Tag: celebrity advertising agencies

Sonu Tyagi Co-Produces Groundbreaking Spiritual Web Series ‘Two Great Masters’

Sonu Tyagi Co-Produces Groundbreaking Spiritual Web Series ‘Two Great Masters’

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Mumbai, India – In a remarkable convergence of spirituality and modern media, Sonu Tyagi, renowned for his multifaceted roles in the entertainment industry, has co-produced the web series ‘Two Great Masters.’ The series, now available on MX Player, is a profound exploration of the spiritual teachings of Swami Vivekananda and Paramahansa Yogananda, two of the most influential spiritual leaders of the twentieth century.

Produced by Juni Films and Approach Entertainment in association with Go Spiritual India, ‘Two Great Masters’ delves into the timeless wisdom and philosophies of these two spiritual luminaries. Tyagi, who is also the head of Approach Entertainment and Go Spiritual India, brings a unique blend of expertise and passion to the project, ensuring that the series is both spiritually enriching and visually captivating.

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It features veteran actor Rakesh Bedi as narrator along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation. The web series “Two Great Masters” is based on the book of the same name written by author Amrit Gupta.

The collaboration between Juni Films, Approach Entertainment, and Go Spiritual India is a testament to the shared vision of bringing spiritual wisdom to a broader audience. Sonu Tyagi’s involvement has been instrumental in maintaining the authenticity of the teachings while adapting them for a modern digital platform. His deep understanding of spiritual literature and his commitment to high-quality content have been pivotal in the series’ production.

Speaking about the challenges faced during production, Sonu Tyagi noted, “Maintaining the delicate balance between factual accuracy and engaging storytelling was one of our biggest challenges. We wanted to stay true to the teachings and life stories of Vivekananda and Yogananda while ensuring that the series was captivating for viewers.”

The series was filmed in various locations, including Shoolini University in Solan, Himachal Pradesh, chosen for its serene and spiritually conducive environment. This added layers of logistical complexity, but Tyagi’s meticulous planning and coordination ensured smooth operations across all sites.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Since its release, ‘Two Great Masters’ has received an overwhelmingly positive response from viewers. The series has been praised for its depth, authenticity, and ability to make profound spiritual teachings accessible to a contemporary audience. Tyagi’s vision of sparking interest in spirituality and encouraging viewers to explore these teachings further is clearly resonating with audiences.

Looking ahead, Sonu Tyagi has ambitious plans to continue creating content that bridges the gap between spirituality and contemporary life. “There are numerous untold stories and teachings from great spiritual leaders that we wish to bring to the forefront,” Tyagi stated. He also plans to expand initiatives in spiritual awareness, philanthropy, social service, mental health, spiritual tourism, wellness, and holistic health, further promoting a balanced and spiritually enriched lifestyle.

Sonu Tyagi is a distinguished figure in the Indian entertainment industry, known for his work in celebrity management, film production, advertising, and corporate film production. As the founder of Approach Entertainment, Approach Communications and the charitable spiritual organization Go Spiritual India, he has been a driving force behind various initiatives aimed at promoting spiritual awareness and holistic well-being.

Sonu Tyagi is an award-winning writer, director, and producer with a diverse background in journalism and advertising. Holding a degree in psychology and having completed professional courses in journalism, advertising, and filmmaking, he has gained extensive experience working with leading advertising agencies and media houses in India. Tyagi launched his own venture at a young age, marking a significant milestone in his career.

With ‘Two Great Masters,’ Sonu Tyagi has not only co-produced a groundbreaking web series but has also succeeded in bringing the teachings of Swami Vivekananda and Paramahansa Yogananda to a new generation. The series stands as a beacon of spiritual enlightenment in the digital age, thanks to Tyagi’s visionary leadership and unwavering dedication.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.


For More Info: Approach Entertainment / Go Spiritual India

9820965004 / 9716962242 Visit us at www.approachentertainment.com

Email us at info@approachentertainment.com

Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual India, Welcomes Anurag Thakur's Initiative to Ban Obscene and Vulgar OTTs

Sonu Tyagi, Founder of Approach Entertainment & Go Spiritual India, Welcomes Anurag Thakur’s Initiative to Ban Obscene and Vulgar OTTs

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Amidst the recent crackdown on 18 OTT platforms for disseminating obscene and vulgar content, Sonu Tyagi, acclaimed Writer, Director, Producer, and Founder of Approach Entertainment & Go Spiritual India, has come forth to commend the decisive action taken by Union Minister Anurag Singh Thakur. Recognizing the detrimental impact of such content on societal values and mental well-being, Tyagi voiced his support for the government’s initiative to curb the proliferation of objectionable material under the guise of creative expression.

In an exclusive statement to Bollywood & Entertainment Newswire, Approach Bollywood , Tyagi emphasized the importance of responsible content creation, underscoring the need for a delicate balance between artistic freedom and societal responsibility. “Creative freedom comes with a responsibility,” he asserted, echoing sentiments shared by many in the industry who advocate for ethical storytelling.

Approach Entertainment, a renowned film productions, celebrity management & entertainment marketing company founded by Sonu Tyagi, has been at the forefront of promoting meaningful content across various platforms. With a diverse portfolio spanning film production, celebrity & talent management, advertising films, events & entertainment marketing, Approach Entertainment has consistently championed narratives that resonate with audiences while upholding ethical standards.

Sonu Tyagi, in collaboration with Approach Entertainment and Go Spiritual India, has recently co-produced the web series “Two Great Masters.” Directed by Anurag Sharma, the series draws inspiration from the teachings of Swami Vivekananda and Paramhans Yogananda as depicted in Amrit Gupta’s book of the same name. The cast includes veteran actor Rakesh Bedi among others. Anticipated to premiere soon, the spiritual web series will be available on OTT platforms and television channels.

Additionally, Tyagi’s brainchild, Go Spiritual India, stands as a beacon for mental health awareness and holistic well-being. Through its multifaceted initiatives, Go Spiritual India aims to foster a positive cultural shift by promoting spiritual enlightenment, mental wellness, and compassion in society.

Highlighting the detrimental effects of obscene and vulgar content on mental health, particularly among the youth, Tyagi stressed the urgency of addressing this issue. He underscored the need for brands and content creators to exercise discernment in their associations, advocating for a shift towards narratives that inspire and uplift.

Furthermore, Go Spiritual India’s ongoing efforts in the realm of mental health advocacy serve as a testament to its commitment to fostering a society where individuals can thrive emotionally and spiritually.

Amidst ongoing debates surrounding government intervention in regulating OTT content, Tyagi’s endorsement of Anurag Thakur’s measures reflects a growing consensus within the industry regarding the need for responsible content governance.

As discussions surrounding the impact of media on societal values continue to evolve, voices like Sonu Tyagi’s serve as catalysts for meaningful change, heralding a new era of conscientious storytelling and cultural enrichment.

Go Spiritual India is a charitable spiritual organization dedicated to fostering spirituality, spiritual awareness, philanthropy, and social causes. Additionally, it is actively involved in promoting spiritual tourism, organizing media and events, advocating for mental health awareness, and promoting organic wellness initiatives.

Approach Entertainment stands as a comprehensive and acclaimed entity in the entertainment industry, offering a wide array of services. From award-winning celebrity management to film production, advertising, corporate film production, film marketing, events, and entertainment marketing, Approach Entertainment is a powerhouse of expertise. Additionally, the company boasts Approach Communications, a renowned PR and integrated marketing communications agency, along with Approach Bollywood, a prominent Bollywood newswire.

For More Info:  Approach Entertainment / Go Spiritual India

Sonu Tyagi   9820965004 / 9716962242

Visit us at www.approachentertainment.com & www.gospiritualindia.org

The Power of Celebrity Brand Endorsements in India

The Power of Celebrity Brand Endorsements in India

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The Power of Celebrity Brand Endorsements in India

Celebrity brand endorsements have become a pervasive marketing phenomenon in India. From Bollywood actors to cricket stars, these famous personalities are often seen endorsing a wide range of products and services, ranging from consumer goods to fashion, automobiles, and financial services. The practice of using celebrities to endorse brands has gained immense popularity in India, and it has become a significant marketing strategy for companies to create brand awareness, build positive associations, and influence consumer behavior.

The concept of celebrity brand endorsements in India is not new. However, in recent years, it has gained momentum due to several factors. First and foremost, the rise of social media has amplified the reach and impact of celebrity endorsements. With the widespread use of social media platforms, celebrities have become even more accessible to their fans and followers, allowing brands to leverage their social media presence for promotional activities. Additionally, the growing competition in the Indian market has led brands to seek innovative ways to differentiate themselves, and celebrity endorsements offer a way to do so by associating with popular and influential personalities.

One of the primary reasons why celebrity brand endorsements are so popular in India is the emotional connection that celebrities have with their fans. Bollywood actors and cricket stars, in particular, enjoy a cult-like following in India, with millions of fans idolizing them. Fans often see celebrities as role models and aspire to emulate their lifestyle and choices. Brands tap into this emotional connection by associating themselves with celebrities, hoping that their fans will transfer their admiration for the celebrity onto the brand, leading to increased brand loyalty and sales.

Another significant factor contributing to the popularity of celebrity brand endorsements in India is the diverse and vast consumer base of the country. India is a melting pot of cultures, languages, and traditions, and celebrities often have a mass appeal that transcends these diversities. Brands leverage the popularity of celebrities to connect with consumers across different regions, languages, and demographics. For instance, a Bollywood actor or a cricket star who enjoys a pan-India fan following can help a brand establish a national presence and connect with consumers from various walks of life.

The impact of celebrity endorsements on consumer behavior in India is also influenced by the perception of celebrities as experts in their respective fields. For example, cricket stars are seen as experts in the sport, while Bollywood actors are perceived as fashion icons or trendsetters. Brands often capitalize on this perception by associating with celebrities who are considered authoritative in their domain, to create credibility and trust among consumers. Consumers tend to trust the recommendations of their favorite celebrities, which can influence their purchasing decisions.

Furthermore, celebrity brand endorsements are often designed to evoke emotions and create memorable experiences for consumers. Brands use celebrities to create engaging and entertaining campaigns that capture the attention of consumers and leave a lasting impression. These campaigns are shared widely on social media, generating buzz and creating word-of-mouth marketing, which further amplifies the reach and impact of the brand endorsements.

However, celebrity brand endorsements in India are not without their challenges. One of the main concerns is the potential risk of celebrity scandals or controversies, which can have a negative impact on the brand’s reputation. Celebrities are public figures, and any negative behavior or controversy involving them can quickly become public knowledge and adversely affect the brand’s image. Brands need to carefully assess the credibility and reputation of celebrities before entering into endorsement deals and have contingency plans in place to mitigate risks associated with celebrity-related controversies.

Another challenge is the authenticity of celebrity endorsements. With the rise of social media, consumers have become more discerning and can easily spot inauthentic endorsements that lack believability. Brands need to ensure that the endorsements are aligned with the values and persona of the celebrity and are not perceived as forced or overly promotional. Authenticity and transparency are crucial in celebrity brand endorsements to maintain consumer trust and brand image.

Celebrity Management Agency ‘Approach Entertainment’ Engages Singer Amika Shail for a School Event in Surat

Celebrity Management Agency ‘Approach Entertainment’ Engages Singer Amika Shail for a School Event in Surat

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Celebrity Management Agency ‘Approach Entertainment’ Engages Singer Amika Shail for a School Event in Surat

Mumbai: Leading and Award-winning Celebrity Management, Films Productions, Advertising Films Productions, Events, Films Marketing and Entertainment Marketing Approach Entertainment engaged singer ‘ Amika Shail’  for  Shri Guru Krupa Sankul School’s event in Sardar Patel smruti bhavan,  Surat.

Amika Shail in Approach Entertainment Event

The event was a special initiative for Gurukrupa Vidya Sankul students where Entertainment and Motivation were mixed in an engaging way.  Thousands of students attended the event and cheered Amika Shail on her performance. Motivational Speaker Vishad Parikh inspired students with his engaging session in the event. Gurukrupa Vidya Sankul Group of Schools is being headed by Educationist and Entrepreneur Mukesh Patel. Mukesh Patel also engaged and inspired students with his real-life experiences.

Approach Entertainment is a leading Celebrity Management, Films Productions, Advertising, and Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Solutions Company in India with its headquarters in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Chandigarh, Jalandhar, Kolkata & Dehradun.

Amika began her musical voyage when she held the learning threads of Hindustani Classical music at the age of 5. She credits her mother for the passionate gift of music.

“Meri Hasraton Mein” released by Crescendo music is her debut Single which despite being a remix opened many doors for her. Many remakes such as Khamoshiyaan, Chittiyan Kalaiyan, Jeena Jeena, Bezubaan, Suno Na Sangemarmar, Tu Hai Ke Nahi, Sun Sathiya was highly appreciated by audience & made a huge fan following all over.

Commenting on the Celebrity, Artists, and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said “It’s always a fantastic experience working with Amika Shail. She understands her audience and engages them completely. We will soon collaborate with her for other events, shows, and music. Approach Entertainment believes in the Integrated Celebrity and Artists Management approach. Approach Entertainment is foraying into Full Feature films now with a Hindi film which will go on floor soon.”. The company also has a music label Approach Entertainment Music.

Sonu Tyagi has been working in the film industry as a Writer / Director / Producer and executive producer and has been directing Advertising Films, Music Videos, Short Films, and Virals and soon making his debut in Bollywood with a Hindi Feature Film.

Approach Entertainment is a leading Celebrity Management company in Mumbai offering brand endorsements solutions for corporate companies, events management agencies, advertising agencies, TV Productions companies etc. The agency also received an award ‘The Biz India 2010 Award’ for its work in Celebrity Management, Films Productions, Advertising Films Productions, Events and Films Marketing industry.

Approach Entertainment is present in 8 cities of India with its headquarters in Mumbai and branch offices in Delhi, Gurgaon, Goa, Chandigarh, Kolkata, Dehradun, and Jalandhar. The fast-growing Celebrity Management, Films Productions, and Entertainment Marketing company has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Pidilite, Elder Pharma, Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India,  Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

Visit us at

Approach Entertainment Celebrity Management: www.approachentertainment.com

Approach Entertainment Film Productions: www.approachentertainment.net

Approach Communications PR : www.approachcommunications.net

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Approach Entertainment: India’s Leading Celebrity Management & Films Productions Company