Tag: bollywood celebrity management in india

Approach Entertainment Group Launches Full-Fledged Operations in Ahmedabad, Expanding Its Nationwide Footprint

Approach Entertainment Group Launches Full-Fledged Operations in Ahmedabad, Expanding Its Nationwide Footprint

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Ahmedabad:  Approach Entertainment Group, a premier integrated media and entertainment company, is thrilled to announce the launch of its full-fledged operations in Ahmedabad. This strategic expansion marks another significant step in the company’s mission to provide exceptional entertainment & communications solutions across India. The group, which also includes Approach Communications, an award-winning PR & Integrated Communications Agency, Approach Bollywood, a Bollywood & Entertainment Newswire, and Go Spiritual India, a not-for-profit spiritual organization, is set to bring its diverse range of services to the heart of Gujarat.

Renowned for its rich cultural heritage and dynamic business environment, Ahmedabad offers the perfect backdrop for Approach Entertainment Group’s innovative offerings. With this launch, the company aims to leverage the city’s vibrant atmosphere and foster collaborations that enhance the local entertainment landscape.

Approach Entertainment Group brings a diverse portfolio of services to Ahmedabad. The company’s offerings include celebrity management, film production, event management, branding, and PR & Integrated Communications, catering to the multifaceted needs of the market. In celebrity management, Approach Entertainment Group provides access to a wide array of celebrities for endorsements, appearances, and collaborations, ensuring brands can engage with top-tier talent. The group’s film production division is set to produce compelling and culturally relevant content by collaborating with local artists and leveraging Ahmedabad’s rich heritage.

Specializing in orchestrating events of all scales, from corporate conferences to grand entertainment shows, Approach Entertainment Group enhances the event experience with creativity and precision. Their cutting-edge PR & Integrated Communications strategies help businesses effectively reach their target audiences, while the group’s expertise in branding ensures businesses can build a strong and impactful presence in the market. Understanding the unique dynamics of Ahmedabad’s market, Approach Entertainment Group offers tailored solutions that resonate with local businesses and audiences.

Approach Entertainment Group is headed by Sonu Tyagi, an award-winning writer, director, and producer. As the founder of the group, Sonu Tyagi has led the company to achieve numerous accolades, including the Biz India 2010 Award by the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award. The group has already appointed a senior media and advertising professional to lead the operations in Ahmedabad and the Gujarat region, ensuring a robust and effective local presence and operations.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, the Founder and Managing Director of Approach Entertainment Group, expressed his excitement about the expansion, stating, “Ahmedabad is a city with immense potential and a thriving cultural scene. We are thrilled to bring our comprehensive suite of entertainment services to this vibrant market. Our aim is to collaborate with local talent and businesses to create impactful and memorable experiences.”

With the launch of its operations in Ahmedabad, Approach Entertainment Group reaffirms its commitment to excellence and innovation in the entertainment industry. The company looks forward to forging strong partnerships and contributing to the growth and dynamism of Ahmedabad’s entertainment sector.

Approach Entertainment Group stands as a distinguished hub for Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Films Marketing, and Events & Entertainment Marketing. Additionally, Approach Communications operates as a prominent PR & Integrated Communications agency serving sectors including Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a robust presence spanning Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, Approach Entertainment Group leads the charge in entertainment, media, and communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, known as Approach Bollywood, further enhances its industry influence and reach.

Go Spiritual India is a charitable spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and social causes. Recently, the organization debuted a news magazine and is preparing to launch Go Spiritual India Web TV & OTT in the near future.

For More Info: 9820965004 / 9716962242

Approach Entertainment Visit us at www.approachentertainment.com 

Email: info@approachentertainment.com

Sonu Tyagi Co-Produces Groundbreaking Spiritual Web Series ‘Two Great Masters’

Sonu Tyagi Co-Produces Groundbreaking Spiritual Web Series ‘Two Great Masters’

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Mumbai, India – In a remarkable convergence of spirituality and modern media, Sonu Tyagi, renowned for his multifaceted roles in the entertainment industry, has co-produced the web series ‘Two Great Masters.’ The series, now available on MX Player, is a profound exploration of the spiritual teachings of Swami Vivekananda and Paramahansa Yogananda, two of the most influential spiritual leaders of the twentieth century.

Produced by Juni Films and Approach Entertainment in association with Go Spiritual India, ‘Two Great Masters’ delves into the timeless wisdom and philosophies of these two spiritual luminaries. Tyagi, who is also the head of Approach Entertainment and Go Spiritual India, brings a unique blend of expertise and passion to the project, ensuring that the series is both spiritually enriching and visually captivating.

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It features veteran actor Rakesh Bedi as narrator along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation. The web series “Two Great Masters” is based on the book of the same name written by author Amrit Gupta.

The collaboration between Juni Films, Approach Entertainment, and Go Spiritual India is a testament to the shared vision of bringing spiritual wisdom to a broader audience. Sonu Tyagi’s involvement has been instrumental in maintaining the authenticity of the teachings while adapting them for a modern digital platform. His deep understanding of spiritual literature and his commitment to high-quality content have been pivotal in the series’ production.

Speaking about the challenges faced during production, Sonu Tyagi noted, “Maintaining the delicate balance between factual accuracy and engaging storytelling was one of our biggest challenges. We wanted to stay true to the teachings and life stories of Vivekananda and Yogananda while ensuring that the series was captivating for viewers.”

The series was filmed in various locations, including Shoolini University in Solan, Himachal Pradesh, chosen for its serene and spiritually conducive environment. This added layers of logistical complexity, but Tyagi’s meticulous planning and coordination ensured smooth operations across all sites.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Since its release, ‘Two Great Masters’ has received an overwhelmingly positive response from viewers. The series has been praised for its depth, authenticity, and ability to make profound spiritual teachings accessible to a contemporary audience. Tyagi’s vision of sparking interest in spirituality and encouraging viewers to explore these teachings further is clearly resonating with audiences.

Looking ahead, Sonu Tyagi has ambitious plans to continue creating content that bridges the gap between spirituality and contemporary life. “There are numerous untold stories and teachings from great spiritual leaders that we wish to bring to the forefront,” Tyagi stated. He also plans to expand initiatives in spiritual awareness, philanthropy, social service, mental health, spiritual tourism, wellness, and holistic health, further promoting a balanced and spiritually enriched lifestyle.

Sonu Tyagi is a distinguished figure in the Indian entertainment industry, known for his work in celebrity management, film production, advertising, and corporate film production. As the founder of Approach Entertainment, Approach Communications and the charitable spiritual organization Go Spiritual India, he has been a driving force behind various initiatives aimed at promoting spiritual awareness and holistic well-being.

Sonu Tyagi is an award-winning writer, director, and producer with a diverse background in journalism and advertising. Holding a degree in psychology and having completed professional courses in journalism, advertising, and filmmaking, he has gained extensive experience working with leading advertising agencies and media houses in India. Tyagi launched his own venture at a young age, marking a significant milestone in his career.

With ‘Two Great Masters,’ Sonu Tyagi has not only co-produced a groundbreaking web series but has also succeeded in bringing the teachings of Swami Vivekananda and Paramahansa Yogananda to a new generation. The series stands as a beacon of spiritual enlightenment in the digital age, thanks to Tyagi’s visionary leadership and unwavering dedication.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.


For More Info: Approach Entertainment / Go Spiritual India

9820965004 / 9716962242 Visit us at www.approachentertainment.com

Email us at info@approachentertainment.com

Approach Bollywood Launches Innovative Digital Campaign: "Holi Kab Hai, Kab Hai Holi"

Approach Bollywood Launches Innovative Digital Campaign: “Holi Kab Hai, Kab Hai Holi”

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Mumbai, India – Approach Bollywood, a leading name in Bollywood and entertainment news, has unveiled its latest digital campaign, “Holi Kab Hai, Kab Hai Holi.” This quirky campaign will be active on social media platforms leading up to the festival of Holi. Notably, one of the campaign’s ads delivers a crucial social message against drunk driving.

This initiative targets both Bollywood’s trade professionals and the broader audience. Approach Bollywood, a venture of Approach Entertainment Group, recently introduced its own app, expanding its reach and services. With operations spanning major Indian cities like Mumbai, New Delhi, Gurugram, and others, Approach Entertainment Group is a renowned name in celebrity management, film production, advertising films productions, films marketing and events.

The campaign leverages humor and nostalgia, featuring iconic Bollywood characters like Gabbar and Sambha from the legendary movie Sholay. In one of the ads, Gabbar repeatedly asks Sambha about the timing of Holi, leading to amusing exchanges. The campaign aims to capture the essence of Bollywood’s cultural influence while also delivering a pertinent social message.

In the recently released second ad, Gabbar queries Sambha, “Holi Kab Hai, Kab Hai Holi,” to which Sambha retorts, “Sardar, you keep repeating the same question. Are we planning to raid the village again?” Gabbar, however, responds differently, stating, “No, we don’t need to raid the village. All I desire is to host a Holi party.”

As part of the “Holi Kab Hai, Kab Hai Holi” campaign, Approach Bollywood delivers a crucial social message. In an upcoming digital ad set to launch three days before Holi, Veeru cautions Basanti, “Don’t dance in front of these dogs. They tend to cause a ruckus after drinking.” Through this scenario, Approach Bollywood seamlessly integrates the message of “Don’t Drink and Drive” into its campaign, effectively blending entertainment with social responsibility.

In addition to roping in influencers, Approach Bollywood has strategically integrated the message of “Don’t Drink & Drive” into its campaign. Through witty dialogues and engaging scenarios, the campaign effectively communicates this important social issue.
Sonu Tyagi, the founder of Approach Entertainment, shares insights into the campaign’s conception, stating, “Holi is a significant festival in India, and we wanted to blend its celebratory spirit with Bollywood’s charm. Our aim was to connect with both industry insiders and the millennial audience while also addressing a prevalent social concern.”

Approach Bollywood serves as a comprehensive newswire service, catering to various media platforms including newspapers, magazines, TV channels, radio, and digital media. The platform offers insights into the business side of films, TV, OTT, and the broader entertainment industry, supported by in-depth analysis and exclusive interviews.

In addition to its digital presence, Approach Bollywood plans to venture into organizing industry-related events and producing branded content with celebrities. With a focus on factual reporting and behind-the-scenes coverage, the platform aims to spark meaningful conversations within the entertainment industry.

Led by award-winning writer / director & Producer Sonu Tyagi, Approach Entertainment Group is expanding its horizon by venturing into Bollywood film & web series production. Approach Entertainment in Association with Go Spiritual India has recently co-produced a spiritual Web / TV Series Two Great Masters based on a Book written by Amrit Gupta. The web series has been directed by Anurag Sharma.  The company’s commitment to excellence has been recognized through prestigious awards, including “The Bizz India 2010 Award”, Service Excellence Award from Worldwide Marketing Organization & PR Agency of the Year Awards.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company.  Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Approach Entertainment Group is also having a Charitable Spiritual Organization, Go Spiritual India working for Philanthropy, Spiritual Awareness, Charity, Mental Health, Wellness, Organic, Spiritual Tourism, Events, Media, and Social Causes.

For More Info:

Approach Entertainment   9820965004 / 9716962242    

Visit at www.approachentertainment.com & www.approachbollywood.com