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Approach Entertainment Group Launches Full-Fledged Operations in Ahmedabad, Expanding Its Nationwide Footprint

Approach Entertainment Group Launches Full-Fledged Operations in Ahmedabad, Expanding Its Nationwide Footprint

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Ahmedabad:  Approach Entertainment Group, a premier integrated media and entertainment company, is thrilled to announce the launch of its full-fledged operations in Ahmedabad. This strategic expansion marks another significant step in the company’s mission to provide exceptional entertainment & communications solutions across India. The group, which also includes Approach Communications, an award-winning PR & Integrated Communications Agency, Approach Bollywood, a Bollywood & Entertainment Newswire, and Go Spiritual India, a not-for-profit spiritual organization, is set to bring its diverse range of services to the heart of Gujarat.

Renowned for its rich cultural heritage and dynamic business environment, Ahmedabad offers the perfect backdrop for Approach Entertainment Group’s innovative offerings. With this launch, the company aims to leverage the city’s vibrant atmosphere and foster collaborations that enhance the local entertainment landscape.

Approach Entertainment Group brings a diverse portfolio of services to Ahmedabad. The company’s offerings include celebrity management, film production, event management, branding, and PR & Integrated Communications, catering to the multifaceted needs of the market. In celebrity management, Approach Entertainment Group provides access to a wide array of celebrities for endorsements, appearances, and collaborations, ensuring brands can engage with top-tier talent. The group’s film production division is set to produce compelling and culturally relevant content by collaborating with local artists and leveraging Ahmedabad’s rich heritage.

Specializing in orchestrating events of all scales, from corporate conferences to grand entertainment shows, Approach Entertainment Group enhances the event experience with creativity and precision. Their cutting-edge PR & Integrated Communications strategies help businesses effectively reach their target audiences, while the group’s expertise in branding ensures businesses can build a strong and impactful presence in the market. Understanding the unique dynamics of Ahmedabad’s market, Approach Entertainment Group offers tailored solutions that resonate with local businesses and audiences.

Approach Entertainment Group is headed by Sonu Tyagi, an award-winning writer, director, and producer. As the founder of the group, Sonu Tyagi has led the company to achieve numerous accolades, including the Biz India 2010 Award by the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award. The group has already appointed a senior media and advertising professional to lead the operations in Ahmedabad and the Gujarat region, ensuring a robust and effective local presence and operations.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, the Founder and Managing Director of Approach Entertainment Group, expressed his excitement about the expansion, stating, “Ahmedabad is a city with immense potential and a thriving cultural scene. We are thrilled to bring our comprehensive suite of entertainment services to this vibrant market. Our aim is to collaborate with local talent and businesses to create impactful and memorable experiences.”

With the launch of its operations in Ahmedabad, Approach Entertainment Group reaffirms its commitment to excellence and innovation in the entertainment industry. The company looks forward to forging strong partnerships and contributing to the growth and dynamism of Ahmedabad’s entertainment sector.

Approach Entertainment Group stands as a distinguished hub for Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Films Marketing, and Events & Entertainment Marketing. Additionally, Approach Communications operates as a prominent PR & Integrated Communications agency serving sectors including Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a robust presence spanning Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad, Approach Entertainment Group leads the charge in entertainment, media, and communications. The group’s specialized Bollywood Newswire & Content Dissemination unit, known as Approach Bollywood, further enhances its industry influence and reach.

Go Spiritual India is a charitable spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and social causes. Recently, the organization debuted a news magazine and is preparing to launch Go Spiritual India Web TV & OTT in the near future.

For More Info: 9820965004 / 9716962242

Approach Entertainment Visit us at www.approachentertainment.com 

Email: info@approachentertainment.com

Approach Entertainment: Spearheading Celebrity Brand Endorsements in the Beauty and Wellness Industry

Approach Entertainment: Spearheading Celebrity Brand Endorsements in the Beauty and Wellness Industry

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As the Head of Approach Entertainment, a leading films productions, talent management and celebrity endorsement & entertainment marketing agency, I, Sonu Tyagi, have witnessed the transformative power of strategic partnerships between celebrities and brands, particularly in the dynamic landscape of the beauty and wellness industry. In an era where consumers are increasingly conscious about their well-being and appearance, leveraging the influence of renowned personalities has become indispensable for brands seeking to make a lasting impact.

Sonu Tyagi , Approach Entertainment

The beauty and wellness industry is characterized by fierce competition and ever-evolving trends. In such a scenario, aligning with the right celebrity can provide a brand with a significant edge, enabling it to stand out amidst the clutter and connect with its target audience on a deeper level. At Approach Entertainment, we understand that the key to a successful celebrity brand endorsement lies not just in the fame of the individual but in the authenticity and relevance of the partnership.

When it comes to selecting celebrities for brand endorsements in the beauty and wellness sector, we employ a meticulous approach. We look beyond mere popularity and delve into factors such as the celebrity’s personal values, lifestyle choices, and their existing relationship with health and beauty products. Our goal is to ensure that the collaboration is not just a superficial association but a genuine reflection of the celebrity’s beliefs and preferences.

Moreover, we recognize the importance of diversity and inclusivity in today’s beauty industry. Hence, we strive to partner with celebrities who resonate with a diverse audience, representing different age groups, ethnicities, body types, and gender identities. By embracing diversity in our endorsements, we not only cater to a broader consumer base but also send a powerful message of acceptance and empowerment.

In addition to selecting the right celebrity, we emphasize the importance of crafting a compelling narrative for the brand endorsement. We work closely with both the celebrity and the brand to develop authentic storytelling that highlights the product’s unique features and benefits in a way that resonates with consumers. Whether it’s through social media campaigns, television commercials, or live events, we ensure that the message is conveyed effectively, leaving a lasting impression on the audience.

One of the most significant advantages of celebrity brand endorsements in the beauty and wellness industry is the ability to drive consumer trust and credibility. When a trusted celebrity lends their name to a product, it automatically instills confidence in the minds of consumers, making them more inclined to try it out. Moreover, celebrities often serve as aspirational figures, inspiring consumers to emulate their lifestyle choices and adopt the products they endorse.

However, it’s essential to strike a balance between celebrity endorsement and product quality. No amount of star power can compensate for subpar products or misleading claims. Therefore, we work closely with our partner brands to ensure that the endorsed products meet the highest standards of quality, efficacy, and safety. By upholding integrity and transparency, we safeguard the trust of both celebrities and consumers alike.

In conclusion, celebrity brand endorsements play a pivotal role in shaping the landscape of the beauty and wellness industry. At Approach Entertainment, we take pride in our strategic approach to celebrity partnerships, prioritizing authenticity, diversity, and integrity every step of the way. By forging meaningful connections between celebrities and brands, we not only drive business growth but also contribute to the well-being and empowerment of consumers worldwide.

Approach Entertainment Exclusively Signs Indian origin International Singer / Musician Rajan Shah

Approach Entertainment Exclusively Signs Indian origin International Singer / Musician Rajan Shah

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Approach Entertainment Exclusively Signs Indian origin International Singer / Musician Rajan Shah

Approach Entertainment, one of the Leading Celebrity Management, Film Productions, and Entertainment Marketing companies in India has recently signed popular Indian origin International Singer, Songwriter, and Musician Rajan Shah. Rajan Shah is an internationally acclaimed prolific artist who has managed to carve his career as a reputable singer, songwriter, and musician, conquering the charts in the USA. His brilliant songwriting skills and amazing stage performances have led to a growing fan base in India and the USA.

Rajan Shah

Rajan Shah has been signed as an exclusive artist with Approach Entertainment, wherein the company will handle all the production work of music videos of the singer and will also present him by handling his marketing & communications, exclusive compositions, film songs, and his entire management representing him in India. 

After making a laudable impression in the USA as a Singer, Songwriter, and Musician in Western Music, Rajan Shah is all poised to make his entry in Bollywood with his latest Hindi Pop Rendition “Firozi Saree” which is surely going to strike a chord with the listeners. Rajan Shah is also working on his next single “Sailaab-E-Mohabbat” which will release soon after “Firozi Saree”. Not just this, with a slew of singles, lined up, Rajan Shah has some exciting tracks for his fans and music lovers.

During his formative years, Rajan Shah developed his deep love for music and started fixing and playing Harmonium at the age of 5 and within 10 years he joined Narendra Chanchal and other renowned musicians and started singing and playing instruments. To add to his list of accomplishments, Rajan Shah moved to the United States in 1988 and joined famous singers and musicians in Washington DC by singing and playing instruments with them.

He has performed in more than 1,200 live shows in India and America and has been writing lyrics since 1996 and arranging music since 1999.  With having no formal training in music, he has written arrangements for more than 60 songs and instrumentals. His other accomplishments include his album, entitled “Dream Boy” which was released in 2006 and “Shor Machave Re” in 2008 which can be heard on various music platforms such as Amazon, Spotify, Apple Music (iTunes), etc.

Sonu Tyagi, Approach Entertainment

Talking about the Collaboration,  Rajan Shah says, “It’s such an immense pleasure to be a part of Approach Entertainment. I’m ecstatic to be a part of my next phase of musical journey with Approach entertainment. Looking forward to working with them”.

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “ Rajan Shah is a tremendously talented Singer, Songwriter, and Musician and we are happy to sign him exclusively under Approach Entertainment”.  He further added, “Rajan has the perfect voice and composition skills that will help us to use his quality to promote and build up his profile in Entertainment and Music Industry in India”

Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company set up in 2004 with its Head Office in Mumbai and branch offices in New Delhi, Gurgaon, Chandigarh, Jalandhar, Kolkata, Dehradun, and Goa. It is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising. The company is now also foraying into Bollywood Film Productions with its first Hindi film project in 2022. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. The fast-growing media, films productions, and communications group also bagged Service Excellence Award given by World Marketing Organization.

Approach Entertainment Group also have a Charitable Spiritual Organization Go Spiritual India

For More Info:

Mail us at info@approachentertainment.com

Visit us at  Approach Entertainment Celebrity Management: www.approachentertainment.net

Approach Entertainment Films Productions: www.approachentertainment.net

Go Spiritual India Organization: www.gospiritualindia.org

Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

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Approach Entertainment Signs Indian origin International Singer / Songwriter Someya

Mumbai:  Approach Entertainment, one of the Leading Celebrity Management, Film Productions, and Entertainment Marketing companies in India has recently signed very popular Indian origin International Singer / Songwriter Someya. Someya is a young, vibrant, prolific, and established singer-songwriter. At the very young age of 16, she has 4 successful music singles to her credit.

Gaining massive popularity in the USA as a solo singer of Western music including Jazz, Pop, Rock, and Alternative, the San Jose-based 16-years old singer-lyricist of Indian origin Someya is all poised to make her entry into Bollywood with her latest album “Gold ”. She has appeared on stage in professional productions since elementary school. She further refined her skills while attending programs at the prestigious Berklee College of Music in Boston. Someya regularly performs live across multiple venues.

Someya Gold Music Video

Someya has already established herself in the USA with her Alt-Rock which is markedly different from the traditional ones as she weaves a story around the song keeping listeners bound to it. The “Gold” is an example of it. It is story-telling in “Gold” that made it popular in the USA.

Now on, Approach Entertainment will be managing her career and talent in India and it incorporates PR, Live Performances, Casting, Brand Endorsements, and other talent management activities.

Approach Entertainment is India’s Leading Celebrity Management Agency with a roster of Bollywood Celebrities, TV Actors, Singers, Music Celebrities, Sports Celebrities, Writers, and Performance Artists. Approach Entertainment has its offices in Mumbai, New Delhi, Gurgaon, Chandigarh, Dehradun, Kolkata, Jalandhar, and Goa.

Approach Entertainment is being headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising.

Approach Entertainment, India’s leading Celebrity, Artists, and Talent Management Agency will officially handle the portfolio of Someya to upgrade it and elevate it in the Indian Film, TV, and Music Industry. Someya now wants to set her foot in India particularly in the cine-world with her innovative music singles like “Gold” which was critically acclaimed worldwide. Someya believes a space is lying vacant in the Indian world of Alt-Rock and she wants to fill it.

Watch The Music Video Gold :

Someya – Gold Music Video

Approach Entertainment will be responsible to endorse her in the Indian Film, Music, and TV  Industry for Playback Singing, Music Collaborations with representing her for performances in Live Concerts and Events, Brand Endorsement, etc.

Talking about the signup, Sonu Tyagi, CEO of Approach Entertainment says “Someya is an International singer. She is already a sensation in the USA with four super hit music singles and numerous performances worldwide. She has the perfect voice and music composition skills and we will be using this quality to promote and build up her profile in the Entertainment, Music and Bollywood Industry in India”. Further he added “Her international look and singing talent with an impressive music portfolio at a very young age will help her to grow in the market, nationally and internationally both. Being a top Celebrity Management company in India, we are confident that we will make her a big brand on the World music scene”

Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company set up in 2004 with its Head Office in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Dehradun, Chandigarh & Jalandhar. Approach Entertainment is having specialized units in Celebrity and Talent Management, Films Productions, Advertising and Corporate Films Productions, Line Productions, Films Marketing, Events, and Integrated Entertainment Marketing services.

Approach Entertainment

The company is also foraying into Bollywood Films Productions with its first Hindi film project in 2022. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The company aims to produce content-driven films in Bollywood and have a slate of 2 releases in 2022. The company is also launching a Bollywood Newswire, Approach Bollywood which will focus on Bollywood news and content dissemination worldwide.

The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. The company is part of Integrated PR and Marketing Communications group Approach Communications. The fast-growing media & communications group also bagged the prestigious Service Excellence Award given by World Marketing Organization.

For more info:

Sonu Tyagi at 9820965004

Mail us at  info@approachentertainment.com

Visit us at Approach Entertainment Celebrity Management  www.approachentertainment.com 

Approach Entertainment Film Productions:  www.approachentertainment.net