Tag: celebrity brand endorsements companies

Approach Bollywood Launches Innovative Digital Campaign: "Holi Kab Hai, Kab Hai Holi"

Approach Bollywood Launches Innovative Digital Campaign: “Holi Kab Hai, Kab Hai Holi”

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Mumbai, India – Approach Bollywood, a leading name in Bollywood and entertainment news, has unveiled its latest digital campaign, “Holi Kab Hai, Kab Hai Holi.” This quirky campaign will be active on social media platforms leading up to the festival of Holi. Notably, one of the campaign’s ads delivers a crucial social message against drunk driving.

This initiative targets both Bollywood’s trade professionals and the broader audience. Approach Bollywood, a venture of Approach Entertainment Group, recently introduced its own app, expanding its reach and services. With operations spanning major Indian cities like Mumbai, New Delhi, Gurugram, and others, Approach Entertainment Group is a renowned name in celebrity management, film production, advertising films productions, films marketing and events.

The campaign leverages humor and nostalgia, featuring iconic Bollywood characters like Gabbar and Sambha from the legendary movie Sholay. In one of the ads, Gabbar repeatedly asks Sambha about the timing of Holi, leading to amusing exchanges. The campaign aims to capture the essence of Bollywood’s cultural influence while also delivering a pertinent social message.

In the recently released second ad, Gabbar queries Sambha, “Holi Kab Hai, Kab Hai Holi,” to which Sambha retorts, “Sardar, you keep repeating the same question. Are we planning to raid the village again?” Gabbar, however, responds differently, stating, “No, we don’t need to raid the village. All I desire is to host a Holi party.”

As part of the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood delivers a crucial social message. In an upcoming digital ad set to launch three days before Holi, Veeru cautions Basanti, “Don’t dance in front of these dogs. They tend to cause a ruckus after drinking.” Through this scenario, Approach Bollywood seamlessly integrates the message of “Don’t Drink and Drive” into its campaign, effectively blending entertainment with social responsibility.

In addition to roping in influencers, Approach Bollywood has strategically integrated the message of “Don’t Drink & Drive” into its campaign. Through witty dialogues and engaging scenarios, the campaign effectively communicates this important social issue.
Sonu Tyagi, the founder of Approach Entertainment, shares insights into the campaign’s conception, stating, “Holi is a significant festival in India, and we wanted to blend its celebratory spirit with Bollywood’s charm. Our aim was to connect with both industry insiders and the millennial audience while also addressing a prevalent social concern.”

Approach Bollywood serves as a comprehensive newswire service, catering to various media platforms including newspapers, magazines, TV channels, radio, and digital media. The platform offers insights into the business side of films, TV, OTT, and the broader entertainment industry, supported by in-depth analysis and exclusive interviews.

In addition to its digital presence, Approach Bollywood plans to venture into organizing industry-related events and producing branded content with celebrities. With a focus on factual reporting and behind-the-scenes coverage, the platform aims to spark meaningful conversations within the entertainment industry.

Led by award-winning writer / director & Producer Sonu Tyagi, Approach Entertainment Group is expanding its horizon by venturing into Bollywood film & web series production. Approach Entertainment in Association with Go Spiritual India has recently co-produced a spiritual Web / TV Series Two Great Masters based on a Book written by Amrit Gupta. The web series has been directed by Anurag Sharma.  The company’s commitment to excellence has been recognized through prestigious awards, including “The Bizz India 2010 Award”, Service Excellence Award from Worldwide Marketing Organization & PR Agency of the Year Awards.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Info:

Approach Entertainment   9820965004 / 9716962242    

Visit at www.approachentertainment.com & www.approachbollywood.com

Approach Entertainment Concludes a Star-Studded Success at India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023

Approach Entertainment Concludes a Star-Studded Success at India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023

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Some of the Winners of the Inkspell’s Insight Ignition – November Edition 2023

Mumbai, December 5, 2023: Approach Entertainment, the prominent name in entertainment and media communication, emerged as a pivotal force in the resounding success of the India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023, held at Hotel Radisson Blu, Mumbai. In an electrifying showcase of industry brilliance, these events, organized by Inkspell Media, witnessed the convergence of top-tier talent, creative minds, and visionary leaders, culminating in a celebration of excellence in content, social media, and marketing.

As the exclusive PR & Celebrity Partner, Approach Entertainment elevated the stature of these prestigious events, infusing the glitz and glamour of the entertainment industry while ensuring widespread visibility and recognition. The partnership underscored Approach Entertainment’s commitment to celebrating and honoring the achievements of content creators, marketing virtuosos, and social media influencers who are reshaping the digital landscape.

The India Content Leadership Awards 2023 served as a beacon of innovation, acknowledging individuals and teams harnessing the power of data and analytics to redefine content strategies. With Approach Entertainment’s expertise, the event not only spotlighted the remarkable accomplishments in content analytics but also brought the allure of celebrity endorsements to the forefront, adding a touch of star power to the celebrations.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

The Social Stars Awards 2023, focusing on storytelling excellence in the digital realm, benefited significantly from Approach Entertainment’s involvement. Their adept handling amplified the narratives woven by individuals and brands in the digital space while seamlessly integrating the charisma of renowned celebrities into the awards ceremony.

Furthermore, the AdWorld Showdown 2023, a battleground for creativity and innovation in marketing, saw Approach Entertainment’s strategic contribution in enhancing the event’s visibility and prestige. Their involvement ensured that the event, showcasing marketing excellence and strategic thinking, received the attention it deserved on a global scale.

Sonu Tyagi, Founder of Approach Entertainment, expressed delight at the successful partnership, stating, “Approach Entertainment is thrilled to have been the exclusive PR & Celebrity Partner for the India Content Leadership Awards and Social Stars Awards 2023. Our aim was not just to elevate these events but to bring the glamour of the entertainment industry and celebrate the brilliance in content creation and digital storytelling.”

The collaboration between Inkspell Media and Approach Entertainment undeniably raised the bar, amplifying the impact of content creators and social media influencers while solidifying the significance of these awards ceremonies.

Approach Entertainment continues to stand at the forefront of entertainment, media, and communications, offering comprehensive solutions in Celebrity Management, Film Productions, Advertising Films Productions, Corporate Film solutions, Films Marketing, Events & Entertainment Marketing. With a rapidly expanding presence across multiple cities in India, Approach Entertainment remains dedicated to shaping the future of entertainment and media communication. Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For more information about Approach Entertainment and their contributions to the India Content Leadership Awards, Ad World Showdown, and Social Stars Awards 2023, please visit at www.approachentertainment.com



Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

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Go Spiritual India Leads World Mental Health Day with a Resolute Commitment to Holistic Well-being

Mumbai:  In a resounding show of dedication to mental health and spiritual well-being, Go Spiritual India proudly observed World Mental Health Day on October 10, 2023. Under the overarching theme, “Mental Health in an Unequal World,” the organization emphasized the critical need to address disparities in mental health access and support while fostering emotional and spiritual equilibrium among individuals and communities globally.

World Mental Health Day serves as a global platform to champion mental health education and advocacy. Go Spiritual India recognized the gravity of this day and organized a series of impactful events and initiatives aimed at tackling the pervasive mental health challenges prevalent in today’s ever-evolving and often stressful world.  

In a dedicated effort to bridge the urban-rural mental health divide, Go Spiritual India organized a series of impactful events in rural schools on World Mental Health Day. The objective was clear: to raise awareness about mental health issues in rural India, where awareness remains significantly lower compared to urban areas.  Multiple events were thoughtfully orchestrated in collaboration with Vidhyapan Global School, a prominent school chain in Western Uttar Pradesh, to reach out to rural communities.

World Mental Health Day, celebrated on October 10th, 2023, provided the perfect backdrop for Go Spiritual India to extend its reach to rural communities. Recognizing the unique challenges and barriers faced by these populations, the organization embarked on a mission to create awareness and promote mental well-being in rural India.

Go Spiritual India Intro Video

Key Highlights of Go Spiritual India’s World Mental Health Day Observance:

Mindfulness Workshops: Renowned spiritual leaders and mental health experts led a comprehensive series of mindfulness workshops. These workshops, held both in-person and online, offered participants valuable tools and techniques to manage stress, and anxiety, and enhance mental well-being. The organization’s proactive approach extended beyond workshop settings, encompassing schools, colleges, and corporate and industrial institutions to address stress, depression, suicide prevention, and mental well-being.

Community Support: In line with the theme of the year, Go Spiritual India launched a dynamic community outreach program. This initiative aimed to provide mental health education and support to underserved communities, bridging the gap in mental health care. The organization’s commitment to inclusivity shone brightly.

Events & Webinar Series: Go Spiritual India organized on-ground events and an enlightening webinar series featuring esteemed experts in the realms of mental health and spirituality. Topics included the intricate interplay of spirituality and mental health, practical coping strategies, and the crucial importance of seeking assistance when needed.

Media & Social Media Campaign: Go Spiritual India orchestrated a powerful social media campaign under the hashtag #SpiritualWellness, inviting individuals worldwide to share their personal experiences, stories, and tips for maintaining mental health in an unequal world. This digital campaign cultivated an online community that encouraged open dialogue and diminished stigma. The organization also leveraged various media channels, including print, digital, and TV, to create heightened awareness about mental health issues.

Collaborations: The collaborative spirit of Go Spiritual India was apparent through partnerships with mental health professionals, local authorities, and other non-profit organizations. This collective effort aimed to elevate mental health services and reduce disparities in access to care, making a tangible impact on the ground.

Sonu Tyagi, the visionary founder of Go Spiritual India, expressed the organization’s unwavering commitment to holistic well-being, noting, “In an increasingly complex and fast-paced world, the need for mental health awareness and support has never been more evident. We firmly believe that integrating spirituality with mental health offers a holistic path to well-being.”

Sonu Tyagi, Founder, Go Spiritual India & Approach Entertainment

Go Spiritual India extended its heartfelt gratitude to individuals, corporate organizations, NGOs, and educational institutions worldwide who united in the pursuit of raising awareness, diminishing stigma, and advancing mental health equity.

About Go Spiritual India: Go Spiritual India stands at the forefront of organizations dedicated to promoting spiritual well-being and mental health through education, guidance, and community support. With a steadfast focus on the convergence of spirituality and mental health, Go Spiritual India empowers individuals to lead more balanced and fulfilling lives.

Go Spiritual India is a Charitable Spiritual Organization working for Philanthropy, Spiritual Awareness, Mental Health, Spiritual Tourism, Spiritual Media, Events, Organic, Wellness, and Social causes.

Approach Communications is handling PR and communications for Go Spiritual India, while social media and digital marketing are being managed by Approach Communications Digital division. Approach Entertainment, a company within the Approach Communications Group, oversees all aspects of branded entertainment, celebrity and influencer engagement, film and in-film marketing, events, film productions, and all entertainment marketing activities for Go Spiritual India.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

For more information about Go Spiritual India’s World Mental Health Day activities,

Sonu Tyagi at Go Spiritual India / Approach Entertainment

9820965004

Visit us at www.approachentertainment.com  & www.gospiritualindia.org

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment.

Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Hyderabad, Jalandhar and Dehradun.

Go Spiritual India Organization Website:            www.gospiritualindia.org 

Go Spiritual India Magazine:                                   www.gospiritualindia.in

Go Spiritual India Store:                                          www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management:   www.approachentertainment.com

Approach Entertainment Films Productions:           www.approachentertainment.net

Approach Bollywood                                          :      www.approachbollywood.in

Approach Communications                              :       www.approachcommunications.in

Nurturing Stardom: The Intricacies of Sports Celebrity Management

Nurturing Stardom: The Intricacies of Sports Celebrity Management

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Nurturing Stardom: The Intricacies of Sports Celebrity Management

Introduction

Sports celebrities are more than just athletes; they’re icons who inspire millions, ignite passions, and leave an indelible mark on society. Behind the scenes, a dedicated and strategic process known as sports celebrity management plays a pivotal role in shaping and managing their careers. This dynamic field encompasses various aspects, from building a brand image to handling endorsements and ensuring long-term success. Let’s delve into the world of sports celebrity management to understand the intricacies that fuel the stardom of our favorite athletes.

Creating and Enhancing the Brand Image

The foundation of sports celebrity management lies in establishing a strong and authentic brand image for the athlete. Management teams work to understand the athlete’s personality, values, and goals to create a brand that resonates with fans and sponsors. This involves crafting a narrative that goes beyond their on-field performance, giving fans a glimpse into their personal stories, struggles, and triumphs.

Endorsements and Partnerships

Endorsements are a crucial avenue for athletes to extend their influence beyond the sports arena. Sports celebrity managers meticulously select endorsement opportunities that align with the athlete’s brand and values. These partnerships not only bring financial benefits but also provide a platform for athletes to engage with a wider audience and promote products or causes they genuinely believe in.

Media Relations and Public Image

Approach Entertainment : India’s Leading Celebrity Management & Films Productions Company

Effective communication with the media is a cornerstone of sports celebrity management. Managers work closely with public relations teams to ensure that the athlete’s public image remains positive and authentic. From press releases to media appearances, the aim is to control the narrative and manage potential controversies, ensuring that the athlete’s reputation remains intact.

Strategic Career Planning

Longevity is a key consideration in sports celebrity management. Managers develop comprehensive career plans that encompass training, competition schedules, and opportunities for growth. They strategize to help athletes transition into new phases of their careers, such as retirement or post-playing roles, ensuring a seamless continuation of their legacy.

Social Media and Fan Engagement

In the age of social media, athletes have unprecedented direct access to their fans. Sports celebrity managers guide athletes on leveraging these platforms to build a loyal fan base, share their journey, and engage with supporters. Authentic interaction fosters a deeper connection and solidifies the athlete’s influence.

Managing Personal Well-being

The pressure of the limelight can take a toll on an athlete’s mental and emotional well-being. Sports celebrity managers often collaborate with psychologists, nutritionists, and fitness experts to ensure that the athlete’s holistic needs are met. This proactive approach not only supports the athlete’s performance but also underscores the responsibility of the management team towards the individual’s welfare.

Conclusion

Sports celebrity management is a multifaceted endeavor that blends strategy, creativity, and empathy. Behind every sports superstar stands a team of professionals who work tirelessly to shape their career, uphold their image, and nurture their legacy. From brand creation to endorsements, media relations to personal well-being, sports celebrity managers play a pivotal role in elevating athletes from mere players to iconic figures who transcend the boundaries of their respective sports.

Celebrity Management Company ‘Approach Entertainment’ Engages Payal Rohatgi for an Event in Goa

Celebrity Management Company ‘Approach Entertainment’ Engages Payal Rohatgi for an Event in Goa

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Celebrity Management Company ‘Approach Entertainment’ Engages Payal Rohatgi for an Event in Goa

Payal Rohatgi

Mumbai: Approach Entertainment ( www.approachentertainment.com  ) has engaged  Bollywood actress and Big Boss Participant Payal Rohatgi for an Event in Cidade Resort, Goa.

Approach Entertainment is an award winning films productions, celebrity management, advertising & corporate films productions, films marketing, events and entertainment marketing company with offices in Mumbai, New Delhi, Goa, Gurugram, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar.

Rohatgi made her Bollywood debut in 2002 with Harry Baweja’s Yeh Kya Ho Raha Hai?, a Hindi remake of the Hollywood teen flick American Pie.  She appeared in the films, Plan (2003), Police Force(2003) and Rakht (2004).

In 2006, she got her breakthrough with the film 36 China Town, also starring Shahid Kapoor, Kareena Kapoor, and Paresh Rawal. Later that year, she appeared in the critically acclaimed Corporate, in which she played the part of an item girl.

In 2007, her first release was Priyadarshan’s Dhol.  She played the second lead character, paired opposite Arbaaz Khan.

In 2008, she was seen in a cameo opposite Ranvir Shorey in PNC film Ugly Aur Pagli which was released in August. In mid-September, she appeared opposite Irrfan Khan in the TV18 film Dil Kabaddi. She played the role of an aerobics instructor in the film. In August 2008, Rohatgi appeared in season 2 of the reality television show, Bigg Boss on Colors TV as a contestant.

Payal Rohatgi

Approach Communications has set up a specialized division ‘Approach Entertainment’ for Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. Approach Communications is a leading PR & Integrated Communications Agency, offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR Agency in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.

Commenting on the Celebrity, Artists and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said ‘Approach Entertainment believes in Integrated Celebrity Management and Entertainment solutions and we have worked in Film and Celebrity management in the past. From some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed few performing artists to market exclusively. The agency is also planning to sign up some Bollywood personalities exclusively’.

Approach Entertainment is headed by award-winning writer / director Sonu Tyagi who has his background in Journalism and Advertising. The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2023. The company will be announcing the film project soon and the work is already going on the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business.

Approach Entertainment, have already handled leading fmcg, corporate, healthcare & pharma, finance, real estate, tourism, entertainment and social sector clients. The agency is present in 9 cities of India with its headquarters in Mumbai and branch offices in New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, Hyderabad and Jalandhar. The fast growing Celebrity Management and Entertainment Marketing agency has handled accounts like Mahindra, Pidilite, Elder Pharma, Ashley Madison, Gaursons, Abu Dhabi Tourism Authority, PHD Chamber of Commerce,  Dr. Morepen Ltd, Bajaj Auto Ltd,  Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Contact for More Info:

Sonu Tyagi at  Approach Entertainment

Mumbai: 9820965004 / 9716962242

Email: approachentertainment@gmail.com

Visit us at www.approachentertainment.com and www.approachentertainment.net