events, and entertainment marketing company is already working in different sectors for leading companies and have already launched specialized divisions verticals in Celebrity, Artists, and Talent Management, Films Productions, Advertising, and Corporate Films Productions, Line Productions, Branded Entertainment, Events and Films Marketing.

Worldwide Marketing Organization is, an international organization, for the first time awarded many Indian companies with this prestigious Service Excellence award.

Approach Entertainment, a first-of-its-kind Celebrity, Artist & Talent Management & Films Productions company in India is one of the proud recipients of this award. The criteria that catapulted Approach Entertainment to the top slot were: Business Leadership, Management Systems, Quality in Products and Services, Innovation and Creativity, Social Responsibility, and Results. Approach Entertainment fulfilled these criteria successfully.

Headquartered in Mumbai, India’s leading Celebrity, Artist, Talent, and Entertainment Marketing company, Approach Entertainment, is offering integrated entertainment solutions in Celebrity Management, Artists Management, Talent Management, Films Productions, Advertising Films Productions, Corporate Films Productions, Events Management, Films Marketing, Entertainment Marketing and Line Productions for Films in India. Apart from its own offices in Mumbai, New Delhi, Gurgaon, Goa, Dehradun, Chandigarh & Jalandhar, the fast growing celebrity management company is also having representatives in all major cities and towns of India.

Approach Entertainment, one of the leading Celebrity Management & Films Productions companies in India has become one of the fastest-growing Celebrity management agencies in Mumbai. Over the last few years, Approach Entertainment has witnessed a staggering growth in terms of volume and quality in its Celebrity Management & Films Productions business.

The award from Worldwide Marketing Organization comes at the right time to Approach Entertainment, as this fast-growing Celebrity Management & Films Productions company in India is all set on an aggressive growth path strategy, thereby planning to launch new verticals and expand its reach. Approach Entertainment is also foraying into Film Productions with a Bollywood feature film and web series soon.

As Sonu Tyagi elaborates, “This award will definitely boost our expansion plans and give us the impetus to launch new verticals in Celebrity Management, Films Productions, Ad Films Productions, and Bollywood Hindi Films Productions.”

WORLDCOB has brands like THE BIZZ, considered the most important corporate
recognition in the world.

For More Info:

Mail us at: approachentertainment@gmail.com

Visit us at Approach Entertainment Celebrity Management: www.approachentertainment.com

Approach Entertainment Film Productions: www.approachentertainment.net

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

Posted on by admin

Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

Mumbai:  Approach Entertainment, one of the Leading Celebrity Management, Film Productions, and Entertainment Marketing companies in India has recently signed very popular Indian origin International Singer / Songwriter Someya. Someya is a young, vibrant, prolific, and established singer-songwriter. At the very young age of 16, she has 4 successful music singles to her credit.

Gaining massive popularity in the USA as a solo singer of Western music including Jazz, Pop, Rock, and Alternative, the San Jose-based 16-years old singer-lyricist of Indian origin Someya is all poised to make her entry into Bollywood with her latest album “Gold ”. She has appeared on stage in professional productions since elementary school. She further refined her skills while attending programs at the prestigious Berklee College of Music in Boston. Someya regularly performs live across multiple venues.

Someya Gold Music Video

Someya has already established herself in the USA with her Alt-Rock which is markedly different from the traditional ones as she weaves a story around the song keeping listeners bound to it. The “Gold” is an example of it. It is story-telling in “Gold” that made it popular in the USA.

Now on, Approach Entertainment will be managing her career and talent in India and it incorporates PR, Live Performances, Casting, Brand Endorsements, and other talent management activities.

Approach Entertainment is India’s Leading Celebrity Management Agency with a roster of Bollywood Celebrities, TV Actors, Singers, Music Celebrities, Sports Celebrities, Writers, and Performance Artists. Approach Entertainment has its offices in Mumbai, New Delhi, Gurgaon, Chandigarh, Dehradun, Kolkata, Jalandhar, and Goa.

Approach Entertainment is being headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising.

Approach Entertainment, India’s leading Celebrity, Artists, and Talent Management Agency will officially handle the portfolio of Someya to upgrade it and elevate it in the Indian Film, TV, and Music Industry. Someya now wants to set her foot in India particularly in the cine-world with her innovative music singles like “Gold” which was critically acclaimed worldwide. Someya believes a space is lying vacant in the Indian world of Alt-Rock and she wants to fill it.

Watch The Music Video Gold :

Someya – Gold Music Video

Approach Entertainment will be responsible to endorse her in the Indian Film, Music, and TV  Industry for Playback Singing, Music Collaborations with representing her for performances in Live Concerts and Events, Brand Endorsement, etc.

Talking about the signup, Sonu Tyagi, CEO of Approach Entertainment says “Someya is an International singer. She is already a sensation in the USA with four super hit music singles and numerous performances worldwide. She has the perfect voice and music composition skills and we will be using this quality to promote and build up her profile in the Entertainment, Music and Bollywood Industry in India”. Further he added “Her international look and singing talent with an impressive music portfolio at a very young age will help her to grow in the market, nationally and internationally both. Being a top Celebrity Management company in India, we are confident that we will make her a big brand on the World music scene”

Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company set up in 2004 with its Head Office in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Dehradun, Chandigarh & Jalandhar. Approach Entertainment is having specialized units in Celebrity and Talent Management, Films Productions, Advertising and Corporate Films Productions, Line Productions, Films Marketing, Events, and Integrated Entertainment Marketing services.

Approach Entertainment

The company is also foraying into Bollywood Films Productions with its first Hindi film project in 2022. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The company aims to produce content-driven films in Bollywood and have a slate of 2 releases in 2022. The company is also launching a Bollywood Newswire, Approach Bollywood which will focus on Bollywood news and content dissemination worldwide.

The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. The company is part of Integrated PR and Marketing Communications group Approach Communications. The fast-growing media & communications group also bagged the prestigious Service Excellence Award given by World Marketing Organization.

For more info:

Sonu Tyagi at 9820965004

Mail us at  info@approachentertainment.com

Visit us at Approach Entertainment Celebrity Management  www.approachentertainment.com 

Approach Entertainment Film Productions:  www.approachentertainment.net