Tag: celebrity management agencies in chandigarh

Sonu Tyagi Co-Produces Groundbreaking Spiritual Web Series ‘Two Great Masters’

Sonu Tyagi Co-Produces Groundbreaking Spiritual Web Series ‘Two Great Masters’

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Mumbai, India – In a remarkable convergence of spirituality and modern media, Sonu Tyagi, renowned for his multifaceted roles in the entertainment industry, has co-produced the web series ‘Two Great Masters.’ The series, now available on MX Player, is a profound exploration of the spiritual teachings of Swami Vivekananda and Paramahansa Yogananda, two of the most influential spiritual leaders of the twentieth century.

Produced by Juni Films and Approach Entertainment in association with Go Spiritual India, ‘Two Great Masters’ delves into the timeless wisdom and philosophies of these two spiritual luminaries. Tyagi, who is also the head of Approach Entertainment and Go Spiritual India, brings a unique blend of expertise and passion to the project, ensuring that the series is both spiritually enriching and visually captivating.

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It features veteran actor Rakesh Bedi as narrator along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation. The web series “Two Great Masters” is based on the book of the same name written by author Amrit Gupta.

The collaboration between Juni Films, Approach Entertainment, and Go Spiritual India is a testament to the shared vision of bringing spiritual wisdom to a broader audience. Sonu Tyagi’s involvement has been instrumental in maintaining the authenticity of the teachings while adapting them for a modern digital platform. His deep understanding of spiritual literature and his commitment to high-quality content have been pivotal in the series’ production.

Speaking about the challenges faced during production, Sonu Tyagi noted, “Maintaining the delicate balance between factual accuracy and engaging storytelling was one of our biggest challenges. We wanted to stay true to the teachings and life stories of Vivekananda and Yogananda while ensuring that the series was captivating for viewers.”

The series was filmed in various locations, including Shoolini University in Solan, Himachal Pradesh, chosen for its serene and spiritually conducive environment. This added layers of logistical complexity, but Tyagi’s meticulous planning and coordination ensured smooth operations across all sites.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Since its release, ‘Two Great Masters’ has received an overwhelmingly positive response from viewers. The series has been praised for its depth, authenticity, and ability to make profound spiritual teachings accessible to a contemporary audience. Tyagi’s vision of sparking interest in spirituality and encouraging viewers to explore these teachings further is clearly resonating with audiences.

Looking ahead, Sonu Tyagi has ambitious plans to continue creating content that bridges the gap between spirituality and contemporary life. “There are numerous untold stories and teachings from great spiritual leaders that we wish to bring to the forefront,” Tyagi stated. He also plans to expand initiatives in spiritual awareness, philanthropy, social service, mental health, spiritual tourism, wellness, and holistic health, further promoting a balanced and spiritually enriched lifestyle.

Sonu Tyagi is a distinguished figure in the Indian entertainment industry, known for his work in celebrity management, film production, advertising, and corporate film production. As the founder of Approach Entertainment, Approach Communications and the charitable spiritual organization Go Spiritual India, he has been a driving force behind various initiatives aimed at promoting spiritual awareness and holistic well-being.

Sonu Tyagi is an award-winning writer, director, and producer with a diverse background in journalism and advertising. Holding a degree in psychology and having completed professional courses in journalism, advertising, and filmmaking, he has gained extensive experience working with leading advertising agencies and media houses in India. Tyagi launched his own venture at a young age, marking a significant milestone in his career.

With ‘Two Great Masters,’ Sonu Tyagi has not only co-produced a groundbreaking web series but has also succeeded in bringing the teachings of Swami Vivekananda and Paramahansa Yogananda to a new generation. The series stands as a beacon of spiritual enlightenment in the digital age, thanks to Tyagi’s visionary leadership and unwavering dedication.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.


For More Info: Approach Entertainment / Go Spiritual India

9820965004 / 9716962242 Visit us at www.approachentertainment.com

Email us at info@approachentertainment.com

Approach Entertainment: Spearheading Celebrity Brand Endorsements in the Beauty and Wellness Industry

Approach Entertainment: Spearheading Celebrity Brand Endorsements in the Beauty and Wellness Industry

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As the Head of Approach Entertainment, a leading films productions, talent management and celebrity endorsement & entertainment marketing agency, I, Sonu Tyagi, have witnessed the transformative power of strategic partnerships between celebrities and brands, particularly in the dynamic landscape of the beauty and wellness industry. In an era where consumers are increasingly conscious about their well-being and appearance, leveraging the influence of renowned personalities has become indispensable for brands seeking to make a lasting impact.

Sonu Tyagi , Approach Entertainment

The beauty and wellness industry is characterized by fierce competition and ever-evolving trends. In such a scenario, aligning with the right celebrity can provide a brand with a significant edge, enabling it to stand out amidst the clutter and connect with its target audience on a deeper level. At Approach Entertainment, we understand that the key to a successful celebrity brand endorsement lies not just in the fame of the individual but in the authenticity and relevance of the partnership.

When it comes to selecting celebrities for brand endorsements in the beauty and wellness sector, we employ a meticulous approach. We look beyond mere popularity and delve into factors such as the celebrity’s personal values, lifestyle choices, and their existing relationship with health and beauty products. Our goal is to ensure that the collaboration is not just a superficial association but a genuine reflection of the celebrity’s beliefs and preferences.

Moreover, we recognize the importance of diversity and inclusivity in today’s beauty industry. Hence, we strive to partner with celebrities who resonate with a diverse audience, representing different age groups, ethnicities, body types, and gender identities. By embracing diversity in our endorsements, we not only cater to a broader consumer base but also send a powerful message of acceptance and empowerment.

In addition to selecting the right celebrity, we emphasize the importance of crafting a compelling narrative for the brand endorsement. We work closely with both the celebrity and the brand to develop authentic storytelling that highlights the product’s unique features and benefits in a way that resonates with consumers. Whether it’s through social media campaigns, television commercials, or live events, we ensure that the message is conveyed effectively, leaving a lasting impression on the audience.

One of the most significant advantages of celebrity brand endorsements in the beauty and wellness industry is the ability to drive consumer trust and credibility. When a trusted celebrity lends their name to a product, it automatically instills confidence in the minds of consumers, making them more inclined to try it out. Moreover, celebrities often serve as aspirational figures, inspiring consumers to emulate their lifestyle choices and adopt the products they endorse.

However, it’s essential to strike a balance between celebrity endorsement and product quality. No amount of star power can compensate for subpar products or misleading claims. Therefore, we work closely with our partner brands to ensure that the endorsed products meet the highest standards of quality, efficacy, and safety. By upholding integrity and transparency, we safeguard the trust of both celebrities and consumers alike.

In conclusion, celebrity brand endorsements play a pivotal role in shaping the landscape of the beauty and wellness industry. At Approach Entertainment, we take pride in our strategic approach to celebrity partnerships, prioritizing authenticity, diversity, and integrity every step of the way. By forging meaningful connections between celebrities and brands, we not only drive business growth but also contribute to the well-being and empowerment of consumers worldwide.

Nurturing Stardom: The Intricacies of Sports Celebrity Management

Nurturing Stardom: The Intricacies of Sports Celebrity Management

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Nurturing Stardom: The Intricacies of Sports Celebrity Management

Introduction

Sports celebrities are more than just athletes; they’re icons who inspire millions, ignite passions, and leave an indelible mark on society. Behind the scenes, a dedicated and strategic process known as sports celebrity management plays a pivotal role in shaping and managing their careers. This dynamic field encompasses various aspects, from building a brand image to handling endorsements and ensuring long-term success. Let’s delve into the world of sports celebrity management to understand the intricacies that fuel the stardom of our favorite athletes.

Creating and Enhancing the Brand Image

The foundation of sports celebrity management lies in establishing a strong and authentic brand image for the athlete. Management teams work to understand the athlete’s personality, values, and goals to create a brand that resonates with fans and sponsors. This involves crafting a narrative that goes beyond their on-field performance, giving fans a glimpse into their personal stories, struggles, and triumphs.

Endorsements and Partnerships

Endorsements are a crucial avenue for athletes to extend their influence beyond the sports arena. Sports celebrity managers meticulously select endorsement opportunities that align with the athlete’s brand and values. These partnerships not only bring financial benefits but also provide a platform for athletes to engage with a wider audience and promote products or causes they genuinely believe in.

Media Relations and Public Image

Approach Entertainment : India’s Leading Celebrity Management & Films Productions Company

Effective communication with the media is a cornerstone of sports celebrity management. Managers work closely with public relations teams to ensure that the athlete’s public image remains positive and authentic. From press releases to media appearances, the aim is to control the narrative and manage potential controversies, ensuring that the athlete’s reputation remains intact.

Strategic Career Planning

Longevity is a key consideration in sports celebrity management. Managers develop comprehensive career plans that encompass training, competition schedules, and opportunities for growth. They strategize to help athletes transition into new phases of their careers, such as retirement or post-playing roles, ensuring a seamless continuation of their legacy.

Social Media and Fan Engagement

In the age of social media, athletes have unprecedented direct access to their fans. Sports celebrity managers guide athletes on leveraging these platforms to build a loyal fan base, share their journey, and engage with supporters. Authentic interaction fosters a deeper connection and solidifies the athlete’s influence.

Managing Personal Well-being

The pressure of the limelight can take a toll on an athlete’s mental and emotional well-being. Sports celebrity managers often collaborate with psychologists, nutritionists, and fitness experts to ensure that the athlete’s holistic needs are met. This proactive approach not only supports the athlete’s performance but also underscores the responsibility of the management team towards the individual’s welfare.

Conclusion

Sports celebrity management is a multifaceted endeavor that blends strategy, creativity, and empathy. Behind every sports superstar stands a team of professionals who work tirelessly to shape their career, uphold their image, and nurture their legacy. From brand creation to endorsements, media relations to personal well-being, sports celebrity managers play a pivotal role in elevating athletes from mere players to iconic figures who transcend the boundaries of their respective sports.

Approach Entertainment Signs Shorr Music Exclusively

Approach Entertainment Signs Shorr Music Exclusively

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Approach Entertainment Signs Shorr Music Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music is a promising upcoming music production group started by three very talented individuals Nihal D, Abhishek T, and Neil. Shorr Music has already worked with top music labels like Zee Music, Tips, and Panorama Music and is all set to compose & produce music for a Bollywood film soon.

Shorr Music already has a few chartbusters like Heer Kahan on Zee Music & Arziyaan on Panorama Music. Shorr Music has also composed and produced music for a few Marathi films and advertising jingles for different brands. Arziyaan was very well appreciated by music lovers for its soulful lyrics and soothing music.  The music group is also going to work on a Bollywood film which will be announced soon.

Approach Entertainment will handle the entire representation, Management, Digital, Brand & Media Partnerships, Events, and other related activities for Shorr Music while Approach Communications will be looking after PR & Communications activities. Approach Entertainment has also bagged Service Excellence Award from Worldwide Marketing Organization recently. Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

“SHORR “ is a musical collective from Mumbai India that works for film & independent music. The group is working on new ideas and experimental sound.  
“SHORR” is a Hindi word for  “NOISE “ as the music group believes Noise can’t be ignored. Shorr will be creating music for a global audience as music is not bound by any genre, language, place, or nation.

Talking about the Collaboration with Approach Entertainment, Nihal D,  Abhishek T & Neil of Shorr Music in a collective statement said, “ As we have already worked with top music labels like Zee Music & Panorama Music and will be making our Bollywood debut soon, we were looking for the right management and communications agencies for our music group. Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. We are very ecstatic to be a part of our next phase of Bollywood & music journey with Approach Entertainment. Looking forward to having long innings in Bollywood & music industry with the Approach Entertainment team. ”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Shorr Music is a tremendously talented music directors & singers group who has already proven his performance with Zee Music, Panorama Music & other top music companies. I liked their music videos Heer Kahan & Arziyaan.  We will work on Shorr music management, pr & representation, events, and marketing.  We are very happy   to sign Shorr Music exclusively.”

Sonu Tyagi, Approach Entertainment

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, in Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

The Power of Celebrity Brand Endorsements in India

The Power of Celebrity Brand Endorsements in India

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The Power of Celebrity Brand Endorsements in India

Celebrity brand endorsements have become a pervasive marketing phenomenon in India. From Bollywood actors to cricket stars, these famous personalities are often seen endorsing a wide range of products and services, ranging from consumer goods to fashion, automobiles, and financial services. The practice of using celebrities to endorse brands has gained immense popularity in India, and it has become a significant marketing strategy for companies to create brand awareness, build positive associations, and influence consumer behavior.

The concept of celebrity brand endorsements in India is not new. However, in recent years, it has gained momentum due to several factors. First and foremost, the rise of social media has amplified the reach and impact of celebrity endorsements. With the widespread use of social media platforms, celebrities have become even more accessible to their fans and followers, allowing brands to leverage their social media presence for promotional activities. Additionally, the growing competition in the Indian market has led brands to seek innovative ways to differentiate themselves, and celebrity endorsements offer a way to do so by associating with popular and influential personalities.

One of the primary reasons why celebrity brand endorsements are so popular in India is the emotional connection that celebrities have with their fans. Bollywood actors and cricket stars, in particular, enjoy a cult-like following in India, with millions of fans idolizing them. Fans often see celebrities as role models and aspire to emulate their lifestyle and choices. Brands tap into this emotional connection by associating themselves with celebrities, hoping that their fans will transfer their admiration for the celebrity onto the brand, leading to increased brand loyalty and sales.

Another significant factor contributing to the popularity of celebrity brand endorsements in India is the diverse and vast consumer base of the country. India is a melting pot of cultures, languages, and traditions, and celebrities often have a mass appeal that transcends these diversities. Brands leverage the popularity of celebrities to connect with consumers across different regions, languages, and demographics. For instance, a Bollywood actor or a cricket star who enjoys a pan-India fan following can help a brand establish a national presence and connect with consumers from various walks of life.

The impact of celebrity endorsements on consumer behavior in India is also influenced by the perception of celebrities as experts in their respective fields. For example, cricket stars are seen as experts in the sport, while Bollywood actors are perceived as fashion icons or trendsetters. Brands often capitalize on this perception by associating with celebrities who are considered authoritative in their domain, to create credibility and trust among consumers. Consumers tend to trust the recommendations of their favorite celebrities, which can influence their purchasing decisions.

Furthermore, celebrity brand endorsements are often designed to evoke emotions and create memorable experiences for consumers. Brands use celebrities to create engaging and entertaining campaigns that capture the attention of consumers and leave a lasting impression. These campaigns are shared widely on social media, generating buzz and creating word-of-mouth marketing, which further amplifies the reach and impact of the brand endorsements.

However, celebrity brand endorsements in India are not without their challenges. One of the main concerns is the potential risk of celebrity scandals or controversies, which can have a negative impact on the brand’s reputation. Celebrities are public figures, and any negative behavior or controversy involving them can quickly become public knowledge and adversely affect the brand’s image. Brands need to carefully assess the credibility and reputation of celebrities before entering into endorsement deals and have contingency plans in place to mitigate risks associated with celebrity-related controversies.

Another challenge is the authenticity of celebrity endorsements. With the rise of social media, consumers have become more discerning and can easily spot inauthentic endorsements that lack believability. Brands need to ensure that the endorsements are aligned with the values and persona of the celebrity and are not perceived as forced or overly promotional. Authenticity and transparency are crucial in celebrity brand endorsements to maintain consumer trust and brand image.

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

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Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Mumbai: Approach Entertainment and Juni Films are producing the spiritual web series Two Great Masters in association with leading spiritual organization, Go Spiritual India. Shooting has already begun for India’s first web series on two leading Spiritual masters of the twentieth Century in Shoolini University at Solan in Himachal Pradesh. The series is based on a very popular book titled Two Great Masters authored by Amrit Gupta.

The two spiritual masters in question here are none other than the great Swami Vivekananda and Maharishi Paramhansa Yogananda who has authored one of the bestselling books in the world on spirituality called “An Autobiography of a Yogi”. The contribution of Swami Vivekananda towards popularisation of Indian or Hindu spirituality and philosophy across the world needs no mention. 

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It will feature veteran actor Rakesh Bedi along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. The web series is supported by a leading Spiritual organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

Amrit Gupta / Two Great Masters Book Cover Page

This unique web series is probably the first such venture that highlights the spiritual philosophy as experienced and described by Vivekananda and Paramhansa Yogananda. It remains a big question, how no one has thought of bringing the lives of these two masters on the celluloid or on the web before. In fact, the web series “Two Great Masters” is also not a straightforward biographical account of the lives of the two great masters. It rather showcases their philosophical and spiritual perspectives of life through present time characters.

Two Great Masters is produced by Juni Films and Approach Entertainment in association with Go Spiritual India, India’s leading spiritual organisation. It is directed by Anurag Sharma. Sharma explains that Solan was chosen as the locale of the film for its abundant natural beauty and the beautiful markets which form the backdrop of the story. There is beauty everywhere here. Regarding his project, Anurag says that Juni Films and Approach Entertainment are jointly producing this spiritual web series in association with spiritual organization , Go Spiritual India. This web series is based on Amrit Gupta’s famous book ‘. It will be based on the plot of ‘Two Great Masters- Jiyen To Jiyen Kaise’ authored by Gupta.

Describing his experience of shooting at Shoolini University in Solan, Shimla & Chandigarh as wonderful, Sonu Tyagi, the co-producer of the Web series says that the beauty of Himachal enchants one at the first sight itself. Nature’s abundance and generosity is clearly evident in the beauty of the plains, roads and markets here. He adds that Shoolini University campus too offers the same charm and even makes one have some special experiences.

Anurag tells that in ‘Two Great Masters’ one will get to see many faces of Solan and Shoolini University. In the shooting here, many local people of Solan have done a very good job on and off the camera as part of the crew.  About ‘Two Great Masters’ Sonu Tyagi, Producer, Approach Entertainment and Director of Go Spiritual India, reminds that both Swami Vivekananda and Mahashaya Paramahansa Yogananda have been great gurus of India. The books written by them and the organisations established by them are still inspiring the youth and showing them the right way to live life. That is why his web series has also been named ‘The Two Great Masters’ after the book of Gupta. Swami Vivekananda showed India the path of spirituality from 1863 to 1902 and introduced Indian culture and Hindutva to the whole world. Paramahansa Yogananda introduced Indian youth to spiritual philosophy from 1893 to 1952. Both these spiritual personalities still continue to inspire the youth even today towards a path of spirituality.

Regarding ‘Two Great Masters’, Anurag Sharma explains that the story revolves around the main character Bhuwan, who feels a void in his life and therefore the need for a spiritual mentor. The Web series is his journey on his search for the spiritual mentor. This search is completed by visiting these two great gurus of India. Earlier, Anurag also played the main character in Juni The Last Prayer. In ‘Two Great Masters’ Jiyen To Jiyen Kaise’, he will be seen in the series as a narrator of the story and not as a character.

Sonu Tyagi , Approach Entertainment

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, shares that ‘Two Great Masters – Jiyen To Jiyen Kaise’ is going to be India’s first spiritual series. Today’s generation goes astray many times in the name of religion. But this web series will clear most of their confusion. One can watch this web series while sitting with the whole family. In this series, an attempt has been made to clear the doubts of the youth but in a most entertaining way. It shows how to live a happy life spiritually in a modern context.

Juni Films is a Film Production company headed by Anurag Sharma. It has already produced a Bollywood Film Juni – The Last Prayer in 2022 and is working on a few projects soon.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For Any Info: Approach Entertainment / Go Spiritual India

Call us at 9820965004 / 9716962242   info@approachentertainment.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment & UFI Productions to release Singer Mujeeb Ul Hassan’s Single Music video Tanhai 

Approach Entertainment & UFI Productions to release Singer Mujeeb Ul Hassan’s Single Music video Tanhai 

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Mumbai : Notable companies Approach Entertainment & UFI Productions have joined hands to present the soulful music video Tanhai. Sung by Mujeeb Ul Hassan, the song video of Tanhai will be released on the music label UFi Music’s different platforms on the 25th of December 2022. Recently, the song’s trailer was released on different social media platforms like Facebook, Twitter, and YouTube. The music video which features a spectacular cast of Dalljiet Kaur, Arjun Suryavanshi, and Ashish Matta has received a thunderous response from the viewers. After the trailer launched on UFI Music platforms,  many people commented on how the singer  Mujeeb Ul Hassan’s soothing voice mesmerized them with meaningful lyrics.  

Tanhai Music Video Trailer Presented by Approach Entertainment & UFI Productions

Directed by Rohan Sharma, the Tanhai song has been written by Mayank Gera and the music has been given by Manish Sahriya. The music video’s DOP is Athul Leonardo Nandhu and the song has been jointly produced & presented by Asif Husain and Sonu Tyagi under their respective companies UFi Productions and Approach Entertainment. 

Tanhai Music Video Poster
Mujeeb Ul Hassan, Singer

Tanhai is not the first time that Mujeeb Ul Hassan has entertained the audience with his soulful voice. . He has varied experience in direction, production, and singing. His successful music video Harjaiyaan released in 2020 under his own banner UFi Productions along with Zee Music label left the audiences in awe, thus gaining more than 45 lakhs viewers.

Apart from songs, Mujeeb Ul Hassan is known for his direction and production work in Dekh bhai Dekh (2009), Side A & Side B (2018), Rabbi (2017), Mantostaan (2017), San 84 Justice (2019), and Camp Decent which is in final stage of post production. Camp Decent will be released soon. 

Talking about releasing Tanhai under his own banner UFi Productions and joining hands with Approach Entertainment, Mujeeb Ul Hassan said, “We wanted to collaborate with a company that understands our production values and Approach Entertainment fitted the role as a presenting partner well. In the future, we also plan to work with each other to release music videos and films. After the release of the Tanhai music video on 25 December, we have six more songs lined up that will be released one after the other in the coming year.”

Sonu Tyagi , Approach Entertainment

Speaking about the sad romantic song, Sonu Tyagi,  Approach Entertainment said, “In today’s times, when rap songs and party numbers get trending in no time, we have tried to be the change makers by supporting young and multi-talented singers who put sincere efforts in singing melodies and soulful songs. Through the Tanhai music video, we have tried to bring out the healing music that acts out as a therapy for dealing with different moods and experiences in life. Mujeeb Ul Hassan’s freshness in his voice expresses human emotions in depth and director Rohan Sharma’s cinematic touch supports making Tanhai the most memorable music video of the year 2022.”

UFI Productions is the fastest-growing production company that produces documentary films, feature films, and music videos, among others.  UFI Productions has already produced 5 films in bollywood and now working on releasing a hindi film on comedy genre having an ensemble cast of top comedy actors in bollywood. 

Approach Entertainment is an award-winning celebrity management, film production, advertising & corporate films productions, films marketing, events and entertainment marketing company based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications,  apart from a Bollywood & Entertainment newswire, Approach Bollywood. Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business, Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Awards. 

Approach Communications has specialized verticals in Corporate, Healthcare & Pharma, Beauty, Herbal & Wellness, Entertainment, Education, SME & other verticals. The fast-growing PR & Integrated Communications Agency has already worked with top brands in Healthcare, Pharma, Beauty, Herbal, and Wellness industry.

In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For More Information:

Sonu Tyagi at Approach Entertainment     Visit us at www.approachentertainment.com

9820965004 / 9716962242                              Email : info@approachentertainment.com

Celebrity Management Agency ‘Approach Entertainment’ Engages Singer Amika Shail for a School Event in Surat

Celebrity Management Agency ‘Approach Entertainment’ Engages Singer Amika Shail for a School Event in Surat

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Celebrity Management Agency ‘Approach Entertainment’ Engages Singer Amika Shail for a School Event in Surat

Mumbai: Leading and Award-winning Celebrity Management, Films Productions, Advertising Films Productions, Events, Films Marketing and Entertainment Marketing Approach Entertainment engaged singer ‘ Amika Shail’  for  Shri Guru Krupa Sankul School’s event in Sardar Patel smruti bhavan,  Surat.

Amika Shail in Approach Entertainment Event

The event was a special initiative for Gurukrupa Vidya Sankul students where Entertainment and Motivation were mixed in an engaging way.  Thousands of students attended the event and cheered Amika Shail on her performance. Motivational Speaker Vishad Parikh inspired students with his engaging session in the event. Gurukrupa Vidya Sankul Group of Schools is being headed by Educationist and Entrepreneur Mukesh Patel. Mukesh Patel also engaged and inspired students with his real-life experiences.

Approach Entertainment is a leading Celebrity Management, Films Productions, Advertising, and Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Solutions Company in India with its headquarters in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Chandigarh, Jalandhar, Kolkata & Dehradun.

Amika began her musical voyage when she held the learning threads of Hindustani Classical music at the age of 5. She credits her mother for the passionate gift of music.

“Meri Hasraton Mein” released by Crescendo music is her debut Single which despite being a remix opened many doors for her. Many remakes such as Khamoshiyaan, Chittiyan Kalaiyan, Jeena Jeena, Bezubaan, Suno Na Sangemarmar, Tu Hai Ke Nahi, Sun Sathiya was highly appreciated by audience & made a huge fan following all over.

Commenting on the Celebrity, Artists, and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said “It’s always a fantastic experience working with Amika Shail. She understands her audience and engages them completely. We will soon collaborate with her for other events, shows, and music. Approach Entertainment believes in the Integrated Celebrity and Artists Management approach. Approach Entertainment is foraying into Full Feature films now with a Hindi film which will go on floor soon.”. The company also has a music label Approach Entertainment Music.

Sonu Tyagi has been working in the film industry as a Writer / Director / Producer and executive producer and has been directing Advertising Films, Music Videos, Short Films, and Virals and soon making his debut in Bollywood with a Hindi Feature Film.

Approach Entertainment is a leading Celebrity Management company in Mumbai offering brand endorsements solutions for corporate companies, events management agencies, advertising agencies, TV Productions companies etc. The agency also received an award ‘The Biz India 2010 Award’ for its work in Celebrity Management, Films Productions, Advertising Films Productions, Events and Films Marketing industry.

Approach Entertainment is present in 8 cities of India with its headquarters in Mumbai and branch offices in Delhi, Gurgaon, Goa, Chandigarh, Kolkata, Dehradun, and Jalandhar. The fast-growing Celebrity Management, Films Productions, and Entertainment Marketing company has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Pidilite, Elder Pharma, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India,  Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

Visit us at

Approach Entertainment Celebrity Management: www.approachentertainment.com

Approach Entertainment Film Productions: www.approachentertainment.net

Approach Communications PR : www.approachcommunications.net

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Approach Entertainment: India’s Leading Celebrity Management & Films Productions Company
मथुरा के प्रेम अग्रवाल के भजन ‘ मेरे कान्हा लौटा दे ‘ को जल्द रिलीज़ करेंगे गो स्पिरिचुअल इंडिया, एप्रोच एंटरटेनमेंट

मथुरा के प्रेम अग्रवाल के भजन ‘ मेरे कान्हा लौटा दे ‘ को जल्द रिलीज़ करेंगे गो स्पिरिचुअल इंडिया, एप्रोच एंटरटेनमेंट

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मथुरा मूल के मुंबई निवासी  प्रेम अग्रवाल की कई पहचान हैं। एक वैज्ञानिक, बेहद सफल व्यापारी, लेखक, योगी, परोपकारक  और भगवान कृष्ण के वैज्ञानिक रूप के पुजारी प्रेम ने अपनी एक और प्रतिभा को लोगों के सामने रखा है। मथुरा में जन्मे ब्रज की गलियों में खेल कर बड़े हुए प्रेम अग्रवाल ने अपने बचपन के दिनों में भगवान कृष्ण की यादों को भजन की शक्ल में पिरोया है। प्रेम अग्रवाल  ने ‘ मेरे कान्हा लौटा दे ‘ के बोल बहुत ही खूबसूरती से लिखे है जिसमे कृष्ण की भक्ति भी है और मथुरा में बिताये उनके बचपन की यादें भी है। भजन के बोल स्वत: ही श्रोता को भावनात्मक कर जाते है।

Prem Agrawal, Brijwasi Biotech

गो स्प्रिच्युअल इंडिया और एप्रोच एंटरटेनमेंट ने एक साथ एक मंच पर आकर इस भजन के खूबसूरत बोलों को सुरों से सजाया है। वहीं एप्रोच एंटरटेनमेंट इस भजन पर एक वीडियो भी तैयार करने जा रहा है जो की मथुरा में ही शूट किया जायेगा। फिलहाल भजन के संगीत पर काम चल रहा है और जल्द ही इसे रिकॉर्ड किया जायेगा। भजन  का संगीत अमोल पाटिल ने दिया है।  ‘ मेरे कान्हा लौटा दे ‘ को सभी डिजिटल प्लेटफॉर्म्स, म्यूजिक  और आध्यात्मिक टीवी चँनलो  पर जल्द ही रिलीज़ किया जायेगा

भगवान श्री कृष्ण हिंदु धर्म में सबसे ज्यादा लोकप्रिय माने जाते हैं। बच्चों की बाल लीलाओं की तुलना बाल गोपाल की शरारतों से की जाती है। कालिया मर्दन से लेकर पूतना वध ना जाने कितने राक्षसों का वध उन्होंने अपनी बाल लीलाओं में कर डाला था। उनका  प्रेमी के तौर पर भी किशन कन्हैय्या का चंचल चित्त प्रेम का प्रतीक बना हुआ है। मगर मीरा उनके इसी रूप की दीवानी होकर विष भी पी गई और उन्हीं की मूर्ति में समा गई।

उनकी बांसुरी की तान मनुष्यों से लेकर गाय-हिरणों तक को सम्मोहित कर लेती थी। योगियों के लिए वो योगेश्वर हैं तो शिक्षा में उन्होंने मृत्यू को सार्थक करते हुए गीता का ज्ञान दिया। सूरदास से लेकर रहीम और रसखान तक कृष्ण भक्ति में अपनी कलम डुबाकर लेखनी को सार्थक करते रहे। अध्यात्म में कृष्ण के जीवन और गीता का बहुत ज्यादा महत्त्व है।

मगर मथुरा के सफल कारोबारी, लेखक और आध्यात्मिक प्रवर्ति वाले  प्रेम अग्रवाल भगवान श्री कृष्ण के एक अन्य रूप के उपासक हैं। प्रेम अग्रवाल भगवान श्रीकृष्ण को वैज्ञानिक के तौर पर देखते हैं और उसी रूप में पूजा करते हैं। बृजवासी के आउट लेट से पूरे देश में अपने मथुरा के स्वाद का परचम लहरा चुके प्रेम अग्रवाल ने अब श्रीकृष्ण की लीलाओं को भजन में पिरोया है। हालांकि खुद प्रेम अग्रवाल दावा करते हैं कि उनके भजनों में भगवान द्वारकाधीश नहीं बल्कि मथुरा के गोपाल ही दिखाई देंगे। उनके इस भजन को सुरों से सजाते हुए एप्रोच एंटरटेनमेंट ने इसके लिए जल्द वीडियो  भी तैयार कर रही है और जल्द ही इसकी ग्रैंड लॉन्चिंग भी की जाएगी .

इन भजनों के लेखक  मथुरा में भगवान कृष्ण की जन्म स्थली में ही पैदा हुए प्रेम अग्रवाल मथुरा के अलावा पूरे हिंदुस्तान में एक मशहूर कारोबारी के तौर पर जाने जाते हैं। मगर प्रेम अग्रवाल ने अपनी ब्रज की पहचान को खुद से कभी अलग नहीं होने दिया और बृजवासी नाम से ही स्वीट्स स्टोर आउटलेट्स की चेन की सफल शुरुआत की। मगर उनकी पहचान सिर्फ स्वाद के इस कारोबार तक ही सिमटी हुई नहीं है। अपने कारोबार से इतर प्रेम अग्रवाल को रिसर्च करना भी काफी पसंद है। उन्होंने भारत सरकार के लिए बायो टॉयलेट्स के लिए अपना प्रोजेक्ट तैयार करके सरकार से काफी तारीफें बटोर चुके हैं।

72 वर्ष की आयू में पहुंच चुके प्रेम अग्रवाल ने खुद को कारोबार और रिसर्च के अपने शौक से रिटायर करने का फैसला लिया है। शुरु से ही धर्म-कर्म और परोपकार में जुटे प्रेम अब अपनी मथुरा की बचपनी की यादों और कृष्ण भक्ति को भजन के बोलों में पिरोने में लगे हैं। गो स्प्रिच्युअल इंडिया से जुड़ कर प्रेम अग्रवाल  आध्यात्मिक  और धार्मिक कार्यों में और बढ़-चढ़कर हिस्सा लेने लगे हैं। वो बताते हैं  कि कई मौकों पर वो भगवान कृष्ण को अपने अंदर महसूस करते हैं। कान्हा की बाल लीलाओं के मुरीद प्रेम अग्रवाल ने इन्हीं यादों को भजन के तौर पर संजोया है।

प्रेम अग्रवाल मानते हैं कि कान्हा बचपन से ही जीनियस थे और एक बेहद सधे हुए वैज्ञानिक थे। मगर अपने मित्रों के लिए वो हर तरह के अहंकार से दूर थे। उन्होंने अपने बाल सखा सुदामा के पैर भी धोने में कोई अपमान नहीं समझा और अर्जुन के लिए रथ के सारथि का किरदार चुना। किसी भी तरह के अहंकार को इतने शानदार तरीके से जीतने का दूसरा उदाहरण पूरे इतिहास में कहीं नहीं मिलता।

एप्रोच एंटरटेनमेंट  और गो स्पिरिचुअल इंडिया के संस्थापक   और अवार्ड विनिंग डायरेक्टर सोनू त्यागी बताते हैं कि प्रेम अग्रवाल के साथ भगवान श्री कृष्ण के इस एलबम पर तेजी से काम चल रहा है और जल्द  ही वीडियो के शूट की तैयारी पूरी करने की उम्मीद है। उन्होंने बताया कि गो स्प्रिच्युअल और एप्रोच एंटरटेनमेंट साथ-साथ एक मंच पर नजर नहीं आते हैं। मगर इस  भजन में आध्यात्मिकता भी है और एंटरटेनमेंट भी इसीलिए इस प्रोजेक्ट में दोनों  संस्थान मिलकर काम कर रहे हैं। उन्होंने बताया कि प्रेम अग्रवाल के बाकी भजनों को भी संगीत से संवारने से लेकर वीडियो तैयार करने की उनकी योजना है।

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

गो स्पिरिचुअल इंडिया एक सामाजिक और आध्यात्मिक संस्था है जो की समाज सेवा , आध्यात्मिक जागरूकता , आध्यात्मिक पर्यटन , मीडिया , इवेंट्स , आर्गेनिक उत्पादों , मानसिक स्वास्थ्य और वैलनेस के कार्य करती है।

एप्रोच एंटरटेनमेंट एक अवार्ड विनिंग अग्रणी सेलिब्रिटी मैनेजमेंट , फिल्म निर्माण , विज्ञापन और कॉर्पोरेट फिल्म निर्माण, इवेंट्स, फिल्म मार्केटिंग और एंटरटेनमेंट मार्केटिंग कंपनी है .जल्द ही गो स्पिरिचुअल इंडिया एक डिजिटल पत्रिका लांच कर रही है। कुछ दिनों में गो स्पिरिचुअल इंडिया पत्रिका को मासिक प्रिन्ट रूप में भी लांच किया जायेगा। इसके साथ ही साथ गो स्पिरिचुअल इंडिया आध्यात्मिकता के प्रचार प्रसार हेतु गो स्पिरिचुअल इंडिया वेब टीवी भी लांच करेगी जो की भारतीय आध्यात्मिकता को पुरे विश्व में पहुचायेगा। 

गो स्पिरिचुअल इंडिया के यूट्यूब चैनल को यहाँ देखे और सब्सक्राइब करे

https://www.youtube.com/gospiritualindia

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Watch & Share Go Spiritual India Intro Video

Go Spiritual India Intro Video Produced by Approach Entertainment

Approach Entertainment is having its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh Jalandhar and Dehradun.

Go Spiritual India Organization Website :           www.gospiritualindia.org 

Go Spiritual India Magazine :                                  www.gospiritualindia.in

Go Spiritual India Store :                                         www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management :  www.approachentertainment.com

Approach Entertainment Films Productions :          www.approachentertainment.net

Approach Bollywood                                          :            www.approachbollywood.com

Approach Communications                              :           www.approachcommunications.net

APPROACH ENTERTAINMENT SIGNS “DESH KI AWAAJ” WINNER KIRAN SACHDEV

APPROACH ENTERTAINMENT SIGNS “DESH KI AWAAJ” WINNER KIRAN SACHDEV

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The Reality Show Winner Kiran Sachdev is exclusive to Approach Entertainment

MUMBAI:. Approach Entertainment India’s leading Celebrity, Artists & Talent Management agency has recently added Kiran Sachdev in their Talent Management Portfolio to kick upstairs the Winner of “ Airtel Desh ki Awaaz” (a singing reality show) in the Entertainment Industry. Kiran Sachdev has a perfect voice with right mixture of emotions and expression in her singing. Approach Entertainment will be representing Kiran Sachdev for the Corporate & Social Events, Concerts and Live shows while the main focus will be on Playback Singing for Films in Bollywood. Kiran Sachdev has also performed internationally in Germany, UK and other countries.

Approach Entertainment, India’s leading Celebrity, Artists and Talent Management Agency will officially handle the portfolio of Kiran Sachdev to upgrade it and elevate in the Bollywood Film Industry. Kiran Sachdev is the Winner of Singing Reality Show named “Airtel Desh ki Awaaz” in 2008, Approach Entertainment  will be responsible to endorse her in the Bollywood Industry for Playback Singing, along with representing her for performances in Live Concerts and Events, Brand Endorsement etc. She has sung for south Indian films as well apart from Bollywood mainstream Hindi films.

Kiran Sachdev born in a Punjabi Family is a Singer by profession and currently performing on various International Venues like Germany, London etc. She was introduced to music & singing at the age of 6 by her father Mr. Vikram Sachdev a Mumbai Resident working for Indian & Western Railway. Kiran has been learning Classical Music from her childhood and pursued in London College of Trinity for the Western Classic Music. She has won the title of ‘Airtel Desh Ki Awaaz’ in 2008 and also secured the position in the ‘Sa Re Ga Ma’ Finalist. As a perfect blend of sulkiness with Indian Voice with just the right expression of any emotion she has also been nominated in the GIMA (Global Indian Music Awards) in the Category of Non Film Music alongside legends like Lata Ji and Jagjit Singh Ji.

Talking about the talent of Kiran Sachdev, Mr. Vikram Sachdev, Kiran’s father says, “Kiran since her childhood has been interested in Music & Singing. This made her win various awards when she was in School and College.” Kiran Sachdev has also given her voice to Balaji Telefilms, Tiger Style UK, Times of India and performed on various Music Shows on different Channels added Mr. Vikram Sachdev.

Talking about the sign up, Sonu Tyagi, CEO Approach Entertainment says “Kiran just has the perfect voice and expression combination as a God gift to her and we will be using this quality to promote and build up her profile in the Entertainment Sector and Bollywood Industry”. Adding on this he said, “Kiran has performed on different international platforms and also done various TV Shows like Gazal Sara, Antakshari, Kya Masti Kya Dhoom etc. Therefore it will give us a positive base to endorse her in the Industry and upgrading her portfolio”.

Approach Entertainment is India’s leading and Award winning Celebrity Management and Entertainment Company set up in 2011 with its Head Office in Mumbai and branch offices in New Delhi, Gurugram, Goa, Dehradun, Chandigarh and Jalandhar. Approach Entertainment is having specialized units in Celebrity and Talent Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events and Integrated Entertainment services. The fast growing entertainment company also bagged “ The Bizz India 2010 Award” in Entrepreneurial category given by World Confederation of Business. The company is part of Integrated PR and Marketing Communications group Approach Communications which is having divisions in PR and Corporate Communications, Entertainment, Digital, Rural Marketing and Business Events. Celebrity Management Division of the agency is handling management affairs for Bollywood Stars, Singers, Artists and Celebrities.

Approach Entertainment Group has also launched a Bollywood Newswire and Content Dissemination company, Approach Bollywood. Approach Bollywood is a specialized entertainment newswire which will disseminate content to Newspapers, Magazines, TV Channels, Websites, Apps and other digital avenues.

The group is also having a spiritual & philanthropic initiative Go Spiritual India. Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media,and Social Causes.

Go Spiritual India Visit at www.gospiritualindia.org

For more Info:

Sonu Tyagi at Approach Entertainment: 9820965004

info@approachentertainment.com

Visit us at www.approachentertainment.com  &  www.approachentertainment.net