Tag: celebrity media management

Sonu Tyagi Co-Produces Groundbreaking Spiritual Web Series ‘Two Great Masters’

Sonu Tyagi Co-Produces Groundbreaking Spiritual Web Series ‘Two Great Masters’

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Mumbai, India – In a remarkable convergence of spirituality and modern media, Sonu Tyagi, renowned for his multifaceted roles in the entertainment industry, has co-produced the web series ‘Two Great Masters.’ The series, now available on MX Player, is a profound exploration of the spiritual teachings of Swami Vivekananda and Paramahansa Yogananda, two of the most influential spiritual leaders of the twentieth century.

Produced by Juni Films and Approach Entertainment in association with Go Spiritual India, ‘Two Great Masters’ delves into the timeless wisdom and philosophies of these two spiritual luminaries. Tyagi, who is also the head of Approach Entertainment and Go Spiritual India, brings a unique blend of expertise and passion to the project, ensuring that the series is both spiritually enriching and visually captivating.

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It features veteran actor Rakesh Bedi as narrator along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation. The web series “Two Great Masters” is based on the book of the same name written by author Amrit Gupta.

The collaboration between Juni Films, Approach Entertainment, and Go Spiritual India is a testament to the shared vision of bringing spiritual wisdom to a broader audience. Sonu Tyagi’s involvement has been instrumental in maintaining the authenticity of the teachings while adapting them for a modern digital platform. His deep understanding of spiritual literature and his commitment to high-quality content have been pivotal in the series’ production.

Speaking about the challenges faced during production, Sonu Tyagi noted, “Maintaining the delicate balance between factual accuracy and engaging storytelling was one of our biggest challenges. We wanted to stay true to the teachings and life stories of Vivekananda and Yogananda while ensuring that the series was captivating for viewers.”

The series was filmed in various locations, including Shoolini University in Solan, Himachal Pradesh, chosen for its serene and spiritually conducive environment. This added layers of logistical complexity, but Tyagi’s meticulous planning and coordination ensured smooth operations across all sites.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Since its release, ‘Two Great Masters’ has received an overwhelmingly positive response from viewers. The series has been praised for its depth, authenticity, and ability to make profound spiritual teachings accessible to a contemporary audience. Tyagi’s vision of sparking interest in spirituality and encouraging viewers to explore these teachings further is clearly resonating with audiences.

Looking ahead, Sonu Tyagi has ambitious plans to continue creating content that bridges the gap between spirituality and contemporary life. “There are numerous untold stories and teachings from great spiritual leaders that we wish to bring to the forefront,” Tyagi stated. He also plans to expand initiatives in spiritual awareness, philanthropy, social service, mental health, spiritual tourism, wellness, and holistic health, further promoting a balanced and spiritually enriched lifestyle.

Sonu Tyagi is a distinguished figure in the Indian entertainment industry, known for his work in celebrity management, film production, advertising, and corporate film production. As the founder of Approach Entertainment, Approach Communications and the charitable spiritual organization Go Spiritual India, he has been a driving force behind various initiatives aimed at promoting spiritual awareness and holistic well-being.

Sonu Tyagi is an award-winning writer, director, and producer with a diverse background in journalism and advertising. Holding a degree in psychology and having completed professional courses in journalism, advertising, and filmmaking, he has gained extensive experience working with leading advertising agencies and media houses in India. Tyagi launched his own venture at a young age, marking a significant milestone in his career.

With ‘Two Great Masters,’ Sonu Tyagi has not only co-produced a groundbreaking web series but has also succeeded in bringing the teachings of Swami Vivekananda and Paramahansa Yogananda to a new generation. The series stands as a beacon of spiritual enlightenment in the digital age, thanks to Tyagi’s visionary leadership and unwavering dedication.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.


For More Info: Approach Entertainment / Go Spiritual India

9820965004 / 9716962242 Visit us at www.approachentertainment.com

Email us at info@approachentertainment.com

Approach Entertainment & Juni Films’s Spiritual Series ‘Two Great Masters’ Premieres on MX Player OTT April 13th

Approach Entertainment & Juni Films’s Spiritual Series ‘Two Great Masters’ Premieres on MX Player OTT April 13th

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Chandigarh, India – In a momentous occasion set to mark the convergence of spirituality and digital entertainment, the highly anticipated web series ‘Two Great Masters’ is all set to make its debut on the MX Player OTT platform on April 13th. Directed by the visionary Anurag Sharma, the series embarks on a transformative exploration of the profound spiritual teachings of Swami Vivekananda and Maharishi Paramhansa Yogananda.

Anurag Sharma

Ahead of its digital release, ‘Two Great Masters’ will be launched at the prestigious Chandigarh Press Club on April 13th, adding a ceremonial touch to the series’ unveiling. The event promises to be a gathering of luminaries from the entertainment industry, spirituality enthusiasts, and members of the press eager to witness the inauguration of this groundbreaking journey.

The web series, produced by Juni Films in collaboration with Approach Entertainment and Go Spiritual India, promises to offer audiences a unique perspective on spirituality in the modern era. From the picturesque landscapes of Shoolini University in Solan, Himachal Pradesh, to the digital screens of viewers worldwide, ‘Two Great Masters’ weaves a captivating narrative inspired by the timeless wisdom of Vivekananda and Yogananda.

At the heart of the series lies the character of Bhuwan, portrayed by actor Deep Sharma, whose soul-stirring quest for spiritual enlightenment serves as the focal point of the narrative. Deep’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Expressing his anticipation for the series’ premiere, Anurag Sharma, Director of Juni Films, remarked, “With ‘Two Great Masters,’ we aim to inspire and uplift audiences, fostering a deeper understanding of spirituality amidst the complexities of modern living. The launch at Chandigarh Press Club holds special significance as we bring this transformative journey to audiences worldwide.”

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, highlighted the series’ significance in today’s fast-paced world, stating, “We are thrilled to bring ‘Two Great Masters’ to audiences worldwide through the MX Player platform. This series not only entertains but also enlightens, bridging the gap between spirituality and contemporary life.”

Amrit Gupta, author of the renowned book ‘Two Great Masters,’ on which the web series is based, expressed his delight at seeing his work adapted for the screen. “It is truly gratifying to witness ‘Two Great Masters’ come to life on screen, bringing the timeless teachings of Vivekananda and Yogananda to a new generation of viewers,” Gupta commented.

The event at Chandigarh Press Club will provide a platform for stakeholders to discuss the series’ themes, its significance in contemporary society, and the creative process behind its making. Attendees will have the opportunity to engage with the cast and crew, gaining insights into the spiritual journey depicted in ‘Two Great Masters.’

With its captivating storyline, stellar cast, and picturesque cinematography, ‘Two Great Masters’ promises to captivate audiences of all ages. As the series prepares to premiere exclusively on MX Player, viewers can embark on a journey of self-discovery and spiritual awakening from the comfort of their homes, beginning April 13th.

For media inquiries, interviews, or additional information about the launch event, please contact Approach Entertainment at info@approachentertainment.com or visit www.approachentertainment.com and www.gospiritualindia.org.

Contact: Approach Entertainment / Go Spiritual India Phone: 9820965004 / 9716962242 Email: info@approachentertainment.com

Approach Entertainment Shines as PR & Celebrity Partner at the Drivers of Digital Awards 2023

Approach Entertainment Shines as PR & Celebrity Partner at the Drivers of Digital Awards 2023

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Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

New Delhi: Approach Entertainment, a leading films productions, celebrity management, advertising & corporate films productions, films marketing, events & entertainment marketing company, basks in the glory of its association as the PR & Celebrity Partner at the prestigious Drivers of Digital Awards & Summit 2023. The event, organized by INKSPELL / Global Trends Forum and ICIC, witnessed a convergence of digital marketing mavens and industry stalwarts, marking a significant milestone in the realm of digital innovation and excellence. Go Spiritual India was the spiritual partner with the awards.

The Drivers of Digital Awards & Summit 2023, held under the theme “Digital Dynamics Unleashed,” showcased the pinnacle of achievement in the Indian digital marketing landscape. As the PR & Celebrity Partner, Approach Entertainment played a pivotal role in amplifying the event’s reach and significance, contributing to its resounding success.

Commenting on the agency’s participation, Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual India, remarked, “We are thrilled to have been a part of the Drivers of Digital Awards 2023 as the PR & Celebrity Partner. This event provided a platform to celebrate the extraordinary achievements and innovations in the digital marketing domain. Our collaboration aimed to highlight the brilliance and creativity of digital campaigns while fostering meaningful engagements within the industry.”

The event, which recognized outstanding contributions across various categories, witnessed Zee emerge as the Digital Brand of the Year, with an impressive haul of 13 awards. Zee Bangla and Zee Cinema also clinched significant accolades, underscoring the brand’s remarkable achievements in the digital sphere.

Approach Entertainment extends its heartfelt congratulations to all the winners, participants, and stakeholders who contributed to the event’s success. Through strategic PR initiatives and celebrity engagement, Approach Entertainment facilitated meaningful interactions and highlighted the innovative endeavors that are reshaping the digital marketing landscape in India.

The event featured engaging panel discussions led by esteemed industry leaders, providing valuable insights and perspectives on the evolving digital ecosystem. Approach Entertainment extends its gratitude to all partners, including Josh App, One India, Go Spiritual India, and others, whose support was instrumental in making the event a grand success.

As the curtains draw on the Drivers of Digital Awards & Summit 2023, Approach Entertainment reaffirms its commitment to fostering growth and innovation in the digital domain. The agency remains dedicated to leveraging its expertise and resources to empower brands and individuals to navigate the ever-changing landscape of digital marketing successfully.

Approach Entertainment stands as a comprehensive and acclaimed entity in the entertainment industry, offering a wide array of services. From award-winning celebrity management to film production, advertising, corporate film production, film marketing, events, and entertainment marketing, Approach Entertainment is a powerhouse of expertise. Additionally, the company boasts Approach Communications, a renowned PR and integrated marketing communications agency, along with Approach Bollywood, a prominent Bollywood newswire.

Go Spiritual India is a charitable spiritual organization dedicated to fostering spirituality, spiritual awareness, philanthropy, and social causes. Additionally, it is actively involved in promoting spiritual tourism, organizing media and events, advocating for mental health awareness, and promoting organic wellness initiatives.

For more information about Approach Entertainment and its services, please visit www.approachentertainment.com & www.gospiritualindia.org or contact:

Approach Entertainment / Approach Communications Contact: 9820965004 / 9716962242

Approach Bollywood Launches Innovative Digital Campaign: "Holi Kab Hai, Kab Hai Holi"

Approach Bollywood Launches Innovative Digital Campaign: “Holi Kab Hai, Kab Hai Holi”

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Mumbai, India – Approach Bollywood, a leading name in Bollywood and entertainment news, has unveiled its latest digital campaign, “Holi Kab Hai, Kab Hai Holi.” This quirky campaign will be active on social media platforms leading up to the festival of Holi. Notably, one of the campaign’s ads delivers a crucial social message against drunk driving.

This initiative targets both Bollywood’s trade professionals and the broader audience. Approach Bollywood, a venture of Approach Entertainment Group, recently introduced its own app, expanding its reach and services. With operations spanning major Indian cities like Mumbai, New Delhi, Gurugram, and others, Approach Entertainment Group is a renowned name in celebrity management, film production, advertising films productions, films marketing and events.

The campaign leverages humor and nostalgia, featuring iconic Bollywood characters like Gabbar and Sambha from the legendary movie Sholay. In one of the ads, Gabbar repeatedly asks Sambha about the timing of Holi, leading to amusing exchanges. The campaign aims to capture the essence of Bollywood’s cultural influence while also delivering a pertinent social message.

In the recently released second ad, Gabbar queries Sambha, “Holi Kab Hai, Kab Hai Holi,” to which Sambha retorts, “Sardar, you keep repeating the same question. Are we planning to raid the village again?” Gabbar, however, responds differently, stating, “No, we don’t need to raid the village. All I desire is to host a Holi party.”

As part of the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood delivers a crucial social message. In an upcoming digital ad set to launch three days before Holi, Veeru cautions Basanti, “Don’t dance in front of these dogs. They tend to cause a ruckus after drinking.” Through this scenario, Approach Bollywood seamlessly integrates the message of “Don’t Drink and Drive” into its campaign, effectively blending entertainment with social responsibility.

In addition to roping in influencers, Approach Bollywood has strategically integrated the message of “Don’t Drink & Drive” into its campaign. Through witty dialogues and engaging scenarios, the campaign effectively communicates this important social issue.
Sonu Tyagi, the founder of Approach Entertainment, shares insights into the campaign’s conception, stating, “Holi is a significant festival in India, and we wanted to blend its celebratory spirit with Bollywood’s charm. Our aim was to connect with both industry insiders and the millennial audience while also addressing a prevalent social concern.”

Approach Bollywood serves as a comprehensive newswire service, catering to various media platforms including newspapers, magazines, TV channels, radio, and digital media. The platform offers insights into the business side of films, TV, OTT, and the broader entertainment industry, supported by in-depth analysis and exclusive interviews.

In addition to its digital presence, Approach Bollywood plans to venture into organizing industry-related events and producing branded content with celebrities. With a focus on factual reporting and behind-the-scenes coverage, the platform aims to spark meaningful conversations within the entertainment industry.

Led by award-winning writer / director & Producer Sonu Tyagi, Approach Entertainment Group is expanding its horizon by venturing into Bollywood film & web series production. Approach Entertainment in Association with Go Spiritual India has recently co-produced a spiritual Web / TV Series Two Great Masters based on a Book written by Amrit Gupta. The web series has been directed by Anurag Sharma.  The company’s commitment to excellence has been recognized through prestigious awards, including “The Bizz India 2010 Award”, Service Excellence Award from Worldwide Marketing Organization & PR Agency of the Year Awards.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Info:

Approach Entertainment   9820965004 / 9716962242    

Visit at www.approachentertainment.com & www.approachbollywood.com

Approach Entertainment: Spearheading Celebrity Brand Endorsements in the Beauty and Wellness Industry

Approach Entertainment: Spearheading Celebrity Brand Endorsements in the Beauty and Wellness Industry

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As the Head of Approach Entertainment, a leading films productions, talent management and celebrity endorsement & entertainment marketing agency, I, Sonu Tyagi, have witnessed the transformative power of strategic partnerships between celebrities and brands, particularly in the dynamic landscape of the beauty and wellness industry. In an era where consumers are increasingly conscious about their well-being and appearance, leveraging the influence of renowned personalities has become indispensable for brands seeking to make a lasting impact.

Sonu Tyagi , Approach Entertainment

The beauty and wellness industry is characterized by fierce competition and ever-evolving trends. In such a scenario, aligning with the right celebrity can provide a brand with a significant edge, enabling it to stand out amidst the clutter and connect with its target audience on a deeper level. At Approach Entertainment, we understand that the key to a successful celebrity brand endorsement lies not just in the fame of the individual but in the authenticity and relevance of the partnership.

When it comes to selecting celebrities for brand endorsements in the beauty and wellness sector, we employ a meticulous approach. We look beyond mere popularity and delve into factors such as the celebrity’s personal values, lifestyle choices, and their existing relationship with health and beauty products. Our goal is to ensure that the collaboration is not just a superficial association but a genuine reflection of the celebrity’s beliefs and preferences.

Moreover, we recognize the importance of diversity and inclusivity in today’s beauty industry. Hence, we strive to partner with celebrities who resonate with a diverse audience, representing different age groups, ethnicities, body types, and gender identities. By embracing diversity in our endorsements, we not only cater to a broader consumer base but also send a powerful message of acceptance and empowerment.

In addition to selecting the right celebrity, we emphasize the importance of crafting a compelling narrative for the brand endorsement. We work closely with both the celebrity and the brand to develop authentic storytelling that highlights the product’s unique features and benefits in a way that resonates with consumers. Whether it’s through social media campaigns, television commercials, or live events, we ensure that the message is conveyed effectively, leaving a lasting impression on the audience.

One of the most significant advantages of celebrity brand endorsements in the beauty and wellness industry is the ability to drive consumer trust and credibility. When a trusted celebrity lends their name to a product, it automatically instills confidence in the minds of consumers, making them more inclined to try it out. Moreover, celebrities often serve as aspirational figures, inspiring consumers to emulate their lifestyle choices and adopt the products they endorse.

However, it’s essential to strike a balance between celebrity endorsement and product quality. No amount of star power can compensate for subpar products or misleading claims. Therefore, we work closely with our partner brands to ensure that the endorsed products meet the highest standards of quality, efficacy, and safety. By upholding integrity and transparency, we safeguard the trust of both celebrities and consumers alike.

In conclusion, celebrity brand endorsements play a pivotal role in shaping the landscape of the beauty and wellness industry. At Approach Entertainment, we take pride in our strategic approach to celebrity partnerships, prioritizing authenticity, diversity, and integrity every step of the way. By forging meaningful connections between celebrities and brands, we not only drive business growth but also contribute to the well-being and empowerment of consumers worldwide.