Tag: bollywood pr agency

Approach Entertainment Named Media Partner for the 11th Edition of Global STEM Education Confex Dubai

Approach Entertainment Named Media Partner for the 11th Edition of Global STEM Education Confex Dubai

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Mumbai : Approach Entertainment, a distinguished and award-winning firm specializing in Film Productions, Celebrity Management, Media and Entertainment Marketing, has been announced as the Media Partner for the highly anticipated 11th Edition of the Global STEM Education Confex in Dubai. Set to take place on November 6th-7th, 2024, at the Millennium Plaza Downtown Hotel, this premier event is organized by IBEForuM and promises to be a focal point for advancements and insights in Science, Technology, Engineering, and Mathematics (STEM) education.

The Global STEM Education Confex will bring together over 500 delegates, including educators, researchers, policymakers, and industry leaders, from across the world to share knowledge, foster collaboration, and drive innovation in the STEM field. With over 29 internationally renowned speakers and support from 26 media partners and 22 sponsors, this year’s Confex will spotlight critical topics such as the integration of emerging technologies, hands-on learning approaches, and global collaboration strategies to address future workforce needs.

As Media Partner, Approach Entertainment will be instrumental in enhancing the Confex’s visibility and ensuring extensive media coverage across traditional and digital platforms. Approach Entertainment’s role will include crafting and distributing press releases, facilitating media engagement, and spotlighting key event moments through interviews and social media. The firm will also support the Confex by highlighting standout sessions, such as keynote speeches, interactive workshops, and panels.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, Founder of Approach Entertainment, expressed enthusiasm about the partnership: “We are excited to join forces with IBEForuM for the Global STEM Education Confex. STEM education is crucial for shaping the next generation of innovators, and we are honored to contribute by amplifying the event’s impact through our media expertise. Our aim is to help make this Confex a truly transformative experience for attendees.”

The Confex will feature engaging highlights, including immersive workshops, networking opportunities, and discussions on how to align STEM education with industry demands. Event participants will benefit from access to the latest educational tools and cutting-edge advancements, aiming to prepare students with applicable skills for a tech-driven future.

Approach Entertainment’s participation as Media Partner aligns with its commitment to supporting significant educational, corporate, and philanthropic initiatives. Approach Entertainment Group has established a strong network across major cities, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad.

The group’s portfolio includes Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency. It also manages Approach Bollywood, a Bollywood Newswire & Content Dissemination unit that delivers the latest entertainment news to digital platforms, newspapers, magazines, TV channels, and apps. The group is now expanding its focus with the planned launch of two specialized units: Approach Politics, dedicated to political communications, and Approach Rural, targeting rural marketing and communications.

Leading the group is Sonu Tyagi, an acclaimed writer, director, and producer known for his deep spiritual ethos. With an extensive background in collaborating with top advertising agencies and media houses across India, Tyagi holds a degree in Psychology along with advanced studies in Advertising Management, Journalism, and Filmmaking.

In addition to its business initiatives, Approach Entertainment supports various spiritual & philanthropic efforts through its charitable spiritual organization, Go Spiritual India. This organization is committed to promoting mental health, wellness, spiritual tourism, organic living, and other social causes. Recently, Go Spiritual India launched a dedicated news magazine and is preparing to introduce Go Spiritual India Web TV & OTT to broaden its impact.

For more information about the event, visit www.globalconfex.com

Contact Information:

Approach Entertainment
Phone: +91 – 9820965004 / 9716962242
Email: info@approachentertainment.com

Websites: www.approachentertainment.com & www.approachcommunications.in

Approach Bollywood Named Bollywood Partner for The Influence Exchange Confex & Awards 2.0 Series Dubai 2024

Approach Bollywood Named Bollywood Partner for The Influence Exchange Confex & Awards 2.0 Series Dubai 2024

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Dubai, UAE: Approach Bollywood, a leading Bollywood newswire service, has been named the Official Bollywood Partner for the prestigious Influence Exchange Confex & Awards 2.0 Series Dubai 2024, set to take place on September 19, 2024, at the Hyatt Regency Dubai Creek Heights. Organized by Influence Exchange Group, this event will bring together over 200 top marketers, influencers, and industry leaders to explore the latest trends in ad tech, mar tech, and influencer marketing.

As the Bollywood Partner, Approach Bollywood will play a key role in showcasing the entertainment aspect of the event, distributing exclusive multimedia content, and providing extensive coverage across its network of newspapers, magazines, TV channels, radio, apps, and digital media platforms. This collaboration underscores the platform’s commitment to promoting and amplifying Bollywood and entertainment content in global forums.

Sonu Tyagi, Founder of Approach Bollywood and Approach Entertainment, expressed his excitement about the partnership: “We are thrilled to be named the Official Bollywood Partner for such a prestigious event. The Influence Exchange Confex & Awards 2.0 Series Dubai is a fantastic platform to discuss the latest advancements in marketing, and we are eager to contribute through our extensive Bollywood and entertainment network. Our goal is to enhance the event’s visibility and provide our audiences with exclusive insights into the world of marketing and entertainment.”

Sonu Tyagi, Founder, Approach Entertainment & Approach Communications

The Influence Exchange Confex & Awards 2.0 Series Dubai 2024 will feature a diverse program, including keynote speeches, panel discussions, and networking opportunities with industry experts. Attendees will explore critical topics such as privacy regulations, AI in marketing, influencer strategies, content creation, and data-driven advertising techniques.

The event will culminate in an awards ceremony, celebrating outstanding achievements in the marketing and influencer space. Attendees will also enjoy networking sessions, a cocktail dinner, cultural performances, and a live show, making the event a must-attend for professionals in the marketing and entertainment industries.

Approach Bollywood, launched by Approach Entertainment, specializes in creating and distributing Bollywood and entertainment content, connecting media platforms with exclusive news, interviews, and features. The platform is part of a larger group that offers Celebrity Management, Film Productions, Corporate Film Solutions, Advertising, Film Marketing, and Event & Entertainment Marketing services.

Approach Entertainment operates a wide-reaching network across major cities including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad. The company also runs a specialized Bollywood Newswire and Content Dissemination unit, Approach Bollywood, which distributes up-to-date Bollywood and entertainment news across various platforms such as digital media, newspapers, magazines, TV channels, and mobile apps.

At the helm of Approach Entertainment Group is Sonu Tyagi, an award-winning writer, director, and producer with a strong spiritual foundation. Sonu brings a wealth of experience from his work with leading advertising agencies and media houses in India. He holds a degree in Psychology and has pursued advanced studies in Advertising Management, Journalism, and Filmmaking.

Beyond its core business ventures, Approach Entertainment is deeply committed to philanthropy through its charitable spiritual initiative, Go Spiritual India. This organization is focused on promoting Spirituality, mental health, wellness, spiritual tourism, organic living, and social causes. Recently, Go Spiritual India launched its own news magazine and is set to unveil Go Spiritual India Web TV & OTT, further expanding its reach in the spiritual and wellness space.

For more information on the event and registration, visit https://uae.theiena.com.

Contact Information: Approach Bollywood
Phone: 9820965004 / 9716962242
Email: info@approachentertainment.com
Website: www.approachbollywood.com & www.approachentertainment.com

Approach Bollywood Launches Innovative Digital Campaign: "Holi Kab Hai, Kab Hai Holi"

Approach Bollywood Launches Innovative Digital Campaign: “Holi Kab Hai, Kab Hai Holi”

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Mumbai, India – Approach Bollywood, a leading name in Bollywood and entertainment news, has unveiled its latest digital campaign, “Holi Kab Hai, Kab Hai Holi.” This quirky campaign will be active on social media platforms leading up to the festival of Holi. Notably, one of the campaign’s ads delivers a crucial social message against drunk driving.

This initiative targets both Bollywood’s trade professionals and the broader audience. Approach Bollywood, a venture of Approach Entertainment Group, recently introduced its own app, expanding its reach and services. With operations spanning major Indian cities like Mumbai, New Delhi, Gurugram, and others, Approach Entertainment Group is a renowned name in celebrity management, film production, advertising films productions, films marketing and events.

The campaign leverages humor and nostalgia, featuring iconic Bollywood characters like Gabbar and Sambha from the legendary movie Sholay. In one of the ads, Gabbar repeatedly asks Sambha about the timing of Holi, leading to amusing exchanges. The campaign aims to capture the essence of Bollywood’s cultural influence while also delivering a pertinent social message.

In the recently released second ad, Gabbar queries Sambha, “Holi Kab Hai, Kab Hai Holi,” to which Sambha retorts, “Sardar, you keep repeating the same question. Are we planning to raid the village again?” Gabbar, however, responds differently, stating, “No, we don’t need to raid the village. All I desire is to host a Holi party.”

As part of the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood delivers a crucial social message. In an upcoming digital ad set to launch three days before Holi, Veeru cautions Basanti, “Don’t dance in front of these dogs. They tend to cause a ruckus after drinking.” Through this scenario, Approach Bollywood seamlessly integrates the message of “Don’t Drink and Drive” into its campaign, effectively blending entertainment with social responsibility.

In addition to roping in influencers, Approach Bollywood has strategically integrated the message of “Don’t Drink & Drive” into its campaign. Through witty dialogues and engaging scenarios, the campaign effectively communicates this important social issue.
Sonu Tyagi, the founder of Approach Entertainment, shares insights into the campaign’s conception, stating, “Holi is a significant festival in India, and we wanted to blend its celebratory spirit with Bollywood’s charm. Our aim was to connect with both industry insiders and the millennial audience while also addressing a prevalent social concern.”

Approach Bollywood serves as a comprehensive newswire service, catering to various media platforms including newspapers, magazines, TV channels, radio, and digital media. The platform offers insights into the business side of films, TV, OTT, and the broader entertainment industry, supported by in-depth analysis and exclusive interviews.

In addition to its digital presence, Approach Bollywood plans to venture into organizing industry-related events and producing branded content with celebrities. With a focus on factual reporting and behind-the-scenes coverage, the platform aims to spark meaningful conversations within the entertainment industry.

Led by award-winning writer / director & Producer Sonu Tyagi, Approach Entertainment Group is expanding its horizon by venturing into Bollywood film & web series production. Approach Entertainment in Association with Go Spiritual India has recently co-produced a spiritual Web / TV Series Two Great Masters based on a Book written by Amrit Gupta. The web series has been directed by Anurag Sharma.  The company’s commitment to excellence has been recognized through prestigious awards, including “The Bizz India 2010 Award”, Service Excellence Award from Worldwide Marketing Organization & PR Agency of the Year Awards.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Info:

Approach Entertainment   9820965004 / 9716962242    

Visit at www.approachentertainment.com & www.approachbollywood.com