Tag: celebrity management agencies in india

Approach Entertainment Signs Shorr Music Exclusively

Approach Entertainment Signs Shorr Music Exclusively

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Approach Entertainment Signs Shorr Music Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music is a promising upcoming music production group started by three very talented individuals Nihal D, Abhishek T, and Neil. Shorr Music has already worked with top music labels like Zee Music, Tips, and Panorama Music and is all set to compose & produce music for a Bollywood film soon.

Shorr Music already has a few chartbusters like Heer Kahan on Zee Music & Arziyaan on Panorama Music. Shorr Music has also composed and produced music for a few Marathi films and advertising jingles for different brands. Arziyaan was very well appreciated by music lovers for its soulful lyrics and soothing music.  The music group is also going to work on a Bollywood film which will be announced soon.

Approach Entertainment will handle the entire representation, Management, Digital, Brand & Media Partnerships, Events, and other related activities for Shorr Music while Approach Communications will be looking after PR & Communications activities. Approach Entertainment has also bagged Service Excellence Award from Worldwide Marketing Organization recently. Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

“SHORR “ is a musical collective from Mumbai India that works for film & independent music. The group is working on new ideas and experimental sound.  
“SHORR” is a Hindi word for  “NOISE “ as the music group believes Noise can’t be ignored. Shorr will be creating music for a global audience as music is not bound by any genre, language, place, or nation.

Talking about the Collaboration with Approach Entertainment, Nihal D,  Abhishek T & Neil of Shorr Music in a collective statement said, “ As we have already worked with top music labels like Zee Music & Panorama Music and will be making our Bollywood debut soon, we were looking for the right management and communications agencies for our music group. Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. We are very ecstatic to be a part of our next phase of Bollywood & music journey with Approach Entertainment. Looking forward to having long innings in Bollywood & music industry with the Approach Entertainment team. ”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Shorr Music is a tremendously talented music directors & singers group who has already proven his performance with Zee Music, Panorama Music & other top music companies. I liked their music videos Heer Kahan & Arziyaan.  We will work on Shorr music management, pr & representation, events, and marketing.  We are very happy   to sign Shorr Music exclusively.”

Sonu Tyagi, Approach Entertainment

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, in Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

The Power of Celebrity Brand Endorsements in India

The Power of Celebrity Brand Endorsements in India

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The Power of Celebrity Brand Endorsements in India

Celebrity brand endorsements have become a pervasive marketing phenomenon in India. From Bollywood actors to cricket stars, these famous personalities are often seen endorsing a wide range of products and services, ranging from consumer goods to fashion, automobiles, and financial services. The practice of using celebrities to endorse brands has gained immense popularity in India, and it has become a significant marketing strategy for companies to create brand awareness, build positive associations, and influence consumer behavior.

The concept of celebrity brand endorsements in India is not new. However, in recent years, it has gained momentum due to several factors. First and foremost, the rise of social media has amplified the reach and impact of celebrity endorsements. With the widespread use of social media platforms, celebrities have become even more accessible to their fans and followers, allowing brands to leverage their social media presence for promotional activities. Additionally, the growing competition in the Indian market has led brands to seek innovative ways to differentiate themselves, and celebrity endorsements offer a way to do so by associating with popular and influential personalities.

One of the primary reasons why celebrity brand endorsements are so popular in India is the emotional connection that celebrities have with their fans. Bollywood actors and cricket stars, in particular, enjoy a cult-like following in India, with millions of fans idolizing them. Fans often see celebrities as role models and aspire to emulate their lifestyle and choices. Brands tap into this emotional connection by associating themselves with celebrities, hoping that their fans will transfer their admiration for the celebrity onto the brand, leading to increased brand loyalty and sales.

Another significant factor contributing to the popularity of celebrity brand endorsements in India is the diverse and vast consumer base of the country. India is a melting pot of cultures, languages, and traditions, and celebrities often have a mass appeal that transcends these diversities. Brands leverage the popularity of celebrities to connect with consumers across different regions, languages, and demographics. For instance, a Bollywood actor or a cricket star who enjoys a pan-India fan following can help a brand establish a national presence and connect with consumers from various walks of life.

The impact of celebrity endorsements on consumer behavior in India is also influenced by the perception of celebrities as experts in their respective fields. For example, cricket stars are seen as experts in the sport, while Bollywood actors are perceived as fashion icons or trendsetters. Brands often capitalize on this perception by associating with celebrities who are considered authoritative in their domain, to create credibility and trust among consumers. Consumers tend to trust the recommendations of their favorite celebrities, which can influence their purchasing decisions.

Furthermore, celebrity brand endorsements are often designed to evoke emotions and create memorable experiences for consumers. Brands use celebrities to create engaging and entertaining campaigns that capture the attention of consumers and leave a lasting impression. These campaigns are shared widely on social media, generating buzz and creating word-of-mouth marketing, which further amplifies the reach and impact of the brand endorsements.

However, celebrity brand endorsements in India are not without their challenges. One of the main concerns is the potential risk of celebrity scandals or controversies, which can have a negative impact on the brand’s reputation. Celebrities are public figures, and any negative behavior or controversy involving them can quickly become public knowledge and adversely affect the brand’s image. Brands need to carefully assess the credibility and reputation of celebrities before entering into endorsement deals and have contingency plans in place to mitigate risks associated with celebrity-related controversies.

Another challenge is the authenticity of celebrity endorsements. With the rise of social media, consumers have become more discerning and can easily spot inauthentic endorsements that lack believability. Brands need to ensure that the endorsements are aligned with the values and persona of the celebrity and are not perceived as forced or overly promotional. Authenticity and transparency are crucial in celebrity brand endorsements to maintain consumer trust and brand image.

Approach Entertainment & UFI Productions to release Singer Mujeeb Ul Hassan’s Single Music video Tanhai 

Approach Entertainment & UFI Productions to release Singer Mujeeb Ul Hassan’s Single Music video Tanhai 

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Mumbai : Notable companies Approach Entertainment & UFI Productions have joined hands to present the soulful music video Tanhai. Sung by Mujeeb Ul Hassan, the song video of Tanhai will be released on the music label UFi Music’s different platforms on the 25th of December 2022. Recently, the song’s trailer was released on different social media platforms like Facebook, Twitter, and YouTube. The music video which features a spectacular cast of Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta has received a thunderous response from the viewers. After the trailer launched on UFI Music platforms,  many people commented on how the singer  Mujeeb Ul Hassan’s soothing voice mesmerized them with meaningful lyrics.  

Tanhai Music Video Trailer Presented by Approach Entertainment & UFI Productions

Directed by Rohan Sharma, the Tanhai song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and the song has been jointly produced & presented by Asif Husain and Sonu Tyagi under their respective companies UFi Productions and Approach Entertainment. 

Tanhai Music Video Poster
Mujeeb Ul Hassan, Singer

Tanhai is not the first time that Mujeeb Ul Hassan has entertained the audience with his soulful voice. . He has varied experience in direction, production, and singing. His successful music video Harjaiyaan released in 2020 under his own banner UFi Productions along with Zee Music label left the audiences in awe, thus gaining more than 45 lakhs viewers.

Apart from songs, Mujeeb Ul Hassan is known for his direction and production work in Dekh bhai Dekh (2009), Side A & Side B (2018), Rabbi (2017), Mantostaan (2017), San 84 Justice (2019), and Camp Decent which is in final stage of post production. Camp Decent will be released soon. 

Talking about releasing Tanhai under his own banner UFi Productions and joining hands with Approach Entertainment, Mujeeb Ul Hassan said, “We wanted to collaborate with a company that understands our production values and Approach Entertainment fitted the role as a presenting partner well. In the future, we also plan to work with each other to release music videos and films. After the release of the Tanhai music video on 25 December, we have six more songs lined up that will be released one after the other in the coming year.”

Sonu Tyagi , Approach Entertainment

Speaking about the sad romantic song, Sonu Tyagi,  Approach Entertainment said, “In today’s times, when rap songs and party numbers get trending in no time, we have tried to be the change makers by supporting young and multi-talented singers who put sincere efforts in singing melodies and soulful songs. Through the Tanhai music video, we have tried to bring out the healing music that acts out as a therapy for dealing with different moods and experiences in life. Mujeeb Ul Hassan’s freshness in his voice expresses human emotions in depth and director Rohan Sharma’s cinematic touch supports making Tanhai the most memorable music video of the year 2022.”

UFI Productions is the fastest-growing production company that produces documentary films, feature films, and music videos, among others.  UFI Productions has already produced 5 films in bollywood and now working on releasing a hindi film on comedy genre having an ensemble cast of top comedy actors in bollywood. 

Approach Entertainment is an award-winning celebrity management, film production, advertising & corporate films productions, films marketing, events and entertainment marketing company based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications,  apart from a Bollywood & Entertainment newswire, Approach Bollywood. Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business, Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Awards. 

Approach Communications has specialized verticals in Corporate, Healthcare & Pharma, Beauty, Herbal & Wellness, Entertainment, Education, SME & other verticals. The fast-growing PR & Integrated Communications Agency has already worked with top brands in Healthcare, Pharma, Beauty, Herbal, and Wellness industry.

In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For More Information:

Sonu Tyagi at Approach Entertainment     Visit us at www.approachentertainment.com

9820965004 / 9716962242                              Email : info@approachentertainment.com

Approach Entertainment to Expand Celebrity Management Business

Approach Entertainment to Expand Celebrity Management Business

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Approach Entertainment to Expand Celebrity Management Business

Mumbai: Approach Entertainment ( www.approachentertainment.com  ), leading & award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing,  Events, and Entertainment Marketing company Approach Entertainment will be expanding its Celebrity and Artists Management Business. The fast-growing celebrity management company has already handled Celebrity Brand Endorsements, Appearances, Performances for Bollywood Films and TV Celebrities, Sports & Music celebrities. Approach Entertainment is based in Mumbai with its own operations in New Delhi, Gurgaon, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar.

Approach Entertainment is a specialized Celebrity and Artists Management Division of Leading PR and Integrated Communications Agency Approach Communications. Approach Communications has set up a specialized division ‘Approach Entertainment’ for Celebrity Management, Artist Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, Talent Management, and Entertainment Marketing. It’s already offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing, and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR agencies in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.

Commenting on the Celebrity and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said Approach Entertainment believes in integrated entertainment marketing services and we have worked in Film and Celebrity management in the past. For some time now, we have been developing our capabilities in Celebrity Management, Talent Management, Artists Management, Films Productions, Advertising Films Productions, Music Videos Productions, Line Productions and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed a few performing artists to market exclusively. The agency is also planning to sign up some Bollywood celebrities exclusively’.

Sonu Tyagi is an award-winning writer, director, and producer who has been directing and producing advertising films and music videos and soon making his Bollywood debut. He has also worked in the film industry as an executive producer for a few films in the past. The fast-growing celebrity management agency in India has already handled 5 films for In-film placements, marketing, and other tie-ups.

Now coming to Approach Entertainment, It is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before launching his own PR and Communications firm at the very young age of 24.

Approach Entertainment has been in the business for a decade now and has already handled leading companies, entertainment, and social sector clients. The agency is present in 7 cities of India with its headquarters in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar and representatives in Jaipur, Banglore, Chennai, Hyderabad, Lucknow, Shimla, Noida, Ghaziabad, Pune, Bhopal, Indore, Surat, Ahmedabad, Kochi, etc. Agency has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Abu Dhabi Commercial Bank, Abu Dhabi Tourism, Elder Pharma, Mahindra, Maharastra Agro,  Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

The celebrity management Agency in India is very excited about future prospects and soon entering in films productions and film marketing business. Approach Entertainment is having a specialized division for Celebrity Management, Talent Management, Films Productions, Advertising, and Corporate Films Productions, Viral Films Productions, Films Marketing, Events, and Entertainment Marketing solutions.

Contact for More Info:

Email: approachentertainment@gmail.com

Visit us at www.approachentertainment.com

Approach Entertainment Films Productions: www.approachentertainment.net