Sonu Tyagi Co-Produces Groundbreaking Spiritual Web Series ‘Two Great Masters’

Mumbai, India – In a remarkable convergence of spirituality and modern media, Sonu Tyagi, renowned for his multifaceted roles in the entertainment industry, has co-produced the web series ‘Two Great Masters.’ The series, now available on MX Player, is a profound exploration of the spiritual teachings of Swami Vivekananda and Paramahansa Yogananda, two of the most influential spiritual leaders of the twentieth century.

Produced by Juni Films and Approach Entertainment in association with Go Spiritual India, ‘Two Great Masters’ delves into the timeless wisdom and philosophies of these two spiritual luminaries. Tyagi, who is also the head of Approach Entertainment and Go Spiritual India, brings a unique blend of expertise and passion to the project, ensuring that the series is both spiritually enriching and visually captivating.

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It features veteran actor Rakesh Bedi as narrator along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation. The web series “Two Great Masters” is based on the book of the same name written by author Amrit Gupta.

The collaboration between Juni Films, Approach Entertainment, and Go Spiritual India is a testament to the shared vision of bringing spiritual wisdom to a broader audience. Sonu Tyagi’s involvement has been instrumental in maintaining the authenticity of the teachings while adapting them for a modern digital platform. His deep understanding of spiritual literature and his commitment to high-quality content have been pivotal in the series’ production.

Speaking about the challenges faced during production, Sonu Tyagi noted, “Maintaining the delicate balance between factual accuracy and engaging storytelling was one of our biggest challenges. We wanted to stay true to the teachings and life stories of Vivekananda and Yogananda while ensuring that the series was captivating for viewers.”

The series was filmed in various locations, including Shoolini University in Solan, Himachal Pradesh, chosen for its serene and spiritually conducive environment. This added layers of logistical complexity, but Tyagi’s meticulous planning and coordination ensured smooth operations across all sites.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Since its release, ‘Two Great Masters’ has received an overwhelmingly positive response from viewers. The series has been praised for its depth, authenticity, and ability to make profound spiritual teachings accessible to a contemporary audience. Tyagi’s vision of sparking interest in spirituality and encouraging viewers to explore these teachings further is clearly resonating with audiences.

Looking ahead, Sonu Tyagi has ambitious plans to continue creating content that bridges the gap between spirituality and contemporary life. “There are numerous untold stories and teachings from great spiritual leaders that we wish to bring to the forefront,” Tyagi stated. He also plans to expand initiatives in spiritual awareness, philanthropy, social service, mental health, spiritual tourism, wellness, and holistic health, further promoting a balanced and spiritually enriched lifestyle.

Sonu Tyagi is a distinguished figure in the Indian entertainment industry, known for his work in celebrity management, film production, advertising, and corporate film production. As the founder of Approach Entertainment, Approach Communications and the charitable spiritual organization Go Spiritual India, he has been a driving force behind various initiatives aimed at promoting spiritual awareness and holistic well-being.

Sonu Tyagi is an award-winning writer, director, and producer with a diverse background in journalism and advertising. Holding a degree in psychology and having completed professional courses in journalism, advertising, and filmmaking, he has gained extensive experience working with leading advertising agencies and media houses in India. Tyagi launched his own venture at a young age, marking a significant milestone in his career.

With ‘Two Great Masters,’ Sonu Tyagi has not only co-produced a groundbreaking web series but has also succeeded in bringing the teachings of Swami Vivekananda and Paramahansa Yogananda to a new generation. The series stands as a beacon of spiritual enlightenment in the digital age, thanks to Tyagi’s visionary leadership and unwavering dedication.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.


For More Info: Approach Entertainment / Go Spiritual India

9820965004 / 9716962242 Visit us at www.approachentertainment.com

Email us at info@approachentertainment.com

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music director Aabir Mukherjee exclusively. Aabir Mukherjee has been working with India’s top music company T- Series as supervising producer & music director for close to two decades.

Aabir Mukherjee has composed & sung for numerous films, albums & singles with the music label. Apart from signing as the exclusive artist with Approach Entertainment. He will also spearhead Approach Entertainment’s music label Approach Entertainment Music which is aggressively planning to expand its operations with top music directors and singers.

Approach Entertainment will handle the entire representation, Management, PR, Digital, Brand & Media Partnerships, Events, and other related activities for Aabir Mukherjee. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata and Jalandhar.

Aabir Mukherjee is a promising musician who is renowned to don several hats. He presently works as the Independent Music Director with reputed music companies like Universal, Venus, HMV, T-Series, Sagarika, and Tips, among others.

After attaining formal training in performing Indian Classical Music, Western Music, Guitar, Harmonium, and Keyboard from notable musicians, Aabir began his career in the film industry by performing as a Guitarist under prolific musicians Bappi Lahiri, Nadeem Shravan, and Rajesh Roshan. He holds a graduation in Guitar from Trinity College London. His expertise lies in music direction and advisory. He has a huge experience in creating and composing music for different languages such as Hindi, Bengali, Telugu, Marathi, Bhojpuri, and other Indian languages.

Aabir Mukherjee, Music Director & Singer

Aabir’s passion for music and formal training in light classical, folk singing, and playback singing has helped him conceive and compose music in a creative manner. He gained confidence as a playback Ghazal singer by releasing his own GHAZAL album “Ehsaas” which became a hit with the audiences. His charismatic stage presence and amazingly powerful and soulful voice have helped him win a huge fanbase in India and several parts of the world including the UK, Europe, Asia, and Africa. People go gaga over his own compositions and renditions of contemporary ghazals, Sufi music, Bollywood songs, folk songs, classical fusion, and Bengali songs, among others.

Talking about the Collaboration with Approach Entertainment,  Aabir Mukherjee says, “ I have worked with India’s top music label T Series for a long time and have handled top singers & music directors in the country.  Now I am looking for the next step in my career.  Approach Entertainment is an award winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment celebrity & talent management roster. I’m ecstatic to be a part of my next phase of bollywood & music journey with Approach entertainment. Looking forward to having long innings in Bollywood with the Approach Entertainment team. ”

Sonu Tyagi , Approach Entertainment

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Aabir Mukherjee  is a tremendously talented music director who has already proven his performance with T Series & other top music companies. We will work together on handling his management, pr & representation and he will also spearhead our music business.  We are very happy to sign him exclusively.”

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Celebrity Management Agency ‘Approach Entertainment’ Engages Singer Amika Shail for a School Event in Surat

Celebrity Management Agency ‘Approach Entertainment’ Engages Singer Amika Shail for a School Event in Surat

Mumbai: Leading and Award-winning Celebrity Management, Films Productions, Advertising Films Productions, Events, Films Marketing and Entertainment Marketing Approach Entertainment engaged singer ‘ Amika Shail’  for  Shri Guru Krupa Sankul School’s event in Sardar Patel smruti bhavan,  Surat.

Amika Shail in Approach Entertainment Event

The event was a special initiative for Gurukrupa Vidya Sankul students where Entertainment and Motivation were mixed in an engaging way.  Thousands of students attended the event and cheered Amika Shail on her performance. Motivational Speaker Vishad Parikh inspired students with his engaging session in the event. Gurukrupa Vidya Sankul Group of Schools is being headed by Educationist and Entrepreneur Mukesh Patel. Mukesh Patel also engaged and inspired students with his real-life experiences.

Approach Entertainment is a leading Celebrity Management, Films Productions, Advertising, and Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Solutions Company in India with its headquarters in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Chandigarh, Jalandhar, Kolkata & Dehradun.

Amika began her musical voyage when she held the learning threads of Hindustani Classical music at the age of 5. She credits her mother for the passionate gift of music.

“Meri Hasraton Mein” released by Crescendo music is her debut Single which despite being a remix opened many doors for her. Many remakes such as Khamoshiyaan, Chittiyan Kalaiyan, Jeena Jeena, Bezubaan, Suno Na Sangemarmar, Tu Hai Ke Nahi, Sun Sathiya was highly appreciated by audience & made a huge fan following all over.

Commenting on the Celebrity, Artists, and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said “It’s always a fantastic experience working with Amika Shail. She understands her audience and engages them completely. We will soon collaborate with her for other events, shows, and music. Approach Entertainment believes in the Integrated Celebrity and Artists Management approach. Approach Entertainment is foraying into Full Feature films now with a Hindi film which will go on floor soon.”. The company also has a music label Approach Entertainment Music.

Sonu Tyagi has been working in the film industry as a Writer / Director / Producer and executive producer and has been directing Advertising Films, Music Videos, Short Films, and Virals and soon making his debut in Bollywood with a Hindi Feature Film.

Approach Entertainment is a leading Celebrity Management company in Mumbai offering brand endorsements solutions for corporate companies, events management agencies, advertising agencies, TV Productions companies etc. The agency also received an award ‘The Biz India 2010 Award’ for its work in Celebrity Management, Films Productions, Advertising Films Productions, Events and Films Marketing industry.

Approach Entertainment is present in 8 cities of India with its headquarters in Mumbai and branch offices in Delhi, Gurgaon, Goa, Chandigarh, Kolkata, Dehradun, and Jalandhar. The fast-growing Celebrity Management, Films Productions, and Entertainment Marketing company has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Pidilite, Elder Pharma, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India,  Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

Visit us at

Approach Entertainment Celebrity Management: www.approachentertainment.com

Approach Entertainment Film Productions: www.approachentertainment.net

Approach Communications PR : www.approachcommunications.net

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Approach Entertainment: India’s Leading Celebrity Management & Films Productions Company