Tag: bollywood film marketing

Approach Communications Bags Phytonics India PR Account

New Delhi:      Approach Communications, an award-winning public relations and integrated communications firm with a specialized division for Pharma and Healthcare PR have bagged the entire gamut of corporate communications and PR activities account of USA-based Phytonics Enterprises’s Indian subsidiary Phytonics India account. Phytonics India is all set to launch its successful product XPL-7 herbal contraceptives in the Indian market. Approach Communications has set up a specialized division for Pharma and Healthcare PR. The firm is on a client-winning spree with 3 new PR Account wins. XPL-7 is an innovative herbal contraceptive that can revolutionize the contraceptive market in India.

Approach Communications is India’s Leading Award-winning PR & Integrated Communications Agency with operations in Mumbai, New Delhi, Gurugram, Dehradun, Kolkata, Goa, Chandigarh & Jalandhar.

Approach Communications is a part of India’s Leading Celebrity Management & Films Productions Group, Approach Entertainment. Approach Entertainment is having specialized verticals in Celebrity & Talent Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing solutions. The group has bagged the World Confederation of Business’s The Biz India 2010 Award & Worldwide Marketing Organization’s Service Excellence Award. The group is also having a Charitable Spiritual Organization, Go Spiritual India.

Now Approach Communications will handle the entire PR, Digital,  media relations, Image Management strategy and integrated marketing communications activities, and other branding initiatives for Phytonics India.  Phytonics India is first introducing its very successful product in XPL7 in India. The company is also thinking to launch other innovative products in the market. XPL7 is a revolutionary product that combines a centuries-old herbal formulation with 21st-century western medical technology to deliver a unique feminine health choice product.

XPL7 is a vaginal suppository. When it is used within 72 hours (3 Days) after an unprotected sexual exposure it prevents pregnancy. It is an herbal formulation that Oriental women have used for hundreds of years. It contains no hormones and no steroids. It is a product designed by women for women.   

According to Mr.Baljit Singh Ghai, Director, Phytonics Enterprises USA  “ We were looking for a Healthcare  PR & Communications agency which is most suitable for us in terms of generating awareness,, the credibility of our product as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach.  So we decided to go with Approach Communications.”

Commenting on the win, Sonu Tyagi, Director, Approach Communications & Approach Entertainment said “as we have already worked on a few pharma brands before and enjoy a very good network in pharma and health-related media, we will add very good value through our Healthcare PR & Communications expertise to XPL7 launch and hence we are very excited about this win. The communications strategy has been devised for the launch activities and specific PR exercises will be done for image building of the company.

Approach Communications is an award-winning PR & Integrated Communications Agency established in the Year 2003. The agency is having operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar & Kolkata. Approach Communications has worked with Bajaj Auto, Mahindra, General Motors, Elder Pharma, Pidilite, Ashley Madison, UTV, Jhankar Television, Vistaar Group, Maharashtra Agro, Eicher Motors among others. The PR Agency has specialized verticals in Corporate, Entertainment, Healthcare & Pharma, Finance, Education, SME, FMCG, Real Estate, Travel & Tourism verticals.

Approach Entertainment Group’s Charitable Spiritual Organization Go Spiritual India is working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Events, Media, Publications, Organic, Online, Health & Wellness, and social causes. Go Spiritual India is also launching Go Spiritual India Digital Magazine and it will be followed with Monthly print & Go Spiritual India Web TV Later.

Approach Entertainment Group is also having a Bollywood & Entertainment Newswire, Approach Bollywood which is a Content Creation & Dissemination company focusing on Newspapers, Magazines, TV & Radio Channels, Portals, Apps, and all other digital mediums. The group is being headed by award-winning writer/ director Sonu Tyagi who has worked with leading advertising agencies & media houses after pursuing graduation in Psychology and courses in Advertising Management, Journalism, and Film Making. He is also going to direct Indian-origin international singer/musician Rajan Shah music video soon.

Email us at approachentertainment@gmail.com

Visit us at Approach Entertainment Film Productions: www.approachentertainment.net

Approach Entertainment Celebrity Management: www.approachentertainment.com

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org