Tag: branded entertainment productions in mumbai

Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

Sonu Tyagi, Writer / Director and Founder of Approach Entertainment, Honored to Present Awards to Tahira Kashyap, Sanjeeda Shaikh, Juhi Parmar, and Jameel Khan at SCREENXX 2024 Organized by Adgully

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Sonu Tyagi, Founder of Approach Entertainment, Honored to Present Awards at SCREENXX 2024 Organized by Adgully

Sonu Tyagi with Tahira Kashyap

Mumbai, November 14, 2024: Sonu Tyagi, the acclaimed writer, director, and founder of the award-winning entertainment and celebrity management company Approach Entertainment, was honored to present prestigious awards at the much-celebrated SCREENXX 2024, organized by Adgully. The event, which recognizes excellence in the OTT and digital entertainment landscape, was graced by Tyagi’s inspiring presence as he applauded some of the finest talents in the industry.

The event saw the presence of notable personalities like Chunky Panday, Ali Fazal, Sushmita Sen, Richa Chadha, Divya Dutta, Urvashi Rautela, Sunny Hinduja, Rasika Dugal, and others, who were honored with awards in various categories.

Among the honorees, Tahira Kashyap Khurrana shone brightly, winning the Best OTT Debut of the Year – Female (Critics’ Choice) for her acclaimed work in Sharmajee Ki Beti. Kashyap’s debut project, a heartfelt and empowering narrative, has set new benchmarks in storytelling. Tyagi, presenting the award, praised her fearless approach to breaking barriers and crafting a story that resonated deeply with audiences.

Sonu Tyagi with Juhi Parmar

The stage lit up again as Sonu Tyagi presented the Best Actor Female in Comedy Web Originals award to Juhi Parmar for her outstanding performance in Yeh Meri Family Season 4. Parmar’s exceptional ability to blend humor with emotional depth in her character has earned her widespread appreciation, making her a standout in the comedy genre. Tyagi highlighted Parmar’s innate talent to connect with viewers while delivering moments of laughter and introspection.

Adding to the night’s brilliance was the talented Sanjeeda Shaikh, who received accolades for her stellar contribution to the digital space in the Web Series Heeramandi . Known for her versatility and captivating screen presence, Shaikh’s award celebrated her powerful performance, further solidifying her place in the evolving OTT industry.

In the male category, the charismatic Jameel Khan was also honored during the ceremony. Recognized for his nuanced and impactful acting, Khan’s contribution to the entertainment world continues to inspire and entertain audiences across platforms. He was awarded Best Actor Male in a Comedy Web Originals (Critics’ Choice) for Gullak Season 4.

Sonu Tyagi with Jameel Khan

Sonu Tyagi, known for his work as a writer and director of the spiritual web series Two Great Masters and his extensive contributions to the advertising, media and film industries, expressed his delight in being part of the event. “It is truly inspiring to witness and celebrate the incredible talent shaping the OTT industry today. The narratives being created are not only diverse but are also paving the way for the future of storytelling,” said Tyagi.

The SCREENXX 2024 ceremony, hosted by Adgully, brought together some of the most influential figures in the digital entertainment world, celebrating achievements that have redefined how stories are told and consumed. Tyagi’s presence as a presenter added a touch of prestige and passion to the evening, embodying the spirit of innovation and excellence that the awards stand for.

Sonu Tyagi, an acclaimed writer, director, and producer, is celebrated for his impactful work in celebrity management, film production, advertising, and communications. With a strong foundation that includes a degree in Psychology and advanced studies in Advertising Management, Journalism, and Filmmaking, he has also contributed extensively to leading advertising agencies and media organizations in India. Through his initiative, Approach Politics, Tyagi aims to create a bridge between the political sphere and the general public, fostering a more informed, engaged, and empowered society.

Expanding its reach further, Approach Entertainment Group is preparing to launch Approach Rural, a specialized unit focused on rural marketing and communications. The Group’s diverse ventures already include Approach Communications, an award-winning PR, digital, and integrated communications agency, and Approach Bollywood, a Bollywood newswire delivering the latest entertainment news to newspapers, magazines, TV channels, and digital platforms.

In addition to its business pursuits, the Group is deeply committed to social causes through its charitable wing, Go Spiritual India. This organization promotes mental health, wellness, spiritual tourism, organic living, and other philanthropic initiatives. As part of its mission, Go Spiritual India has recently launched a dedicated news magazine and is set to introduce a Web TV and OTT platform, furthering its efforts to inspire positive change in society.

For More Information: 9820965004 / 9716962242

Approach Entertainment

Visit us at www.approachentertainment.com & www.sonutyagi.com

Email : info@approachentertainment.com

Approach Entertainment: Spearheading Celebrity Brand Endorsements in the Beauty and Wellness Industry

Approach Entertainment: Spearheading Celebrity Brand Endorsements in the Beauty and Wellness Industry

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As the Head of Approach Entertainment, a leading films productions, talent management and celebrity endorsement & entertainment marketing agency, I, Sonu Tyagi, have witnessed the transformative power of strategic partnerships between celebrities and brands, particularly in the dynamic landscape of the beauty and wellness industry. In an era where consumers are increasingly conscious about their well-being and appearance, leveraging the influence of renowned personalities has become indispensable for brands seeking to make a lasting impact.

Sonu Tyagi , Approach Entertainment

The beauty and wellness industry is characterized by fierce competition and ever-evolving trends. In such a scenario, aligning with the right celebrity can provide a brand with a significant edge, enabling it to stand out amidst the clutter and connect with its target audience on a deeper level. At Approach Entertainment, we understand that the key to a successful celebrity brand endorsement lies not just in the fame of the individual but in the authenticity and relevance of the partnership.

When it comes to selecting celebrities for brand endorsements in the beauty and wellness sector, we employ a meticulous approach. We look beyond mere popularity and delve into factors such as the celebrity’s personal values, lifestyle choices, and their existing relationship with health and beauty products. Our goal is to ensure that the collaboration is not just a superficial association but a genuine reflection of the celebrity’s beliefs and preferences.

Moreover, we recognize the importance of diversity and inclusivity in today’s beauty industry. Hence, we strive to partner with celebrities who resonate with a diverse audience, representing different age groups, ethnicities, body types, and gender identities. By embracing diversity in our endorsements, we not only cater to a broader consumer base but also send a powerful message of acceptance and empowerment.

In addition to selecting the right celebrity, we emphasize the importance of crafting a compelling narrative for the brand endorsement. We work closely with both the celebrity and the brand to develop authentic storytelling that highlights the product’s unique features and benefits in a way that resonates with consumers. Whether it’s through social media campaigns, television commercials, or live events, we ensure that the message is conveyed effectively, leaving a lasting impression on the audience.

One of the most significant advantages of celebrity brand endorsements in the beauty and wellness industry is the ability to drive consumer trust and credibility. When a trusted celebrity lends their name to a product, it automatically instills confidence in the minds of consumers, making them more inclined to try it out. Moreover, celebrities often serve as aspirational figures, inspiring consumers to emulate their lifestyle choices and adopt the products they endorse.

However, it’s essential to strike a balance between celebrity endorsement and product quality. No amount of star power can compensate for subpar products or misleading claims. Therefore, we work closely with our partner brands to ensure that the endorsed products meet the highest standards of quality, efficacy, and safety. By upholding integrity and transparency, we safeguard the trust of both celebrities and consumers alike.

In conclusion, celebrity brand endorsements play a pivotal role in shaping the landscape of the beauty and wellness industry. At Approach Entertainment, we take pride in our strategic approach to celebrity partnerships, prioritizing authenticity, diversity, and integrity every step of the way. By forging meaningful connections between celebrities and brands, we not only drive business growth but also contribute to the well-being and empowerment of consumers worldwide.

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

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Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Mumbai: Approach Entertainment and Juni Films are producing the spiritual web series Two Great Masters in association with leading spiritual organization, Go Spiritual India. Shooting has already begun for India’s first web series on two leading Spiritual masters of the twentieth Century in Shoolini University at Solan in Himachal Pradesh. The series is based on a very popular book titled Two Great Masters authored by Amrit Gupta.

The two spiritual masters in question here are none other than the great Swami Vivekananda and Maharishi Paramhansa Yogananda who has authored one of the bestselling books in the world on spirituality called “An Autobiography of a Yogi”. The contribution of Swami Vivekananda towards popularisation of Indian or Hindu spirituality and philosophy across the world needs no mention. 

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It will feature veteran actor Rakesh Bedi along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. The web series is supported by a leading Spiritual organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

Amrit Gupta / Two Great Masters Book Cover Page

This unique web series is probably the first such venture that highlights the spiritual philosophy as experienced and described by Vivekananda and Paramhansa Yogananda. It remains a big question, how no one has thought of bringing the lives of these two masters on the celluloid or on the web before. In fact, the web series “Two Great Masters” is also not a straightforward biographical account of the lives of the two great masters. It rather showcases their philosophical and spiritual perspectives of life through present time characters.

Two Great Masters is produced by Juni Films and Approach Entertainment in association with Go Spiritual India, India’s leading spiritual organisation. It is directed by Anurag Sharma. Sharma explains that Solan was chosen as the locale of the film for its abundant natural beauty and the beautiful markets which form the backdrop of the story. There is beauty everywhere here. Regarding his project, Anurag says that Juni Films and Approach Entertainment are jointly producing this spiritual web series in association with spiritual organization , Go Spiritual India. This web series is based on Amrit Gupta’s famous book ‘. It will be based on the plot of ‘Two Great Masters- Jiyen To Jiyen Kaise’ authored by Gupta.

Describing his experience of shooting at Shoolini University in Solan, Shimla & Chandigarh as wonderful, Sonu Tyagi, the co-producer of the Web series says that the beauty of Himachal enchants one at the first sight itself. Nature’s abundance and generosity is clearly evident in the beauty of the plains, roads and markets here. He adds that Shoolini University campus too offers the same charm and even makes one have some special experiences.

Anurag tells that in ‘Two Great Masters’ one will get to see many faces of Solan and Shoolini University. In the shooting here, many local people of Solan have done a very good job on and off the camera as part of the crew.  About ‘Two Great Masters’ Sonu Tyagi, Producer, Approach Entertainment and Director of Go Spiritual India, reminds that both Swami Vivekananda and Mahashaya Paramahansa Yogananda have been great gurus of India. The books written by them and the organisations established by them are still inspiring the youth and showing them the right way to live life. That is why his web series has also been named ‘The Two Great Masters’ after the book of Gupta. Swami Vivekananda showed India the path of spirituality from 1863 to 1902 and introduced Indian culture and Hindutva to the whole world. Paramahansa Yogananda introduced Indian youth to spiritual philosophy from 1893 to 1952. Both these spiritual personalities still continue to inspire the youth even today towards a path of spirituality.

Regarding ‘Two Great Masters’, Anurag Sharma explains that the story revolves around the main character Bhuwan, who feels a void in his life and therefore the need for a spiritual mentor. The Web series is his journey on his search for the spiritual mentor. This search is completed by visiting these two great gurus of India. Earlier, Anurag also played the main character in Juni The Last Prayer. In ‘Two Great Masters’ Jiyen To Jiyen Kaise’, he will be seen in the series as a narrator of the story and not as a character.

Sonu Tyagi , Approach Entertainment

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, shares that ‘Two Great Masters – Jiyen To Jiyen Kaise’ is going to be India’s first spiritual series. Today’s generation goes astray many times in the name of religion. But this web series will clear most of their confusion. One can watch this web series while sitting with the whole family. In this series, an attempt has been made to clear the doubts of the youth but in a most entertaining way. It shows how to live a happy life spiritually in a modern context.

Juni Films is a Film Production company headed by Anurag Sharma. It has already produced a Bollywood Film Juni – The Last Prayer in 2022 and is working on a few projects soon.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For Any Info: Approach Entertainment / Go Spiritual India

Call us at 9820965004 / 9716962242   info@approachentertainment.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Approach Communications Bags Dr. Morepen PR Account

Approach Communications Bags Dr. Morepen PR Account

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Approach Communications Bags Dr. Morepen PR Account

New Delhi:      Approach Communications, an award-winning public relations and integrated communications firm with a specialized division for Pharma and Healthcare PR have bagged the entire gamut of corporate communications & PR Activities account of Dr. Morepen. Dr. Morepen is India’s Leading Healthcare & Pharma Company based in New Delhi with a pan India presence. Dr. Morepen is a Public Ltd company with a vast product range in OTC, Ayurveda, and Health Supplements, etc.

India’s Leading Award-Winning PR & Integrated Communications Agency

‘Dr. Morepen’ has 3 manufacturing facilities, for
manufacture of API, formulations, and OTC
products with international standings, all set
amidst green, pollution-free surroundings on the
foothills of the majestic Himalayas, located in the
state of Himachal Pradesh.

Approach Communications has set up a specialized division for Pharma and Healthcare PR. The firm is on a client-winning spree with 3 new PR Account wins in healthcare communications.

Approach Communications is India’s Leading Award-winning PR & Integrated Communications Agency with operations in Mumbai, New Delhi, Gurugram, Dehradun, Kolkata, Goa, Chandigarh & Jalandhar.

Approach Entertainment

Approach Communications is a part of India’s Leading Celebrity Management & Films Productions Group, Approach Entertainment. Approach Entertainment is having specialized verticals in Celebrity & Talent Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing solutions. The group has bagged the World Confederation of Business’s The Biz India 2010 Award & Worldwide Marketing Organization’s Service Excellence Award. The group is also having a Charitable Spiritual Organization, Go Spiritual India.

Now Approach Communications will handle the entire PR, Digital, Media Relations, Image Management, Content Creation, Online PR & Reputation Management strategy and integrated marketing communications activities, and other branding initiatives for Dr. Morepen. The fast-growing PR & Integrated Communications Agency in India is offering expertise-based solutions in Healthcare PR & Marketing Communications.

According to Mr. Sushil Suri, CMD, Dr. Morepen  “ We were looking for a Healthcare  PR & Communications agency which is most suitable for us in terms of generating awareness, engaging the audience and corporate reputation of the group. The presentation made by Approach Communications was in line with our communications and PR approach.  So we decided to go with Approach Communications.”

Approach Entertainment

Commenting on the win, Sonu Tyagi, Director, Approach Communications & Approach Entertainment said “Approach Communications is having a specialized vertical in Healthcare PR & Communications. We are building up our Health domain capabilities in Healthcare PR, Media Relations, Image Management, Digital PR & Marketing for Healthcare, Content Creation, Influencers Engagement & Marketing, and Branded Entertainment for Health Brands. We have recently signed 3 New Clients in the Healthcare vertical and we will build expertise-based solutions. We have also launched our Digital Marketing unit for Healthcare, SME, Corporate, Education, Entertainment, Travel & tourism & Hospitality sectors. “

Approach Communications is an award-winning PR & Integrated Communications Agency established in the Year 2003. The agency is having operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar & Kolkata. Approach Communications has worked with Bajaj Auto, Mahindra, General Motors, Elder Pharma, Pidilite, Ashley Madison, UTV, Jhankar Television, Vistaar Group, Maharashtra Agro, Eicher Motors among others. The PR Agency has specialized verticals in Corporate, Entertainment, Healthcare & Pharma, Finance, Education, SME, FMCG, Real Estate, Travel & Tourism verticals.

Approach Entertainment Group’s Charitable Spiritual Organization Go Spiritual India is working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Events, Media, Publications, Organic, Online, Health & Wellness, and social causes. Go Spiritual India is also launching Go Spiritual India Digital Magazine and it will be followed with Monthly print & Go Spiritual India Web TV Later. Go Spiritual India is also launching its health, Ayurveda, organic, food, and wellness products soon. The PR & Integrated Communications account will be handled by Approach Communications.

Approach Entertainment Group is also having a Bollywood & Entertainment Newswire, Approach Bollywood which is a Content Creation & Dissemination company focusing on Newspapers, Magazines, TV & Radio Channels, Portals, Apps, and all other digital mediums. The group is being headed by award-winning writer/ director Sonu Tyagi who has worked with leading advertising agencies & media houses after pursuing graduation in Psychology and courses in Advertising Management, Journalism, and Film Making. He is also going to direct Indian-origin international singer/musician Rajan Shah music video soon & will also direct a Movie / Web Series for an Indian OTT Later.

Watch Go Spiritual India Intro Film Produced by Approach Entertainment

Go Spiritual India Intro Film Produced by Approach Entertainment

Approach Entertainment also has Branded Entertainment Productions division which works on Interesting concepts of Marketing through Branded Entertainment like Digital Films, Short Movies, Music Videos, Feature Films, and TV Content. The fast-growing celebrity management and films productions company in India also launching Branded Entertainment practices for Healthcare, Pharma, OTC, Ayurveda, Organic, and other related brands.

The company will offer integrated services for healthcare and pharma companies in PR & Corporate Communications, Celebrity Management & Influencers Engagement, Advertising & TVC Films Productions, Corporate Films Productions, Films Marketing, Events, Entertainment Marketing and Branded Entertainment Productions. Approach Entertainment is already having a team of Branded Entertainment writers & directors who have the knack for creating content for digital mediums. Approach Communications will also promote and distribute the content to engage the audience in an entertaining way and deliver the brand message.

Email us at approachentertainment@gmail.com

Visit us at Approach Entertainment Film Productions:      www.approachentertainment.net

Approach Entertainment Celebrity Management:             www.approachentertainment.com

Go Spiritual India Charitable Spiritual Organization:         www.gospiritualindia.org

Approach Entertainment to Produce Indian Origin International Singer / Musician Rajan Shah’s Music Videos

Approach Entertainment to Produce Indian Origin International Singer / Musician Rajan Shah’s Music Videos

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Approach Entertainment to Produce Indian Origin International Singer / Musician Rajan Shah’s Music Videos

Mumbai: Approach Entertainment, one of the Leading Award Winning Celebrity Management, Film Productions, and Entertainment Marketing companies in India will produce Indian origin International Singer / Musician music video which will be shot extensively in India. The fast-growing film productions and celebrity management company has recently signed Rajan  Shah. The music video will be directed by award-winning writer/director & producer Sonu Tyagi.

Rajan Shah is an internationally acclaimed prolific artist who has managed to carve his career as a reputable singer, songwriter, and musician, conquering the charts in the USA. His brilliant songwriting skills and amazing stage performances have led to a growing fan base in India and the USA. 

Rajan Shah, Singer / Musician

Approach Entertainment is an award-winning film productions and celebrity management company with specialized verticals in Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. The film production house is based in Mumbai with its operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar & Kolkata.

Approach Entertainment has bagged The Biz India 2010 by World Confederation of Business  & Service Excellence Award by Worldwide Marketing Organization. Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. In addition to business enterprises,  Approach Entertainment also has a Charitable spiritual organization working for philanthropy, spiritual awareness, spiritual tourism, media, organic, health & wellness, events, and social causes.  Go Spiritual India will launch a digital spiritual magazine soon and it will be followed with Go Spiritual India print magazine & web TV later. 

Rajan Shah has been signed as an exclusive artist with Approach Entertainment, wherein the company will handle all the production work of music videos of the singer and will also present him by handling his marketing & communications, exclusive compositions, film songs, and his entire management representing him in India. Approach Entertainment is representing top Bollywood actors, celebrities, sportspersons, singers, music directors, writers, directors, influencers, content creators, models, and other talents. Initially, Approach Entertainment will produce two music videos in India. 

After making a laudable impression in the USA as a Singer, Songwriter, and Musician in Western Music, Rajan Shah is all poised to make his entry in Bollywood with his latest Hindi Pop Rendition “Firozi Saree” which is surely going to strike a chord with the listeners. Rajan Shah is also working on his next single “Sailaab-E-Mohabbat” which will release soon after “Firozi Saree”. Not just this, with a slew of singles, lined up, Rajan Shah has some exciting tracks for his fans and music lovers.

During his formative years, Rajan Shah developed his deep love for music and started fixing and playing Harmonium at the age of 5 and within 10 years he joined Narendra Chanchal and other renowned musicians and started singing and playing instruments. To add to his list of accomplishments, Rajan Shah moved to the United States in 1988 and joined famous singers and musicians in Washington DC by singing and playing instruments with them.

 He has performed in more than 1,200 live shows in India and America and has been writing lyrics since 1996 and arranging music since 1999.  With having no formal training in music, he has written arrangements for more than 60 songs and instrumentals. His other accomplishments include his album, entitled “Dream Boy” which was released in 2006, and “Shor Machave Re” in 2008 which can be heard on various music platforms such as Amazon, Spotify, Apple Music (iTunes), etc.

Talking about Collaboration with Approach Entertainment & shooting the music videos in India,  Rajan Shah says, “ I had heard a lot of good things about Approach Entertainment in the USA as the company is already representing & managing top Bollywood celebrities & talent.  It’s such an immense pleasure to be a part of Approach Entertainment. I’m ecstatic to be a part of the next phase of my musical journey with Approach entertainment. Looking forward to working with them”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Rajan Shah is a tremendously talented Singer, Songwriter, and Musician and we are happy to sign him exclusively under Approach Entertainment”.  He further added, “Rajan has the perfect voice and composition skills that will help us to use his quality to promote and build up his profile in Entertainment and Music Industry in India”.

Sonu Tyagi, Approach Entertainment

Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company set up in 2004 with its Head Office in Mumbai and branch offices in New Delhi, Gurgaon, Jalandhar, Dehradun, Chandigarh, Kolkata,  and Goa. It is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising and has worked with leading advertising agencies & media houses in India. 

The company is now also foraying into Bollywood Film Productions with its first Hindi film & web series project in 2022. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Very recently, the company also bagged Service Excellence Award given by Worldwide Marketing Organization. 

For More Info:

Email us at: approachentertainment@gmail.com 

Visit us at Approach Entertainment Celebrity Management:    www.approachentertainment.com 

Approach Entertainment Films Productions:                           :   www.approachentertainment.net

Sonu Tyagi Official Website: www.sonutyagi.com  

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Go Spiritual India Charitable Spiritual Organization
Approach Entertainment to Expand Celebrity Management Business

Approach Entertainment to Expand Celebrity Management Business

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Approach Entertainment to Expand Celebrity Management Business

Mumbai: Approach Entertainment ( www.approachentertainment.com  ), leading & award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing,  Events, and Entertainment Marketing company Approach Entertainment will be expanding its Celebrity and Artists Management Business. The fast-growing celebrity management company has already handled Celebrity Brand Endorsements, Appearances, Performances for Bollywood Films and TV Celebrities, Sports & Music celebrities. Approach Entertainment is based in Mumbai with its own operations in New Delhi, Gurgaon, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar.

Approach Entertainment is a specialized Celebrity and Artists Management Division of Leading PR and Integrated Communications Agency Approach Communications. Approach Communications has set up a specialized division ‘Approach Entertainment’ for Celebrity Management, Artist Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, Talent Management, and Entertainment Marketing. It’s already offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing, and In-film Advertising services to its MNC and Corporate client base, apart from other Communications services like Brand Management, Public Affairs services. The firm is one of the reputed PR agencies in India and has worked in Entertainment PR Sector in the past serving film productions houses and some noted celebrities.

Commenting on the Celebrity and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said Approach Entertainment believes in integrated entertainment marketing services and we have worked in Film and Celebrity management in the past. For some time now, we have been developing our capabilities in Celebrity Management, Talent Management, Artists Management, Films Productions, Advertising Films Productions, Music Videos Productions, Line Productions and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well. The firm has already signed a few performing artists to market exclusively. The agency is also planning to sign up some Bollywood celebrities exclusively’.

Sonu Tyagi is an award-winning writer, director, and producer who has been directing and producing advertising films and music videos and soon making his Bollywood debut. He has also worked in the film industry as an executive producer for a few films in the past. The fast-growing celebrity management agency in India has already handled 5 films for In-film placements, marketing, and other tie-ups.

Now coming to Approach Entertainment, It is an entrepreneurial venture of young media and communications professional Sonu Tyagi who had worked with leading advertising agencies before launching his own PR and Communications firm at the very young age of 24.

Approach Entertainment has been in the business for a decade now and has already handled leading companies, entertainment, and social sector clients. The agency is present in 7 cities of India with its headquarters in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar and representatives in Jaipur, Banglore, Chennai, Hyderabad, Lucknow, Shimla, Noida, Ghaziabad, Pune, Bhopal, Indore, Surat, Ahmedabad, Kochi, etc. Agency has handled accounts like Dr. Morepen Ltd, Bajaj Auto Ltd, Abu Dhabi Commercial Bank, Abu Dhabi Tourism, Elder Pharma, Mahindra, Maharastra Agro,  Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

The celebrity management Agency in India is very excited about future prospects and soon entering in films productions and film marketing business. Approach Entertainment is having a specialized division for Celebrity Management, Talent Management, Films Productions, Advertising, and Corporate Films Productions, Viral Films Productions, Films Marketing, Events, and Entertainment Marketing solutions.

Contact for More Info:

Email: approachentertainment@gmail.com

Visit us at www.approachentertainment.com

Approach Entertainment Films Productions: www.approachentertainment.net

Go Meatless! Go Spiritual India appeal to all the sensitive beings on Meatless Day!

Go Meatless! Go Spiritual India appeal to all the sensitive beings on Meatless Day!

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By Arun Pratap Singh

Famous and highly revered sage Sadhu Vaswani who established the world-famous Sadhu Vaswani Mission, a spiritual movement was a very strong votary of vegetarianism. In fact, his birthday that is 25 November is observed as World Meatless Day every year. International Vegetarian Day also known as SAK Meatless Day, is observed on the birthday of Sadhu T. L. in India and throughout the Asian Pacific Rim nations, but it is also recognized known in Western nations among many vegetarians of Indian and Southeast Asian descent. Go Spiritual India also launched the Go Vegetarian campaign on World Vegetarian Day recently.

Go Spiritual India Go Veg Initiative

Sadhu Vaswani is recognized, the world over as an accomplished proponent of the Upanishads and a skilled interpreter of the Bible and the Holy Qur’an. It was perhaps his strong and deep understanding of and a strong grounding in the Upanishads that he realized very early in life that all the living beings have souls which is part of the same param Atma. Therefore, Vasvani’s life has been an example of compassion without any limits, meaning- Compassion for all living beings!

The Indian concept of spirituality is based on a firm understanding that all living beings have a soul, the Atma, which is actually part and parcel of Param Atma the Supreme Being the God! Being the part and parcel of the same divine ultimate being, they are all linked to one another and therefore are related.

Spirituality is basically a journey of evolution and growth of consciousness with the ultimate goal of merging the Atma with the Param Atma as one! Hence compassion and detached love towards all living beings is a very important part of anyone’s spiritual journey!

With the understanding that all the souls are part of the same supreme soul, one can naturally progress to being compassionate towards all living beings and also can become vegetarian or vegan! Slowly but surely, more and more people are turning vegetarian or vegan for ethical reasons borne out of compassion towards animals. This is also part of a spiritual journey!

Go Spiritual India Animal Welfare Initiative

Eating healthy and eating guilt-free is an integral part of the spiritual journey!  Whether one accepts it or not, slaughtering animals for food and then eating the dead carcasses of them does bring in a sense of guilt. A truly compassionate person will always feel guilty even if that guilt is there only in his subconscious mind.

The guilt acts as a barrier to one’s spiritual growth. Spirituality leads us to respect the entire creation of God, nature and it needs to be remembered that animals are an integral part of nature. Kindness towards animals is borne from the innate compassion that humans possess though they may be deliberately ignoring that innate quality within us.

Go Spiritual India has been promoting and advocating vegetarianism and kindness to the homeless animals in India. On the occasion of Meatless Day, Go Spiritual India appeals to all to consider turning vegetarian or vegan. In fact, Go Spiritual India plans to carry forward this campaign even wider and across the world. Go Spiritual India is a leading spiritual and social service organization engaged in social service, Philanthropy, spiritual awareness, spiritual tourism, charity work, organic and wellness, media, publications, events, spiritual retreats activities.

Prem Agrawal, Go Spiritual India

Prem Agrawal, Go Spiritual India said while talking about Go Meatless Day & Go Spiritual India’s Go Veg Initiative “ why humans need to eat animals when nature has given us so many options in veg. As human beings, we should feel the pain an animal goes through when he is killed. It’s absolutely cruel on our part to kill a living being just for our taste buds. Animals also have the right to live and any imbalance is not good for the environment.”

A campaign against the presence of dead animals in someone’s food plate is of an innocent or innocent person in its food plate, Go Spiritual India insists on adopting vegetarianism. Holding the torch of philanthropy and spirituality, ‘Go Spiritual India ‘ emphasizes the service towards the poor and the underprivileged ones including the animals. Spirituality teaches us to be kind not only to mankind but to the whole of nature. It teaches us to respect nature and the entire creation of the Supreme Being, the God.

Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is an Award-Winning Films Productions, Celebrity Management, Advertising & Corporate Films Productions, Films Marketing & Events & Entertainment Marketing Company.

Soon Go Spiritual India shall also be launching a digital magazine. Go Spiritual India magazine will also be launched in a monthly print form very soon. Along with this, Go Spiritual India will also launch Go Spiritual India Web TV for the promotion of spirituality and wellbeing in the world.

Watch & Share Go Spiritual India YouTube Channel Here

https://www.youtube.com/gospiritualindia

Go Spiritual India :

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, and Social Causes.

Go Spiritual India is an Initiative of Approach Entertainment. Approach Entertainment is India’s Leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company. The company also has a PR & Integrated Communications Agency Approach Communications apart from a Bollywood Newswire, Approach Bollywood.

Watch & Share Go Spiritual India Intro Video

Go Spiritual India Intro Video

Approach Entertainment is having its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Jalandhar and Dehradun.

Go Spiritual India Organization Website:           www.gospiritualindia.org 

Go Spiritual India Magazine :                                 www.gospiritualindia.in

Go Spiritual India Store:                                         www.gospiritualindia.com

Our Group Companies

Approach Entertainment Celebrity Management:  www.approachentertainment.com

Approach Entertainment Films Productions:          www.approachentertainment.net

Approach Bollywood                                          :            www.approachbollywood.com

Approach Communications                              :           www.approachcommunications.net

Sonu Tyagi to Direct Music Video of International singer, composer Rajan Shah

Sonu Tyagi to Direct Music Video of International singer, composer Rajan Shah

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Sonu Tyagi to Direct Music Video of International singer, composer Rajan Shah

By Media Team of Approach Entertainment

Mumbai: Award-winning film director and writer Sonu Tyagi will soon direct the music video of US-based international singer and music director Rajan Shah. This Music Video will be filmed in India. To begin with, the music video of two songs of Rajan Shah will be produced in India.

Sonu Tyagi , Approach Entertainment

Sonu Tyagi is the founder of Approach Entertainment as well as a nonprofit spiritual organization,  Go Spiritual India. Approach Entertainment is a leading Mumbai-based film production and celebrity management company and he has been associated with the media, advertising, and film industry for the past 20 years.

After graduating in psychology from MMH College, Ghaziabad, Tyagi earned his post-graduation degree in journalism and advertising management as well as in film production from Bharatiya Vidya Bhavan, New Delhi.

Sonu Tyagi and Approach Entertainment have received Biz India 2010 Award from the World Confederation of Business and Service Excellence Award from the World Marketing Organization.  World Confederation of Business & World Marketing Organization are the leading organization in the world recognizing business entities & entrepreneurs.

Sonu Tyagi

Rajan Shah is a US-based international singer and music director of Indian origin and he shall be shooting his music video in India for the first time. The music video of this Hindi song by Rajan Shah will be produced and directed by Sonu Tyagi. Sonu Tyagi has been the executive producer of many Bollywood films and has been directing and writing advertisement films, music videos, and short films for the past many years.

Along with this, he is also going to direct & produce film and web series on the crime world of western Uttar Pradesh. It will be filmed next year mainly in the cities of Ghaziabad, Meerut, and Muzaffarnagar in western Uttar Pradesh besides Uttarakhand.  Along with this, he is also the Indian producer of a major OTT Hollywood film which is due to be filmed in India next year.

Sonu Tyagi and his film production and celebrity management company Approach Entertainment have a close-knit with and having worked with top Bollywood, sport and various international celebrities. Celebrities that Approach Entertainment has worked with include Katrina Kaif, Govinda, Jackie Shroff, Tanushree Dutta, Neha Dhupia, Sonu Nigam, Mika, Amitabh Bachchan, Sonali Bendre, Payal Rohatgi, Shweta Tiwari, Satish Kaushik, Mahima Chaudhary amongst others.

Sonu Tyagi, Go Spiritual India

Speaking with the media team of Approach Entertainment, Sonu Tyagi, director of Approach Entertainment told that during the lockdown he got a chance to listen to the music compositions of Rajan Shah. These tunes touched him to the core and he decided to bring Rajan Shah back to India and expose him to the Indian audience through his music videos.

Currently, Rajan Shah will be coming to India for the recording and music video of two songs “Firoji Saari” and “Jabse Tujhse”. However, Rajan has a collection of over a dozen songs ready in his songs bank and he wants to work on those songs later on!

It may be recalled that Sonu Tyagi is also associated with social work and spirituality and is the founder of the leading spiritual and social organization,  Go Spiritual India. Go Spiritual India is a spiritual and social organization engaged in Spiritual awareness and philanthropic work, besides promoting Indian spirituality across this globe.

Go Spiritual India also works towards the eradication of hunger and engages in dedicated donations of food, warm clothes, and blankets during the winter season in North India for the underprivileged homeless people. This charitable work has been undertaken by Go Spiritual India on a consistent basis!

Approach Entertainment is an award-winning film production, celebrity management, advertising film production, film marketing, events, and entertainment marketing company with its head office in Mumbai and branches in New Delhi, Gurgaon, Goa, Chandigarh, Dehradun, Kolkata & Jalandhar.

Go Spiritual India is a Charitable Spiritual organization working for Philanthropy, Spiritual Awareness, Charity, Organic, Spiritual Tourism, Events, Media, Publications & Social Causes. Go Spiritual India is also having Go Spiritual India Online Magazine, Monthly Print Magazine & will also launch Go Spiritual India TV soon.

For More Info :

Visit us at www.sonutyagi.com, www.approachentertainment.com, www.approachentertainment.net & www.gospiritualindia.org

सोनू त्यागी करेंगे अंतर्राष्ट्रीय गायक और संगीत निर्देशक राजन शाह के म्यूजिक वीडियो का निर्देशन

सोनू त्यागी करेंगे अंतर्राष्ट्रीय गायक और संगीत निर्देशक राजन शाह के म्यूजिक वीडियो का निर्देशन

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मुंबई  /   अवार्ड विनिंग फिल्म निर्देशक और लेखक  सोनू त्यागी जल्द ही अमेरिका के अंतर्राष्ट्रीय गायक और संगीत निर्देशक राजन शाह के म्यूजिक वीडियो का भारत में निर्देशन करेंगे।  सोनू त्यागी मुंबई की एक प्रमुख फिल्म निर्माण और सेलिब्रिटी मैनेजमेंट कंपनी, एप्रोच एंटरटेनमेंट और आध्यात्मिक संस्था गो स्पिरिचुअल इंडिया के संस्थापक है और पिछले २० वर्षो  से पत्रकारिता , विज्ञापन और फिल्म जगत से जुड़े हैं। उन्होंने ग़ाज़ियाबाद  के ऍम ऍम एच्  कॉलेज से मनोविज्ञान में स्नातक के उपरांत भारतीय विद्या भवन,  से पत्रकारिता और विज्ञापन प्रबंधन के साथ साथ ही फिल्म निर्माण में परा स्नातक शिक्षा ली। फिलहाल राजन शाह के दो गानो के म्यूजिक वीडियो का निर्माण भारत में किया जायेगा

 Sonu Tyagi , Approach Entertainment

सोनू त्यागी और एप्रोच एंटरटेनमेंट  को विश्व की प्रमुख संस्थाओ वर्ल्ड कॉन्फ़ेडरेशन ऑफ़ बिज़नेस द्वारा बिज़ इंडिया २०१० अवार्ड और वर्ल्ड मार्केटिंग आर्गेनाइजेशन के सर्विस एक्सीलेंस अवार्ड मिले हैं।  राजन शाह एक अमेरिका में रहने वाले भारतीय मूल के अंतर्राष्ट्रीय गायक और म्यूजिक निर्देशक है जो की पहली बार अपना म्यूजिक वीडियो भारत में शूट कर रहे हैं।  राजन शाह के इस हिंदी गाने के  म्यूजिक वीडियो का निर्माण और निर्देशन सोनू त्यागी करेंगे।

सोनू त्यागी बॉलीवुड की कई फिल्मो के एग्जीक्यूटिव प्रोडूसर रह चुके है और पिछले ६ सालों से विज्ञापन फिल्मो , म्यूजिक वीडियो  और शार्ट फिल्मो का निर्देशन और लेखन कर रहे है।इसी के साथ साथ वे पश्चिमी उत्तर प्रदेश के अपराध जगत पर फिल्म और वेब सीरीज के निर्माण पर भी कार्य कर रहे हैं जिसकी शूटिंग २०२२ में  मुख्यता पश्चिमी उत्तर प्रदेश के शहरो ग़ज़िआबाद , मेरठ और मुजफ्फरनगर के अलावा उत्तराखंड में होगी। इसी के साथ साथ वे एक प्रमुख ओ टी टी की हॉलीवुड फिल्म के भारतीय प्रोडूसर भी है जिसकी शूटिंग भारत में अगले साल की जाएगी

सोनू त्यागी और उनकी फिल्म निर्माण और सेलिब्रिटी मैनेजमेंट कंपनी एप्रोच एंटरटेनमेंट  ने बॉलीवुड, स्पोर्ट और विभिन्न अंतराश्ट्रीय  सेलिब्रिटीज के साथ काम किया है. उनमे कटरीना कैफ , गोविंदा, जैकी श्रॉफ,तनुश्री दत्ता, नेहा धुप्या, सोनू निगम, मीका ,  अमिताभ बच्चन , सोनाली बेंद्रे , पायल रोहतगी , श्वेता तिवारी, सतीश कौशिक, महिमा चौधरी प्रमुख है।

 Sonu Tyagi, Go Spiritual India

इस सुरीले गठबंधन की जानकारी खुद देते हुए एप्रोच एंटरटेनमेंट के डायरेक्टर सोनू त्यागी ने बताया कि लॉक डाउन के दौरान उन्हें राजन शाह  शाह की धुनों को सुनने का मौका मिला।  उनका संगीत और गाने के बोल उन्हें बहुत अलग लगे जिसमे बोल भी सार्थक है वही संगीत भी कर्णप्रिय है। इस तरह का संगीत सभी को पसंद आता है।

उन्होंने राजन शाह  को दोबारा हिंदुस्तान में बुलवा कर अपने म्यूजिक वीडियो तैयार करवाने का फैसला किया। फिलहाल राजन शाह  दो गानों फिरोजी साड़ी और जबसे तुझसे  की रिकॉर्डिंग और म्यूजिक वीडियो के लिए अपने वतन वापस आएंगे। मगर इसके बाद अभी उनके सांग्स बैंक में करीब एक दर्जन गाने भी बिलकुल तैयार हैं जिन पर वो काम करना चाहते हैं।

सोनू त्यागी सामाजिक कार्यो और अध्यात्म से भी जुड़े है और प्रमुख आध्यात्मिक और सामाजिक संस्था गो स्पिरिचुअल इंडिया के संस्थापक है।  गो स्पिरिचुअल इंडिया एक आध्यात्मिक और सामाजिक संस्था है जो   की विश्व में भारतीय आध्यात्मिकता के प्रचार प्रसार और परोपकारी कार्य करती है।  गो स्पिरिचुअल इंडिया अध्यात्म के प्रचार प्रसार , चैरिटी , आध्यात्मिक पर्यटन , मीडिया , इवेंट्स आर्गेनिक और स्वास्थ्य , मानसिक स्वास्थ्य और प्रकाशन में है। संस्था भूख उन्मूलन के अलावा उत्तर भारत में  सर्दियों के समय बेघर लोगो के लिए भोजन के साथ साथ कम्बल और गर्म कपडे दान करने का कार्य करती है।

एप्रोच एंटरटेनमेंट एक अवार्ड विनिंग फिल्म निर्माण , सेलिब्रिटी मैनेजमेंट, एडवरटाइजिंग फिल्म निर्माण, फिल्म मार्केटिंग,इवेंट्स और एंटरटेनमेंट मार्केटिंग कंपनी है जिसका मुख्य कार्यालय मुंबई मैं है और शाखाये नई दिल्ली, गुडगाँव , गोवा , चंडीगढ़ और देहरादून मैं है। एप्रोच एंटरटेनमेंट ग्रुप एक अग्रणी मीडिया और एंटरटेनमेंट ग्रुप है जिसमे एप्रोच एंटरटेनमेंट के अलावा जनसम्पर्क और संचार कंपनी एप्रोच कम्युनिकेशन्स और बॉलीवुड और एंटरटेनमेंट न्यूज़ वायर एप्रोच बॉलीवुड शामिल हैं।

अधिक जानकारी के लिए :

www.sonutyagi.com , www.approachentertainment.com,  www.approachentertainment.net & www.gospiritualindia.org