“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

“Bold and Beautiful” Fame Hollywood Actor Clayton Norcross and Award-Winning Writer-Director Sonu Tyagi Unite Spiritually in India

Mumbai, India – Award-winning Indian writer-director Sonu Tyagi recently had the honor of hosting Hollywood actor Clayton Norcross, best known for his role in the popular American soap opera “The Bold and the Beautiful,” in a meeting that transcended cultural boundaries and ventured into the realm of spirituality. Their meeting, which took place in the bustling city of Mumbai, extended to exploring the spiritual heart of India, culminating in a trip to the tranquil city of Rishikesh in Uttarakhand.

Sonu Tyagi is the visionary behind “Go Spiritual India,” a charitable spiritual organization, and the creative force behind “Approach Entertainment,” an award-winning celebrity management and film production company.

Sonu Tyagi, celebrated for his work in the Indian film industry, is not just a storyteller in the cinematic sense but also a spiritual seeker. His films often delve into the human spirit and explore deeper metaphysical questions. Recently, Tyagi co-produced a spiritual web series titled “Two Great Masters,” directed by Anurag Sharma, based on Amrit Gupta’s book exploring the teachings of Swami Vivekananda and Paramhansa Yogananda. Clayton Norcross, renowned for his iconic portrayal of Thorne Forrester, has long been interested in spirituality and mindfulness, making their connection even more profound.

The two artists found common ground in their shared passion for exploring the spiritual facets of life. During their discussions in Mumbai, they spoke of the interconnectedness of cinema and spirituality, with Tyagi explaining, “Cinema, at its core, is a medium through which we explore the human experience. It often delves into the spiritual, emotional, and philosophical aspects of life.”

Clayton Norcross, who practices meditation and mindfulness, resonated with Tyagi’s perspective. “I’ve always believed that art, be it on the screen or in any other form, has the power to awaken our inner selves. Sonu’s films have that profound effect, and I’m honored to discuss these topics with him,” Norcross shared.

Clayton Norcross in Rishikesh, Uttarakhand

Clayton Norcross, the renowned actor, found himself on a unique journey in India, celebrating the enduring spiritual traditions that have transcended generations. Initially drawn to India to fully immerse himself in the yoga Ashrams of Rishikesh, he experienced an unexpected delight in Mumbai when he met Sonu. This chance encounter ignited his curiosity about what it would be like to work in the Indian film industry.

Not one to shy away from unconventional roles, Norcross expressed his willingness to take on supporting characters in Indian cultural projects that often depict white actors as sidekicks or antagonists. His recent role as a heartless mercenary soldier in an action-packed film was not only a fulfilling experience but also immense fun. Fans can look forward to the release of “LAST RESORT” on Amazon Prime, where Norcross’s dynamic portrayal is sure to leave a lasting impression.

Their mutual interest in spirituality led to an exciting journey to Rishikesh, a city nestled in the foothills of the Himalayas and known as the ‘Yoga Capital of the World.’ Rishikesh, with its serene atmosphere, ashrams, and the holy Ganges River, has attracted spiritual seekers and yogis from around the globe for centuries. The two spent time exploring the city’s spiritual and cultural offerings, participating in yoga and meditation sessions, and interacting with local sages.

Sonu Tyagi, who has drawn inspiration from his spiritual experiences in Rishikesh for his creative projects, found great joy in introducing Clayton Norcross to this transformative destination. “Rishikesh has always been a source of inspiration for me, and I am thrilled to share this sacred place with Clayton. It’s a hub of spiritual energy and a sanctuary for seekers,” Tyagi expressed.

Clayton Norcross’s visit to India extended beyond his cinematic pursuits. His immersion into the spiritual essence of Rishikesh, the enchanting land of Uttarakhand, and his deep conversations with Tyagi reflect the idea that art, culture, and spirituality can connect individuals across continents and enrich their lives.

The meeting between Sonu Tyagi and Clayton Norcross serves as a reminder of the transformative power of art and spirituality, transcending borders and cultures, leaving a profound impact on their personal and creative lives. It is a testament to the unifying force of shared passions and exploration, reminding us that the search for meaning and spirituality is a universal human endeavor.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

In addition to his work in the Indian film industry and his spiritual pursuits, Sonu Tyagi is also known for his contributions to the community through his charitable organization, “Go Spiritual India.” This organization is dedicated to promoting spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Moreover, Sonu Tyagi has also ventured into the realm of celebrity management and film production through his company, “Approach Entertainment.” Approach Entertainment is an award-winning company in the field of entertainment and media, known for its expertise in managing celebrities, producing films, and organizing events in the entertainment industry.

The intersection of Sonu Tyagi’s spiritual endeavors, cinematic work, and his contributions through Go Spiritual India and Approach Entertainment showcases his multifaceted approach to life, where he uses his creative and spiritual pursuits to bring about positive change in the world. This news release serves as a testament to his commitment to both art and spirituality, highlighting the transformative power of these endeavors.

Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

Approach Entertainment Signs Shorr Music Exclusively

Approach Entertainment Signs Shorr Music Exclusively

Mumbai:  India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music is a promising upcoming music production group started by three very talented individuals Nihal D, Abhishek T, and Neil. Shorr Music has already worked with top music labels like Zee Music, Tips, and Panorama Music and is all set to compose & produce music for a Bollywood film soon.

Shorr Music already has a few chartbusters like Heer Kahan on Zee Music & Arziyaan on Panorama Music. Shorr Music has also composed and produced music for a few Marathi films and advertising jingles for different brands. Arziyaan was very well appreciated by music lovers for its soulful lyrics and soothing music.  The music group is also going to work on a Bollywood film which will be announced soon.

Approach Entertainment will handle the entire representation, Management, Digital, Brand & Media Partnerships, Events, and other related activities for Shorr Music while Approach Communications will be looking after PR & Communications activities. Approach Entertainment has also bagged Service Excellence Award from Worldwide Marketing Organization recently. Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

“SHORR “ is a musical collective from Mumbai India that works for film & independent music. The group is working on new ideas and experimental sound.  
“SHORR” is a Hindi word for  “NOISE “ as the music group believes Noise can’t be ignored. Shorr will be creating music for a global audience as music is not bound by any genre, language, place, or nation.

Talking about the Collaboration with Approach Entertainment, Nihal D,  Abhishek T & Neil of Shorr Music in a collective statement said, “ As we have already worked with top music labels like Zee Music & Panorama Music and will be making our Bollywood debut soon, we were looking for the right management and communications agencies for our music group. Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India.  It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. We are very ecstatic to be a part of our next phase of Bollywood & music journey with Approach Entertainment. Looking forward to having long innings in Bollywood & music industry with the Approach Entertainment team. ”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Shorr Music is a tremendously talented music directors & singers group who has already proven his performance with Zee Music, Panorama Music & other top music companies. I liked their music videos Heer Kahan & Arziyaan.  We will work on Shorr music management, pr & representation, events, and marketing.  We are very happy   to sign Shorr Music exclusively.”

Sonu Tyagi, Approach Entertainment

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, in Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health. 

For More Info:

Call us at 9820965004 / 9716962242

Mail us at: approachentertainment@gmail.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award

Approach Entertainment Bags Worldwide Marketing Organization’s Service Excellence Award

Mumbai:  India’s Leading Award Winning Celebrity Management and Films Productions Company, Approach Entertainment has recently bagged the world’s most important business recognition, Service Excellence Award, for their business excellence at DoubleTree by Hilton Hotel, Agra organized by Worldwide Marketing Organization, Mexico. Worldwide Marketing Organization’s award was organized for the first time in India.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group is also having Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Worldwide Marketing Organization is an International Marketing Association dedicated to conducting market research, opinion polls, and surveys of the consuming public. Worldwide Marketing Organization’s Jury and managers are having 20 years of experience in studying global market trends.

Speaking on winning the prestigious Service Excellence Award by Worldwide Marketing Organization, Sonu Tyagi, Director of Approach Entertainment, said, “It is a great honor for us to receive this prestigious award. Service Excellence Award given by Worldwide Marketing Organization has established our leadership position in our Entertainment verticals like Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing.  We are happy to have found acceptance and recognition from the members of the evaluation committee. It is due to the tireless hard work, the zeal to pursue new entertainment marketing and Celebrity management initiatives, and the commitment to do only quality work that we are part of a successful business line-up. It inspires us to do even better work in the future.”   

Sonu Tyagi

Approach Entertainment is an entrepreneurial venture of award-winning writer/director & producer Sonu Tyagi who has worked with leading advertising agencies & media houses in India.

The fast-growing celebrity, artist & talent management, films productions, advertising & corporate films productions, films marketing, events, and entertainment marketing company is already working in different sectors for leading companies and have already launched specialized divisions verticals in Celebrity, Artists, and Talent Management, Films Productions, Advertising, and Corporate Films Productions, Line Productions, Branded Entertainment, Events and Films Marketing.

Worldwide Marketing Organization is, an international organization, for the first time awarded many Indian companies with this prestigious Service Excellence award.

Approach Entertainment, a first-of-its-kind Celebrity, Artist & Talent Management & Films Productions company in India is one of the proud recipients of this award. The criteria that catapulted Approach Entertainment to the top slot were: Business Leadership, Management Systems, Quality in Products and Services, Innovation and Creativity, Social Responsibility, and Results. Approach Entertainment fulfilled these criteria successfully.

Headquartered in Mumbai, India’s leading Celebrity, Artist, Talent, and Entertainment Marketing company, Approach Entertainment, is offering integrated entertainment solutions in Celebrity Management, Artists Management, Talent Management, Films Productions, Advertising Films Productions, Corporate Films Productions, Events Management, Films Marketing, Entertainment Marketing and Line Productions for Films in India. Apart from its own offices in Mumbai, New Delhi, Gurgaon, Goa, Dehradun, Chandigarh & Jalandhar, the fast growing celebrity management company is also having representatives in all major cities and towns of India.

Approach Entertainment, one of the leading Celebrity Management & Films Productions companies in India has become one of the fastest-growing Celebrity management agencies in Mumbai. Over the last few years, Approach Entertainment has witnessed a staggering growth in terms of volume and quality in its Celebrity Management & Films Productions business.

The award from Worldwide Marketing Organization comes at the right time to Approach Entertainment, as this fast-growing Celebrity Management & Films Productions company in India is all set on an aggressive growth path strategy, thereby planning to launch new verticals and expand its reach. Approach Entertainment is also foraying into Film Productions with a Bollywood feature film and web series soon.

As Sonu Tyagi elaborates, “This award will definitely boost our expansion plans and give us the impetus to launch new verticals in Celebrity Management, Films Productions, Ad Films Productions, and Bollywood Hindi Films Productions.”

WORLDCOB has brands like THE BIZZ, considered the most important corporate
recognition in the world.

For More Info:

Mail us at: approachentertainment@gmail.com

Visit us at Approach Entertainment Celebrity Management: www.approachentertainment.com

Approach Entertainment Film Productions: www.approachentertainment.net

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Approach Entertainment Produces a Series of TVC

Approach Entertainment Produces a Series of TVC for Guru Krupa Vidya Sankul

Award-winning Films Productions and Celebrity Management Company, Approach Entertainment has produced a series of TVC campaigns & Corporate Films for Shree Gurukrupa Vidya Sankul. Shree Gurukrupa Vidya Sankul is a leading chain of schools based in Surat and it is being headed by dynamic educationist, entrepreneur, and philanthropist Mukesh Patel. Approach Entertainment is a Full Fledged award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment marketing company with offices in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Dehradun Jalandhar.

The TVC & Corporate Film will be launched on digital platforms. The series of Ad Films were shot pre covid and will be aggressively promoted now on social and digital media. The TVC focuses on international facilities with strict discipline. The entire campaign was shot in a school live environment and the post-production was done in Mumbai.

The first film TVC in the campaign features the international facilities, quality of education, and overall development of the students. The long format film focuses on the dynamic leadership of Educationist, entrepreneur & philanthropist Mukesh Patel and the initiatives taken for the students.

Commenting on TVC Campaign, Sonu Tyagi, Director,  Approach Entertainment said, “We have been working with Shree Gurukrupa Vidya Sankul for long now. It is always exciting to work for dynamic educationist Mukesh Patel. We shot the film over 2 days and it has come out very well and is appreciated.  ”

Approach Entertainment has also launched its Branded content division with the objective to offer integrated services in Branded entertainment production. The company will offer entire production and distribution services to engage the audience in an entertaining way and deliver the brand message at the same time. Approach Entertainment Branded content division will be headed by Writer, Director, and Producer Sonu Tyagi.

Approach Entertainment also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company with its Head Office in Mumbai and branch offices in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. It is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising.

The company is now also foraying into Bollywood Film Productions with its first Hindi film project. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Approach Entertainment also bagged a prestigious service excellence award from World Marketing Organization.

Gurukrupa Vidya Sankul TVC Produced by Approach Entertainment

Visit us at

Approach Entertainment Film Productions: www.approachentertainment.net

Approach Entertainment Celebrity Management: www.approachentertainment.com

Sonu Tyagi Official Website : www.sonutyagi.com

Go Spiritual India Organization: www.gospiritualindia.org