Hollywood Actor Clayton Norcross Praises Indian Spiritual Web Series ‘Two Great Masters’

Mumbai, India – Renowned Hollywood actor Clayton Norcross, best known for his iconic role in the American soap opera “The Bold and the Beautiful,” has expressed high praise for the recently released spiritual web series ‘Two Great Masters.’ Available on MX Player, the series delves into the profound teachings of Swami Vivekananda and Paramahansa Yogananda, two towering figures in the realm of spirituality.

Clayton Norcross

Clayton Norcross recently concluded the leading role in the national Italian theatrical tour of the classic ABBA musical “MAMMA MIA.” Additionally, his latest action film, “LAST RESORT,” is now available on Amazon Prime. Currently back in Hollywood, Clayton is engaged in several upcoming productions. His breakout role was portraying Thorne Forrester on the hit soap opera “The Bold and the Beautiful.”

Produced by Juni Films and Approach Entertainment in association with Go Spiritual India, ‘Two Great Masters’ explores the timeless wisdom and philosophies of these spiritual luminaries. The series, directed by Anurag Sharma and co-produced & created by Sonu Tyagi, is based on the book “Two Great Masters” written by Amrit Gupta.

The series features veteran actor Rakesh Bedi as the narrator, along with Anurag Sharma, Deep Sharma, Pavli Kashyap, and Durga Kamboj in key roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Clayton Norcross, who has a deep personal interest in spirituality and mindfulness, was profoundly moved by the series. He commented, “The spiritual depth and authenticity of ‘Two Great Masters’ are truly remarkable. It beautifully captures the essence of Vivekananda’s and Yogananda’s teachings, making them accessible and relevant for today’s audience.”

Norcross’s appreciation for the series comes as no surprise given his own journey into spirituality. During his recent visit to India, where he connected with Sonu Tyagi, the head of Approach Entertainment and Go Spiritual India, Norcross embarked on a spiritual exploration that took him from the bustling streets of Mumbai to the serene landscapes of Rishikesh.

Sonu Tyagi, a visionary in the Indian entertainment industry & spirituality, has been instrumental in bringing this series to life. Known for his work as an award-winning writer, director, and producer, Sonu Tyagi’s deep understanding of spiritual literature and his commitment to high-quality content have been pivotal in the series’ production.

Clayton Norcross with Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Reflecting on the series, Sonu Tyagi stated, “Our goal with ‘Two Great Masters’ was to create a bridge between the profound spiritual teachings of these great masters and the contemporary digital world. We are thrilled to see it resonating with viewers globally, including someone as esteemed as Clayton Norcross.”

Norcross’s endorsement of the series underscores its impact on a global audience, highlighting the universal appeal of spiritual wisdom. He shared, “Watching ‘Two Great Masters’ was a transformative experience. It not only deepened my understanding of these incredible spiritual leaders but also inspired me to further explore my own spiritual path.”

The collaboration between Juni Films, Approach Entertainment, and Go Spiritual India is a testament to the shared vision of bringing spiritual wisdom to a broader audience. Since its release, ‘Two Great Masters’ has received an overwhelmingly positive response, praised for its depth, authenticity, and ability to make profound spiritual teachings accessible to a contemporary audience.

Sonu Tyagi is an award-winning writer, director, and producer. He holds a degree in psychology and has professional qualifications in advertising, journalism, and filmmaking. Before launching Approach Entertainment Group, he gained extensive experience working with India’s top advertising agencies and media houses. Tyagi continues to push the boundaries of content creation, blending his cinematic expertise with his passion for spirituality. His efforts aim to ignite interest in spirituality and encourage viewers to delve deeper into these teachings.

In addition to his work in the Indian film industry, Sonu Tyagi is known for his contributions to the community through his charitable organization, “Go Spiritual India,” which promotes spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

For More Info:

Approach Entertainment & Go Spiritual India

Contact: 9820965004 / 9716962242

Visit: www.approachentertainment.com & www.gospiritualindia.org

Email: info@approachentertainment.com

Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual India, Welcomes Anurag Thakur’s Initiative to Ban Obscene and Vulgar OTTs

Amidst the recent crackdown on 18 OTT platforms for disseminating obscene and vulgar content, Sonu Tyagi, acclaimed Writer, Director, Producer, and Founder of Approach Entertainment & Go Spiritual India, has come forth to commend the decisive action taken by Union Minister Anurag Singh Thakur. Recognizing the detrimental impact of such content on societal values and mental well-being, Tyagi voiced his support for the government’s initiative to curb the proliferation of objectionable material under the guise of creative expression.

In an exclusive statement to Bollywood & Entertainment Newswire, Approach Bollywood , Tyagi emphasized the importance of responsible content creation, underscoring the need for a delicate balance between artistic freedom and societal responsibility. “Creative freedom comes with a responsibility,” he asserted, echoing sentiments shared by many in the industry who advocate for ethical storytelling.

Approach Entertainment, a renowned film productions, celebrity management & entertainment marketing company founded by Sonu Tyagi, has been at the forefront of promoting meaningful content across various platforms. With a diverse portfolio spanning film production, celebrity & talent management, advertising films, events & entertainment marketing, Approach Entertainment has consistently championed narratives that resonate with audiences while upholding ethical standards.

Sonu Tyagi, in collaboration with Approach Entertainment and Go Spiritual India, has recently co-produced the web series “Two Great Masters.” Directed by Anurag Sharma, the series draws inspiration from the teachings of Swami Vivekananda and Paramhans Yogananda as depicted in Amrit Gupta’s book of the same name. The cast includes veteran actor Rakesh Bedi among others. Anticipated to premiere soon, the spiritual web series will be available on OTT platforms and television channels.

Additionally, Tyagi’s brainchild, Go Spiritual India, stands as a beacon for mental health awareness and holistic well-being. Through its multifaceted initiatives, Go Spiritual India aims to foster a positive cultural shift by promoting spiritual enlightenment, mental wellness, and compassion in society.

Highlighting the detrimental effects of obscene and vulgar content on mental health, particularly among the youth, Tyagi stressed the urgency of addressing this issue. He underscored the need for brands and content creators to exercise discernment in their associations, advocating for a shift towards narratives that inspire and uplift.

Furthermore, Go Spiritual India’s ongoing efforts in the realm of mental health advocacy serve as a testament to its commitment to fostering a society where individuals can thrive emotionally and spiritually.

Amidst ongoing debates surrounding government intervention in regulating OTT content, Tyagi’s endorsement of Anurag Thakur’s measures reflects a growing consensus within the industry regarding the need for responsible content governance.

As discussions surrounding the impact of media on societal values continue to evolve, voices like Sonu Tyagi’s serve as catalysts for meaningful change, heralding a new era of conscientious storytelling and cultural enrichment.

Go Spiritual India is a charitable spiritual organization dedicated to fostering spirituality, spiritual awareness, philanthropy, and social causes. Additionally, it is actively involved in promoting spiritual tourism, organizing media and events, advocating for mental health awareness, and promoting organic wellness initiatives.

Approach Entertainment stands as a comprehensive and acclaimed entity in the entertainment industry, offering a wide array of services. From award-winning celebrity management to film production, advertising, corporate film production, film marketing, events, and entertainment marketing, Approach Entertainment is a powerhouse of expertise. Additionally, the company boasts Approach Communications, a renowned PR and integrated marketing communications agency, along with Approach Bollywood, a prominent Bollywood newswire.

For More Info:  Approach Entertainment / Go Spiritual India

Sonu Tyagi   9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment: Spearheading Celebrity Brand Endorsements in the Beauty and Wellness Industry

As the Head of Approach Entertainment, a leading films productions, talent management and celebrity endorsement & entertainment marketing agency, I, Sonu Tyagi, have witnessed the transformative power of strategic partnerships between celebrities and brands, particularly in the dynamic landscape of the beauty and wellness industry. In an era where consumers are increasingly conscious about their well-being and appearance, leveraging the influence of renowned personalities has become indispensable for brands seeking to make a lasting impact.

Sonu Tyagi , Approach Entertainment

The beauty and wellness industry is characterized by fierce competition and ever-evolving trends. In such a scenario, aligning with the right celebrity can provide a brand with a significant edge, enabling it to stand out amidst the clutter and connect with its target audience on a deeper level. At Approach Entertainment, we understand that the key to a successful celebrity brand endorsement lies not just in the fame of the individual but in the authenticity and relevance of the partnership.

When it comes to selecting celebrities for brand endorsements in the beauty and wellness sector, we employ a meticulous approach. We look beyond mere popularity and delve into factors such as the celebrity’s personal values, lifestyle choices, and their existing relationship with health and beauty products. Our goal is to ensure that the collaboration is not just a superficial association but a genuine reflection of the celebrity’s beliefs and preferences.

Moreover, we recognize the importance of diversity and inclusivity in today’s beauty industry. Hence, we strive to partner with celebrities who resonate with a diverse audience, representing different age groups, ethnicities, body types, and gender identities. By embracing diversity in our endorsements, we not only cater to a broader consumer base but also send a powerful message of acceptance and empowerment.

In addition to selecting the right celebrity, we emphasize the importance of crafting a compelling narrative for the brand endorsement. We work closely with both the celebrity and the brand to develop authentic storytelling that highlights the product’s unique features and benefits in a way that resonates with consumers. Whether it’s through social media campaigns, television commercials, or live events, we ensure that the message is conveyed effectively, leaving a lasting impression on the audience.

One of the most significant advantages of celebrity brand endorsements in the beauty and wellness industry is the ability to drive consumer trust and credibility. When a trusted celebrity lends their name to a product, it automatically instills confidence in the minds of consumers, making them more inclined to try it out. Moreover, celebrities often serve as aspirational figures, inspiring consumers to emulate their lifestyle choices and adopt the products they endorse.

However, it’s essential to strike a balance between celebrity endorsement and product quality. No amount of star power can compensate for subpar products or misleading claims. Therefore, we work closely with our partner brands to ensure that the endorsed products meet the highest standards of quality, efficacy, and safety. By upholding integrity and transparency, we safeguard the trust of both celebrities and consumers alike.

In conclusion, celebrity brand endorsements play a pivotal role in shaping the landscape of the beauty and wellness industry. At Approach Entertainment, we take pride in our strategic approach to celebrity partnerships, prioritizing authenticity, diversity, and integrity every step of the way. By forging meaningful connections between celebrities and brands, we not only drive business growth but also contribute to the well-being and empowerment of consumers worldwide.

Approach Entertainment, PR & Celebrity Partner, Joins Inkspell Media in Culminating a Spectacular Showcase with India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023 in Mumbai

Mumbai: In a dynamic showcase of industry brilliance, the recently concluded India Content Leadership Awards 2023, Social Stars Awards 2023, and AdWorld Showdown 2023 at the Inkspell’s Insight Ignition – November 2023 Edition, marked a significant triumph for content, social media, and marketing excellence. Organized by Inkspell in collaboration with the Global Trends Forum, these three events brought together visionaries, thought leaders, and creative minds for a global celebration. The event was held in Hotel Radisson Blu Mumbai recently.

All events were powered by JioNews and supported by key partners, including Global Trends Forum, India Creative Industries Council, Approach Entertainment as PR & Celebrity Partner, Josh App, One India, Kenscio, ForPressRelease.com, ED Times, The Prevalent India, and 24 Frames Digital.

The India Content Leadership Awards 2023 stood as a testament to the power of data-driven content strategies. Recognizing exceptional individuals and teams who have transformed raw data into actionable insights, this event celebrated those who have redefined the content landscape across diverse industries. From analyzing user behavior to optimizing content distribution channels, the winners showcased a mastery of content analytics that is reshaping the future of content creation.

The esteemed jury panel who picked the winners can be seen here. Some of the key winners at ICL 2023 are Akhilesh Vats, Zahara Kanchwalla, Rite KnowledgeLabs, Nishtha Arora, Jahid Ahmed, Freyr Digital with Schbang winning the most prestigious Content Agency of the Year Award.
Social Stars Awards 2023 – Illuminating Extraordinary Stories in Social Media:

In the realm of social media, the Social Stars Awards 2023 was a dazzling affair, recognizing individuals and brands that have mastered the art of storytelling in the digital realm. From impactful personal narratives to innovative brand stories, these awards showcased the breadth and depth of storytelling possibilities across various industries. The event provided a platform for nominees to gain recognition, inspire others, and foster an environment of collaboration and knowledge-sharing.

Rite Knowledge Labs was conferred with the Social Media Enteprise of the Year award, while Iranshi Technology bagged the Social Media Startup of the Year trophy at the Social Stars Awards 2023.

 The AdWorld Showdown 2023 emerged as the ultimate battleground where creativity and innovation collided in a display of marketing excellence. Recognizing outstanding achievements in branding, creative communications, and advertising effectiveness, this event celebrated the power of creativity, innovation, and strategic thinking in driving impactful marketing campaigns.

Attendees had the chance to immerse themselves in the latest industry trends, gain insights from industry leaders, and harness the power of artificial intelligence (AI) to elevate their marketing efforts. The day witnessed insightful panel discussions, fireside chats and special addresses by a staggering line-up consisting of Jayesh Trimbakkar of Bajaj Financial Securities, Yogin Vora, Ankoor Dasguupta of Shisham Digital, Prasad Pimple of Kotak Life, Samir Vora of VerSe Innovation, Jahid Ahmed of HDFC Bank Geetanjali Sachwani of Franklin Templeton India, Sapna Desai of Manipal Cigna Health Insurance as speakers. Rituraj Bidwai of Ashwin Sheth Group, Sunder Venketraman of Josh App, Sharmila Sandeep of Saint-Gobain India Pvt Ltd- Gyproc Business, Shonali Shetty of Godrej Capital, Saugata Bagchi of Tata Communications, Taskeen Nadkar of Jio Media Ltd, Zahara Kanchwalla of Rite KnowledgeLabs and Raja Chakraborty of Continental Coffee.

Vipul Tiwari, COO, Inkspell Media said “It’s been an extraordinary journey hosting the India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023. Witnessing the convergence of industry titans, emerging talents, and thought leaders was truly inspiring. The depth of discussions, the caliber of insights shared, and the fervor for innovation throughout the event were incredibly gratifying.”

As the dust settles on these three extraordinary events, the impact resonates across the marketing and content landscape. The winners, thought leaders, and attendees have not only been recognized for their achievements but have also contributed to the ongoing evolution of these dynamic industries.

Inkspell is a leading event management and marketing company dedicated to recognizing and celebrating excellence in various industries. Through a series of prestigious awards and summits, Inkspell aims to inspire and honor trailblazers, innovators, and leaders who are making a significant impact in their respective fields.

For More Information

Approach Entertainment      9820965004 Visit us at www.approachentertainment.com 

Email : info@approachentertainment.com

“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

Mumbai, India – Award-winning Indian writer-director Sonu Tyagi recently had the honor of hosting Hollywood actor Clayton Norcross, best known for his role in the popular American soap opera “The Bold and the Beautiful,” in a meeting that transcended cultural boundaries and ventured into the realm of spirituality. Their meeting, which took place in the bustling city of Mumbai, extended to exploring the spiritual heart of India, culminating in a trip to the tranquil city of Rishikesh in Uttarakhand.

Sonu Tyagi is the visionary behind “Go Spiritual India,” a charitable spiritual organization, and the creative force behind “Approach Entertainment,” an award-winning celebrity management and film production company.

Sonu Tyagi, celebrated for his work in the Indian film industry, is not just a storyteller in the cinematic sense but also a spiritual seeker. His films often delve into the human spirit and explore deeper metaphysical questions. Recently, Tyagi co-produced a spiritual web series titled “Two Great Masters,” directed by Anurag Sharma, based on Amrit Gupta’s book exploring the teachings of Swami Vivekananda and Paramhansa Yogananda. Clayton Norcross, renowned for his iconic portrayal of Thorne Forrester, has long been interested in spirituality and mindfulness, making their connection even more profound.

The two artists found common ground in their shared passion for exploring the spiritual facets of life. During their discussions in Mumbai, they spoke of the interconnectedness of cinema and spirituality, with Tyagi explaining, “Cinema, at its core, is a medium through which we explore the human experience. It often delves into the spiritual, emotional, and philosophical aspects of life.”

Clayton Norcross, who practices meditation and mindfulness, resonated with Tyagi’s perspective. “I’ve always believed that art, be it on the screen or in any other form, has the power to awaken our inner selves. Sonu’s films have that profound effect, and I’m honored to discuss these topics with him,” Norcross shared.

Clayton Norcross in Rishikesh, Uttarakhand

Clayton Norcross, the renowned actor, found himself on a unique journey in India, celebrating the enduring spiritual traditions that have transcended generations. Initially drawn to India to fully immerse himself in the yoga Ashrams of Rishikesh, he experienced an unexpected delight in Mumbai when he met Sonu. This chance encounter ignited his curiosity about what it would be like to work in the Indian film industry.

Not one to shy away from unconventional roles, Norcross expressed his willingness to take on supporting characters in Indian cultural projects that often depict white actors as sidekicks or antagonists. His recent role as a heartless mercenary soldier in an action-packed film was not only a fulfilling experience but also immense fun. Fans can look forward to the release of “LAST RESORT” on Amazon Prime, where Norcross’s dynamic portrayal is sure to leave a lasting impression.

Their mutual interest in spirituality led to an exciting journey to Rishikesh, a city nestled in the foothills of the Himalayas and known as the ‘Yoga Capital of the World.’ Rishikesh, with its serene atmosphere, ashrams, and the holy Ganges River, has attracted spiritual seekers and yogis from around the globe for centuries. The two spent time exploring the city’s spiritual and cultural offerings, participating in yoga and meditation sessions, and interacting with local sages.

Sonu Tyagi, who has drawn inspiration from his spiritual experiences in Rishikesh for his creative projects, found great joy in introducing Clayton Norcross to this transformative destination. “Rishikesh has always been a source of inspiration for me, and I am thrilled to share this sacred place with Clayton. It’s a hub of spiritual energy and a sanctuary for seekers,” Tyagi expressed.

Clayton Norcross’s visit to India extended beyond his cinematic pursuits. His immersion into the spiritual essence of Rishikesh, the enchanting land of Uttarakhand, and his deep conversations with Tyagi reflect the idea that art, culture, and spirituality can connect individuals across continents and enrich their lives.

The meeting between Sonu Tyagi and Clayton Norcross serves as a reminder of the transformative power of art and spirituality, transcending borders and cultures, leaving a profound impact on their personal and creative lives. It is a testament to the unifying force of shared passions and exploration, reminding us that the search for meaning and spirituality is a universal human endeavor.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

In addition to his work in the Indian film industry and his spiritual pursuits, Sonu Tyagi is also known for his contributions to the community through his charitable organization, “Go Spiritual India.” This organization is dedicated to promoting spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Moreover, Sonu Tyagi has also ventured into the realm of celebrity management and film production through his company, “Approach Entertainment.” Approach Entertainment is an award-winning company in the field of entertainment and media, known for its expertise in managing celebrities, producing films, and organizing events in the entertainment industry.

The intersection of Sonu Tyagi’s spiritual endeavors, cinematic work, and his contributions through Go Spiritual India and Approach Entertainment showcases his multifaceted approach to life, where he uses his creative and spiritual pursuits to bring about positive change in the world. This news release serves as a testament to his commitment to both art and spirituality, highlighting the transformative power of these endeavors.

Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

Go Spiritual India and Vidhyapan Global School Partner for Mental Health Campaign, Host World Mental Health Day Event

Go Spiritual India and Vidhyapan Global School Partner for Mental Health Campaign, Host World Mental Health Day Event

Mumbai, India – October 11, 2023 – Go Spiritual India, a renowned charitable spiritual organization committed to fostering spiritual well-being and mental health, joined forces with Vidhyapan Global School, a prominent school chain in Western Uttar Pradesh, to commemorate World Mental Health Day in a groundbreaking event held in Village Kakda, Muradnagar, Ghaziabad, on October 11, 2023. The event centered around the theme, “Mental Health in an Unequal World.”

World Mental Health Day is a global platform dedicated to the promotion of mental health education and support, and Go Spiritual India recognized the profound significance of addressing mental health disparities, particularly in rural communities.

The distinguished speakers at the event included Sudhakar Tyagi, an IT professional with a background in leading IT companies in the USA and Australia, Lovely, a management professional, and Praveen, an expert in yoga and mental health, particularly focused on children. Sudhakar, who left his corporate job to pursue a mission of educating rural children, emphasized the need for mental health awareness and support, especially in the wake of recent events and suicides in places like Kota, where students often grapple with depression and exam-related anxieties.

Sudhakar Tyagi provided valuable insights into coping with mental health issues among students and the significance of addressing these concerns. He stressed the importance of providing the necessary support and guidance to help students navigate their mental well-being during challenging times.

Praveen, a yoga and mindfulness expert, shared techniques and practices to help students maintain mental balance. He emphasized the positive impact of yoga, mindfulness, and meditation in promoting mental well-being and resilience among students.

Sudhakar Tyagi Speaking in World Mental Health Day Event in Vidhyapan Global School
Sonu Tyagi,Founder, Go Spiritual India

The event in Village Kakda, Muradnagar, Ghaziabad, served as a beacon of hope and enlightenment for the local community, reinforcing the importance of mental health awareness and holistic well-being, particularly in rural areas.

Go Spiritual India is a prominent charitable spiritual organization with a mission to promote spiritual well-being and mental health through education, guidance, and community support. By focusing on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

“Vidhyapan Global School in Ghaziabad, India, is a renowned educational institution celebrated for its commitment to delivering high-quality education and offering an extensive array of extracurricular activities. The school predominantly adheres to the Central Board of Secondary Education (CBSE) curriculum. Sudhakar Tyagi, an IT engineering professional with a distinguished background, serves as the school’s head, leveraging his extensive experience working with top IT companies in India, the USA, and Australia.”

Sonu Tyagi, Founder, Go Spiritual India said “Collaborating with Vidhyapan Global School is a significant milestone for Go Spiritual India. Together, we are embarking on a journey to empower rural communities with the invaluable tools of mental health awareness and spiritual well-being. It’s an honor to work alongside Sudhakar Tyagi and his team, who share our dedication to holistic education and community development. This partnership is a testament to our commitment to addressing the pressing mental health disparities in rural areas and nurturing a more balanced and harmonious world. We look forward to the positive impact we can create together.”

Sudhakar Tyagi,Founder, Vidhyapan Global School

Sudhakar Tyagi said “Collaborating with Go Spiritual India is an exciting opportunity for Vidhyapan Global School and me personally. Go Spiritual India’s vision aligns perfectly with our commitment to education and community development. Together, we are taking a significant step towards enhancing mental health awareness and promoting spiritual well-being in rural India. I believe that this partnership will bring about a positive transformation in the lives of our students and the broader community. We are eager to work hand in hand with Go Spiritual India to make a meaningful difference.”

Go Spiritual India extended its heartfelt gratitude to individuals, corporate organizations, NGOs, and educational institutions worldwide who joined hands in raising awareness, diminishing stigma, and advancing mental health equity.

Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes. With a focus on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

Go Spiritual India Intro Film

Approach Communications is handling PR and communications for Go Spiritual India, while social media and digital marketing are being managed by Approach Communications Digital division. Approach Entertainment, a company within the Approach Communications Group, oversees all aspects of branded entertainment, celebrity and influencer engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

For more information about Go Spiritual India’s World Mental Health Day activities,

Sonu Tyagi at Go Spiritual India / Approach Entertainment

9820965004

Visit us at www.approachentertainment.com  & www.gospiritualindia.org

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment.

Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Hyderabad, Jalandhar and Dehradun.

Go Spiritual India Organization Website:            www.gospiritualindia.org 

Go Spiritual India Magazine:                                   www.gospiritualindia.in

Go Spiritual India Store:                                          www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management:   www.approachentertainment.com

Approach Entertainment Films Productions:           www.approachentertainment.net

Approach Bollywood                                          :      www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Approach Entertainment Signs Shorr Music Exclusively

Approach Entertainment Signs Shorr Music Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music is a promising upcoming music production group started by three very talented individuals Nihal D, Abhishek T, and Neil. Shorr Music has already worked with top music labels like Zee Music, Tips, and Panorama Music and is all set to compose & produce music for a Bollywood film soon.

Shorr Music already has a few chartbusters like Heer Kahan on Zee Music & Arziyaan on Panorama Music. Shorr Music has also composed and produced music for a few Marathi films and advertising jingles for different brands. Arziyaan was very well appreciated by music lovers for its soulful lyrics and soothing music.  The music group is also going to work on a Bollywood film which will be announced soon.

Approach Entertainment will handle the entire representation, Management, Digital, Brand & Media Partnerships, Events, and other related activities for Shorr Music while Approach Communications will be looking after PR & Communications activities. Approach Entertainment has also bagged Service Excellence Award from Worldwide Marketing Organization recently. Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

“SHORR “ is a musical collective from Mumbai India that works for film & independent music. The group is working on new ideas and experimental sound.  
“SHORR” is a Hindi word for  “NOISE “ as the music group believes Noise can’t be ignored. Shorr will be creating music for a global audience as music is not bound by any genre, language, place, or nation.

Talking about the Collaboration with Approach Entertainment, Nihal D,  Abhishek T & Neil of Shorr Music in a collective statement said, “ As we have already worked with top music labels like Zee Music & Panorama Music and will be making our Bollywood debut soon, we were looking for the right management and communications agencies for our music group. Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. We are very ecstatic to be a part of our next phase of Bollywood & music journey with Approach Entertainment. Looking forward to having long innings in Bollywood & music industry with the Approach Entertainment team. ”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Shorr Music is a tremendously talented music directors & singers group who has already proven his performance with Zee Music, Panorama Music & other top music companies. I liked their music videos Heer Kahan & Arziyaan.  We will work on Shorr music management, pr & representation, events, and marketing.  We are very happy   to sign Shorr Music exclusively.”

Sonu Tyagi, Approach Entertainment

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, in Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

The Power of Celebrity Brand Endorsements in India

The Power of Celebrity Brand Endorsements in India

Celebrity brand endorsements have become a pervasive marketing phenomenon in India. From Bollywood actors to cricket stars, these famous personalities are often seen endorsing a wide range of products and services, ranging from consumer goods to fashion, automobiles, and financial services. The practice of using celebrities to endorse brands has gained immense popularity in India, and it has become a significant marketing strategy for companies to create brand awareness, build positive associations, and influence consumer behavior.

The concept of celebrity brand endorsements in India is not new. However, in recent years, it has gained momentum due to several factors. First and foremost, the rise of social media has amplified the reach and impact of celebrity endorsements. With the widespread use of social media platforms, celebrities have become even more accessible to their fans and followers, allowing brands to leverage their social media presence for promotional activities. Additionally, the growing competition in the Indian market has led brands to seek innovative ways to differentiate themselves, and celebrity endorsements offer a way to do so by associating with popular and influential personalities.

One of the primary reasons why celebrity brand endorsements are so popular in India is the emotional connection that celebrities have with their fans. Bollywood actors and cricket stars, in particular, enjoy a cult-like following in India, with millions of fans idolizing them. Fans often see celebrities as role models and aspire to emulate their lifestyle and choices. Brands tap into this emotional connection by associating themselves with celebrities, hoping that their fans will transfer their admiration for the celebrity onto the brand, leading to increased brand loyalty and sales.

Another significant factor contributing to the popularity of celebrity brand endorsements in India is the diverse and vast consumer base of the country. India is a melting pot of cultures, languages, and traditions, and celebrities often have a mass appeal that transcends these diversities. Brands leverage the popularity of celebrities to connect with consumers across different regions, languages, and demographics. For instance, a Bollywood actor or a cricket star who enjoys a pan-India fan following can help a brand establish a national presence and connect with consumers from various walks of life.

The impact of celebrity endorsements on consumer behavior in India is also influenced by the perception of celebrities as experts in their respective fields. For example, cricket stars are seen as experts in the sport, while Bollywood actors are perceived as fashion icons or trendsetters. Brands often capitalize on this perception by associating with celebrities who are considered authoritative in their domain, to create credibility and trust among consumers. Consumers tend to trust the recommendations of their favorite celebrities, which can influence their purchasing decisions.

Furthermore, celebrity brand endorsements are often designed to evoke emotions and create memorable experiences for consumers. Brands use celebrities to create engaging and entertaining campaigns that capture the attention of consumers and leave a lasting impression. These campaigns are shared widely on social media, generating buzz and creating word-of-mouth marketing, which further amplifies the reach and impact of the brand endorsements.

However, celebrity brand endorsements in India are not without their challenges. One of the main concerns is the potential risk of celebrity scandals or controversies, which can have a negative impact on the brand’s reputation. Celebrities are public figures, and any negative behavior or controversy involving them can quickly become public knowledge and adversely affect the brand’s image. Brands need to carefully assess the credibility and reputation of celebrities before entering into endorsement deals and have contingency plans in place to mitigate risks associated with celebrity-related controversies.

Another challenge is the authenticity of celebrity endorsements. With the rise of social media, consumers have become more discerning and can easily spot inauthentic endorsements that lack believability. Brands need to ensure that the endorsements are aligned with the values and persona of the celebrity and are not perceived as forced or overly promotional. Authenticity and transparency are crucial in celebrity brand endorsements to maintain consumer trust and brand image.

Approach Bollywood Launches Quirky Digital Campaign ‘ Holi Kab Hai, Kab Hai Holi ’

Approach Bollywood Launches Quirky Digital Campaign ‘ Holi Kab Hai, Kab Hai Holi ’

Mumbai: India’s Leading Bollywood & Entertainment Newswire, Approach Bollywood has launched its quirky digital campaign ‘ Holi Kab Hai, Kab Hai Holi. The digital campaign will run on social media till Holi. The digital campaign will also give a social message of ‘Don’t Drink & Drive’ in one of its ads. The campaign has been launched focusing on Bollywood’s trade and general Bollywood audience.

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Approach Bollywood has been launched by Approach Entertainment Group. Approach Entertainment is an Award Winning Full Fledged Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company with operations in Mumbai, New Delhi, Gurugram, Chandigarh, Kolkata, Goa & Dehradun.

Approach Bollywood has also roped in influencers in the campaign. The audience can instantly connect with its funny theme playing around the most successful film in Bollywood history and India’s biggest festival of colors Holi.  In its first ad which has been already launched, Gabbar is asking Sambha ‘ Holi Kab Hai, Kab Hai Holi’and Sambha replies with “ Sardar you keep asking the same thing. Do we loot the village? Here Gabbar replies No, We need not loot the village. I just want to have the Holi Party’.

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In the second ad which will be launched soon, Gabber is asking the same thing ‘ Holi Kab Hai, Kab Hai Holi, and Sambha replying “ Sardar, You keep asking the same thing. What do you want exactly?” Here Gabbar replies “I am free these days. Just thinking Let me open a Water Gunshop”.

In the Holi Kab Hai, Kab Hai Holi campaign, Approach Bollywood is also giving a social message for Holi. In another digital ad which will be launched before 3 days of Holi, Veeru asks Basanti “ Don’t dance in front of these dogs. They create a scene after drinking” Here Approach Bollywood also gives a message of Don’t Drink and Drive. The social message of Don’t Drink & Drive has been blended well in with Approach Bollywood’s digital campaign.

Speaking on the new digital campaign, founder Sonu Tyagi, Founder, Approach Entertainment reveals, ” Holi is India’s biggest festival and we thought of connecting it with Bollywood. So the Holi Kab Hai, Kab Hai Holi campaign was planned to connect with both our Bollywood business and general audience. Bollywood trade and business audience can easily connect with it and millennials can also understand the message. We also thought of giving a social message as Drunk Driving is very rampant on Holi. So we also added the social message in a funny way.  ”

Approach Bollywood Holi Campaign

Approach Bollywood is a newswire service that creates & disseminates multimedia content for newspapers, magazines, TV channels, Radio, Apps, and all digital media.  Approach Bollywood is also launching its own app for smartphone users to quickly get updated on the happenings from the world of the entertainment business with just a click.

Approach Bollywood delves into the business side of Films, TV, OTT, and the Music & entertainment industry. It will include an in-depth analysis of the trends in the industry and how it impacts everyone involved. It is a hub for all media outlets for content that will whet the appetite of not only the crazy movie-buffs but the films & entertainment industry in question as well.

The celebrity management wing of Approach Entertainment guarantees that it has access to all-stars which in turn guarantees authentic industry coverage. In today’s time, entertainment is one of the most-read genres which means there is a hunger for more content. But given the digital age, credibility has been in question. Access to big names in the industry will enable Approach Bollywood to stay true to honest journalistic practices.

Approach Bollywood is also planning to organize Film & Entertainment industry-related business events. The newswire will also explore branded content production with Celebrities and Bollywood personalities and will bring its own shows on TV, OTT & Digital channels.

Apart from that, Approach Bollywood will also be available as a portal that will only focus on the business & trade side of the films and the entertainment industry. It will deal with fact-checks, business happenings, interviews of the stakeholders of various production units, and features that will bring to its readers a side of Bollywood many aren’t too aware of. The behind-the-scene reportage will ensure all aspects of the entertainment industry are tended to and reported. Approach Bollywood’s coverage will definitely kick start conversations that were earlier restricted to only the people who starred in movies or commercials.

Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising. He has worked with top advertising agencies and media houses in India.  The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2022.

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The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Recently, Approach Entertainment Group also bagged Service Excellence Award from Worldwide Marketing Organization.

In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Info: Approach Entertainment

Mail us at info@approachentertainment.com & approachbollywood@gmail.com

Call at 9820965004 / 9716962242

Please Visit us at

Approach Entertainment Celebrity Management:              www.approachentertainment.com 

Approach Bollywood :                                                               www.approachbollywood.in

Go Spiritual India Charitable Spiritual Organization:       www.gospiritualindia.org 

Sonu Tyagi Official Website:                                                  www.sonutyagi.com 

Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

Mumbai:  Approach Entertainment, one of the Leading Celebrity Management, Film Productions, and Entertainment Marketing companies in India has recently signed very popular Indian origin International Singer / Songwriter Someya. Someya is a young, vibrant, prolific, and established singer-songwriter. At the very young age of 16, she has 4 successful music singles to her credit.

Gaining massive popularity in the USA as a solo singer of Western music including Jazz, Pop, Rock, and Alternative, the San Jose-based 16-years old singer-lyricist of Indian origin Someya is all poised to make her entry into Bollywood with her latest album “Gold ”. She has appeared on stage in professional productions since elementary school. She further refined her skills while attending programs at the prestigious Berklee College of Music in Boston. Someya regularly performs live across multiple venues.

Someya Gold Music Video

Someya has already established herself in the USA with her Alt-Rock which is markedly different from the traditional ones as she weaves a story around the song keeping listeners bound to it. The “Gold” is an example of it. It is story-telling in “Gold” that made it popular in the USA.

Now on, Approach Entertainment will be managing her career and talent in India and it incorporates PR, Live Performances, Casting, Brand Endorsements, and other talent management activities.

Approach Entertainment is India’s Leading Celebrity Management Agency with a roster of Bollywood Celebrities, TV Actors, Singers, Music Celebrities, Sports Celebrities, Writers, and Performance Artists. Approach Entertainment has its offices in Mumbai, New Delhi, Gurgaon, Chandigarh, Dehradun, Kolkata, Jalandhar, and Goa.

Approach Entertainment is being headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising.

Approach Entertainment, India’s leading Celebrity, Artists, and Talent Management Agency will officially handle the portfolio of Someya to upgrade it and elevate it in the Indian Film, TV, and Music Industry. Someya now wants to set her foot in India particularly in the cine-world with her innovative music singles like “Gold” which was critically acclaimed worldwide. Someya believes a space is lying vacant in the Indian world of Alt-Rock and she wants to fill it.

Watch The Music Video Gold :

Someya – Gold Music Video

Approach Entertainment will be responsible to endorse her in the Indian Film, Music, and TV  Industry for Playback Singing, Music Collaborations with representing her for performances in Live Concerts and Events, Brand Endorsement, etc.

Talking about the signup, Sonu Tyagi, CEO of Approach Entertainment says “Someya is an International singer. She is already a sensation in the USA with four super hit music singles and numerous performances worldwide. She has the perfect voice and music composition skills and we will be using this quality to promote and build up her profile in the Entertainment, Music and Bollywood Industry in India”. Further he added “Her international look and singing talent with an impressive music portfolio at a very young age will help her to grow in the market, nationally and internationally both. Being a top Celebrity Management company in India, we are confident that we will make her a big brand on the World music scene”

Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company set up in 2004 with its Head Office in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Dehradun, Chandigarh & Jalandhar. Approach Entertainment is having specialized units in Celebrity and Talent Management, Films Productions, Advertising and Corporate Films Productions, Line Productions, Films Marketing, Events, and Integrated Entertainment Marketing services.

Approach Entertainment

The company is also foraying into Bollywood Films Productions with its first Hindi film project in 2022. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The company aims to produce content-driven films in Bollywood and have a slate of 2 releases in 2022. The company is also launching a Bollywood Newswire, Approach Bollywood which will focus on Bollywood news and content dissemination worldwide.

The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. The company is part of Integrated PR and Marketing Communications group Approach Communications. The fast-growing media & communications group also bagged the prestigious Service Excellence Award given by World Marketing Organization.

For more info:

Sonu Tyagi at 9820965004

Mail us at  info@approachentertainment.com

Visit us at Approach Entertainment Celebrity Management  www.approachentertainment.com 

Approach Entertainment Film Productions:  www.approachentertainment.net