Tag: celebrity management agency

Approach Entertainment & Go Spiritual India Launch Extensive Blanket Donation Campaign for the Needy in  North India

Approach Entertainment & Go Spiritual India Launch Extensive Blanket Donation Campaign for the Needy in  North India

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Approach Entertainment & Go Spiritual India Launch Extensive Blanket Donation Campaign for the Needy in  North India

Mumbai: In an altruistic collaboration, Approach Entertainment, an acclaimed Celebrity Management & Films Productions company & Go Spiritual India, a benevolent spiritual organization, have initiated a poignant Blankets Donation Campaign as the chilly winter season blankets North India. This compassionate campaign aims to orchestrate blanket, clothing, and food donation drives for the underprivileged in major cities of North India. This collaborative effort echoes Go Spiritual India’s ongoing commitment to fostering warmth and care since the inception of its blanket donation campaign in 2017.


The primary objective of this campaign is to raise awareness about the harsh reality faced by the homeless and destitute during winters while inspiring individuals to contribute blankets, clothing, or food either directly or through Go Spiritual India’s facilitation. Approach Communications has taken charge of managing PR, digital outreach, and communications for this noble cause, while Approach Entertainment is diligently involved in producing impactful videos, engaging celebrities, influencers, organizing events, and associated activities to mobilize support.

Go Spiritual India stands as a Charitable Spiritual organization dedicated to various noble causes such as Philanthropy, Spiritual Awareness, Mental Health, Wellness, and Social Causes. For the past five years, the organization has been actively involved in combating hunger through food donation programs. Upcoming ventures include the launch of the Go Spiritual India Digital Magazine, soon to be followed by a Print Magazine and a dedicated TV platform. The organization strongly believes that spiritual growth intertwines with selfless charity, as ancient Hindu scriptures emphasize the significance of generosity and service to all beings.

The appeal from Go Spiritual India reaches out to all individuals, urging them to step forward and contribute blankets or collaborate in donating to those in need during the biting cold months. Donations, be it in monetary terms, material goods, or volunteering efforts, are encouraged and welcomed.

Furthermore, Go Spiritual India encourages communities to take up this cause autonomously, advocating for local distribution of blankets to extend support to as many individuals as possible. The collaboration between Go Spiritual India, Approach Entertainment, and Approach Communications underlines a joint commitment to alleviate the struggles of the less fortunate.

Sonu Tyagi , Approach Entertainment

Commenting on the Blanket Donation Initiative, Sonu Tyagi, Founder, Go Spiritual India said “Amidst the biting winter chill, our commitment to compassion and service remains unwavering. The Blanket Donation Campaign stands not just as an initiative but a testament to our collective responsibility towards the less fortunate. Together with Approach Entertainment and our dedicated volunteers, we aim to blanket North India with warmth and hope, touching lives and saving souls. Let us extend our hands, hearts, and resources to make this winter a season of giving and healing for those in need.”

Despite the absence of official nationwide records of winter-related deaths, data collected by NGOs reveals alarming numbers. In 2021, over 512 individuals reportedly lost their lives due to harsh winters in Delhi alone, with thousands more across the country. The estimated homeless population in India has surged to at least 26 crores in 2022, underscoring the dire situation, particularly in North India.

Go Spiritual India’s relentless campaign to distribute blankets serves as a lifeline for many vulnerable individuals, especially in regions where winter poses severe challenges. This year, the endeavor aims to extend its reach to cover all cities in North India, building upon previous efforts in Delhi, Jalandhar, Jaipur, Ghaziabad, Noida, Gurgaon, Chandigarh, Shimla, and Ludhiana. The volunteer team continues to inspire and motivate others to participate in this noble cause.

Initiated by Sonu Tyagi and powered by Approach Entertainment, Go Spiritual India remains dedicated to charitable and spiritual endeavors. Their efforts during the lockdown, providing free meals to the impoverished, and their persistent drive to distribute blankets during harsh winters underline their commitment to serving humanity.

Sonu Tyagi, an acclaimed writer-director leading Go Spiritual India & Approach Entertainment, brings a wealth of experience from his illustrious tenure in top-tier Indian advertising and media firms. Tyagi’s academic pursuits encompass a psychology degree complemented by advanced studies in Advertising, Journalism, and Film Making. This diverse knowledge base serves as the driving force behind the group’s dynamic expansion and innovative strides.

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.


For More Info:

Approach Entertainment / Go Spiritual India

9820965004 / 9716962242     Email us at info@approachentertainment.com

Visit us at www.gospiritualindia.org    &    www.approachentertainment.com

“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

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“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

Mumbai, India – Award-winning Indian writer-director Sonu Tyagi recently had the honor of hosting Hollywood actor Clayton Norcross, best known for his role in the popular American soap opera “The Bold and the Beautiful,” in a meeting that transcended cultural boundaries and ventured into the realm of spirituality. Their meeting, which took place in the bustling city of Mumbai, extended to exploring the spiritual heart of India, culminating in a trip to the tranquil city of Rishikesh in Uttarakhand.

Sonu Tyagi is the visionary behind “Go Spiritual India,” a charitable spiritual organization, and the creative force behind “Approach Entertainment,” an award-winning celebrity management and film production company.

Sonu Tyagi, celebrated for his work in the Indian film industry, is not just a storyteller in the cinematic sense but also a spiritual seeker. His films often delve into the human spirit and explore deeper metaphysical questions. Recently, Tyagi co-produced a spiritual web series titled “Two Great Masters,” directed by Anurag Sharma, based on Amrit Gupta’s book exploring the teachings of Swami Vivekananda and Paramhansa Yogananda. Clayton Norcross, renowned for his iconic portrayal of Thorne Forrester, has long been interested in spirituality and mindfulness, making their connection even more profound.

The two artists found common ground in their shared passion for exploring the spiritual facets of life. During their discussions in Mumbai, they spoke of the interconnectedness of cinema and spirituality, with Tyagi explaining, “Cinema, at its core, is a medium through which we explore the human experience. It often delves into the spiritual, emotional, and philosophical aspects of life.”

Clayton Norcross, who practices meditation and mindfulness, resonated with Tyagi’s perspective. “I’ve always believed that art, be it on the screen or in any other form, has the power to awaken our inner selves. Sonu’s films have that profound effect, and I’m honored to discuss these topics with him,” Norcross shared.

Clayton Norcross in Rishikesh, Uttarakhand

Clayton Norcross, the renowned actor, found himself on a unique journey in India, celebrating the enduring spiritual traditions that have transcended generations. Initially drawn to India to fully immerse himself in the yoga Ashrams of Rishikesh, he experienced an unexpected delight in Mumbai when he met Sonu. This chance encounter ignited his curiosity about what it would be like to work in the Indian film industry.

Not one to shy away from unconventional roles, Norcross expressed his willingness to take on supporting characters in Indian cultural projects that often depict white actors as sidekicks or antagonists. His recent role as a heartless mercenary soldier in an action-packed film was not only a fulfilling experience but also immense fun. Fans can look forward to the release of “LAST RESORT” on Amazon Prime, where Norcross’s dynamic portrayal is sure to leave a lasting impression.

Their mutual interest in spirituality led to an exciting journey to Rishikesh, a city nestled in the foothills of the Himalayas and known as the ‘Yoga Capital of the World.’ Rishikesh, with its serene atmosphere, ashrams, and the holy Ganges River, has attracted spiritual seekers and yogis from around the globe for centuries. The two spent time exploring the city’s spiritual and cultural offerings, participating in yoga and meditation sessions, and interacting with local sages.

Sonu Tyagi, who has drawn inspiration from his spiritual experiences in Rishikesh for his creative projects, found great joy in introducing Clayton Norcross to this transformative destination. “Rishikesh has always been a source of inspiration for me, and I am thrilled to share this sacred place with Clayton. It’s a hub of spiritual energy and a sanctuary for seekers,” Tyagi expressed.

Clayton Norcross’s visit to India extended beyond his cinematic pursuits. His immersion into the spiritual essence of Rishikesh, the enchanting land of Uttarakhand, and his deep conversations with Tyagi reflect the idea that art, culture, and spirituality can connect individuals across continents and enrich their lives.

The meeting between Sonu Tyagi and Clayton Norcross serves as a reminder of the transformative power of art and spirituality, transcending borders and cultures, leaving a profound impact on their personal and creative lives. It is a testament to the unifying force of shared passions and exploration, reminding us that the search for meaning and spirituality is a universal human endeavor.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

In addition to his work in the Indian film industry and his spiritual pursuits, Sonu Tyagi is also known for his contributions to the community through his charitable organization, “Go Spiritual India.” This organization is dedicated to promoting spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Moreover, Sonu Tyagi has also ventured into the realm of celebrity management and film production through his company, “Approach Entertainment.” Approach Entertainment is an award-winning company in the field of entertainment and media, known for its expertise in managing celebrities, producing films, and organizing events in the entertainment industry.

The intersection of Sonu Tyagi’s spiritual endeavors, cinematic work, and his contributions through Go Spiritual India and Approach Entertainment showcases his multifaceted approach to life, where he uses his creative and spiritual pursuits to bring about positive change in the world. This news release serves as a testament to his commitment to both art and spirituality, highlighting the transformative power of these endeavors.

Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

Go Spiritual India and Vidhyapan Global School Partner for Mental Health Campaign, Host World Mental Health Day Event

Go Spiritual India and Vidhyapan Global School Partner for Mental Health Campaign, Host World Mental Health Day Event

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Go Spiritual India and Vidhyapan Global School Partner for Mental Health Campaign, Host World Mental Health Day Event

Mumbai, India – October 11, 2023 – Go Spiritual India, a renowned charitable spiritual organization committed to fostering spiritual well-being and mental health, joined forces with Vidhyapan Global School, a prominent school chain in Western Uttar Pradesh, to commemorate World Mental Health Day in a groundbreaking event held in Village Kakda, Muradnagar, Ghaziabad, on October 11, 2023. The event centered around the theme, “Mental Health in an Unequal World.”

World Mental Health Day is a global platform dedicated to the promotion of mental health education and support, and Go Spiritual India recognized the profound significance of addressing mental health disparities, particularly in rural communities.

The distinguished speakers at the event included Sudhakar Tyagi, an IT professional with a background in leading IT companies in the USA and Australia, Lovely, a management professional, and Praveen, an expert in yoga and mental health, particularly focused on children. Sudhakar, who left his corporate job to pursue a mission of educating rural children, emphasized the need for mental health awareness and support, especially in the wake of recent events and suicides in places like Kota, where students often grapple with depression and exam-related anxieties.

Sudhakar Tyagi provided valuable insights into coping with mental health issues among students and the significance of addressing these concerns. He stressed the importance of providing the necessary support and guidance to help students navigate their mental well-being during challenging times.

Praveen, a yoga and mindfulness expert, shared techniques and practices to help students maintain mental balance. He emphasized the positive impact of yoga, mindfulness, and meditation in promoting mental well-being and resilience among students.

Sudhakar Tyagi Speaking in World Mental Health Day Event in Vidhyapan Global School
Sonu Tyagi,Founder, Go Spiritual India

The event in Village Kakda, Muradnagar, Ghaziabad, served as a beacon of hope and enlightenment for the local community, reinforcing the importance of mental health awareness and holistic well-being, particularly in rural areas.

Go Spiritual India is a prominent charitable spiritual organization with a mission to promote spiritual well-being and mental health through education, guidance, and community support. By focusing on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

“Vidhyapan Global School in Ghaziabad, India, is a renowned educational institution celebrated for its commitment to delivering high-quality education and offering an extensive array of extracurricular activities. The school predominantly adheres to the Central Board of Secondary Education (CBSE) curriculum. Sudhakar Tyagi, an IT engineering professional with a distinguished background, serves as the school’s head, leveraging his extensive experience working with top IT companies in India, the USA, and Australia.”

Sonu Tyagi, Founder, Go Spiritual India said “Collaborating with Vidhyapan Global School is a significant milestone for Go Spiritual India. Together, we are embarking on a journey to empower rural communities with the invaluable tools of mental health awareness and spiritual well-being. It’s an honor to work alongside Sudhakar Tyagi and his team, who share our dedication to holistic education and community development. This partnership is a testament to our commitment to addressing the pressing mental health disparities in rural areas and nurturing a more balanced and harmonious world. We look forward to the positive impact we can create together.”

Sudhakar Tyagi,Founder, Vidhyapan Global School

Sudhakar Tyagi said “Collaborating with Go Spiritual India is an exciting opportunity for Vidhyapan Global School and me personally. Go Spiritual India’s vision aligns perfectly with our commitment to education and community development. Together, we are taking a significant step towards enhancing mental health awareness and promoting spiritual well-being in rural India. I believe that this partnership will bring about a positive transformation in the lives of our students and the broader community. We are eager to work hand in hand with Go Spiritual India to make a meaningful difference.”

Go Spiritual India extended its heartfelt gratitude to individuals, corporate organizations, NGOs, and educational institutions worldwide who joined hands in raising awareness, diminishing stigma, and advancing mental health equity.

Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes. With a focus on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

Go Spiritual India Intro Film

Approach Communications is handling PR and communications for Go Spiritual India, while social media and digital marketing are being managed by Approach Communications Digital division. Approach Entertainment, a company within the Approach Communications Group, oversees all aspects of branded entertainment, celebrity and influencer engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

For more information about Go Spiritual India’s World Mental Health Day activities,

Sonu Tyagi at Go Spiritual India / Approach Entertainment

9820965004

Visit us at www.approachentertainment.com  & www.gospiritualindia.org

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment.

Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Hyderabad, Jalandhar and Dehradun.

Go Spiritual India Organization Website:            www.gospiritualindia.org 

Go Spiritual India Magazine:                                   www.gospiritualindia.in

Go Spiritual India Store:                                          www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management:   www.approachentertainment.com

Approach Entertainment Films Productions:           www.approachentertainment.net

Approach Bollywood                                          :      www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

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Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

Mumbai:  In a resounding show of dedication to mental health and spiritual well-being, Go Spiritual India proudly observed World Mental Health Day on October 10, 2023. Under the overarching theme, “Mental Health in an Unequal World,” the organization emphasized the critical need to address disparities in mental health access and support while fostering emotional and spiritual equilibrium among individuals and communities globally.

World Mental Health Day serves as a global platform to champion mental health education and advocacy. Go Spiritual India recognized the gravity of this day and organized a series of impactful events and initiatives aimed at tackling the pervasive mental health challenges prevalent in today’s ever-evolving and often stressful world.  

In a dedicated effort to bridge the urban-rural mental health divide, Go Spiritual India organized a series of impactful events in rural schools on World Mental Health Day. The objective was clear: to raise awareness about mental health issues in rural India, where awareness remains significantly lower compared to urban areas.  Multiple events were thoughtfully orchestrated in collaboration with Vidhyapan Global School, a prominent school chain in Western Uttar Pradesh, to reach out to rural communities.

World Mental Health Day, celebrated on October 10th, 2023, provided the perfect backdrop for Go Spiritual India to extend its reach to rural communities. Recognizing the unique challenges and barriers faced by these populations, the organization embarked on a mission to create awareness and promote mental well-being in rural India.

Go Spiritual India Intro Video

Key Highlights of Go Spiritual India’s World Mental Health Day Observance:

Mindfulness Workshops: Renowned spiritual leaders and mental health experts led a comprehensive series of mindfulness workshops. These workshops, held both in-person and online, offered participants valuable tools and techniques to manage stress, and anxiety, and enhance mental well-being. The organization’s proactive approach extended beyond workshop settings, encompassing schools, colleges, and corporate and industrial institutions to address stress, depression, suicide prevention, and mental well-being.

Community Support: In line with the theme of the year, Go Spiritual India launched a dynamic community outreach program. This initiative aimed to provide mental health education and support to underserved communities, bridging the gap in mental health care. The organization’s commitment to inclusivity shone brightly.

Events & Webinar Series: Go Spiritual India organized on-ground events and an enlightening webinar series featuring esteemed experts in the realms of mental health and spirituality. Topics included the intricate interplay of spirituality and mental health, practical coping strategies, and the crucial importance of seeking assistance when needed.

Media & Social Media Campaign: Go Spiritual India orchestrated a powerful social media campaign under the hashtag #SpiritualWellness, inviting individuals worldwide to share their personal experiences, stories, and tips for maintaining mental health in an unequal world. This digital campaign cultivated an online community that encouraged open dialogue and diminished stigma. The organization also leveraged various media channels, including print, digital, and TV, to create heightened awareness about mental health issues.

Collaborations: The collaborative spirit of Go Spiritual India was apparent through partnerships with mental health professionals, local authorities, and other non-profit organizations. This collective effort aimed to elevate mental health services and reduce disparities in access to care, making a tangible impact on the ground.

Sonu Tyagi, the visionary founder of Go Spiritual India, expressed the organization’s unwavering commitment to holistic well-being, noting, “In an increasingly complex and fast-paced world, the need for mental health awareness and support has never been more evident. We firmly believe that integrating spirituality with mental health offers a holistic path to well-being.”

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

Go Spiritual India extended its heartfelt gratitude to individuals, corporate organizations, NGOs, and educational institutions worldwide who united in the pursuit of raising awareness, diminishing stigma, and advancing mental health equity.

About Go Spiritual India: Go Spiritual India stands at the forefront of organizations dedicated to promoting spiritual well-being and mental health through education, guidance, and community support. With a steadfast focus on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

Go Spiritual India is a Charitable Spiritual Organization working for Philanthropy, Spiritual Awareness, Mental Health, Spiritual Tourism, Spiritual Media, Events, Organic, Wellness, and Social causes.

Approach Communications is handling PR and communications for Go Spiritual India, while social media and digital marketing are being managed by Approach Communications Digital division. Approach Entertainment, a company within the Approach Communications Group, oversees all aspects of branded entertainment, celebrity and influencer engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

For more information about Go Spiritual India’s World Mental Health Day activities,

Sonu Tyagi at Go Spiritual India / Approach Entertainment

9820965004

Visit us at www.approachentertainment.com  & www.gospiritualindia.org

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment.

Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Hyderabad, Jalandhar and Dehradun.

Go Spiritual India Organization Website:            www.gospiritualindia.org 

Go Spiritual India Magazine:                                   www.gospiritualindia.in

Go Spiritual India Store:                                          www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management:   www.approachentertainment.com

Approach Entertainment Films Productions:           www.approachentertainment.net

Approach Bollywood                                          :      www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Nurturing Stardom: The Intricacies of Sports Celebrity Management

Nurturing Stardom: The Intricacies of Sports Celebrity Management

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Nurturing Stardom: The Intricacies of Sports Celebrity Management

Introduction

Sports celebrities are more than just athletes; they’re icons who inspire millions, ignite passions, and leave an indelible mark on society. Behind the scenes, a dedicated and strategic process known as sports celebrity management plays a pivotal role in shaping and managing their careers. This dynamic field encompasses various aspects, from building a brand image to handling endorsements and ensuring long-term success. Let’s delve into the world of sports celebrity management to understand the intricacies that fuel the stardom of our favorite athletes.

Creating and Enhancing the Brand Image

The foundation of sports celebrity management lies in establishing a strong and authentic brand image for the athlete. Management teams work to understand the athlete’s personality, values, and goals to create a brand that resonates with fans and sponsors. This involves crafting a narrative that goes beyond their on-field performance, giving fans a glimpse into their personal stories, struggles, and triumphs.

Endorsements and Partnerships

Endorsements are a crucial avenue for athletes to extend their influence beyond the sports arena. Sports celebrity managers meticulously select endorsement opportunities that align with the athlete’s brand and values. These partnerships not only bring financial benefits but also provide a platform for athletes to engage with a wider audience and promote products or causes they genuinely believe in.

Media Relations and Public Image

Approach Entertainment : India’s Leading Celebrity Management & Films Productions Company

Effective communication with the media is a cornerstone of sports celebrity management. Managers work closely with public relations teams to ensure that the athlete’s public image remains positive and authentic. From press releases to media appearances, the aim is to control the narrative and manage potential controversies, ensuring that the athlete’s reputation remains intact.

Strategic Career Planning

Longevity is a key consideration in sports celebrity management. Managers develop comprehensive career plans that encompass training, competition schedules, and opportunities for growth. They strategize to help athletes transition into new phases of their careers, such as retirement or post-playing roles, ensuring a seamless continuation of their legacy.

Social Media and Fan Engagement

In the age of social media, athletes have unprecedented direct access to their fans. Sports celebrity managers guide athletes on leveraging these platforms to build a loyal fan base, share their journey, and engage with supporters. Authentic interaction fosters a deeper connection and solidifies the athlete’s influence.

Managing Personal Well-being

The pressure of the limelight can take a toll on an athlete’s mental and emotional well-being. Sports celebrity managers often collaborate with psychologists, nutritionists, and fitness experts to ensure that the athlete’s holistic needs are met. This proactive approach not only supports the athlete’s performance but also underscores the responsibility of the management team towards the individual’s welfare.

Conclusion

Sports celebrity management is a multifaceted endeavor that blends strategy, creativity, and empathy. Behind every sports superstar stands a team of professionals who work tirelessly to shape their career, uphold their image, and nurture their legacy. From brand creation to endorsements, media relations to personal well-being, sports celebrity managers play a pivotal role in elevating athletes from mere players to iconic figures who transcend the boundaries of their respective sports.

Approach Entertainment Signs Shorr Music Exclusively

Approach Entertainment Signs Shorr Music Exclusively

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Approach Entertainment Signs Shorr Music Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music is a promising upcoming music production group started by three very talented individuals Nihal D, Abhishek T, and Neil. Shorr Music has already worked with top music labels like Zee Music, Tips, and Panorama Music and is all set to compose & produce music for a Bollywood film soon.

Shorr Music already has a few chartbusters like Heer Kahan on Zee Music & Arziyaan on Panorama Music. Shorr Music has also composed and produced music for a few Marathi films and advertising jingles for different brands. Arziyaan was very well appreciated by music lovers for its soulful lyrics and soothing music.  The music group is also going to work on a Bollywood film which will be announced soon.

Approach Entertainment will handle the entire representation, Management, Digital, Brand & Media Partnerships, Events, and other related activities for Shorr Music while Approach Communications will be looking after PR & Communications activities. Approach Entertainment has also bagged Service Excellence Award from Worldwide Marketing Organization recently. Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

“SHORR “ is a musical collective from Mumbai India that works for film & independent music. The group is working on new ideas and experimental sound.  
“SHORR” is a Hindi word for  “NOISE “ as the music group believes Noise can’t be ignored. Shorr will be creating music for a global audience as music is not bound by any genre, language, place, or nation.

Talking about the Collaboration with Approach Entertainment, Nihal D,  Abhishek T & Neil of Shorr Music in a collective statement said, “ As we have already worked with top music labels like Zee Music & Panorama Music and will be making our Bollywood debut soon, we were looking for the right management and communications agencies for our music group. Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. We are very ecstatic to be a part of our next phase of Bollywood & music journey with Approach Entertainment. Looking forward to having long innings in Bollywood & music industry with the Approach Entertainment team. ”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Shorr Music is a tremendously talented music directors & singers group who has already proven his performance with Zee Music, Panorama Music & other top music companies. I liked their music videos Heer Kahan & Arziyaan.  We will work on Shorr music management, pr & representation, events, and marketing.  We are very happy   to sign Shorr Music exclusively.”

Sonu Tyagi, Approach Entertainment

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, in Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

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Approach Entertainment Signs Music Director Aabir Mukherjee Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music director Aabir Mukherjee exclusively. Aabir Mukherjee has been working with India’s top music company T- Series as supervising producer & music director for close to two decades.

Aabir Mukherjee has composed & sung for numerous films, albums & singles with the music label. Apart from signing as the exclusive artist with Approach Entertainment. He will also spearhead Approach Entertainment’s music label Approach Entertainment Music which is aggressively planning to expand its operations with top music directors and singers.

Approach Entertainment will handle the entire representation, Management, PR, Digital, Brand & Media Partnerships, Events, and other related activities for Aabir Mukherjee. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata and Jalandhar.

Aabir Mukherjee is a promising musician who is renowned to don several hats. He presently works as the Independent Music Director with reputed music companies like Universal, Venus, HMV, T-Series, Sagarika, and Tips, among others.

After attaining formal training in performing Indian Classical Music, Western Music, Guitar, Harmonium, and Keyboard from notable musicians, Aabir began his career in the film industry by performing as a Guitarist under prolific musicians Bappi Lahiri, Nadeem Shravan, and Rajesh Roshan. He holds a graduation in Guitar from Trinity College London. His expertise lies in music direction and advisory. He has a huge experience in creating and composing music for different languages such as Hindi, Bengali, Telugu, Marathi, Bhojpuri, and other Indian languages.

Aabir Mukherjee, Music Director & Singer

Aabir’s passion for music and formal training in light classical, folk singing, and playback singing has helped him conceive and compose music in a creative manner. He gained confidence as a playback Ghazal singer by releasing his own GHAZAL album “Ehsaas” which became a hit with the audiences. His charismatic stage presence and amazingly powerful and soulful voice have helped him win a huge fanbase in India and several parts of the world including the UK, Europe, Asia, and Africa. People go gaga over his own compositions and renditions of contemporary ghazals, Sufi music, Bollywood songs, folk songs, classical fusion, and Bengali songs, among others.

Talking about the Collaboration with Approach Entertainment,  Aabir Mukherjee says, “ I have worked with India’s top music label T Series for a long time and have handled top singers & music directors in the country.  Now I am looking for the next step in my career.  Approach Entertainment is an award winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment celebrity & talent management roster. I’m ecstatic to be a part of my next phase of bollywood & music journey with Approach entertainment. Looking forward to having long innings in Bollywood with the Approach Entertainment team. ”

Sonu Tyagi , Approach Entertainment

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Aabir Mukherjee  is a tremendously talented music director who has already proven his performance with T Series & other top music companies. We will work together on handling his management, pr & representation and he will also spearhead our music business.  We are very happy to sign him exclusively.”

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

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Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

New Delhi: Award-winning Celebrity Management & Films Productions company, Approach Entertainment engaged Actress Bhagyashree for a silk saree store retail chain start-up  ‘G Silk by Geeta Singh ‘. The first store of the retail chain was inaugurated by Bollywood’s famous actress, socialite, fitness enthusiast, and nutritionist Bhagyashree. The inaugural ceremony was held at Noida Sector 104 Hajipur. G Silk by Geeta Singh is a retail start-up that is eying a nationwide presence in retailing sarees and traditional wear. G Silk by Geeta Singh will expand its stores count to a few states soon. 

Actress Bhagyashree with Geeta Singh

Speaking about her presence, Bhagyashree said, “I am really excited to be a part of the inaugural ceremony of G Silk by Geeta Singh store that has a fresh and vast exclusive wardrobe collection of sarees. It was a great experience checking out the premium collection of silk sarees in this one-of-its-kind store. I wish Geeta Singh great success in the retail start-up  “.

Talking about G Silk by Geeta Singh’s retail expansion & its first store in Noida, Geeta Singh said ” We want to give a world-class shopping experience to saree buyers. We will give the best-quality collection and excellent shopping experience to shoppers. We will expand our retail operations to other major destinations soon.” 

The new showroom has been designed by Alpha Interiors & Construction, which is a renowned interior design and architectural construction company. The company’s partners Sudhanshu Tyagi, Siddharth Chaudhary Tyagi, Aishwarya Tyagi, and Rajat Kasana have ensured to follow the new trends and styles to execute the interior project of the G  Silk by Geeta Singh’s first store in this wedding season.

Actress Bhagyashree with Geeta Singh

Stylish and gorgeous actress Bhagyashree is famous for her role in her first breakthrough film Maine Pyar Kiya (1989). She acted in several movies in the early 90s and late 00s but people still remember the character of Suman that she played in her first film. She took a break from films after she got married to focus on her family life. From her marriage with Himalaya Dasani, she has two children who are rising actors in Bollywood – Avantika Dassani and Abhimanyu Dasani. She was recently seen in Prabhas starrer’s multilingual film Radhe Shyam. Bhagyashree is often quoted in the media for her beautiful looks and well-maintained fitness even in her 50s. She keeps her fans and followers engaged with her social media posts on social work, travel diaries, food diaries, and fitness and health tips.

‘G Silk by Geeta Singh ‘ showroom has a beautiful collection of classic varieties of traditional silk and zari sarees with exclusive designer sarees, bridal wear collections, and wedding wear collections. If a woman wishes to add a positive aura to herself, then this Delhi NCR-based silk saree showroom is the ultimate destination. The handpicked and exclusive saree collection ‘G Silk by Geeta Singh ‘ showroom will attract more customers who can shop to their heart’s content at affordable price tags despite being located in the busy & upcoming shopping destination of Hajipur.

Alpha Interiors & Construction is a Delhi-based interior-designing firm that works comprehensively with its clients to understand their requirements by equipping them with creative solutions. The fast-growing company incorporates creative designs, aesthetic sense, out-of-the-box features, sustainable materials, and space management to deliver future-ready spaces.

Approach Entertainment is a leading award-winning Mumbai-based Celebrity Management & Films Productions with expertise-based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing solutions. Approach Entertainment Group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. 

The group has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Hyderabad, Kolkata & Dehradun. In addition to business enterprises, Approach Entertainment Group also has a Charitable Spiritual Organization, Go Spiritual India working for  Philanthropy, Spiritual Awareness, Spiritual Tourism, Mental Health, Spiritual Events, Media, Organic & Health.

For More Info :

Approach Communications  9820965004 

Visit us at www.approachentertainment.com Email us at info@approachentertainment.com

Approach Entertainment & UFI Productions to release Singer Mujeeb Ul Hassan’s Single Music video Tanhai 

Approach Entertainment & UFI Productions to release Singer Mujeeb Ul Hassan’s Single Music video Tanhai 

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Mumbai : Notable companies Approach Entertainment & UFI Productions have joined hands to present the soulful music video Tanhai. Sung by Mujeeb Ul Hassan, the song video of Tanhai will be released on the music label UFi Music’s different platforms on the 25th of December 2022. Recently, the song’s trailer was released on different social media platforms like Facebook, Twitter, and YouTube. The music video which features a spectacular cast of Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta has received a thunderous response from the viewers. After the trailer launched on UFI Music platforms,  many people commented on how the singer  Mujeeb Ul Hassan’s soothing voice mesmerized them with meaningful lyrics.  

Tanhai Music Video Trailer Presented by Approach Entertainment & UFI Productions

Directed by Rohan Sharma, the Tanhai song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and the song has been jointly produced & presented by Asif Husain and Sonu Tyagi under their respective companies UFi Productions and Approach Entertainment. 

Tanhai Music Video Poster
Mujeeb Ul Hassan, Singer

Tanhai is not the first time that Mujeeb Ul Hassan has entertained the audience with his soulful voice. . He has varied experience in direction, production, and singing. His successful music video Harjaiyaan released in 2020 under his own banner UFi Productions along with Zee Music label left the audiences in awe, thus gaining more than 45 lakhs viewers.

Apart from songs, Mujeeb Ul Hassan is known for his direction and production work in Dekh bhai Dekh (2009), Side A & Side B (2018), Rabbi (2017), Mantostaan (2017), San 84 Justice (2019), and Camp Decent which is in final stage of post production. Camp Decent will be released soon. 

Talking about releasing Tanhai under his own banner UFi Productions and joining hands with Approach Entertainment, Mujeeb Ul Hassan said, “We wanted to collaborate with a company that understands our production values and Approach Entertainment fitted the role as a presenting partner well. In the future, we also plan to work with each other to release music videos and films. After the release of the Tanhai music video on 25 December, we have six more songs lined up that will be released one after the other in the coming year.”

Sonu Tyagi , Approach Entertainment

Speaking about the sad romantic song, Sonu Tyagi,  Approach Entertainment said, “In today’s times, when rap songs and party numbers get trending in no time, we have tried to be the change makers by supporting young and multi-talented singers who put sincere efforts in singing melodies and soulful songs. Through the Tanhai music video, we have tried to bring out the healing music that acts out as a therapy for dealing with different moods and experiences in life. Mujeeb Ul Hassan’s freshness in his voice expresses human emotions in depth and director Rohan Sharma’s cinematic touch supports making Tanhai the most memorable music video of the year 2022.”

UFI Productions is the fastest-growing production company that produces documentary films, feature films, and music videos, among others.  UFI Productions has already produced 5 films in bollywood and now working on releasing a hindi film on comedy genre having an ensemble cast of top comedy actors in bollywood. 

Approach Entertainment is an award-winning celebrity management, film production, advertising & corporate films productions, films marketing, events and entertainment marketing company based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications,  apart from a Bollywood & Entertainment newswire, Approach Bollywood. Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business, Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Awards. 

Approach Communications has specialized verticals in Corporate, Healthcare & Pharma, Beauty, Herbal & Wellness, Entertainment, Education, SME & other verticals. The fast-growing PR & Integrated Communications Agency has already worked with top brands in Healthcare, Pharma, Beauty, Herbal, and Wellness industry.

In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For More Information:

Sonu Tyagi at Approach Entertainment     Visit us at www.approachentertainment.com

9820965004 / 9716962242                              Email : info@approachentertainment.com

Celebrity Management Company ‘Approach Entertainment’ Engages Payal Rohatgi for an Event in Goa

Celebrity Management Company ‘Approach Entertainment’ Engages Payal Rohatgi for an Event in Goa

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Celebrity Management Company ‘Approach Entertainment’ Engages Payal Rohatgi for an Event in Goa

Payal Rohatgi

Mumbai: Approach Entertainment ( www.approachentertainment.com  ) has engaged  Bollywood actress and Big Boss Participant Payal Rohatgi for an Event in Cidade Resort, Goa.

Approach Entertainment is an award winning films productions, celebrity management, advertising & corporate films productions, films marketing, events and entertainment marketing company with offices in Mumbai, New Delhi, Goa, Gurugram, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

Rohatgi made her Bollywood debut in 2002 with Harry Baweja’s Yeh Kya Ho Raha Hai?, a Hindi remake of the Hollywood teen flick American Pie.  She appeared in the films, Plan (2003), Police Force(2003) and Rakht (2004).

In 2006, she got her breakthrough with the film 36 China Town, also starring Shahid Kapoor, Kareena Kapoor, and Paresh Rawal. Later that year, she appeared in the critically acclaimed Corporate, in which she played the part of an item girl.

In 2007, her first release was Priyadarshan’s Dhol.  She played the second lead character, paired opposite Arbaaz Khan.

In 2008, she was seen in a cameo opposite Ranvir Shorey in PNC film Ugly Aur Pagli which was released in August. In mid-September, she appeared opposite Irrfan Khan in the TV18 film Dil Kabaddi. She played the role of an aerobics instructor in the film. In August 2008, Rohatgi appeared in season 2 of the reality television show, Bigg Boss on Colors TV as a contestant.

Payal Rohatgi

Approach Communications has set up a specialized division ‘Approach Entertainment’ for Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Communications is a leading PR & Integrated Communications Agency, offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.

Commenting on the Celebrity, Artists and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said ‘Approach Entertainment believes in Integrated Celebrity Management and Entertainment solutions and we have worked in Film and Celebrity management in the past. From some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed few performing artists to market exclusively. The agency is also planning to sign up some Bollywood personalities exclusively’.

Approach Entertainment is headed by award-winning writer / director Sonu Tyagi who has his background in Journalism and Advertising. The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2023. The company will be announcing the film project soon and the work is already going on the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business.

Approach Entertainment, have already handled leading fmcg, corporate, healthcare & pharma, finance, real estate, tourism, entertainment and social sector clients. The agency is present in 9 cities of India with its headquarters in Mumbai and branch offices in New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, Hyderabad and Jalandhar. The fast growing Celebrity Management and Entertainment Marketing agency has handled accounts like Mahindra, Pidilite, Elder Pharma, Ashley Madison, Gaursons, Abu Dhabi Tourism Authority, PHD Chamber of Commerce,  Dr. Morepen Ltd, Bajaj Auto Ltd,  Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Contact for More Info:

Sonu Tyagi at  Approach Entertainment

Mumbai: 9820965004 / 9716962242

Email: approachentertainment@gmail.com

Visit us at www.approachentertainment.com and www.approachentertainment.net