Tag: celebrity digital pr agency

Approach Entertainment and Parwez K Photography Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

Approach Entertainment and Parwez K Photography Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

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Parwez K Photography and Approach Entertainment Unveil Mujeeb Ul Hassan’s Soulful Music Video Laagi Choote Na on UFI Music

Mumbai / New Delhi: The much-awaited romantic music video Laagi Choote Na by celebrated singer Mujeeb Ul Hassan was launched at a special event held in New Delhi. Produced by Khustar Parwez of Parwez K Photography and co-produced by Sonu Tyagi of Approach Entertainment, the music video has already started making waves for its soulful melody, heartfelt lyrics, and stunning visuals.

The launch event saw the presence of notable personalities from the entertainment industry, media, and fans of the artist. Guests were treated to an exclusive screening of the music video, which captures the themes of enduring love and emotional connection.

Speaking at the launch, Mujeeb Ul Hassan shared his excitement:
“Laagi Choote Na is a project close to my heart. The song reflects the beauty of love and relationships, and I hope it resonates deeply with the audience as much as it did with us while creating it.”

Directed by Mujeeb Ul Hassan and composed by Aamir Ali, the video stars Kashish and Arjun, who bring alive the story with their captivating performances.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual

Sonu Tyagi, co-producer and founder of Approach Entertainment, added:
“This project is a testament to the power of collaboration and storytelling through music and visuals. We are thrilled to see the positive response to Laagi Choote Na, and we hope it continues to touch hearts worldwide.”

The visually stunning music video, produced by Khustar Parwez of Parwez K Photography, showcases expertise in visual storytelling. Reflecting on the journey, Khustar Parwez said:
“Producing Laagi Choote Na was an enriching experience. The launch event was a celebration of creativity, and I’m delighted to see the project receiving so much love.”

The event also featured live performances, media interactions, and a Q&A session with the team behind the video. Attendees praised the seamless blend of soulful music and mesmerizing visuals, making the track a standout addition to the music scene.

Laagi Choote Na is a romantic track exploring themes of love and connection. With its melody composed by Aamir Ali and lyrics brought to life by Mujeeb Ul Hassan’s soulful voice, the music video delivers an unforgettable experience for viewers.

Parwez K Photography, founded by Khustar Parwez, has been a pioneer in creative productions since 2005, offering unmatched expertise in photography and videography. With an impressive portfolio spanning real estate, interiors, product, and lifestyle photography, the company consistently delivers compelling visual content that resonates with diverse audiences.

Approach Entertainment, under the leadership of award-winning filmmaker and writer Sonu Tyagi, has established itself as a leading force in celebrity and artist management, film production, and entertainment marketing. Known for its commitment to high-quality productions and innovative strategies, the company has received numerous accolades, including the Biz India Award and Service Excellence Award. Approach Entertainment operates across key locations, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, and Dehradun.

Mujeeb Ul Hassan, a renowned singer, producer, and filmmaker, has made an indelible mark on the entertainment industry. Celebrated for his soulful voice and artistic versatility, he has garnered recognition at esteemed platforms like the Cannes Film Festival and international circuits in the UK.

The music video Laagi Choote Na will be available on all major digital platforms, offering a heartfelt experience for couples and music enthusiasts. With its timeless themes of love and emotional connection, the song provides a refreshing alternative to mainstream music trends.

For more information, please contact:
Approach Entertainment
📞 9820965004 / 9716962242
✉️ info@approachentertainment.com
🌐 Visit: www.approachentertainment.com

Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

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Sonu Tyagi, Founder of Approach Entertainment, Honored to Present Awards at SCREENXX 2024 Organized by Adgully

Sonu Tyagi with Tahira Kashyap

Mumbai, November 14, 2024: Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.

The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.

Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.

Sonu Tyagi with Juhi Parmar

The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Yeh Meri Family Season 4. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.

Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space in the Web Series Heeramandi . Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.

In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms. He was awarded Best Actor Male in a Comedy Web Originals (Critics’ Choice) for Gullak Season 4.

Sonu Tyagi with Jameel Khan

Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.

The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.

Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.

In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.

For More Information: 9820965004 / 9716962242

Approach Entertainment

Visit us at www.approachentertainment.com & www.sonutyagi.com

Email : info@approachentertainment.com