Hollywood Actor Clayton Norcross Praises Indian Spiritual Web Series ‘Two Great Masters’

Mumbai, India – Renowned Hollywood actor Clayton Norcross, best known for his iconic role in the American soap opera “The Bold and the Beautiful,” has expressed high praise for the recently released spiritual web series ‘Two Great Masters.’ Available on MX Player, the series delves into the profound teachings of Swami Vivekananda and Paramahansa Yogananda, two towering figures in the realm of spirituality.

Clayton Norcross

Clayton Norcross recently concluded the leading role in the national Italian theatrical tour of the classic ABBA musical “MAMMA MIA.” Additionally, his latest action film, “LAST RESORT,” is now available on Amazon Prime. Currently back in Hollywood, Clayton is engaged in several upcoming productions. His breakout role was portraying Thorne Forrester on the hit soap opera “The Bold and the Beautiful.”

Produced by Juni Films and Approach Entertainment in association with Go Spiritual India, ‘Two Great Masters’ explores the timeless wisdom and philosophies of these spiritual luminaries. The series, directed by Anurag Sharma and co-produced & created by Sonu Tyagi, is based on the book “Two Great Masters” written by Amrit Gupta.

The series features veteran actor Rakesh Bedi as the narrator, along with Anurag Sharma, Deep Sharma, Pavli Kashyap, and Durga Kamboj in key roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Clayton Norcross, who has a deep personal interest in spirituality and mindfulness, was profoundly moved by the series. He commented, “The spiritual depth and authenticity of ‘Two Great Masters’ are truly remarkable. It beautifully captures the essence of Vivekananda’s and Yogananda’s teachings, making them accessible and relevant for today’s audience.”

Norcross’s appreciation for the series comes as no surprise given his own journey into spirituality. During his recent visit to India, where he connected with Sonu Tyagi, the head of Approach Entertainment and Go Spiritual India, Norcross embarked on a spiritual exploration that took him from the bustling streets of Mumbai to the serene landscapes of Rishikesh.

Sonu Tyagi, a visionary in the Indian entertainment industry & spirituality, has been instrumental in bringing this series to life. Known for his work as an award-winning writer, director, and producer, Sonu Tyagi’s deep understanding of spiritual literature and his commitment to high-quality content have been pivotal in the series’ production.

Clayton Norcross with Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Reflecting on the series, Sonu Tyagi stated, “Our goal with ‘Two Great Masters’ was to create a bridge between the profound spiritual teachings of these great masters and the contemporary digital world. We are thrilled to see it resonating with viewers globally, including someone as esteemed as Clayton Norcross.”

Norcross’s endorsement of the series underscores its impact on a global audience, highlighting the universal appeal of spiritual wisdom. He shared, “Watching ‘Two Great Masters’ was a transformative experience. It not only deepened my understanding of these incredible spiritual leaders but also inspired me to further explore my own spiritual path.”

The collaboration between Juni Films, Approach Entertainment, and Go Spiritual India is a testament to the shared vision of bringing spiritual wisdom to a broader audience. Since its release, ‘Two Great Masters’ has received an overwhelmingly positive response, praised for its depth, authenticity, and ability to make profound spiritual teachings accessible to a contemporary audience.

Sonu Tyagi is an award-winning writer, director, and producer. He holds a degree in psychology and has professional qualifications in advertising, journalism, and filmmaking. Before launching Approach Entertainment Group, he gained extensive experience working with India’s top advertising agencies and media houses. Tyagi continues to push the boundaries of content creation, blending his cinematic expertise with his passion for spirituality. His efforts aim to ignite interest in spirituality and encourage viewers to delve deeper into these teachings.

In addition to his work in the Indian film industry, Sonu Tyagi is known for his contributions to the community through his charitable organization, “Go Spiritual India,” which promotes spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

For More Info:

Approach Entertainment & Go Spiritual India

Contact: 9820965004 / 9716962242

Visit: www.approachentertainment.com & www.gospiritualindia.org

Email: info@approachentertainment.com

Approach Entertainment Shines as PR & Celebrity Partner at the Drivers of Digital Awards 2023

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

New Delhi: Approach Entertainment, a leading films productions, celebrity management, advertising & corporate films productions, films marketing, events & entertainment marketing company, basks in the glory of its association as the PR & Celebrity Partner at the prestigious Drivers of Digital Awards & Summit 2023. The event, organized by INKSPELL / Global Trends Forum and ICIC, witnessed a convergence of digital marketing mavens and industry stalwarts, marking a significant milestone in the realm of digital innovation and excellence. Go Spiritual India was the spiritual partner with the awards.

The Drivers of Digital Awards & Summit 2023, held under the theme “Digital Dynamics Unleashed,” showcased the pinnacle of achievement in the Indian digital marketing landscape. As the PR & Celebrity Partner, Approach Entertainment played a pivotal role in amplifying the event’s reach and significance, contributing to its resounding success.

Commenting on the agency’s participation, Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual India, remarked, “We are thrilled to have been a part of the Drivers of Digital Awards 2023 as the PR & Celebrity Partner. This event provided a platform to celebrate the extraordinary achievements and innovations in the digital marketing domain. Our collaboration aimed to highlight the brilliance and creativity of digital campaigns while fostering meaningful engagements within the industry.”

The event, which recognized outstanding contributions across various categories, witnessed Zee emerge as the Digital Brand of the Year, with an impressive haul of 13 awards. Zee Bangla and Zee Cinema also clinched significant accolades, underscoring the brand’s remarkable achievements in the digital sphere.

Approach Entertainment extends its heartfelt congratulations to all the winners, participants, and stakeholders who contributed to the event’s success. Through strategic PR initiatives and celebrity engagement, Approach Entertainment facilitated meaningful interactions and highlighted the innovative endeavors that are reshaping the digital marketing landscape in India.

The event featured engaging panel discussions led by esteemed industry leaders, providing valuable insights and perspectives on the evolving digital ecosystem. Approach Entertainment extends its gratitude to all partners, including Josh App, One India, Go Spiritual India, and others, whose support was instrumental in making the event a grand success.

As the curtains draw on the Drivers of Digital Awards & Summit 2023, Approach Entertainment reaffirms its commitment to fostering growth and innovation in the digital domain. The agency remains dedicated to leveraging its expertise and resources to empower brands and individuals to navigate the ever-changing landscape of digital marketing successfully.

Approach Entertainment stands as a comprehensive and acclaimed entity in the entertainment industry, offering a wide array of services. From award-winning celebrity management to film production, advertising, corporate film production, film marketing, events, and entertainment marketing, Approach Entertainment is a powerhouse of expertise. Additionally, the company boasts Approach Communications, a renowned PR and integrated marketing communications agency, along with Approach Bollywood, a prominent Bollywood newswire.

Go Spiritual India is a charitable spiritual organization dedicated to fostering spirituality, spiritual awareness, philanthropy, and social causes. Additionally, it is actively involved in promoting spiritual tourism, organizing media and events, advocating for mental health awareness, and promoting organic wellness initiatives.

For more information about Approach Entertainment and its services, please visit www.approachentertainment.com & www.gospiritualindia.org or contact:

Approach Entertainment / Approach Communications Contact: 9820965004 / 9716962242

Approach Entertainment Concludes a Star-Studded Success at India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023

Some of the Winners of the Inkspell’s Insight Ignition – November Edition 2023

Mumbai, December 5, 2023: Approach Entertainment, the prominent name in entertainment and media communication, emerged as a pivotal force in the resounding success of the India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023, held at Hotel Radisson Blu, Mumbai. In an electrifying showcase of industry brilliance, these events, organized by Inkspell Media, witnessed the convergence of top-tier talent, creative minds, and visionary leaders, culminating in a celebration of excellence in content, social media, and marketing.

As the exclusive PR & Celebrity Partner, Approach Entertainment elevated the stature of these prestigious events, infusing the glitz and glamour of the entertainment industry while ensuring widespread visibility and recognition. The partnership underscored Approach Entertainment’s commitment to celebrating and honoring the achievements of content creators, marketing virtuosos, and social media influencers who are reshaping the digital landscape.

The India Content Leadership Awards 2023 served as a beacon of innovation, acknowledging individuals and teams harnessing the power of data and analytics to redefine content strategies. With Approach Entertainment’s expertise, the event not only spotlighted the remarkable accomplishments in content analytics but also brought the allure of celebrity endorsements to the forefront, adding a touch of star power to the celebrations.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

The Social Stars Awards 2023, focusing on storytelling excellence in the digital realm, benefited significantly from Approach Entertainment’s involvement. Their adept handling amplified the narratives woven by individuals and brands in the digital space while seamlessly integrating the charisma of renowned celebrities into the awards ceremony.

Furthermore, the AdWorld Showdown 2023, a battleground for creativity and innovation in marketing, saw Approach Entertainment’s strategic contribution in enhancing the event’s visibility and prestige. Their involvement ensured that the event, showcasing marketing excellence and strategic thinking, received the attention it deserved on a global scale.

Sonu Tyagi, Founder of Approach Entertainment, expressed delight at the successful partnership, stating, “Approach Entertainment is thrilled to have been the exclusive PR & Celebrity Partner for the India Content Leadership Awards and Social Stars Awards 2023. Our aim was not just to elevate these events but to bring the glamour of the entertainment industry and celebrate the brilliance in content creation and digital storytelling.”

The collaboration between Inkspell Media and Approach Entertainment undeniably raised the bar, amplifying the impact of content creators and social media influencers while solidifying the significance of these awards ceremonies.

Approach Entertainment continues to stand at the forefront of entertainment, media, and communications, offering comprehensive solutions in Celebrity Management, Film Productions, Advertising Films Productions, Corporate Film solutions, Films Marketing, Events & Entertainment Marketing. With a rapidly expanding presence across multiple cities in India, Approach Entertainment remains dedicated to shaping the future of entertainment and media communication. Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For more information about Approach Entertainment and their contributions to the India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023, please visit at www.approachentertainment.com



“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

Mumbai, India – Award-winning Indian writer-director Sonu Tyagi recently had the honor of hosting Hollywood actor Clayton Norcross, best known for his role in the popular American soap opera “The Bold and the Beautiful,” in a meeting that transcended cultural boundaries and ventured into the realm of spirituality. Their meeting, which took place in the bustling city of Mumbai, extended to exploring the spiritual heart of India, culminating in a trip to the tranquil city of Rishikesh in Uttarakhand.

Sonu Tyagi is the visionary behind “Go Spiritual India,” a charitable spiritual organization, and the creative force behind “Approach Entertainment,” an award-winning celebrity management and film production company.

Sonu Tyagi, celebrated for his work in the Indian film industry, is not just a storyteller in the cinematic sense but also a spiritual seeker. His films often delve into the human spirit and explore deeper metaphysical questions. Recently, Tyagi co-produced a spiritual web series titled “Two Great Masters,” directed by Anurag Sharma, based on Amrit Gupta’s book exploring the teachings of Swami Vivekananda and Paramhansa Yogananda. Clayton Norcross, renowned for his iconic portrayal of Thorne Forrester, has long been interested in spirituality and mindfulness, making their connection even more profound.

The two artists found common ground in their shared passion for exploring the spiritual facets of life. During their discussions in Mumbai, they spoke of the interconnectedness of cinema and spirituality, with Tyagi explaining, “Cinema, at its core, is a medium through which we explore the human experience. It often delves into the spiritual, emotional, and philosophical aspects of life.”

Clayton Norcross, who practices meditation and mindfulness, resonated with Tyagi’s perspective. “I’ve always believed that art, be it on the screen or in any other form, has the power to awaken our inner selves. Sonu’s films have that profound effect, and I’m honored to discuss these topics with him,” Norcross shared.

Clayton Norcross in Rishikesh, Uttarakhand

Clayton Norcross, the renowned actor, found himself on a unique journey in India, celebrating the enduring spiritual traditions that have transcended generations. Initially drawn to India to fully immerse himself in the yoga Ashrams of Rishikesh, he experienced an unexpected delight in Mumbai when he met Sonu. This chance encounter ignited his curiosity about what it would be like to work in the Indian film industry.

Not one to shy away from unconventional roles, Norcross expressed his willingness to take on supporting characters in Indian cultural projects that often depict white actors as sidekicks or antagonists. His recent role as a heartless mercenary soldier in an action-packed film was not only a fulfilling experience but also immense fun. Fans can look forward to the release of “LAST RESORT” on Amazon Prime, where Norcross’s dynamic portrayal is sure to leave a lasting impression.

Their mutual interest in spirituality led to an exciting journey to Rishikesh, a city nestled in the foothills of the Himalayas and known as the ‘Yoga Capital of the World.’ Rishikesh, with its serene atmosphere, ashrams, and the holy Ganges River, has attracted spiritual seekers and yogis from around the globe for centuries. The two spent time exploring the city’s spiritual and cultural offerings, participating in yoga and meditation sessions, and interacting with local sages.

Sonu Tyagi, who has drawn inspiration from his spiritual experiences in Rishikesh for his creative projects, found great joy in introducing Clayton Norcross to this transformative destination. “Rishikesh has always been a source of inspiration for me, and I am thrilled to share this sacred place with Clayton. It’s a hub of spiritual energy and a sanctuary for seekers,” Tyagi expressed.

Clayton Norcross’s visit to India extended beyond his cinematic pursuits. His immersion into the spiritual essence of Rishikesh, the enchanting land of Uttarakhand, and his deep conversations with Tyagi reflect the idea that art, culture, and spirituality can connect individuals across continents and enrich their lives.

The meeting between Sonu Tyagi and Clayton Norcross serves as a reminder of the transformative power of art and spirituality, transcending borders and cultures, leaving a profound impact on their personal and creative lives. It is a testament to the unifying force of shared passions and exploration, reminding us that the search for meaning and spirituality is a universal human endeavor.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

In addition to his work in the Indian film industry and his spiritual pursuits, Sonu Tyagi is also known for his contributions to the community through his charitable organization, “Go Spiritual India.” This organization is dedicated to promoting spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Moreover, Sonu Tyagi has also ventured into the realm of celebrity management and film production through his company, “Approach Entertainment.” Approach Entertainment is an award-winning company in the field of entertainment and media, known for its expertise in managing celebrities, producing films, and organizing events in the entertainment industry.

The intersection of Sonu Tyagi’s spiritual endeavors, cinematic work, and his contributions through Go Spiritual India and Approach Entertainment showcases his multifaceted approach to life, where he uses his creative and spiritual pursuits to bring about positive change in the world. This news release serves as a testament to his commitment to both art and spirituality, highlighting the transformative power of these endeavors.

Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

Go Spiritual India and Vidhyapan Global School Partner for Mental Health Campaign, Host World Mental Health Day Event

Go Spiritual India and Vidhyapan Global School Partner for Mental Health Campaign, Host World Mental Health Day Event

Mumbai, India – October 11, 2023 – Go Spiritual India, a renowned charitable spiritual organization committed to fostering spiritual well-being and mental health, joined forces with Vidhyapan Global School, a prominent school chain in Western Uttar Pradesh, to commemorate World Mental Health Day in a groundbreaking event held in Village Kakda, Muradnagar, Ghaziabad, on October 11, 2023. The event centered around the theme, “Mental Health in an Unequal World.”

World Mental Health Day is a global platform dedicated to the promotion of mental health education and support, and Go Spiritual India recognized the profound significance of addressing mental health disparities, particularly in rural communities.

The distinguished speakers at the event included Sudhakar Tyagi, an IT professional with a background in leading IT companies in the USA and Australia, Lovely, a management professional, and Praveen, an expert in yoga and mental health, particularly focused on children. Sudhakar, who left his corporate job to pursue a mission of educating rural children, emphasized the need for mental health awareness and support, especially in the wake of recent events and suicides in places like Kota, where students often grapple with depression and exam-related anxieties.

Sudhakar Tyagi provided valuable insights into coping with mental health issues among students and the significance of addressing these concerns. He stressed the importance of providing the necessary support and guidance to help students navigate their mental well-being during challenging times.

Praveen, a yoga and mindfulness expert, shared techniques and practices to help students maintain mental balance. He emphasized the positive impact of yoga, mindfulness, and meditation in promoting mental well-being and resilience among students.

Sudhakar Tyagi Speaking in World Mental Health Day Event in Vidhyapan Global School
Sonu Tyagi,Founder, Go Spiritual India

The event in Village Kakda, Muradnagar, Ghaziabad, served as a beacon of hope and enlightenment for the local community, reinforcing the importance of mental health awareness and holistic well-being, particularly in rural areas.

Go Spiritual India is a prominent charitable spiritual organization with a mission to promote spiritual well-being and mental health through education, guidance, and community support. By focusing on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

“Vidhyapan Global School in Ghaziabad, India, is a renowned educational institution celebrated for its commitment to delivering high-quality education and offering an extensive array of extracurricular activities. The school predominantly adheres to the Central Board of Secondary Education (CBSE) curriculum. Sudhakar Tyagi, an IT engineering professional with a distinguished background, serves as the school’s head, leveraging his extensive experience working with top IT companies in India, the USA, and Australia.”

Sonu Tyagi, Founder, Go Spiritual India said “Collaborating with Vidhyapan Global School is a significant milestone for Go Spiritual India. Together, we are embarking on a journey to empower rural communities with the invaluable tools of mental health awareness and spiritual well-being. It’s an honor to work alongside Sudhakar Tyagi and his team, who share our dedication to holistic education and community development. This partnership is a testament to our commitment to addressing the pressing mental health disparities in rural areas and nurturing a more balanced and harmonious world. We look forward to the positive impact we can create together.”

Sudhakar Tyagi,Founder, Vidhyapan Global School

Sudhakar Tyagi said “Collaborating with Go Spiritual India is an exciting opportunity for Vidhyapan Global School and me personally. Go Spiritual India’s vision aligns perfectly with our commitment to education and community development. Together, we are taking a significant step towards enhancing mental health awareness and promoting spiritual well-being in rural India. I believe that this partnership will bring about a positive transformation in the lives of our students and the broader community. We are eager to work hand in hand with Go Spiritual India to make a meaningful difference.”

Go Spiritual India extended its heartfelt gratitude to individuals, corporate organizations, NGOs, and educational institutions worldwide who joined hands in raising awareness, diminishing stigma, and advancing mental health equity.

Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes. With a focus on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

Go Spiritual India Intro Film

Approach Communications is handling PR and communications for Go Spiritual India, while social media and digital marketing are being managed by Approach Communications Digital division. Approach Entertainment, a company within the Approach Communications Group, oversees all aspects of branded entertainment, celebrity and influencer engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

For more information about Go Spiritual India’s World Mental Health Day activities,

Sonu Tyagi at Go Spiritual India / Approach Entertainment

9820965004

Visit us at www.approachentertainment.com  & www.gospiritualindia.org

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment.

Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Hyderabad, Jalandhar and Dehradun.

Go Spiritual India Organization Website:            www.gospiritualindia.org 

Go Spiritual India Magazine:                                   www.gospiritualindia.in

Go Spiritual India Store:                                          www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management:   www.approachentertainment.com

Approach Entertainment Films Productions:           www.approachentertainment.net

Approach Bollywood                                          :      www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Approach Entertainment Signs Shorr Music Exclusively

Approach Entertainment Signs Shorr Music Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music is a promising upcoming music production group started by three very talented individuals Nihal D, Abhishek T, and Neil. Shorr Music has already worked with top music labels like Zee Music, Tips, and Panorama Music and is all set to compose & produce music for a Bollywood film soon.

Shorr Music already has a few chartbusters like Heer Kahan on Zee Music & Arziyaan on Panorama Music. Shorr Music has also composed and produced music for a few Marathi films and advertising jingles for different brands. Arziyaan was very well appreciated by music lovers for its soulful lyrics and soothing music.  The music group is also going to work on a Bollywood film which will be announced soon.

Approach Entertainment will handle the entire representation, Management, Digital, Brand & Media Partnerships, Events, and other related activities for Shorr Music while Approach Communications will be looking after PR & Communications activities. Approach Entertainment has also bagged Service Excellence Award from Worldwide Marketing Organization recently. Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

“SHORR “ is a musical collective from Mumbai India that works for film & independent music. The group is working on new ideas and experimental sound.  
“SHORR” is a Hindi word for  “NOISE “ as the music group believes Noise can’t be ignored. Shorr will be creating music for a global audience as music is not bound by any genre, language, place, or nation.

Talking about the Collaboration with Approach Entertainment, Nihal D,  Abhishek T & Neil of Shorr Music in a collective statement said, “ As we have already worked with top music labels like Zee Music & Panorama Music and will be making our Bollywood debut soon, we were looking for the right management and communications agencies for our music group. Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. We are very ecstatic to be a part of our next phase of Bollywood & music journey with Approach Entertainment. Looking forward to having long innings in Bollywood & music industry with the Approach Entertainment team. ”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Shorr Music is a tremendously talented music directors & singers group who has already proven his performance with Zee Music, Panorama Music & other top music companies. I liked their music videos Heer Kahan & Arziyaan.  We will work on Shorr music management, pr & representation, events, and marketing.  We are very happy   to sign Shorr Music exclusively.”

Sonu Tyagi, Approach Entertainment

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, in Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Mumbai: Approach Entertainment and Juni Films are producing the spiritual web series Two Great Masters in association with leading spiritual organization, Go Spiritual India. Shooting has already begun for India’s first web series on two leading Spiritual masters of the twentieth Century in Shoolini University at Solan in Himachal Pradesh. The series is based on a very popular book titled Two Great Masters authored by Amrit Gupta.

The two spiritual masters in question here are none other than the great Swami Vivekananda and Maharishi Paramhansa Yogananda who has authored one of the bestselling books in the world on spirituality called “An Autobiography of a Yogi”. The contribution of Swami Vivekananda towards popularisation of Indian or Hindu spirituality and philosophy across the world needs no mention. 

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It will feature veteran actor Rakesh Bedi along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. The web series is supported by a leading Spiritual organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

Amrit Gupta / Two Great Masters Book Cover Page

This unique web series is probably the first such venture that highlights the spiritual philosophy as experienced and described by Vivekananda and Paramhansa Yogananda. It remains a big question, how no one has thought of bringing the lives of these two masters on the celluloid or on the web before. In fact, the web series “Two Great Masters” is also not a straightforward biographical account of the lives of the two great masters. It rather showcases their philosophical and spiritual perspectives of life through present time characters.

Two Great Masters is produced by Juni Films and Approach Entertainment in association with Go Spiritual India, India’s leading spiritual organisation. It is directed by Anurag Sharma. Sharma explains that Solan was chosen as the locale of the film for its abundant natural beauty and the beautiful markets which form the backdrop of the story. There is beauty everywhere here. Regarding his project, Anurag says that Juni Films and Approach Entertainment are jointly producing this spiritual web series in association with spiritual organization , Go Spiritual India. This web series is based on Amrit Gupta’s famous book ‘. It will be based on the plot of ‘Two Great Masters- Jiyen To Jiyen Kaise’ authored by Gupta.

Describing his experience of shooting at Shoolini University in Solan, Shimla & Chandigarh as wonderful, Sonu Tyagi, the co-producer of the Web series says that the beauty of Himachal enchants one at the first sight itself. Nature’s abundance and generosity is clearly evident in the beauty of the plains, roads and markets here. He adds that Shoolini University campus too offers the same charm and even makes one have some special experiences.

Anurag tells that in ‘Two Great Masters’ one will get to see many faces of Solan and Shoolini University. In the shooting here, many local people of Solan have done a very good job on and off the camera as part of the crew.  About ‘Two Great Masters’ Sonu Tyagi, Producer, Approach Entertainment and Director of Go Spiritual India, reminds that both Swami Vivekananda and Mahashaya Paramahansa Yogananda have been great gurus of India. The books written by them and the organisations established by them are still inspiring the youth and showing them the right way to live life. That is why his web series has also been named ‘The Two Great Masters’ after the book of Gupta. Swami Vivekananda showed India the path of spirituality from 1863 to 1902 and introduced Indian culture and Hindutva to the whole world. Paramahansa Yogananda introduced Indian youth to spiritual philosophy from 1893 to 1952. Both these spiritual personalities still continue to inspire the youth even today towards a path of spirituality.

Regarding ‘Two Great Masters’, Anurag Sharma explains that the story revolves around the main character Bhuwan, who feels a void in his life and therefore the need for a spiritual mentor. The Web series is his journey on his search for the spiritual mentor. This search is completed by visiting these two great gurus of India. Earlier, Anurag also played the main character in Juni The Last Prayer. In ‘Two Great Masters’ Jiyen To Jiyen Kaise’, he will be seen in the series as a narrator of the story and not as a character.

Sonu Tyagi , Approach Entertainment

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, shares that ‘Two Great Masters – Jiyen To Jiyen Kaise’ is going to be India’s first spiritual series. Today’s generation goes astray many times in the name of religion. But this web series will clear most of their confusion. One can watch this web series while sitting with the whole family. In this series, an attempt has been made to clear the doubts of the youth but in a most entertaining way. It shows how to live a happy life spiritually in a modern context.

Juni Films is a Film Production company headed by Anurag Sharma. It has already produced a Bollywood Film Juni – The Last Prayer in 2022 and is working on a few projects soon.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For Any Info: Approach Entertainment / Go Spiritual India

Call us at 9820965004 / 9716962242   info@approachentertainment.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

Approach Entertainment Engages Actress Bhagyashree for ‘G Silk by Geeta Singh ‘

New Delhi: Award-winning Celebrity Management & Films Productions company, Approach Entertainment engaged Actress Bhagyashree for a silk saree store retail chain start-up  ‘G Silk by Geeta Singh ‘. The first store of the retail chain was inaugurated by Bollywood’s famous actress, socialite, fitness enthusiast, and nutritionist Bhagyashree. The inaugural ceremony was held at Noida Sector 104 Hajipur. G Silk by Geeta Singh is a retail start-up that is eying a nationwide presence in retailing sarees and traditional wear. G Silk by Geeta Singh will expand its stores count to a few states soon. 

Actress Bhagyashree with Geeta Singh

Speaking about her presence, Bhagyashree said, “I am really excited to be a part of the inaugural ceremony of G Silk by Geeta Singh store that has a fresh and vast exclusive wardrobe collection of sarees. It was a great experience checking out the premium collection of silk sarees in this one-of-its-kind store. I wish Geeta Singh great success in the retail start-up  “.

Talking about G Silk by Geeta Singh’s retail expansion & its first store in Noida, Geeta Singh said ” We want to give a world-class shopping experience to saree buyers. We will give the best-quality collection and excellent shopping experience to shoppers. We will expand our retail operations to other major destinations soon.” 

The new showroom has been designed by Alpha Interiors & Construction, which is a renowned interior design and architectural construction company. The company’s partners Sudhanshu Tyagi, Siddharth Chaudhary Tyagi, Aishwarya Tyagi, and Rajat Kasana have ensured to follow the new trends and styles to execute the interior project of the G  Silk by Geeta Singh’s first store in this wedding season.

Actress Bhagyashree with Geeta Singh

Stylish and gorgeous actress Bhagyashree is famous for her role in her first breakthrough film Maine Pyar Kiya (1989). She acted in several movies in the early 90s and late 00s but people still remember the character of Suman that she played in her first film. She took a break from films after she got married to focus on her family life. From her marriage with Himalaya Dasani, she has two children who are rising actors in Bollywood – Avantika Dassani and Abhimanyu Dasani. She was recently seen in Prabhas starrer’s multilingual film Radhe Shyam. Bhagyashree is often quoted in the media for her beautiful looks and well-maintained fitness even in her 50s. She keeps her fans and followers engaged with her social media posts on social work, travel diaries, food diaries, and fitness and health tips.

‘G Silk by Geeta Singh ‘ showroom has a beautiful collection of classic varieties of traditional silk and zari sarees with exclusive designer sarees, bridal wear collections, and wedding wear collections. If a woman wishes to add a positive aura to herself, then this Delhi NCR-based silk saree showroom is the ultimate destination. The handpicked and exclusive saree collection ‘G Silk by Geeta Singh ‘ showroom will attract more customers who can shop to their heart’s content at affordable price tags despite being located in the busy & upcoming shopping destination of Hajipur.

Alpha Interiors & Construction is a Delhi-based interior-designing firm that works comprehensively with its clients to understand their requirements by equipping them with creative solutions. The fast-growing company incorporates creative designs, aesthetic sense, out-of-the-box features, sustainable materials, and space management to deliver future-ready spaces.

Approach Entertainment is a leading award-winning Mumbai-based Celebrity Management & Films Productions with expertise-based solutions in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events & Entertainment Marketing solutions. Approach Entertainment Group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. 

The group has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Hyderabad, Kolkata & Dehradun. In addition to business enterprises, Approach Entertainment Group also has a Charitable Spiritual Organization, Go Spiritual India working for  Philanthropy, Spiritual Awareness, Spiritual Tourism, Mental Health, Spiritual Events, Media, Organic & Health.

For More Info :

Approach Communications  9820965004 

Visit us at www.approachentertainment.com Email us at info@approachentertainment.com

Celebrity Management Agency ‘Approach Entertainment’ Engages Sunil Pal for an Event in Aurangabad

Celebrity Management Agency ‘Approach Entertainment’ Engages Sunil Pal for an Event in Aurangabad

Mumbai: Approach Entertainment ( www.approachentertainment.com  ), India’s leading & award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing group having pan-India operations has engaged stand-up comedian and Bollywood actor  ‘ Sunil Pal’  for a corporate Event in Aurangabad for Maharashtra Hybrid Seeds Company Ltd. It was on the occasion of the annual general meeting of Maharashtra Hybrid Seeds Company Ltd.   Apart from Sunil Pal, singers from reality shows also performed and enthralled the audience.

Sunil Pal, Comedian & Bollywood Actor

Approach Entertainment is an award-winning leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Solutions Company in India with its headquarters in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Chandigarh, Dehradun, Jalandhar, and Kolkata. Approach Entertainment Group is also having a charitable spiritual organization Go Spiritual India which is working in Philanthropy, Spiritual Awareness, Media, Spiritual Tourism, Events, Healthcare & Ayurveda, Organic, Wellness, Mental Health, Publications, and social causes.

Sunil Pal was born in Chandrapur, Maharastra, India. He is a popular Indian comedian, actor, and voice actor, and the 2005 winner of The Great Indian Laughter Challenge on STAR One. Lately, he has been seen acting in many Bollywood flicks doing minor roles. In 2010, he wrote and directed a comedy film, Bhavnao Ko Samjho, which featured a record of 51 stand-up comedians.

Approach Entertainment has bagged The Biz India 2010 Award given by the World Confederation of Business. The fast-growing film productions and celebrity management company in India also bagged Service Excellence Award given by Worldwide Marketing Organization recently.

Approach Entertainment is India’s Leading Media & Communications Group with specialized units in PR & Integrated Communications & Digital. Approach Communications is a Full-Fledged PR & Integrated Communications Agency offering integrated marketing communications solutions in PR, Image Management, Media Relations, Public Affairs, Digital, Public Affairs, Content, and Integrated Communications. Approach Communications also has a digital marketing unit, Approach Digital.

The fast-growing PR & Marketing Communications Agency has worked with Corporate, Entertainment, Healthcare & Pharma, Education, Finance, Real Estate, SME, Travel, Tourism & Hospitality, and other business verticals.

Commenting on the Celebrity, Artists, and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said Approach Entertainment believes in Integrated Celebrity and Artists Management approach. We offer customized solutions in Celebrity management services. Over the years, We have created a sound network in Bollywood, TV, Sports, and Music industry. We are already into films productions and producing advertising films, music videos, corporate films, and branded content. Our next step is to produce films and we will soon announce our first Hindi film & Web series project. We are also exploring Short films and other fiction content ”

Sonu Tyagi is an award-winning Writer / Director & Producer working on Advertising Films, Music Videos, Short Films, Feature Films, Web Series, and Branded Entertainment Content. He has worked with India’s top advertising agencies and media houses after pursuing courses in Advertising Management, Journalism, and Film Making. He will also direct the music video for Indian-origin international singer/music director Rajan Shah soon.

Sonu Tyagi, Approach Entertainment

Approach Entertainment is India’s Leading Award-Winning Celebrity Management & Films Productions Company with specialized verticals in Celebrity, Artists & Talent Management, Films Productions, Advertising & Corporate Films productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment group is having operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar, and Kolkata.

Approach Entertainment has worked with Dr. Morepen Ltd, Bajaj Auto Ltd, Mahindra, Elder Pharma, Vistaar Group,  Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

Approach Entertainment offers Integrated Services in Celebrity Management, Talent Management, Artist Management, Advertising & TVC Productions, Corporate Films Productions, Films Productions, Line Productions, Events, Films Marketing, Influencers Engagement, Branded Entertainment Production, and Entertainment Marketing solutions. Approach Communications offers Integrated Services in PR, Image Management, Media Relations, Public Affairs, Content Creation, and Integrated Marketing Communications. Approach Entertainment group is also having a Bollywood & Entertainment newswire, Approach Bollywood focusing on Bollywood News & Content dissemination.

Contact for More Info:

Approach Entertainment

Email: info@approachentertainment.com,

Visit us at Approach Entertainment Celebrity Management: www.approachentertainment.com

Approach Entertainment Films Productions: www.approachentertainment.net

Sonu Tyagi Official Website: www.sonutyagi.com

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Go Spiritual India Charitable Spiritual Organization

Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award

Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award

Mumbai:  India’s Leading Award Winning Celebrity Management and Films Productions Company, Approach Entertainment has recently bagged the world’s most important business recognition, Service Excellence Award, for their business excellence at DoubleTree by Hilton Hotel, Agra organized by Worldwide Marketing Organization, Mexico. Worldwide Marketing Organization’s award was organized for the first time in India.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Worldwide Marketing Organization is an International Marketing Association dedicated to conducting market research, opinion polls, and surveys of the consuming public. Worldwide Marketing Organization’s Jury and managers are having 20 years of experience in studying global market trends.

Speaking on winning the prestigious Service Excellence Award by Worldwide Marketing Organization, Sonu Tyagi, Director of Approach Entertainment, said, “It is a great honor for us to receive this prestigious award. Service Excellence Award given by Worldwide Marketing Organization has established our leadership position in our Entertainment verticals like Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing.  We are happy to have found acceptance and recognition from the members of the evaluation committee. It is due to the tireless hard work, the zeal to pursue new entertainment marketing and Celebrity management initiatives, and the commitment to do only quality work that we are part of a successful business line-up. It inspires us to do even better work in the future.”   

Sonu Tyagi

Approach Entertainment is an entrepreneurial venture of award-winning writer/director & producer Sonu Tyagi who has worked with leading advertising agencies & media houses in India.

The fast-growing celebrity, artist & talent management, films productions, advertising & corporate films productions, films marketing, events, and entertainment marketing company is already working in different sectors for leading companies and have already launched specialized divisions verticals in Celebrity, Artists, and Talent Management, Films Productions, Advertising, and Corporate Films Productions, Line Productions, Branded Entertainment, Events and Films Marketing.

Worldwide Marketing Organization is, an international organization, for the first time awarded many Indian companies with this prestigious Service Excellence award.

Approach Entertainment, a first-of-its-kind Celebrity, Artist & Talent Management & Films Productions company in India is one of the proud recipients of this award. The criteria that catapulted Approach Entertainment to the top slot were: Business Leadership, Management Systems, Quality in Products and Services, Innovation and Creativity, Social Responsibility, and Results. Approach Entertainment fulfilled these criteria successfully.

Headquartered in Mumbai, India’s leading Celebrity, Artist, Talent, and Entertainment Marketing company, Approach Entertainment, is offering integrated entertainment solutions in Celebrity Management, Artists Management, Talent Management, Films Productions, Advertising Films Productions, Corporate Films Productions, Events Management, Films Marketing, Entertainment Marketing and Line Productions for Films in India. Apart from its own offices in Mumbai, New Delhi, Gurgaon, Goa, Dehradun, Chandigarh & Jalandhar, the fast growing celebrity management company is also having representatives in all major cities and towns of India.

Approach Entertainment, one of the leading Celebrity Management & Films Productions companies in India has become one of the fastest-growing Celebrity management agencies in Mumbai. Over the last few years, Approach Entertainment has witnessed a staggering growth in terms of volume and quality in its Celebrity Management & Films Productions business.

The award from Worldwide Marketing Organization comes at the right time to Approach Entertainment, as this fast-growing Celebrity Management & Films Productions company in India is all set on an aggressive growth path strategy, thereby planning to launch new verticals and expand its reach. Approach Entertainment is also foraying into Film Productions with a Bollywood feature film and web series soon.

As Sonu Tyagi elaborates, “This award will definitely boost our expansion plans and give us the impetus to launch new verticals in Celebrity Management, Films Productions, Ad Films Productions, and Bollywood Hindi Films Productions.”

WORLDCOB has brands like THE BIZZ, considered the most important corporate
recognition in the world.

For More Info:

Mail us at: approachentertainment@gmail.com

Visit us at Approach Entertainment Celebrity Management: www.approachentertainment.com

Approach Entertainment Film Productions: www.approachentertainment.net

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org