Hollywood Actor Clayton Norcross Praises Indian Spiritual Web Series ‘Two Great Masters’

Mumbai, India – Renowned Hollywood actor Clayton Norcross, best known for his iconic role in the American soap opera “The Bold and the Beautiful,” has expressed high praise for the recently released spiritual web series ‘Two Great Masters.’ Available on MX Player, the series delves into the profound teachings of Swami Vivekananda and Paramahansa Yogananda, two towering figures in the realm of spirituality.

Clayton Norcross

Clayton Norcross recently concluded the leading role in the national Italian theatrical tour of the classic ABBA musical “MAMMA MIA.” Additionally, his latest action film, “LAST RESORT,” is now available on Amazon Prime. Currently back in Hollywood, Clayton is engaged in several upcoming productions. His breakout role was portraying Thorne Forrester on the hit soap opera “The Bold and the Beautiful.”

Produced by Juni Films and Approach Entertainment in association with Go Spiritual India, ‘Two Great Masters’ explores the timeless wisdom and philosophies of these spiritual luminaries. The series, directed by Anurag Sharma and co-produced & created by Sonu Tyagi, is based on the book “Two Great Masters” written by Amrit Gupta.

The series features veteran actor Rakesh Bedi as the narrator, along with Anurag Sharma, Deep Sharma, Pavli Kashyap, and Durga Kamboj in key roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Clayton Norcross, who has a deep personal interest in spirituality and mindfulness, was profoundly moved by the series. He commented, “The spiritual depth and authenticity of ‘Two Great Masters’ are truly remarkable. It beautifully captures the essence of Vivekananda’s and Yogananda’s teachings, making them accessible and relevant for today’s audience.”

Norcross’s appreciation for the series comes as no surprise given his own journey into spirituality. During his recent visit to India, where he connected with Sonu Tyagi, the head of Approach Entertainment and Go Spiritual India, Norcross embarked on a spiritual exploration that took him from the bustling streets of Mumbai to the serene landscapes of Rishikesh.

Sonu Tyagi, a visionary in the Indian entertainment industry & spirituality, has been instrumental in bringing this series to life. Known for his work as an award-winning writer, director, and producer, Sonu Tyagi’s deep understanding of spiritual literature and his commitment to high-quality content have been pivotal in the series’ production.

Clayton Norcross with Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Reflecting on the series, Sonu Tyagi stated, “Our goal with ‘Two Great Masters’ was to create a bridge between the profound spiritual teachings of these great masters and the contemporary digital world. We are thrilled to see it resonating with viewers globally, including someone as esteemed as Clayton Norcross.”

Norcross’s endorsement of the series underscores its impact on a global audience, highlighting the universal appeal of spiritual wisdom. He shared, “Watching ‘Two Great Masters’ was a transformative experience. It not only deepened my understanding of these incredible spiritual leaders but also inspired me to further explore my own spiritual path.”

The collaboration between Juni Films, Approach Entertainment, and Go Spiritual India is a testament to the shared vision of bringing spiritual wisdom to a broader audience. Since its release, ‘Two Great Masters’ has received an overwhelmingly positive response, praised for its depth, authenticity, and ability to make profound spiritual teachings accessible to a contemporary audience.

Sonu Tyagi is an award-winning writer, director, and producer. He holds a degree in psychology and has professional qualifications in advertising, journalism, and filmmaking. Before launching Approach Entertainment Group, he gained extensive experience working with India’s top advertising agencies and media houses. Tyagi continues to push the boundaries of content creation, blending his cinematic expertise with his passion for spirituality. His efforts aim to ignite interest in spirituality and encourage viewers to delve deeper into these teachings.

In addition to his work in the Indian film industry, Sonu Tyagi is known for his contributions to the community through his charitable organization, “Go Spiritual India,” which promotes spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

For More Info:

Approach Entertainment & Go Spiritual India

Contact: 9820965004 / 9716962242

Visit: www.approachentertainment.com & www.gospiritualindia.org

Email: info@approachentertainment.com

Approach Bollywood Launches Innovative Digital Campaign: “Holi Kab Hai, Kab Hai Holi”

Mumbai, India – Approach Bollywood, a leading name in Bollywood and entertainment news, has unveiled its latest digital campaign, “Holi Kab Hai, Kab Hai Holi.” This quirky campaign will be active on social media platforms leading up to the festival of Holi. Notably, one of the campaign’s ads delivers a crucial social message against drunk driving.

This initiative targets both Bollywood’s trade professionals and the broader audience. Approach Bollywood, a venture of Approach Entertainment Group, recently introduced its own app, expanding its reach and services. With operations spanning major Indian cities like Mumbai, New Delhi, Gurugram, and others, Approach Entertainment Group is a renowned name in celebrity management, film production, advertising films productions, films marketing and events.

The campaign leverages humor and nostalgia, featuring iconic Bollywood characters like Gabbar and Sambha from the legendary movie Sholay. In one of the ads, Gabbar repeatedly asks Sambha about the timing of Holi, leading to amusing exchanges. The campaign aims to capture the essence of Bollywood’s cultural influence while also delivering a pertinent social message.

In the recently released second ad, Gabbar queries Sambha, “Holi Kab Hai, Kab Hai Holi,” to which Sambha retorts, “Sardar, you keep repeating the same question. Are we planning to raid the village again?” Gabbar, however, responds differently, stating, “No, we don’t need to raid the village. All I desire is to host a Holi party.”

As part of the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood delivers a crucial social message. In an upcoming digital ad set to launch three days before Holi, Veeru cautions Basanti, “Don’t dance in front of these dogs. They tend to cause a ruckus after drinking.” Through this scenario, Approach Bollywood seamlessly integrates the message of “Don’t Drink and Drive” into its campaign, effectively blending entertainment with social responsibility.

In addition to roping in influencers, Approach Bollywood has strategically integrated the message of “Don’t Drink & Drive” into its campaign. Through witty dialogues and engaging scenarios, the campaign effectively communicates this important social issue.
Sonu Tyagi, the founder of Approach Entertainment, shares insights into the campaign’s conception, stating, “Holi is a significant festival in India, and we wanted to blend its celebratory spirit with Bollywood’s charm. Our aim was to connect with both industry insiders and the millennial audience while also addressing a prevalent social concern.”

Approach Bollywood serves as a comprehensive newswire service, catering to various media platforms including newspapers, magazines, TV channels, radio, and digital media. The platform offers insights into the business side of films, TV, OTT, and the broader entertainment industry, supported by in-depth analysis and exclusive interviews.

In addition to its digital presence, Approach Bollywood plans to venture into organizing industry-related events and producing branded content with celebrities. With a focus on factual reporting and behind-the-scenes coverage, the platform aims to spark meaningful conversations within the entertainment industry.

Led by award-winning writer / director & Producer Sonu Tyagi, Approach Entertainment Group is expanding its horizon by venturing into Bollywood film & web series production. Approach Entertainment in Association with Go Spiritual India has recently co-produced a spiritual Web / TV Series Two Great Masters based on a Book written by Amrit Gupta. The web series has been directed by Anurag Sharma.  The company’s commitment to excellence has been recognized through prestigious awards, including “The Bizz India 2010 Award”, Service Excellence Award from Worldwide Marketing Organization & PR Agency of the Year Awards.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Info:

Approach Entertainment   9820965004 / 9716962242    

Visit at www.approachentertainment.com & www.approachbollywood.com

Inkspell Media Announces Drivers of Digital Awards & Summit 2023, Set to Ignite Innovation in New Delhi

New Delhi, India – Inkspell Media, in collaboration with Global Trends Forum and ICIC, is thrilled to announce the much-anticipated return of the Drivers of Digital Awards & Summit, slated to take place in the vibrant city of New Delhi. This prestigious event, renowned for its celebration of innovation and excellence in digital marketing, promises to be a catalyst for transformative insights and industry-leading discussions.

With the theme “Digital Dynamics Unleashed,” the summit is set to redefine the contours of digital marketing, showcasing the convergence of creativity, data, and revenue as the driving forces behind unparalleled success in today’s dynamic landscape. As businesses and marketers navigate the ever-evolving digital terrain, this event serves as a beacon of inspiration and a platform for thought leadership.

Approach Entertainment joins as PR & Celebrity Partner for the Drivers of Digital Awards & Summit 2023, 24 Frames Digital as Live Webcast Partner, Kenscio as Integrated Marketing Partner, ForPressRelease as Online Media Partner, Go Spiritual India as Spiritual Partner, ED Times as Blog Partner, with Global Trends Forum and India Creative Industries Council as Media Partners.

The summit will feature a stellar lineup of industry leaders who will share their insights and experiences, providing attendees with valuable perspectives on navigating the complexities of the digital realm. From interactive panels to thought-provoking discussions, the summit offers a unique opportunity for attendees to engage with experts and peers alike, fostering meaningful connections and collaborations.

Central to the summit is the prestigious Awards Gala, where trailblazers in digital marketing will be honored for their groundbreaking achievements and innovative approaches. The gala serves as a testament to the resilience and ingenuity of individuals and organizations that have embraced the transformative power of digital dynamics.

“We are thrilled to bring back the Drivers of Digital Awards & Summit, an event that has long been synonymous with innovation and excellence in digital marketing,” said Vipul Tiwari,  Inkspell Media. “With ‘Digital Dynamics Unleashed’ as our theme, we aim to inspire and empower attendees to push the boundaries of creativity and innovation in the digital space.”

Further details regarding the date and venue of the summit will be announced in due course. Attendees can expect an immersive experience that combines insightful discussions, networking opportunities, and recognition of industry trailblazers.

About Inkspell Media: Inkspell Media is a leading provider of innovative marketing solutions, dedicated to empowering businesses to thrive in the digital age. With a focus on creativity, technology, and strategic thinking, Inkspell Media delivers cutting-edge campaigns and experiences that drive tangible results for clients across industries.


For more information and updates on the Drivers of Digital Awards & Summit 2023, please visit www.dodawards.in . Stay tuned for exclusive insights, registration details, and announcements as we embark on this exciting journey of digital innovation.

For More Info:  Approach Entertainment

9820965004 / 9716962242       Email : info@approachentertainment.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment Concludes a Star-Studded Success at India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023

Some of the Winners of the Inkspell’s Insight Ignition – November Edition 2023

Mumbai, December 5, 2023: Approach Entertainment, the prominent name in entertainment and media communication, emerged as a pivotal force in the resounding success of the India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023, held at Hotel Radisson Blu, Mumbai. In an electrifying showcase of industry brilliance, these events, organized by Inkspell Media, witnessed the convergence of top-tier talent, creative minds, and visionary leaders, culminating in a celebration of excellence in content, social media, and marketing.

As the exclusive PR & Celebrity Partner, Approach Entertainment elevated the stature of these prestigious events, infusing the glitz and glamour of the entertainment industry while ensuring widespread visibility and recognition. The partnership underscored Approach Entertainment’s commitment to celebrating and honoring the achievements of content creators, marketing virtuosos, and social media influencers who are reshaping the digital landscape.

The India Content Leadership Awards 2023 served as a beacon of innovation, acknowledging individuals and teams harnessing the power of data and analytics to redefine content strategies. With Approach Entertainment’s expertise, the event not only spotlighted the remarkable accomplishments in content analytics but also brought the allure of celebrity endorsements to the forefront, adding a touch of star power to the celebrations.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

The Social Stars Awards 2023, focusing on storytelling excellence in the digital realm, benefited significantly from Approach Entertainment’s involvement. Their adept handling amplified the narratives woven by individuals and brands in the digital space while seamlessly integrating the charisma of renowned celebrities into the awards ceremony.

Furthermore, the AdWorld Showdown 2023, a battleground for creativity and innovation in marketing, saw Approach Entertainment’s strategic contribution in enhancing the event’s visibility and prestige. Their involvement ensured that the event, showcasing marketing excellence and strategic thinking, received the attention it deserved on a global scale.

Sonu Tyagi, Founder of Approach Entertainment, expressed delight at the successful partnership, stating, “Approach Entertainment is thrilled to have been the exclusive PR & Celebrity Partner for the India Content Leadership Awards and Social Stars Awards 2023. Our aim was not just to elevate these events but to bring the glamour of the entertainment industry and celebrate the brilliance in content creation and digital storytelling.”

The collaboration between Inkspell Media and Approach Entertainment undeniably raised the bar, amplifying the impact of content creators and social media influencers while solidifying the significance of these awards ceremonies.

Approach Entertainment continues to stand at the forefront of entertainment, media, and communications, offering comprehensive solutions in Celebrity Management, Film Productions, Advertising Films Productions, Corporate Film solutions, Films Marketing, Events & Entertainment Marketing. With a rapidly expanding presence across multiple cities in India, Approach Entertainment remains dedicated to shaping the future of entertainment and media communication. Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For more information about Approach Entertainment and their contributions to the India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023, please visit at www.approachentertainment.com