Tag: celebrity management

Approach Entertainment & Go Spiritual India Launch Extensive Blanket Donation Campaign for the Needy in  North India

Approach Entertainment & Go Spiritual India Launch Extensive Blanket Donation Campaign for the Needy in  North India

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Approach Entertainment & Go Spiritual India Launch Extensive Blanket Donation Campaign for the Needy in  North India

Mumbai: In an altruistic collaboration, Approach Entertainment, an acclaimed Celebrity Management & Films Productions company & Go Spiritual India, a benevolent spiritual organization, have initiated a poignant Blankets Donation Campaign as the chilly winter season blankets North India. This compassionate campaign aims to orchestrate blanket, clothing, and food donation drives for the underprivileged in major cities of North India. This collaborative effort echoes Go Spiritual India’s ongoing commitment to fostering warmth and care since the inception of its blanket donation campaign in 2017.


The primary objective of this campaign is to raise awareness about the harsh reality faced by the homeless and destitute during winters while inspiring individuals to contribute blankets, clothing, or food either directly or through Go Spiritual India’s facilitation. Approach Communications has taken charge of managing PR, digital outreach, and communications for this noble cause, while Approach Entertainment is diligently involved in producing impactful videos, engaging celebrities, influencers, organizing events, and associated activities to mobilize support.

Go Spiritual India stands as a Charitable Spiritual organization dedicated to various noble causes such as Philanthropy, Spiritual Awareness, Mental Health, Wellness, and Social Causes. For the past five years, the organization has been actively involved in combating hunger through food donation programs. Upcoming ventures include the launch of the Go Spiritual India Digital Magazine, soon to be followed by a Print Magazine and a dedicated TV platform. The organization strongly believes that spiritual growth intertwines with selfless charity, as ancient Hindu scriptures emphasize the significance of generosity and service to all beings.

The appeal from Go Spiritual India reaches out to all individuals, urging them to step forward and contribute blankets or collaborate in donating to those in need during the biting cold months. Donations, be it in monetary terms, material goods, or volunteering efforts, are encouraged and welcomed.

Furthermore, Go Spiritual India encourages communities to take up this cause autonomously, advocating for local distribution of blankets to extend support to as many individuals as possible. The collaboration between Go Spiritual India, Approach Entertainment, and Approach Communications underlines a joint commitment to alleviate the struggles of the less fortunate.

Sonu Tyagi , Approach Entertainment

Commenting on the Blanket Donation Initiative, Sonu Tyagi, Founder, Go Spiritual India said “Amidst the biting winter chill, our commitment to compassion and service remains unwavering. The Blanket Donation Campaign stands not just as an initiative but a testament to our collective responsibility towards the less fortunate. Together with Approach Entertainment and our dedicated volunteers, we aim to blanket North India with warmth and hope, touching lives and saving souls. Let us extend our hands, hearts, and resources to make this winter a season of giving and healing for those in need.”

Despite the absence of official nationwide records of winter-related deaths, data collected by NGOs reveals alarming numbers. In 2021, over 512 individuals reportedly lost their lives due to harsh winters in Delhi alone, with thousands more across the country. The estimated homeless population in India has surged to at least 26 crores in 2022, underscoring the dire situation, particularly in North India.

Go Spiritual India’s relentless campaign to distribute blankets serves as a lifeline for many vulnerable individuals, especially in regions where winter poses severe challenges. This year, the endeavor aims to extend its reach to cover all cities in North India, building upon previous efforts in Delhi, Jalandhar, Jaipur, Ghaziabad, Noida, Gurgaon, Chandigarh, Shimla, and Ludhiana. The volunteer team continues to inspire and motivate others to participate in this noble cause.

Initiated by Sonu Tyagi and powered by Approach Entertainment, Go Spiritual India remains dedicated to charitable and spiritual endeavors. Their efforts during the lockdown, providing free meals to the impoverished, and their persistent drive to distribute blankets during harsh winters underline their commitment to serving humanity.

Sonu Tyagi, an acclaimed writer-director leading Go Spiritual India & Approach Entertainment, brings a wealth of experience from his illustrious tenure in top-tier Indian advertising and media firms. Tyagi’s academic pursuits encompass a psychology degree complemented by advanced studies in Advertising, Journalism, and Film Making. This diverse knowledge base serves as the driving force behind the group’s dynamic expansion and innovative strides.

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.


For More Info:

Approach Entertainment / Go Spiritual India

9820965004 / 9716962242     Email us at info@approachentertainment.com

Visit us at www.gospiritualindia.org    &    www.approachentertainment.com

Approach Entertainment Joins Inkspell Media as PR & Celebrity Partner for India Content Leadership Awards and Social Stars Awards 2023 Event at Radisson Blu Mumbai on November 30th

Approach Entertainment Joins Inkspell Media as PR & Celebrity Partner for India Content Leadership Awards and Social Stars Awards 2023 Event at Radisson Blu Mumbai on November 30th

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Approach Entertainment Joins Inkspell Media as PR & Celebrity Partner for India Content Leadership Awards and Social Stars Awards 2023 Event at Radisson Blu Mumbai on November 30th


Mumbai – Inkspell Media, a pioneering name in the field of content and storytelling recognition, is all set to host a dual celebration of excellence with the India Content Leadership Awards 2023 and the Social Stars Awards 2023. These prestigious events will take place on November 30th, 2023, at the exquisite Radisson Blu in Andheri East, Mumbai.

Both events are supported by key partners, including Global Trends Forum, India Creative Industries Council, Approach Entertainment as PR & Celebrity Partner, Josh App, One India, Kenscio, ForPressRelease.com, ED Times, The Prevalent India, and 24 Frames Digital.

Inkspell Media is a renowned name in the realm of content recognition and awards. With a mission to celebrate excellence in storytelling and content creation, Inkspell Media hosts a variety of award ceremonies, conferences, and workshops aimed at recognizing and fostering growth in the content and media industries.

The India Content Leadership Awards 2023 will serve as a platform dedicated to honoring exceptional individuals and teams who have harnessed the power of data and analytics to drive content success. In a dynamic digital landscape, content has become a cornerstone of successful marketing strategies. This event will recognize visionaries who have masterfully used data and analytics to extract invaluable insights, revolutionizing content creation and distribution. The awards will encompass various categories designed to celebrate excellence in specific facets of content analytics and insights. An eminent panel of industry experts and thought leaders will oversee the selection process, ensuring transparency and credibility.

The Social Stars Awards 2023, on the other hand, will be an extraordinary celebration of storytelling excellence in the realm of social media. It will cast a dazzling spotlight on individuals and brands that have mastered the art of crafting compelling narratives in the digital landscape. The awards will honor storytelling excellence in various categories, showcasing the breadth and depth of storytelling across different industries and sectors. A distinguished panel of industry experts, marketing professionals, and social media influencers will evaluate nominees based on predefined criteria.

Both events will provide attendees with opportunities to learn from the best in the field, engage in workshops, attend enlightening keynote speeches, and network with industry luminaries.

“We are excited to host the India Content Leadership Awards 2023, celebrating mastery in content analytics and insights. This event not only recognizes exceptional achievements but also provides a forum for industry professionals to exchange ideas and foster growth in the content space,” stated Vipul Tiwari, COO of Inkspell Media.

Prepare for an unforgettable evening of recognition, inspiration, and knowledge-sharing as Inkspell Media brings these two remarkable award ceremonies to the heart of Mumbai.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

The group also has a spiritual organization Go Spiritual India. Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes.

“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

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“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

Mumbai, India – Award-winning Indian writer-director Sonu Tyagi recently had the honor of hosting Hollywood actor Clayton Norcross, best known for his role in the popular American soap opera “The Bold and the Beautiful,” in a meeting that transcended cultural boundaries and ventured into the realm of spirituality. Their meeting, which took place in the bustling city of Mumbai, extended to exploring the spiritual heart of India, culminating in a trip to the tranquil city of Rishikesh in Uttarakhand.

Sonu Tyagi is the visionary behind “Go Spiritual India,” a charitable spiritual organization, and the creative force behind “Approach Entertainment,” an award-winning celebrity management and film production company.

Sonu Tyagi, celebrated for his work in the Indian film industry, is not just a storyteller in the cinematic sense but also a spiritual seeker. His films often delve into the human spirit and explore deeper metaphysical questions. Recently, Tyagi co-produced a spiritual web series titled “Two Great Masters,” directed by Anurag Sharma, based on Amrit Gupta’s book exploring the teachings of Swami Vivekananda and Paramhansa Yogananda. Clayton Norcross, renowned for his iconic portrayal of Thorne Forrester, has long been interested in spirituality and mindfulness, making their connection even more profound.

The two artists found common ground in their shared passion for exploring the spiritual facets of life. During their discussions in Mumbai, they spoke of the interconnectedness of cinema and spirituality, with Tyagi explaining, “Cinema, at its core, is a medium through which we explore the human experience. It often delves into the spiritual, emotional, and philosophical aspects of life.”

Clayton Norcross, who practices meditation and mindfulness, resonated with Tyagi’s perspective. “I’ve always believed that art, be it on the screen or in any other form, has the power to awaken our inner selves. Sonu’s films have that profound effect, and I’m honored to discuss these topics with him,” Norcross shared.

Clayton Norcross in Rishikesh, Uttarakhand

Clayton Norcross, the renowned actor, found himself on a unique journey in India, celebrating the enduring spiritual traditions that have transcended generations. Initially drawn to India to fully immerse himself in the yoga Ashrams of Rishikesh, he experienced an unexpected delight in Mumbai when he met Sonu. This chance encounter ignited his curiosity about what it would be like to work in the Indian film industry.

Not one to shy away from unconventional roles, Norcross expressed his willingness to take on supporting characters in Indian cultural projects that often depict white actors as sidekicks or antagonists. His recent role as a heartless mercenary soldier in an action-packed film was not only a fulfilling experience but also immense fun. Fans can look forward to the release of “LAST RESORT” on Amazon Prime, where Norcross’s dynamic portrayal is sure to leave a lasting impression.

Their mutual interest in spirituality led to an exciting journey to Rishikesh, a city nestled in the foothills of the Himalayas and known as the ‘Yoga Capital of the World.’ Rishikesh, with its serene atmosphere, ashrams, and the holy Ganges River, has attracted spiritual seekers and yogis from around the globe for centuries. The two spent time exploring the city’s spiritual and cultural offerings, participating in yoga and meditation sessions, and interacting with local sages.

Sonu Tyagi, who has drawn inspiration from his spiritual experiences in Rishikesh for his creative projects, found great joy in introducing Clayton Norcross to this transformative destination. “Rishikesh has always been a source of inspiration for me, and I am thrilled to share this sacred place with Clayton. It’s a hub of spiritual energy and a sanctuary for seekers,” Tyagi expressed.

Clayton Norcross’s visit to India extended beyond his cinematic pursuits. His immersion into the spiritual essence of Rishikesh, the enchanting land of Uttarakhand, and his deep conversations with Tyagi reflect the idea that art, culture, and spirituality can connect individuals across continents and enrich their lives.

The meeting between Sonu Tyagi and Clayton Norcross serves as a reminder of the transformative power of art and spirituality, transcending borders and cultures, leaving a profound impact on their personal and creative lives. It is a testament to the unifying force of shared passions and exploration, reminding us that the search for meaning and spirituality is a universal human endeavor.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

In addition to his work in the Indian film industry and his spiritual pursuits, Sonu Tyagi is also known for his contributions to the community through his charitable organization, “Go Spiritual India.” This organization is dedicated to promoting spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Moreover, Sonu Tyagi has also ventured into the realm of celebrity management and film production through his company, “Approach Entertainment.” Approach Entertainment is an award-winning company in the field of entertainment and media, known for its expertise in managing celebrities, producing films, and organizing events in the entertainment industry.

The intersection of Sonu Tyagi’s spiritual endeavors, cinematic work, and his contributions through Go Spiritual India and Approach Entertainment showcases his multifaceted approach to life, where he uses his creative and spiritual pursuits to bring about positive change in the world. This news release serves as a testament to his commitment to both art and spirituality, highlighting the transformative power of these endeavors.

Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

Go Spiritual India and Vidhyapan Global School Partner for Mental Health Campaign, Host World Mental Health Day Event

Go Spiritual India and Vidhyapan Global School Partner for Mental Health Campaign, Host World Mental Health Day Event

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Go Spiritual India and Vidhyapan Global School Partner for Mental Health Campaign, Host World Mental Health Day Event

Mumbai, India – October 11, 2023 – Go Spiritual India, a renowned charitable spiritual organization committed to fostering spiritual well-being and mental health, joined forces with Vidhyapan Global School, a prominent school chain in Western Uttar Pradesh, to commemorate World Mental Health Day in a groundbreaking event held in Village Kakda, Muradnagar, Ghaziabad, on October 11, 2023. The event centered around the theme, “Mental Health in an Unequal World.”

World Mental Health Day is a global platform dedicated to the promotion of mental health education and support, and Go Spiritual India recognized the profound significance of addressing mental health disparities, particularly in rural communities.

The distinguished speakers at the event included Sudhakar Tyagi, an IT professional with a background in leading IT companies in the USA and Australia, Lovely, a management professional, and Praveen, an expert in yoga and mental health, particularly focused on children. Sudhakar, who left his corporate job to pursue a mission of educating rural children, emphasized the need for mental health awareness and support, especially in the wake of recent events and suicides in places like Kota, where students often grapple with depression and exam-related anxieties.

Sudhakar Tyagi provided valuable insights into coping with mental health issues among students and the significance of addressing these concerns. He stressed the importance of providing the necessary support and guidance to help students navigate their mental well-being during challenging times.

Praveen, a yoga and mindfulness expert, shared techniques and practices to help students maintain mental balance. He emphasized the positive impact of yoga, mindfulness, and meditation in promoting mental well-being and resilience among students.

Sudhakar Tyagi Speaking in World Mental Health Day Event in Vidhyapan Global School
Sonu Tyagi,Founder, Go Spiritual India

The event in Village Kakda, Muradnagar, Ghaziabad, served as a beacon of hope and enlightenment for the local community, reinforcing the importance of mental health awareness and holistic well-being, particularly in rural areas.

Go Spiritual India is a prominent charitable spiritual organization with a mission to promote spiritual well-being and mental health through education, guidance, and community support. By focusing on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

“Vidhyapan Global School in Ghaziabad, India, is a renowned educational institution celebrated for its commitment to delivering high-quality education and offering an extensive array of extracurricular activities. The school predominantly adheres to the Central Board of Secondary Education (CBSE) curriculum. Sudhakar Tyagi, an IT engineering professional with a distinguished background, serves as the school’s head, leveraging his extensive experience working with top IT companies in India, the USA, and Australia.”

Sonu Tyagi, Founder, Go Spiritual India said “Collaborating with Vidhyapan Global School is a significant milestone for Go Spiritual India. Together, we are embarking on a journey to empower rural communities with the invaluable tools of mental health awareness and spiritual well-being. It’s an honor to work alongside Sudhakar Tyagi and his team, who share our dedication to holistic education and community development. This partnership is a testament to our commitment to addressing the pressing mental health disparities in rural areas and nurturing a more balanced and harmonious world. We look forward to the positive impact we can create together.”

Sudhakar Tyagi,Founder, Vidhyapan Global School

Sudhakar Tyagi said “Collaborating with Go Spiritual India is an exciting opportunity for Vidhyapan Global School and me personally. Go Spiritual India’s vision aligns perfectly with our commitment to education and community development. Together, we are taking a significant step towards enhancing mental health awareness and promoting spiritual well-being in rural India. I believe that this partnership will bring about a positive transformation in the lives of our students and the broader community. We are eager to work hand in hand with Go Spiritual India to make a meaningful difference.”

Go Spiritual India extended its heartfelt gratitude to individuals, corporate organizations, NGOs, and educational institutions worldwide who joined hands in raising awareness, diminishing stigma, and advancing mental health equity.

Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes. With a focus on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

Go Spiritual India Intro Film

Approach Communications is handling PR and communications for Go Spiritual India, while social media and digital marketing are being managed by Approach Communications Digital division. Approach Entertainment, a company within the Approach Communications Group, oversees all aspects of branded entertainment, celebrity and influencer engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

For more information about Go Spiritual India’s World Mental Health Day activities,

Sonu Tyagi at Go Spiritual India / Approach Entertainment

9820965004

Visit us at www.approachentertainment.com  & www.gospiritualindia.org

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment.

Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Hyderabad, Jalandhar and Dehradun.

Go Spiritual India Organization Website:            www.gospiritualindia.org 

Go Spiritual India Magazine:                                   www.gospiritualindia.in

Go Spiritual India Store:                                          www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management:   www.approachentertainment.com

Approach Entertainment Films Productions:           www.approachentertainment.net

Approach Bollywood                                          :      www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

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Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

Mumbai:  In a resounding show of dedication to mental health and spiritual well-being, Go Spiritual India proudly observed World Mental Health Day on October 10, 2023. Under the overarching theme, “Mental Health in an Unequal World,” the organization emphasized the critical need to address disparities in mental health access and support while fostering emotional and spiritual equilibrium among individuals and communities globally.

World Mental Health Day serves as a global platform to champion mental health education and advocacy. Go Spiritual India recognized the gravity of this day and organized a series of impactful events and initiatives aimed at tackling the pervasive mental health challenges prevalent in today’s ever-evolving and often stressful world.  

In a dedicated effort to bridge the urban-rural mental health divide, Go Spiritual India organized a series of impactful events in rural schools on World Mental Health Day. The objective was clear: to raise awareness about mental health issues in rural India, where awareness remains significantly lower compared to urban areas.  Multiple events were thoughtfully orchestrated in collaboration with Vidhyapan Global School, a prominent school chain in Western Uttar Pradesh, to reach out to rural communities.

World Mental Health Day, celebrated on October 10th, 2023, provided the perfect backdrop for Go Spiritual India to extend its reach to rural communities. Recognizing the unique challenges and barriers faced by these populations, the organization embarked on a mission to create awareness and promote mental well-being in rural India.

Go Spiritual India Intro Video

Key Highlights of Go Spiritual India’s World Mental Health Day Observance:

Mindfulness Workshops: Renowned spiritual leaders and mental health experts led a comprehensive series of mindfulness workshops. These workshops, held both in-person and online, offered participants valuable tools and techniques to manage stress, and anxiety, and enhance mental well-being. The organization’s proactive approach extended beyond workshop settings, encompassing schools, colleges, and corporate and industrial institutions to address stress, depression, suicide prevention, and mental well-being.

Community Support: In line with the theme of the year, Go Spiritual India launched a dynamic community outreach program. This initiative aimed to provide mental health education and support to underserved communities, bridging the gap in mental health care. The organization’s commitment to inclusivity shone brightly.

Events & Webinar Series: Go Spiritual India organized on-ground events and an enlightening webinar series featuring esteemed experts in the realms of mental health and spirituality. Topics included the intricate interplay of spirituality and mental health, practical coping strategies, and the crucial importance of seeking assistance when needed.

Media & Social Media Campaign: Go Spiritual India orchestrated a powerful social media campaign under the hashtag #SpiritualWellness, inviting individuals worldwide to share their personal experiences, stories, and tips for maintaining mental health in an unequal world. This digital campaign cultivated an online community that encouraged open dialogue and diminished stigma. The organization also leveraged various media channels, including print, digital, and TV, to create heightened awareness about mental health issues.

Collaborations: The collaborative spirit of Go Spiritual India was apparent through partnerships with mental health professionals, local authorities, and other non-profit organizations. This collective effort aimed to elevate mental health services and reduce disparities in access to care, making a tangible impact on the ground.

Sonu Tyagi, the visionary founder of Go Spiritual India, expressed the organization’s unwavering commitment to holistic well-being, noting, “In an increasingly complex and fast-paced world, the need for mental health awareness and support has never been more evident. We firmly believe that integrating spirituality with mental health offers a holistic path to well-being.”

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

Go Spiritual India extended its heartfelt gratitude to individuals, corporate organizations, NGOs, and educational institutions worldwide who united in the pursuit of raising awareness, diminishing stigma, and advancing mental health equity.

About Go Spiritual India: Go Spiritual India stands at the forefront of organizations dedicated to promoting spiritual well-being and mental health through education, guidance, and community support. With a steadfast focus on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

Go Spiritual India is a Charitable Spiritual Organization working for Philanthropy, Spiritual Awareness, Mental Health, Spiritual Tourism, Spiritual Media, Events, Organic, Wellness, and Social causes.

Approach Communications is handling PR and communications for Go Spiritual India, while social media and digital marketing are being managed by Approach Communications Digital division. Approach Entertainment, a company within the Approach Communications Group, oversees all aspects of branded entertainment, celebrity and influencer engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

For more information about Go Spiritual India’s World Mental Health Day activities,

Sonu Tyagi at Go Spiritual India / Approach Entertainment

9820965004

Visit us at www.approachentertainment.com  & www.gospiritualindia.org

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment.

Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Hyderabad, Jalandhar and Dehradun.

Go Spiritual India Organization Website:            www.gospiritualindia.org 

Go Spiritual India Magazine:                                   www.gospiritualindia.in

Go Spiritual India Store:                                          www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management:   www.approachentertainment.com

Approach Entertainment Films Productions:           www.approachentertainment.net

Approach Bollywood                                          :      www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Go Spiritual India Relaunches Nationwide ‘Go Vegetarian’ Campaign on World Vegetarian Day 2023, Approach Entertainment is PR & Entertainment Partner

Go Spiritual India Relaunches Nationwide ‘Go Vegetarian’ Campaign on World Vegetarian Day 2023, Approach Entertainment is PR & Entertainment Partner

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Go Spiritual India Relaunches Nationwide ‘Go Vegetarian’ Campaign on World Vegetarian Day 2023, Approach Entertainment is PR & Entertainment Partner

Mumbai: On the auspicious occasion of World Vegetarian Day, celebrated annually on October 1st, it’s time for deep reflection. We must ask ourselves whether sacrificing the lives of animals for our sustenance is truly necessary. Is meat consumption a fundamental requirement for humanity? To understand the importance of this day, let’s briefly explore its history: World Vegetarian Day was established in 1977 by the North American Vegetarian Society (NAVS) and has since gained global recognition for its message of compassion and benevolence towards animals. The worldwide adoption of vegetarian and vegan lifestyles has been steadily growing over the years.

Go Spiritual India, India’s Leading Charitable Spiritual Organization, is proud to relaunch its nationwide ‘Go Vegetarian’ campaign on this World Vegetarian Day in 2023. The campaign initially debuted in 2022. Go Spiritual India is committed to philanthropy, spiritual enlightenment, social causes, spiritual tourism, media, organics, spiritual events, mental health, and wellness. At its helm is Sonu Tyagi, an award-winning writer, director, and producer with a diverse background spanning film, journalism, advertising, and psychology. He also leads Approach Entertainment, India’s prominent film production and celebrity Management Company, along with Approach Communications, a media and communications firm.

Go Spiritual India is set for an array of exciting initiatives, starting with the rollout of the Go Spiritual India Monthly Print Magazine and its digital counterpart. Following this, Go Spiritual India has plans to launch Go Spiritual India Web TV & OTT. In addition to media ventures, Go Spiritual India aims to diversify its portfolio by offering a range of products and services in wellness, mental health, Ayurveda, and food categories via its dedicated e-commerce platform. Moreover, the organization is actively developing events and retreats to advance the cause of Indian spirituality on a global scale.

Sonu Tyagi’s profound connection with the spiritual realm inspired the establishment of Go Spiritual India. Their mission is to reach a global audience through various mediums, such as media, social media, digital platforms, films, events, and a vast network of volunteers. Their primary goals include promoting vegetarianism, advocating for kindness towards animals, and spreading Indian spirituality worldwide.

You may wonder about the connection between spirituality and vegetarianism. Beyond the avoidance of unnecessary violence towards animals, the meat industry has a significant adverse impact on the environment and sustainability. Indian spirituality is rooted in the belief that all living beings possess a soul (Atma), an integral part of the Supreme Being (Param Atma), or what some may refer to as God. As all souls are interconnected through the Param Atma, spirituality involves an expansion of consciousness aimed at merging the individual Atma with the Param Atma. Consequently, compassion and detached love for all living beings are essential aspects of one’s spiritual journey.

Go Spiritual India Intro Film

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

Consuming healthy, guilt-free food is a crucial facet of this spiritual journey. Whether consciously acknowledged or not, the act of slaughtering animals for food and consuming their carcasses can evoke a sense of guilt, even if it lingers in one’s subconscious. This guilt can hinder spiritual growth. Spirituality teaches us to respect all of God’s creation and emphasizes that animals are an integral part of it. Kindness towards animals stems from the innate compassion within humans, even when it’s consciously overlooked.

With this understanding, Go Spiritual India has been actively promoting vegetarianism and compassion for homeless animals in India. On World Vegetarian Day, their campaign aims to expand its reach both within India and globally. Go Spiritual India, a prominent spiritual and social service organization engaged in various philanthropic activities, emphasizes service towards the poor, underprivileged, and animals alike. Spirituality teaches us to be kind not only to humanity but to all of nature, respecting the creation of the Supreme Being.

Founder Sonu Tyagi reiterates the organization’s mission to raise awareness about the greatness of Indian culture, traditions, spirituality, and compassion. Go Spiritual India plans to take its spiritual philosophy and ‘Go Vegetarian’ campaign to a global scale, engaging volunteers, media, and social media from around the world, creating digital content and films for this noble cause.

Go Spiritual India has also been actively involved in charitable work, including efforts to eradicate hunger and distribute essentials like blankets to the less fortunate. Their ‘Bhookh Mitao Campaign’ focuses on providing food to the hungry and encourages food item donations, supported by corporate organizations and spiritual individuals. Additionally, they run annual blanket donation drives to assist the homeless during harsh North Indian winters, garnering support from volunteers and Bollywood celebrities alike.

In addition to their humanitarian efforts, Go Spiritual India promotes compassion towards animals. This message of mercy towards animals has gained significant traction, leading many to embrace vegetarianism and compassion for all living beings.

Go Spiritual India is gaining recognition through its philanthropic and spiritual activities. All their campaigns have received widespread support and financial backing, propelling the organization forward. Their mission seeks to eliminate meat consumption worldwide, highlighting its health risks and environmental impact. Efforts to justify taking animal lives are seen as hypocritical.

Social activist Prem Agrawal, associated with Go Spiritual India, asserts that human bodies are not naturally designed to digest meat. He points out that while carnivorous animals do not chew their food, herbivores, including humans, do. According to Ayurveda, the ancient Indian system of medicine, vegetarian food is ideal for maintaining health, a concept supported by yoga for overall well-being. Human physiology necessitates chewing food before ingestion, indicating that the human body is naturally inclined toward a vegetarian diet. However, many people worldwide consume meat primarily for pleasure and indulgence.

Sonu Tyagi appeals to all to remove meat from their plates and transition to a healthier, naturally vegetarian diet. The ‘Go Vegetarian’ campaign by Go Spiritual India seeks to create awareness and inspire individuals to make this transformative change, not just for their well-being but also for the compassion and respect they owe to all living beings and the environment.

Approach Communications is handling PR and communications for Go Spiritual India, while social media and digital marketing are being managed by Approach Communications Digital division. Approach Entertainment, a company within the Approach Communications Group, oversees all aspects of branded entertainment, celebrity and influencer engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

For More Info:

Sonu Tyagi 9820965004 / 9716962242

Visit us at www.gospiritualindia.org & www.approachentertainment.com

Email: gospiritualindia@gmail.com

Go Spiritual India Organization Website :           www.gospiritualindia.org 

Go Spiritual India Magazine :                             www.gospiritualindia.in

Go Spiritual India Store :                                   www.gospiritualindia.com

Group Companies

Approach Entertainment Celebrity Management :  www.approachentertainment.com

Approach Entertainment Films Productions :          www.approachentertainment.net

Approach Bollywood                                          :     www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Approach Entertainment Joins Aristocrat Media for the 2nd Healthcare Innovation Conclave & Awards in New Delhi on September 30th

Approach Entertainment Joins Aristocrat Media for the 2nd Healthcare Innovation Conclave & Awards in New Delhi on September 30th

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Approach Entertainment Joins Aristocrat Media for the 2nd Healthcare Innovation Conclave & Awards in New Delhi on September 30th

New Delhi: Aristocrat Media, a pioneer in recognizing and celebrating excellence in various healthcare & pharma industries, is set to host the highly anticipated 2nd Edition of the Healthcare Innovation Conclave & Awards. Following the resounding success of its inaugural event in 2022, this year’s edition promises to be an even grander affair. The event is scheduled to take place on the 30th of September 2023, at the prestigious Radisson Blu Plaza, Delhi Airport, New Delhi.

The event has been sponsored by Feather Touch, Healism & Orange Health Digital. Approach Entertainment is supporting the Conclave as the PR & Communications Partner and Go Spiritual India has become its Spiritual Partner. Indian Angels Healthcare is the Angel Investor Partner, Ten is the Exhibitor Partner, Bior Venture Advisors is a Knowledge Partner, Silicone India is the Online Magazine Partner, Gravitas AI is the AI Partner, and Art is the Creative Partner.

Healthcare Innovation Conclave & Awards has become a beacon of hope and inspiration in these transformative times. Aristocrat Media has been at the forefront, taking significant steps to lead India towards a brighter and healthier future through this innovative platform. With the theme of “Technology, Innovation, and the Future of Healthcare,” this year’s conclave will bring together luminaries, thought leaders, and pioneers from the healthcare industry to explore groundbreaking solutions and celebrate innovation in healthcare.

The event will kick off with an opening speech by Mr. Farooq Shaikh, the visionary Founder of Aristocrat Media, who has been instrumental in driving the healthcare innovation agenda in India.

Farooq Shaikh

The speakers include Mukesh Sinha, Gravitas AI ltd, Dr. Ashwin Naidu, M-Swastha Solutions, Dr. Vishal Gandhi, Founder & CEO, BIORx Venture Advisors, Sujeet Katiyar Director – Digital Healthcare & Regulatory Compliance, Surisolis Ventures Pvt Ltd, Anand Soni Director, Sita Devi Hospital, Rajasthan, Sayantan Chatterjee, Digital Health Industries Leader | Consulting, Strategy, Health Industries, PWC India,  Sushil K. Meher Medical Informatics, AIIMS , Vas Metupalle, Group CIO, 1Life Healthcare, Singapore, Priya Balasubramaniam, Senior Public Health Scientist &  Director, PHFI-RNE Universal Health Coverage, Public Health Foundation of India, Vikas Ranjan, Business Head, Zenzo, Kishore Manepalli, Founder & CEO, Total Emergency Network (TEN),  Dr. Rajiv Chhiber Vice President – Sahajanand , Rajeev Gautam, President, HORIBA India Medical Technologies,  Ravi Rathod, General Manager- Policy & Strategic Affairs Innvolution Imaging Technologies Pvt. Ltd., Sameer Gupta Group Cardiac Cath Lab Director, Metro Hospital & Heart Institute, Delhi

Distinguished panelists will convene in person to discuss a wide range of topics, including the Role of Technology and innovation in providing Quality Healthcare, and ensuring Patient Safety. The event will also delve into the imperative of Healthcare being future-ready and explore how powerful AI can reshape the gig workforce in healthcare.

The highlight of the evening will be the awards ceremony, where exemplary healthcare professionals, innovators, and organizations will be felicitated in various categories, including Most Innovative CEOs in Healthcare, Most Innovative HR in Healthcare, and the prestigious Healthcare Innovation Excellence Award.

Farooq Shaikh, the dynamic Founder of Aristocrat Media, expressed his excitement for the event, stating, “The 2nd Edition of Healthcare Innovation Conclave & Awards is our commitment to recognize and celebrate the remarkable contributions of healthcare professionals and innovators who have worked tirelessly to improve humanity’s health and well-being. We aim to inspire them to reach even greater heights in their fields.”

Mr. Shaikh further added, “Our rigorous selection process, in line with international norms, ensures that the most deserving individuals and organizations are honored. We are proud to continue our tradition of recognizing excellence in various industries, and this event is yet another milestone in our journey.”

Aristocrat Media’s previous awards and initiatives, including the Business Tycoon Awards, Global Healthcare and Medical Tourism Conclave and Awards, and Indo Asia Healthcare Leadership Award, have set a precedent for recognizing excellence across industries. The 2nd Edition of Healthcare Innovation Conclave & Awards promises to be a momentous occasion, bringing together visionaries, innovators, and leaders in healthcare to pave the way for a brighter and healthier future for India.

Aristocrat Media is a leading organization dedicated to recognizing and celebrating excellence in various industries. With a history of hosting prestigious awards and conclave events, Aristocrat Media has become synonymous with honoring outstanding contributions across diverse sectors. Committed to inspiring excellence and innovation, Aristocrat Media continues to lead the way in recognizing the best and brightest talents in India.

Approach Entertainment is a Award award-winning celebrity Management & film production Company with operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Hyderabad, Kolkata, and Dehradun. Approach Entertainment Group also has a PR and integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. Approach Entertainment offers expertise-based solutions in Celebrity Management, Films Productions, Advertising and corporate Films Productions, Films Marketing, Events & Entertainment Marketing.

In addition to business enterprises, Approach Entertainment Group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, Mental Health, and Social causes.

For More Info:

Approach Communications / Approach Entertainment

9820965004   Email : info@approachentertainment.com

Visit us at www.approachentertainment.com & www.approachcommunications.in

Approach Entertainment Signs Shorr Music Exclusively

Approach Entertainment Signs Shorr Music Exclusively

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Approach Entertainment Signs Shorr Music Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music is a promising upcoming music production group started by three very talented individuals Nihal D, Abhishek T, and Neil. Shorr Music has already worked with top music labels like Zee Music, Tips, and Panorama Music and is all set to compose & produce music for a Bollywood film soon.

Shorr Music already has a few chartbusters like Heer Kahan on Zee Music & Arziyaan on Panorama Music. Shorr Music has also composed and produced music for a few Marathi films and advertising jingles for different brands. Arziyaan was very well appreciated by music lovers for its soulful lyrics and soothing music.  The music group is also going to work on a Bollywood film which will be announced soon.

Approach Entertainment will handle the entire representation, Management, Digital, Brand & Media Partnerships, Events, and other related activities for Shorr Music while Approach Communications will be looking after PR & Communications activities. Approach Entertainment has also bagged Service Excellence Award from Worldwide Marketing Organization recently. Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

“SHORR “ is a musical collective from Mumbai India that works for film & independent music. The group is working on new ideas and experimental sound.  
“SHORR” is a Hindi word for  “NOISE “ as the music group believes Noise can’t be ignored. Shorr will be creating music for a global audience as music is not bound by any genre, language, place, or nation.

Talking about the Collaboration with Approach Entertainment, Nihal D,  Abhishek T & Neil of Shorr Music in a collective statement said, “ As we have already worked with top music labels like Zee Music & Panorama Music and will be making our Bollywood debut soon, we were looking for the right management and communications agencies for our music group. Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. We are very ecstatic to be a part of our next phase of Bollywood & music journey with Approach Entertainment. Looking forward to having long innings in Bollywood & music industry with the Approach Entertainment team. ”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Shorr Music is a tremendously talented music directors & singers group who has already proven his performance with Zee Music, Panorama Music & other top music companies. I liked their music videos Heer Kahan & Arziyaan.  We will work on Shorr music management, pr & representation, events, and marketing.  We are very happy   to sign Shorr Music exclusively.”

Sonu Tyagi, Approach Entertainment

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, in Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

The Power of Celebrity Brand Endorsements in India

The Power of Celebrity Brand Endorsements in India

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The Power of Celebrity Brand Endorsements in India

Celebrity brand endorsements have become a pervasive marketing phenomenon in India. From Bollywood actors to cricket stars, these famous personalities are often seen endorsing a wide range of products and services, ranging from consumer goods to fashion, automobiles, and financial services. The practice of using celebrities to endorse brands has gained immense popularity in India, and it has become a significant marketing strategy for companies to create brand awareness, build positive associations, and influence consumer behavior.

The concept of celebrity brand endorsements in India is not new. However, in recent years, it has gained momentum due to several factors. First and foremost, the rise of social media has amplified the reach and impact of celebrity endorsements. With the widespread use of social media platforms, celebrities have become even more accessible to their fans and followers, allowing brands to leverage their social media presence for promotional activities. Additionally, the growing competition in the Indian market has led brands to seek innovative ways to differentiate themselves, and celebrity endorsements offer a way to do so by associating with popular and influential personalities.

One of the primary reasons why celebrity brand endorsements are so popular in India is the emotional connection that celebrities have with their fans. Bollywood actors and cricket stars, in particular, enjoy a cult-like following in India, with millions of fans idolizing them. Fans often see celebrities as role models and aspire to emulate their lifestyle and choices. Brands tap into this emotional connection by associating themselves with celebrities, hoping that their fans will transfer their admiration for the celebrity onto the brand, leading to increased brand loyalty and sales.

Another significant factor contributing to the popularity of celebrity brand endorsements in India is the diverse and vast consumer base of the country. India is a melting pot of cultures, languages, and traditions, and celebrities often have a mass appeal that transcends these diversities. Brands leverage the popularity of celebrities to connect with consumers across different regions, languages, and demographics. For instance, a Bollywood actor or a cricket star who enjoys a pan-India fan following can help a brand establish a national presence and connect with consumers from various walks of life.

The impact of celebrity endorsements on consumer behavior in India is also influenced by the perception of celebrities as experts in their respective fields. For example, cricket stars are seen as experts in the sport, while Bollywood actors are perceived as fashion icons or trendsetters. Brands often capitalize on this perception by associating with celebrities who are considered authoritative in their domain, to create credibility and trust among consumers. Consumers tend to trust the recommendations of their favorite celebrities, which can influence their purchasing decisions.

Furthermore, celebrity brand endorsements are often designed to evoke emotions and create memorable experiences for consumers. Brands use celebrities to create engaging and entertaining campaigns that capture the attention of consumers and leave a lasting impression. These campaigns are shared widely on social media, generating buzz and creating word-of-mouth marketing, which further amplifies the reach and impact of the brand endorsements.

However, celebrity brand endorsements in India are not without their challenges. One of the main concerns is the potential risk of celebrity scandals or controversies, which can have a negative impact on the brand’s reputation. Celebrities are public figures, and any negative behavior or controversy involving them can quickly become public knowledge and adversely affect the brand’s image. Brands need to carefully assess the credibility and reputation of celebrities before entering into endorsement deals and have contingency plans in place to mitigate risks associated with celebrity-related controversies.

Another challenge is the authenticity of celebrity endorsements. With the rise of social media, consumers have become more discerning and can easily spot inauthentic endorsements that lack believability. Brands need to ensure that the endorsements are aligned with the values and persona of the celebrity and are not perceived as forced or overly promotional. Authenticity and transparency are crucial in celebrity brand endorsements to maintain consumer trust and brand image.

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

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Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music director Aabir Mukherjee exclusively. Aabir Mukherjee has been working with India’s top music company T- Series as supervising producer & music director for close to two decades.

Aabir Mukherjee has composed & sung for numerous films, albums & singles with the music label. Apart from signing as the exclusive artist with Approach Entertainment. He will also spearhead Approach Entertainment’s music label Approach Entertainment Music which is aggressively planning to expand its operations with top music directors and singers.

Approach Entertainment will handle the entire representation, Management, PR, Digital, Brand & Media Partnerships, Events, and other related activities for Aabir Mukherjee. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata and Jalandhar.

Aabir Mukherjee is a promising musician who is renowned to don several hats. He presently works as the Independent Music Director with reputed music companies like Universal, Venus, HMV, T-Series, Sagarika, and Tips, among others.

After attaining formal training in performing Indian Classical Music, Western Music, Guitar, Harmonium, and Keyboard from notable musicians, Aabir began his career in the film industry by performing as a Guitarist under prolific musicians Bappi Lahiri, Nadeem Shravan, and Rajesh Roshan. He holds a graduation in Guitar from Trinity College London. His expertise lies in music direction and advisory. He has a huge experience in creating and composing music for different languages such as Hindi, Bengali, Telugu, Marathi, Bhojpuri, and other Indian languages.

Aabir Mukherjee, Music Director & Singer

Aabir’s passion for music and formal training in light classical, folk singing, and playback singing has helped him conceive and compose music in a creative manner. He gained confidence as a playback Ghazal singer by releasing his own GHAZAL album “Ehsaas” which became a hit with the audiences. His charismatic stage presence and amazingly powerful and soulful voice have helped him win a huge fanbase in India and several parts of the world including the UK, Europe, Asia, and Africa. People go gaga over his own compositions and renditions of contemporary ghazals, Sufi music, Bollywood songs, folk songs, classical fusion, and Bengali songs, among others.

Talking about the Collaboration with Approach Entertainment,  Aabir Mukherjee says, “ I have worked with India’s top music label T Series for a long time and have handled top singers & music directors in the country.  Now I am looking for the next step in my career.  Approach Entertainment is an award winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment celebrity & talent management roster. I’m ecstatic to be a part of my next phase of bollywood & music journey with Approach entertainment. Looking forward to having long innings in Bollywood with the Approach Entertainment team. ”

Sonu Tyagi , Approach Entertainment

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Aabir Mukherjee  is a tremendously talented music director who has already proven his performance with T Series & other top music companies. We will work together on handling his management, pr & representation and he will also spearhead our music business.  We are very happy to sign him exclusively.”

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org