Hollywood Actor Clayton Norcross Praises Indian Spiritual Web Series ‘Two Great Masters’

Mumbai, India – Renowned Hollywood actor Clayton Norcross, best known for his iconic role in the American soap opera “The Bold and the Beautiful,” has expressed high praise for the recently released spiritual web series ‘Two Great Masters.’ Available on MX Player, the series delves into the profound teachings of Swami Vivekananda and Paramahansa Yogananda, two towering figures in the realm of spirituality.

Clayton Norcross

Clayton Norcross recently concluded the leading role in the national Italian theatrical tour of the classic ABBA musical “MAMMA MIA.” Additionally, his latest action film, “LAST RESORT,” is now available on Amazon Prime. Currently back in Hollywood, Clayton is engaged in several upcoming productions. His breakout role was portraying Thorne Forrester on the hit soap opera “The Bold and the Beautiful.”

Produced by Juni Films and Approach Entertainment in association with Go Spiritual India, ‘Two Great Masters’ explores the timeless wisdom and philosophies of these spiritual luminaries. The series, directed by Anurag Sharma and co-produced & created by Sonu Tyagi, is based on the book “Two Great Masters” written by Amrit Gupta.

The series features veteran actor Rakesh Bedi as the narrator, along with Anurag Sharma, Deep Sharma, Pavli Kashyap, and Durga Kamboj in key roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Clayton Norcross, who has a deep personal interest in spirituality and mindfulness, was profoundly moved by the series. He commented, “The spiritual depth and authenticity of ‘Two Great Masters’ are truly remarkable. It beautifully captures the essence of Vivekananda’s and Yogananda’s teachings, making them accessible and relevant for today’s audience.”

Norcross’s appreciation for the series comes as no surprise given his own journey into spirituality. During his recent visit to India, where he connected with Sonu Tyagi, the head of Approach Entertainment and Go Spiritual India, Norcross embarked on a spiritual exploration that took him from the bustling streets of Mumbai to the serene landscapes of Rishikesh.

Sonu Tyagi, a visionary in the Indian entertainment industry & spirituality, has been instrumental in bringing this series to life. Known for his work as an award-winning writer, director, and producer, Sonu Tyagi’s deep understanding of spiritual literature and his commitment to high-quality content have been pivotal in the series’ production.

Clayton Norcross with Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Reflecting on the series, Sonu Tyagi stated, “Our goal with ‘Two Great Masters’ was to create a bridge between the profound spiritual teachings of these great masters and the contemporary digital world. We are thrilled to see it resonating with viewers globally, including someone as esteemed as Clayton Norcross.”

Norcross’s endorsement of the series underscores its impact on a global audience, highlighting the universal appeal of spiritual wisdom. He shared, “Watching ‘Two Great Masters’ was a transformative experience. It not only deepened my understanding of these incredible spiritual leaders but also inspired me to further explore my own spiritual path.”

The collaboration between Juni Films, Approach Entertainment, and Go Spiritual India is a testament to the shared vision of bringing spiritual wisdom to a broader audience. Since its release, ‘Two Great Masters’ has received an overwhelmingly positive response, praised for its depth, authenticity, and ability to make profound spiritual teachings accessible to a contemporary audience.

Sonu Tyagi is an award-winning writer, director, and producer. He holds a degree in psychology and has professional qualifications in advertising, journalism, and filmmaking. Before launching Approach Entertainment Group, he gained extensive experience working with India’s top advertising agencies and media houses. Tyagi continues to push the boundaries of content creation, blending his cinematic expertise with his passion for spirituality. His efforts aim to ignite interest in spirituality and encourage viewers to delve deeper into these teachings.

In addition to his work in the Indian film industry, Sonu Tyagi is known for his contributions to the community through his charitable organization, “Go Spiritual India,” which promotes spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

For More Info:

Approach Entertainment & Go Spiritual India

Contact: 9820965004 / 9716962242

Visit: www.approachentertainment.com & www.gospiritualindia.org

Email: info@approachentertainment.com

The Glitz and Glamour of Celebrity Brand Endorsements in Bollywood

In the world of marketing and brand promotion, celebrity endorsements have long been a powerful tool. In India, this trend is especially pronounced within the Bollywood film industry, where actors and actresses not only captivate audiences with their on-screen performances but also wield significant influence off-screen. The symbiotic relationship between Bollywood celebrities and brands has created a multi-billion dollar industry that benefits both parties: brands gain instant recognition and credibility, while celebrities enjoy lucrative deals and enhanced public visibility.

The Power of Bollywood

Bollywood, the Hindi-language film industry based in Mumbai, is one of the largest centers of film production in the world. The stars of Bollywood are not just actors; they are cultural icons whose influence extends beyond the silver screen. Their fan base is vast and passionate, encompassing millions of people across India and the global Indian diaspora. This widespread appeal makes Bollywood celebrities ideal candidates for brand endorsements.

Historical Context

The concept of celebrity endorsements in India dates back to the late 20th century, but it gained significant momentum in the 1990s. This era saw Bollywood actors like Amitabh Bachchan, Shah Rukh Khan, and Aishwarya Rai becoming the faces of major brands. Companies realized that associating their products with beloved stars could create an emotional connection with consumers, driving sales and brand loyalty.

The Psychology Behind Celebrity Endorsements

The effectiveness of celebrity endorsements can be attributed to several psychological factors:

  1. Trust and Credibility: Celebrities are perceived as trustworthy figures. When a beloved actor endorses a product, their fans are more likely to believe in the quality and reliability of that product.
  2. Identification and Aspiration: Fans often aspire to emulate their favorite stars. By using products endorsed by celebrities, consumers feel a sense of closeness and identification with them.
  3. Attention and Recall: Celebrity endorsements capture attention quickly and enhance the recall value of advertisements. A familiar face ensures that the brand message is noticed and remembered.

Modern Trends and Strategies

In recent years, the landscape of celebrity endorsements in Bollywood has evolved with changing market dynamics and technological advancements. Some key trends include:

  1. Digital and Social Media Influence: With the rise of social media platforms, Bollywood celebrities have a direct line of communication with their fans. Brands leverage this by having celebrities promote products on their social media accounts, ensuring immediate and widespread reach.
  2. Brand Ambassadorships: Long-term brand ambassadorships have become common, where celebrities represent a brand for an extended period. This creates a stronger association between the star and the brand, reinforcing brand loyalty.
  3. Diverse Endorsements: Celebrities today endorse a wide range of products, from luxury items and fashion brands to everyday consumer goods. This diversification allows brands to tap into different segments of the market.
  4. Personal Branding and Authenticity: Modern consumers value authenticity. Celebrities who endorse products that align with their personal brand and values are perceived as more genuine. This has led to more selective endorsements, with stars choosing brands that reflect their lifestyle and beliefs.

Successful Celebrity Endorsement Campaigns

Several Bollywood celebrities have successfully leveraged their star power to create impactful endorsement campaigns:

  • Shah Rukh Khan: Known as the “King of Bollywood,” Shah Rukh Khan has endorsed a variety of brands, including Pepsi, Hyundai, and Lux. His charismatic and relatable persona makes him a perfect brand ambassador.
  • Deepika Padukone: An advocate for mental health, Deepika Padukone’s endorsements often reflect her personal beliefs. Brands like Nike and Tanishq have benefited from her association, which adds a layer of credibility and relatability.
  • Amitabh Bachchan: The legendary Amitabh Bachchan has been a trusted face for decades, endorsing brands like Cadbury, Dabur, and ICICI. His enduring appeal transcends generations, making him a reliable choice for endorsements.

Challenges and Considerations

While celebrity endorsements are highly effective, they come with their own set of challenges:

  1. Risk of Overexposure: When a celebrity endorses too many products, their credibility can diminish. Brands must ensure that the endorsement feels exclusive and special.
  2. Scandals and Controversies: Celebrities are public figures who can be involved in controversies. Such incidents can negatively impact the brands they endorse. Brands need to manage these risks carefully.
  3. Cost: Hiring top Bollywood celebrities can be incredibly expensive. Brands must weigh the potential return on investment against the cost of the endorsement deal.

Conclusion

Celebrity endorsements in Bollywood remain a potent marketing strategy. The allure of Bollywood stars, combined with their ability to connect with a broad and diverse audience, ensures that this trend will continue to thrive. As brands and celebrities navigate this dynamic landscape, the focus will likely shift towards more authentic and meaningful collaborations that resonate with the evolving preferences of consumers. For now, the glamour of Bollywood continues to shine brightly in the world of brand endorsements, creating a fascinating interplay between entertainment and com

Approach Entertainment, PR & Celebrity Partner, Joins Inkspell Media in Culminating a Spectacular Showcase with India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023 in Mumbai

Mumbai: In a dynamic showcase of industry brilliance, the recently concluded India Content Leadership Awards 2023, Social Stars Awards 2023, and AdWorld Showdown 2023 at the Inkspell’s Insight Ignition – November 2023 Edition, marked a significant triumph for content, social media, and marketing excellence. Organized by Inkspell in collaboration with the Global Trends Forum, these three events brought together visionaries, thought leaders, and creative minds for a global celebration. The event was held in Hotel Radisson Blu Mumbai recently.

All events were powered by JioNews and supported by key partners, including Global Trends Forum, India Creative Industries Council, Approach Entertainment as PR & Celebrity Partner, Josh App, One India, Kenscio, ForPressRelease.com, ED Times, The Prevalent India, and 24 Frames Digital.

The India Content Leadership Awards 2023 stood as a testament to the power of data-driven content strategies. Recognizing exceptional individuals and teams who have transformed raw data into actionable insights, this event celebrated those who have redefined the content landscape across diverse industries. From analyzing user behavior to optimizing content distribution channels, the winners showcased a mastery of content analytics that is reshaping the future of content creation.

The esteemed jury panel who picked the winners can be seen here. Some of the key winners at ICL 2023 are Akhilesh Vats, Zahara Kanchwalla, Rite KnowledgeLabs, Nishtha Arora, Jahid Ahmed, Freyr Digital with Schbang winning the most prestigious Content Agency of the Year Award.
Social Stars Awards 2023 – Illuminating Extraordinary Stories in Social Media:

In the realm of social media, the Social Stars Awards 2023 was a dazzling affair, recognizing individuals and brands that have mastered the art of storytelling in the digital realm. From impactful personal narratives to innovative brand stories, these awards showcased the breadth and depth of storytelling possibilities across various industries. The event provided a platform for nominees to gain recognition, inspire others, and foster an environment of collaboration and knowledge-sharing.

Rite Knowledge Labs was conferred with the Social Media Enteprise of the Year award, while Iranshi Technology bagged the Social Media Startup of the Year trophy at the Social Stars Awards 2023.

 The AdWorld Showdown 2023 emerged as the ultimate battleground where creativity and innovation collided in a display of marketing excellence. Recognizing outstanding achievements in branding, creative communications, and advertising effectiveness, this event celebrated the power of creativity, innovation, and strategic thinking in driving impactful marketing campaigns.

Attendees had the chance to immerse themselves in the latest industry trends, gain insights from industry leaders, and harness the power of artificial intelligence (AI) to elevate their marketing efforts. The day witnessed insightful panel discussions, fireside chats and special addresses by a staggering line-up consisting of Jayesh Trimbakkar of Bajaj Financial Securities, Yogin Vora, Ankoor Dasguupta of Shisham Digital, Prasad Pimple of Kotak Life, Samir Vora of VerSe Innovation, Jahid Ahmed of HDFC Bank Geetanjali Sachwani of Franklin Templeton India, Sapna Desai of Manipal Cigna Health Insurance as speakers. Rituraj Bidwai of Ashwin Sheth Group, Sunder Venketraman of Josh App, Sharmila Sandeep of Saint-Gobain India Pvt Ltd- Gyproc Business, Shonali Shetty of Godrej Capital, Saugata Bagchi of Tata Communications, Taskeen Nadkar of Jio Media Ltd, Zahara Kanchwalla of Rite KnowledgeLabs and Raja Chakraborty of Continental Coffee.

Vipul Tiwari, COO, Inkspell Media said “It’s been an extraordinary journey hosting the India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023. Witnessing the convergence of industry titans, emerging talents, and thought leaders was truly inspiring. The depth of discussions, the caliber of insights shared, and the fervor for innovation throughout the event were incredibly gratifying.”

As the dust settles on these three extraordinary events, the impact resonates across the marketing and content landscape. The winners, thought leaders, and attendees have not only been recognized for their achievements but have also contributed to the ongoing evolution of these dynamic industries.

Inkspell is a leading event management and marketing company dedicated to recognizing and celebrating excellence in various industries. Through a series of prestigious awards and summits, Inkspell aims to inspire and honor trailblazers, innovators, and leaders who are making a significant impact in their respective fields.

For More Information

Approach Entertainment      9820965004 Visit us at www.approachentertainment.com 

Email : info@approachentertainment.com

Approach Entertainment Joins Aristocrat Media for the 2nd Healthcare Innovation Conclave & Awards in New Delhi on September 30th

Approach Entertainment Joins Aristocrat Media for the 2nd Healthcare Innovation Conclave & Awards in New Delhi on September 30th

New Delhi: Aristocrat Media, a pioneer in recognizing and celebrating excellence in various healthcare & pharma industries, is set to host the highly anticipated 2nd Edition of the Healthcare Innovation Conclave & Awards. Following the resounding success of its inaugural event in 2022, this year’s edition promises to be an even grander affair. The event is scheduled to take place on the 30th of September 2023, at the prestigious Radisson Blu Plaza, Delhi Airport, New Delhi.

The event has been sponsored by Feather Touch, Healism & Orange Health Digital. Approach Entertainment is supporting the Conclave as the PR & Communications Partner and Go Spiritual India has become its Spiritual Partner. Indian Angels Healthcare is the Angel Investor Partner, Ten is the Exhibitor Partner, Bior Venture Advisors is a Knowledge Partner, Silicone India is the Online Magazine Partner, Gravitas AI is the AI Partner, and Art is the Creative Partner.

Healthcare Innovation Conclave & Awards has become a beacon of hope and inspiration in these transformative times. Aristocrat Media has been at the forefront, taking significant steps to lead India towards a brighter and healthier future through this innovative platform. With the theme of “Technology, Innovation, and the Future of Healthcare,” this year’s conclave will bring together luminaries, thought leaders, and pioneers from the healthcare industry to explore groundbreaking solutions and celebrate innovation in healthcare.

The event will kick off with an opening speech by Mr. Farooq Shaikh, the visionary Founder of Aristocrat Media, who has been instrumental in driving the healthcare innovation agenda in India.

Farooq Shaikh

The speakers include Mukesh Sinha, Gravitas AI ltd, Dr. Ashwin Naidu, M-Swastha Solutions, Dr. Vishal Gandhi, Founder & CEO, BIORx Venture Advisors, Sujeet Katiyar Director – Digital Healthcare & Regulatory Compliance, Surisolis Ventures Pvt Ltd, Anand Soni Director, Sita Devi Hospital, Rajasthan, Sayantan Chatterjee, Digital Health Industries Leader | Consulting, Strategy, Health Industries, PWC India,  Sushil K. Meher Medical Informatics, AIIMS , Vas Metupalle, Group CIO, 1Life Healthcare, Singapore, Priya Balasubramaniam, Senior Public Health Scientist &  Director, PHFI-RNE Universal Health Coverage, Public Health Foundation of India, Vikas Ranjan, Business Head, Zenzo, Kishore Manepalli, Founder & CEO, Total Emergency Network (TEN),  Dr. Rajiv Chhiber Vice President – Sahajanand , Rajeev Gautam, President, HORIBA India Medical Technologies,  Ravi Rathod, General Manager- Policy & Strategic Affairs Innvolution Imaging Technologies Pvt. Ltd., Sameer Gupta Group Cardiac Cath Lab Director, Metro Hospital & Heart Institute, Delhi

Distinguished panelists will convene in person to discuss a wide range of topics, including the Role of Technology and innovation in providing Quality Healthcare, and ensuring Patient Safety. The event will also delve into the imperative of Healthcare being future-ready and explore how powerful AI can reshape the gig workforce in healthcare.

The highlight of the evening will be the awards ceremony, where exemplary healthcare professionals, innovators, and organizations will be felicitated in various categories, including Most Innovative CEOs in Healthcare, Most Innovative HR in Healthcare, and the prestigious Healthcare Innovation Excellence Award.

Farooq Shaikh, the dynamic Founder of Aristocrat Media, expressed his excitement for the event, stating, “The 2nd Edition of Healthcare Innovation Conclave & Awards is our commitment to recognize and celebrate the remarkable contributions of healthcare professionals and innovators who have worked tirelessly to improve humanity’s health and well-being. We aim to inspire them to reach even greater heights in their fields.”

Mr. Shaikh further added, “Our rigorous selection process, in line with international norms, ensures that the most deserving individuals and organizations are honored. We are proud to continue our tradition of recognizing excellence in various industries, and this event is yet another milestone in our journey.”

Aristocrat Media’s previous awards and initiatives, including the Business Tycoon Awards, Global Healthcare and Medical Tourism Conclave and Awards, and Indo Asia Healthcare Leadership Award, have set a precedent for recognizing excellence across industries. The 2nd Edition of Healthcare Innovation Conclave & Awards promises to be a momentous occasion, bringing together visionaries, innovators, and leaders in healthcare to pave the way for a brighter and healthier future for India.

Aristocrat Media is a leading organization dedicated to recognizing and celebrating excellence in various industries. With a history of hosting prestigious awards and conclave events, Aristocrat Media has become synonymous with honoring outstanding contributions across diverse sectors. Committed to inspiring excellence and innovation, Aristocrat Media continues to lead the way in recognizing the best and brightest talents in India.

Approach Entertainment is a Award award-winning celebrity Management & film production Company with operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Hyderabad, Kolkata, and Dehradun. Approach Entertainment Group also has a PR and integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. Approach Entertainment offers expertise-based solutions in Celebrity Management, Films Productions, Advertising and corporate Films Productions, Films Marketing, Events & Entertainment Marketing.

In addition to business enterprises, Approach Entertainment Group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, Mental Health, and Social causes.

For More Info:

Approach Communications / Approach Entertainment

9820965004   Email : info@approachentertainment.com

Visit us at www.approachentertainment.com & www.approachcommunications.in

Approach Entertainment Signs Shorr Music Exclusively

Approach Entertainment Signs Shorr Music Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music is a promising upcoming music production group started by three very talented individuals Nihal D, Abhishek T, and Neil. Shorr Music has already worked with top music labels like Zee Music, Tips, and Panorama Music and is all set to compose & produce music for a Bollywood film soon.

Shorr Music already has a few chartbusters like Heer Kahan on Zee Music & Arziyaan on Panorama Music. Shorr Music has also composed and produced music for a few Marathi films and advertising jingles for different brands. Arziyaan was very well appreciated by music lovers for its soulful lyrics and soothing music.  The music group is also going to work on a Bollywood film which will be announced soon.

Approach Entertainment will handle the entire representation, Management, Digital, Brand & Media Partnerships, Events, and other related activities for Shorr Music while Approach Communications will be looking after PR & Communications activities. Approach Entertainment has also bagged Service Excellence Award from Worldwide Marketing Organization recently. Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

“SHORR “ is a musical collective from Mumbai India that works for film & independent music. The group is working on new ideas and experimental sound.  
“SHORR” is a Hindi word for  “NOISE “ as the music group believes Noise can’t be ignored. Shorr will be creating music for a global audience as music is not bound by any genre, language, place, or nation.

Talking about the Collaboration with Approach Entertainment, Nihal D,  Abhishek T & Neil of Shorr Music in a collective statement said, “ As we have already worked with top music labels like Zee Music & Panorama Music and will be making our Bollywood debut soon, we were looking for the right management and communications agencies for our music group. Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. We are very ecstatic to be a part of our next phase of Bollywood & music journey with Approach Entertainment. Looking forward to having long innings in Bollywood & music industry with the Approach Entertainment team. ”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Shorr Music is a tremendously talented music directors & singers group who has already proven his performance with Zee Music, Panorama Music & other top music companies. I liked their music videos Heer Kahan & Arziyaan.  We will work on Shorr music management, pr & representation, events, and marketing.  We are very happy   to sign Shorr Music exclusively.”

Sonu Tyagi, Approach Entertainment

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, in Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

The Power of Celebrity Brand Endorsements in India

The Power of Celebrity Brand Endorsements in India

Celebrity brand endorsements have become a pervasive marketing phenomenon in India. From Bollywood actors to cricket stars, these famous personalities are often seen endorsing a wide range of products and services, ranging from consumer goods to fashion, automobiles, and financial services. The practice of using celebrities to endorse brands has gained immense popularity in India, and it has become a significant marketing strategy for companies to create brand awareness, build positive associations, and influence consumer behavior.

The concept of celebrity brand endorsements in India is not new. However, in recent years, it has gained momentum due to several factors. First and foremost, the rise of social media has amplified the reach and impact of celebrity endorsements. With the widespread use of social media platforms, celebrities have become even more accessible to their fans and followers, allowing brands to leverage their social media presence for promotional activities. Additionally, the growing competition in the Indian market has led brands to seek innovative ways to differentiate themselves, and celebrity endorsements offer a way to do so by associating with popular and influential personalities.

One of the primary reasons why celebrity brand endorsements are so popular in India is the emotional connection that celebrities have with their fans. Bollywood actors and cricket stars, in particular, enjoy a cult-like following in India, with millions of fans idolizing them. Fans often see celebrities as role models and aspire to emulate their lifestyle and choices. Brands tap into this emotional connection by associating themselves with celebrities, hoping that their fans will transfer their admiration for the celebrity onto the brand, leading to increased brand loyalty and sales.

Another significant factor contributing to the popularity of celebrity brand endorsements in India is the diverse and vast consumer base of the country. India is a melting pot of cultures, languages, and traditions, and celebrities often have a mass appeal that transcends these diversities. Brands leverage the popularity of celebrities to connect with consumers across different regions, languages, and demographics. For instance, a Bollywood actor or a cricket star who enjoys a pan-India fan following can help a brand establish a national presence and connect with consumers from various walks of life.

The impact of celebrity endorsements on consumer behavior in India is also influenced by the perception of celebrities as experts in their respective fields. For example, cricket stars are seen as experts in the sport, while Bollywood actors are perceived as fashion icons or trendsetters. Brands often capitalize on this perception by associating with celebrities who are considered authoritative in their domain, to create credibility and trust among consumers. Consumers tend to trust the recommendations of their favorite celebrities, which can influence their purchasing decisions.

Furthermore, celebrity brand endorsements are often designed to evoke emotions and create memorable experiences for consumers. Brands use celebrities to create engaging and entertaining campaigns that capture the attention of consumers and leave a lasting impression. These campaigns are shared widely on social media, generating buzz and creating word-of-mouth marketing, which further amplifies the reach and impact of the brand endorsements.

However, celebrity brand endorsements in India are not without their challenges. One of the main concerns is the potential risk of celebrity scandals or controversies, which can have a negative impact on the brand’s reputation. Celebrities are public figures, and any negative behavior or controversy involving them can quickly become public knowledge and adversely affect the brand’s image. Brands need to carefully assess the credibility and reputation of celebrities before entering into endorsement deals and have contingency plans in place to mitigate risks associated with celebrity-related controversies.

Another challenge is the authenticity of celebrity endorsements. With the rise of social media, consumers have become more discerning and can easily spot inauthentic endorsements that lack believability. Brands need to ensure that the endorsements are aligned with the values and persona of the celebrity and are not perceived as forced or overly promotional. Authenticity and transparency are crucial in celebrity brand endorsements to maintain consumer trust and brand image.

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Mumbai: Approach Entertainment and Juni Films are producing the spiritual web series Two Great Masters in association with leading spiritual organization, Go Spiritual India. Shooting has already begun for India’s first web series on two leading Spiritual masters of the twentieth Century in Shoolini University at Solan in Himachal Pradesh. The series is based on a very popular book titled Two Great Masters authored by Amrit Gupta.

The two spiritual masters in question here are none other than the great Swami Vivekananda and Maharishi Paramhansa Yogananda who has authored one of the bestselling books in the world on spirituality called “An Autobiography of a Yogi”. The contribution of Swami Vivekananda towards popularisation of Indian or Hindu spirituality and philosophy across the world needs no mention. 

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It will feature veteran actor Rakesh Bedi along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. The web series is supported by a leading Spiritual organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

Amrit Gupta / Two Great Masters Book Cover Page

This unique web series is probably the first such venture that highlights the spiritual philosophy as experienced and described by Vivekananda and Paramhansa Yogananda. It remains a big question, how no one has thought of bringing the lives of these two masters on the celluloid or on the web before. In fact, the web series “Two Great Masters” is also not a straightforward biographical account of the lives of the two great masters. It rather showcases their philosophical and spiritual perspectives of life through present time characters.

Two Great Masters is produced by Juni Films and Approach Entertainment in association with Go Spiritual India, India’s leading spiritual organisation. It is directed by Anurag Sharma. Sharma explains that Solan was chosen as the locale of the film for its abundant natural beauty and the beautiful markets which form the backdrop of the story. There is beauty everywhere here. Regarding his project, Anurag says that Juni Films and Approach Entertainment are jointly producing this spiritual web series in association with spiritual organization , Go Spiritual India. This web series is based on Amrit Gupta’s famous book ‘. It will be based on the plot of ‘Two Great Masters- Jiyen To Jiyen Kaise’ authored by Gupta.

Describing his experience of shooting at Shoolini University in Solan, Shimla & Chandigarh as wonderful, Sonu Tyagi, the co-producer of the Web series says that the beauty of Himachal enchants one at the first sight itself. Nature’s abundance and generosity is clearly evident in the beauty of the plains, roads and markets here. He adds that Shoolini University campus too offers the same charm and even makes one have some special experiences.

Anurag tells that in ‘Two Great Masters’ one will get to see many faces of Solan and Shoolini University. In the shooting here, many local people of Solan have done a very good job on and off the camera as part of the crew.  About ‘Two Great Masters’ Sonu Tyagi, Producer, Approach Entertainment and Director of Go Spiritual India, reminds that both Swami Vivekananda and Mahashaya Paramahansa Yogananda have been great gurus of India. The books written by them and the organisations established by them are still inspiring the youth and showing them the right way to live life. That is why his web series has also been named ‘The Two Great Masters’ after the book of Gupta. Swami Vivekananda showed India the path of spirituality from 1863 to 1902 and introduced Indian culture and Hindutva to the whole world. Paramahansa Yogananda introduced Indian youth to spiritual philosophy from 1893 to 1952. Both these spiritual personalities still continue to inspire the youth even today towards a path of spirituality.

Regarding ‘Two Great Masters’, Anurag Sharma explains that the story revolves around the main character Bhuwan, who feels a void in his life and therefore the need for a spiritual mentor. The Web series is his journey on his search for the spiritual mentor. This search is completed by visiting these two great gurus of India. Earlier, Anurag also played the main character in Juni The Last Prayer. In ‘Two Great Masters’ Jiyen To Jiyen Kaise’, he will be seen in the series as a narrator of the story and not as a character.

Sonu Tyagi , Approach Entertainment

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, shares that ‘Two Great Masters – Jiyen To Jiyen Kaise’ is going to be India’s first spiritual series. Today’s generation goes astray many times in the name of religion. But this web series will clear most of their confusion. One can watch this web series while sitting with the whole family. In this series, an attempt has been made to clear the doubts of the youth but in a most entertaining way. It shows how to live a happy life spiritually in a modern context.

Juni Films is a Film Production company headed by Anurag Sharma. It has already produced a Bollywood Film Juni – The Last Prayer in 2022 and is working on a few projects soon.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For Any Info: Approach Entertainment / Go Spiritual India

Call us at 9820965004 / 9716962242   info@approachentertainment.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment & UFI Productions to release Singer Mujeeb Ul Hassan’s Single Music video Tanhai 

Mumbai : Notable companies Approach Entertainment & UFI Productions have joined hands to present the soulful music video Tanhai. Sung by Mujeeb Ul Hassan, the song video of Tanhai will be released on the music label UFi Music’s different platforms on the 25th of December 2022. Recently, the song’s trailer was released on different social media platforms like Facebook, Twitter, and YouTube. The music video which features a spectacular cast of Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta has received a thunderous response from the viewers. After the trailer launched on UFI Music platforms,  many people commented on how the singer  Mujeeb Ul Hassan’s soothing voice mesmerized them with meaningful lyrics.  

Tanhai Music Video Trailer Presented by Approach Entertainment & UFI Productions

Directed by Rohan Sharma, the Tanhai song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and the song has been jointly produced & presented by Asif Husain and Sonu Tyagi under their respective companies UFi Productions and Approach Entertainment. 

Tanhai Music Video Poster
Mujeeb Ul Hassan, Singer

Tanhai is not the first time that Mujeeb Ul Hassan has entertained the audience with his soulful voice. . He has varied experience in direction, production, and singing. His successful music video Harjaiyaan released in 2020 under his own banner UFi Productions along with Zee Music label left the audiences in awe, thus gaining more than 45 lakhs viewers.

Apart from songs, Mujeeb Ul Hassan is known for his direction and production work in Dekh bhai Dekh (2009), Side A & Side B (2018), Rabbi (2017), Mantostaan (2017), San 84 Justice (2019), and Camp Decent which is in final stage of post production. Camp Decent will be released soon. 

Talking about releasing Tanhai under his own banner UFi Productions and joining hands with Approach Entertainment, Mujeeb Ul Hassan said, “We wanted to collaborate with a company that understands our production values and Approach Entertainment fitted the role as a presenting partner well. In the future, we also plan to work with each other to release music videos and films. After the release of the Tanhai music video on 25 December, we have six more songs lined up that will be released one after the other in the coming year.”

Sonu Tyagi , Approach Entertainment

Speaking about the sad romantic song, Sonu Tyagi,  Approach Entertainment said, “In today’s times, when rap songs and party numbers get trending in no time, we have tried to be the change makers by supporting young and multi-talented singers who put sincere efforts in singing melodies and soulful songs. Through the Tanhai music video, we have tried to bring out the healing music that acts out as a therapy for dealing with different moods and experiences in life. Mujeeb Ul Hassan’s freshness in his voice expresses human emotions in depth and director Rohan Sharma’s cinematic touch supports making Tanhai the most memorable music video of the year 2022.”

UFI Productions is the fastest-growing production company that produces documentary films, feature films, and music videos, among others.  UFI Productions has already produced 5 films in bollywood and now working on releasing a hindi film on comedy genre having an ensemble cast of top comedy actors in bollywood. 

Approach Entertainment is an award-winning celebrity management, film production, advertising & corporate films productions, films marketing, events and entertainment marketing company based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications,  apart from a Bollywood & Entertainment newswire, Approach Bollywood. Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business, Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Awards. 

Approach Communications has specialized verticals in Corporate, Healthcare & Pharma, Beauty, Herbal & Wellness, Entertainment, Education, SME & other verticals. The fast-growing PR & Integrated Communications Agency has already worked with top brands in Healthcare, Pharma, Beauty, Herbal, and Wellness industry.

In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For More Information:

Sonu Tyagi at Approach Entertainment     Visit us at www.approachentertainment.com

9820965004 / 9716962242                              Email : info@approachentertainment.com

Approach Entertainment Launches Blanket Donation Campaign in Collaboration with Go Spiritual India

Approach Entertainment Launches Blanket Donation Campaign in Collaboration with Go Spiritual India

Mumbai: Award-Winning Celebrity Management & Films Productions Company, Approach Entertainment launched Blankets Donation Campaign in Collaboration with Charitable Spiritual Organization Go Spiritual India in North India again as the winter season has arrived in North India. The campaign has been launched with an objective to mobilize blankets, clothes, and food donation drives for the homeless in major cities of North India. Go Spiritual India has been running the blanket donation campaign since 2017. 

blanket donation children final.jpg

The campaign will spread awareness about the plight of the homeless & destitute in winters and motivate people to donate blankets, clothes & food themselves, or inform Go Spiritual India to arrange Blankets for the needy. 

Approach Communications is handling PR, Digital & Communications for the Blanket donation drive while Approach Entertainment is working on the production of videos, mobilization through celebrities & influencers, events, and related activities.

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes. The spiritual organization has been running food donation & hunger eradication programs for the last 5 years. The organization is launching Go Spiritual India Digital Magazine soon and it will be followed by Go Spiritual India Print Magazine & Go Spiritual India TV. 

A spiritual life necessarily entails selfless charity work as with spiritual growth comes the realization that all the Atma (souls) are equal part and parcel of the same Param Atma (that is divine supreme being). In fact, ancient Hindu scriptures clearly make it obligatory on one’s part to be generous. Go Spiritual India is a spiritual organization that promotes not only spiritual evolution but also actively participates in charity work.

Go Spiritual India has appealed to all, to come forward and donate blankets or help donate blankets to the homeless people during the winter months in collaboration with Go Spiritual India. The donations can be in cash or kind or even through participation on a volunteer basis.

In addition, Go Spiritual India also encourages people to take up this cause on their own and distribute blankets in their respective areas and regions as the objective is to ensure help to as many people as possible by reaching out to them in whatever way is possible. Go Spiritual India blanket donation drive is being supported by Approach Entertainment & Approach Communications.

 For the past few years, Go Spiritual India has been also engaged in the distribution of blankets especially to the poor and homeless people during the winter months. Though there are no official records of country-wide deaths due to harsh winters every year in the country, some data collected by some NGOs suggests that more than 512 persons had died in 2021 due to winters in Delhi alone and thousands died in the country.

Even in the year 2020-21 winters, thousands died due to winters. According to the 2011 census, there were 17.33 crores homeless people in India and this figure in 2022 is estimated to be at least 26 crores. Even if it is assumed that half of them may be living in North India where the winters are rather harsh, it is easy to imagine the plight of the homeless people every winter.

Go Spiritual India’s campaign to distribute blankets for the homeless persons in North India is aimed at saving as many lives as possible in the country and therefore every winter, this campaign has been taken on a serious note by the Go Spiritual India team and volunteers. Last year it was done with the help of Go Spiritual India volunteers in Delhi, Jalandhar, Jaipur, Ghaziabad, Noida, Gurgaon, Chandigarh, Shimla and Ludhiana. This year, Go Spiritual India plans to do it even on a larger scale and will cover all cities of North India. The volunteer team is also motivating people to donate blankets and food for the homeless and destitute themselves. 

Go Spiritual India Organization, an initiative launched by Sonu Tyagi and his company Approach Entertainment is dedicated to charity and spiritual work. For the past few years, it has taken serious endeavors towards charity.  It was actively engaged in the distribution of free food to the needy during the lockdown when the poor had no means to even earn their basic meals. During the winters, Go Spiritual had launched an initiative to distribute blankets to the homeless people for whom the streets are home, particularly in Northern India, where the winters are rather harsh!

Go Spiritual India has appealed to all, to come forward and donate blankets or help donate blankets to the homeless people during the winter months in collaboration with Go Spiritual India. The donations can be in cash or kind or even through participation as a volunteer.

Approach Entertainment is an award-winning Celebrity Management & Films Productions company offering integrated expertise-based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing services.

Approach Communications is a Leading PR & Integrated Communications agency working for the Corporate, Healthcare, Entertainment, Finance, Education, Social sectors. The media & communications group is headed by award-winning writer-director Sonu Tyagi who has a background in Journalism & the advertising world. Approach Communications is handling PR & Communications for the Blanket donation drive while Approach Entertainment is working on the production of videos, mobilization through celebrities & influencers, events, and related activities. The fast-growing media & communications group has operations in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad & Jalandhar. Approach Entertainment Group also has a Bollywood Newswire & Content Dissemination unit, Approach Bollywood. 

For More Information or to Support Our Blanket Donation Initiative:

Please call us at +91- 9820965004   / 9716962242

Email us at gospiritualindia@gmail.cominfo@approachentertainment.com

Go Spiritual India Organization:   www.gospiritualindia.org

Go Spiritual Magazine:                 www.gospiritualindia.in  

Approach Entertainment:            www.approachentertainment.com

Watch Go Spiritual India YouTube Channel Here & Subscribe it.

https://www.youtube.com/gospiritualindia

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Mental Health, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Watch & Share Go Spiritual India Intro Video

Go Spiritual India Intro Video

Approach Entertainment is having its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Hyderabad,  Jalandhar and Dehradun.

Go Spiritual India Organization Website :           www.gospiritualindia.org 

Go Spiritual India Magazine :                             www.gospiritualindia.in

Go Spiritual India Store :                                   www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management :  www.approachentertainment.com

Approach Entertainment Films Productions :          www.approachentertainment.net

Approach Bollywood                                          :     www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Approach Entertainment to Produce Indian Origin International Singer / Musician Rajan Shah’s Music Videos

Approach Entertainment to Produce Indian Origin International Singer / Musician Rajan Shah’s Music Videos

Mumbai: Approach Entertainment, one of the Leading Award Winning Celebrity Management, Film Productions, and Entertainment Marketing companies in India will produce Indian origin International Singer / Musician music video which will be shot extensively in India. The fast-growing film productions and celebrity management company has recently signed Rajan  Shah. The music video will be directed by award-winning writer/director & producer Sonu Tyagi.

Rajan Shah is an internationally acclaimed prolific artist who has managed to carve his career as a reputable singer, songwriter, and musician, conquering the charts in the USA. His brilliant songwriting skills and amazing stage performances have led to a growing fan base in India and the USA. 

Rajan Shah, Singer / Musician

Approach Entertainment is an award-winning film productions and celebrity management company with specialized verticals in Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. The film production house is based in Mumbai with its operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar & Kolkata.

Approach Entertainment has bagged The Biz India 2010 by World Confederation of Business  & Service Excellence Award by Worldwide Marketing Organization. Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. In addition to business enterprises,  Approach Entertainment also has a Charitable spiritual organization working for philanthropy, spiritual awareness, spiritual tourism, media, organic, health & wellness, events, and social causes.  Go Spiritual India will launch a digital spiritual magazine soon and it will be followed with Go Spiritual India print magazine & web TV later. 

Rajan Shah has been signed as an exclusive artist with Approach Entertainment, wherein the company will handle all the production work of music videos of the singer and will also present him by handling his marketing & communications, exclusive compositions, film songs, and his entire management representing him in India. Approach Entertainment is representing top Bollywood actors, celebrities, sportspersons, singers, music directors, writers, directors, influencers, content creators, models, and other talents. Initially, Approach Entertainment will produce two music videos in India. 

After making a laudable impression in the USA as a Singer, Songwriter, and Musician in Western Music, Rajan Shah is all poised to make his entry in Bollywood with his latest Hindi Pop Rendition “Firozi Saree” which is surely going to strike a chord with the listeners. Rajan Shah is also working on his next single “Sailaab-E-Mohabbat” which will release soon after “Firozi Saree”. Not just this, with a slew of singles, lined up, Rajan Shah has some exciting tracks for his fans and music lovers.

During his formative years, Rajan Shah developed his deep love for music and started fixing and playing Harmonium at the age of 5 and within 10 years he joined Narendra Chanchal and other renowned musicians and started singing and playing instruments. To add to his list of accomplishments, Rajan Shah moved to the United States in 1988 and joined famous singers and musicians in Washington DC by singing and playing instruments with them.

 He has performed in more than 1,200 live shows in India and America and has been writing lyrics since 1996 and arranging music since 1999.  With having no formal training in music, he has written arrangements for more than 60 songs and instrumentals. His other accomplishments include his album, entitled “Dream Boy” which was released in 2006, and “Shor Machave Re” in 2008 which can be heard on various music platforms such as Amazon, Spotify, Apple Music (iTunes), etc.

Talking about Collaboration with Approach Entertainment & shooting the music videos in India,  Rajan Shah says, “ I had heard a lot of good things about Approach Entertainment in the USA as the company is already representing & managing top Bollywood celebrities & talent.  It’s such an immense pleasure to be a part of Approach Entertainment. I’m ecstatic to be a part of the next phase of my musical journey with Approach entertainment. Looking forward to working with them”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Rajan Shah is a tremendously talented Singer, Songwriter, and Musician and we are happy to sign him exclusively under Approach Entertainment”.  He further added, “Rajan has the perfect voice and composition skills that will help us to use his quality to promote and build up his profile in Entertainment and Music Industry in India”.

Sonu Tyagi, Approach Entertainment

Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company set up in 2004 with its Head Office in Mumbai and branch offices in New Delhi, Gurgaon, Jalandhar, Dehradun, Chandigarh, Kolkata,  and Goa. It is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising and has worked with leading advertising agencies & media houses in India. 

The company is now also foraying into Bollywood Film Productions with its first Hindi film & web series project in 2022. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Very recently, the company also bagged Service Excellence Award given by Worldwide Marketing Organization. 

For More Info:

Email us at: approachentertainment@gmail.com 

Visit us at Approach Entertainment Celebrity Management:    www.approachentertainment.com 

Approach Entertainment Films Productions:                           :   www.approachentertainment.net

Sonu Tyagi Official Website: www.sonutyagi.com  

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Go Spiritual India Charitable Spiritual Organization