Tag: advertising films productions

Approach Entertainment Named Media Partner for the 11th Edition of Global STEM Education Confex Dubai

Approach Entertainment Named Media Partner for the 11th Edition of Global STEM Education Confex Dubai

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Mumbai : Approach Entertainment, a distinguished and award-winning firm specializing in Film Productions, Celebrity Management, Media and Entertainment Marketing, has been announced as the Media Partner for the highly anticipated 11th Edition of the Global STEM Education Confex in Dubai. Set to take place on November 6th-7th, 2024, at the Millennium Plaza Downtown Hotel, this premier event is organized by IBEForuM and promises to be a focal point for advancements and insights in Science, Technology, Engineering, and Mathematics (STEM) education.

The Global STEM Education Confex will bring together over 500 delegates, including educators, researchers, policymakers, and industry leaders, from across the world to share knowledge, foster collaboration, and drive innovation in the STEM field. With over 29 internationally renowned speakers and support from 26 media partners and 22 sponsors, this year’s Confex will spotlight critical topics such as the integration of emerging technologies, hands-on learning approaches, and global collaboration strategies to address future workforce needs.

As Media Partner, Approach Entertainment will be instrumental in enhancing the Confex’s visibility and ensuring extensive media coverage across traditional and digital platforms. Approach Entertainment’s role will include crafting and distributing press releases, facilitating media engagement, and spotlighting key event moments through interviews and social media. The firm will also support the Confex by highlighting standout sessions, such as keynote speeches, interactive workshops, and panels.

Sonu Tyagi, Founder, Approach Entertainment & Go Spiritual India

Sonu Tyagi, Founder of Approach Entertainment, expressed enthusiasm about the partnership: “We are excited to join forces with IBEForuM for the Global STEM Education Confex. STEM education is crucial for shaping the next generation of innovators, and we are honored to contribute by amplifying the event’s impact through our media expertise. Our aim is to help make this Confex a truly transformative experience for attendees.”

The Confex will feature engaging highlights, including immersive workshops, networking opportunities, and discussions on how to align STEM education with industry demands. Event participants will benefit from access to the latest educational tools and cutting-edge advancements, aiming to prepare students with applicable skills for a tech-driven future.

Approach Entertainment’s participation as Media Partner aligns with its commitment to supporting significant educational, corporate, and philanthropic initiatives. Approach Entertainment Group has established a strong network across major cities, including Mumbai, New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad.

The group’s portfolio includes Approach Communications, an award-winning PR, Digital, and Integrated Communications Agency. It also manages Approach Bollywood, a Bollywood Newswire & Content Dissemination unit that delivers the latest entertainment news to digital platforms, newspapers, magazines, TV channels, and apps. The group is now expanding its focus with the planned launch of two specialized units: Approach Politics, dedicated to political communications, and Approach Rural, targeting rural marketing and communications.

Leading the group is Sonu Tyagi, an acclaimed writer, director, and producer known for his deep spiritual ethos. With an extensive background in collaborating with top advertising agencies and media houses across India, Tyagi holds a degree in Psychology along with advanced studies in Advertising Management, Journalism, and Filmmaking.

In addition to its business initiatives, Approach Entertainment supports various spiritual & philanthropic efforts through its charitable spiritual organization, Go Spiritual India. This organization is committed to promoting mental health, wellness, spiritual tourism, organic living, and other social causes. Recently, Go Spiritual India launched a dedicated news magazine and is preparing to introduce Go Spiritual India Web TV & OTT to broaden its impact.

For more information about the event, visit www.globalconfex.com

Contact Information:

Approach Entertainment
Phone: +91 – 9820965004 / 9716962242
Email: info@approachentertainment.com

Websites: www.approachentertainment.com & www.approachcommunications.in

Approach Entertainment Joins Inkspell Media as PR & Celebrity Partner for India Content Leadership Awards and Social Stars Awards 2023 Event at Radisson Blu Mumbai on November 30th

Approach Entertainment Joins Inkspell Media as PR & Celebrity Partner for India Content Leadership Awards and Social Stars Awards 2023 Event at Radisson Blu Mumbai on November 30th

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Approach Entertainment Joins Inkspell Media as PR & Celebrity Partner for India Content Leadership Awards and Social Stars Awards 2023 Event at Radisson Blu Mumbai on November 30th


Mumbai – Inkspell Media, a pioneering name in the field of content and storytelling recognition, is all set to host a dual celebration of excellence with the India Content Leadership Awards 2023 and the Social Stars Awards 2023. These prestigious events will take place on November 30th, 2023, at the exquisite Radisson Blu in Andheri East, Mumbai.

Both events are supported by key partners, including Global Trends Forum, India Creative Industries Council, Approach Entertainment as PR & Celebrity Partner, Josh App, One India, Kenscio, ForPressRelease.com, ED Times, The Prevalent India, and 24 Frames Digital.

Inkspell Media is a renowned name in the realm of content recognition and awards. With a mission to celebrate excellence in storytelling and content creation, Inkspell Media hosts a variety of award ceremonies, conferences, and workshops aimed at recognizing and fostering growth in the content and media industries.

The India Content Leadership Awards 2023 will serve as a platform dedicated to honoring exceptional individuals and teams who have harnessed the power of data and analytics to drive content success. In a dynamic digital landscape, content has become a cornerstone of successful marketing strategies. This event will recognize visionaries who have masterfully used data and analytics to extract invaluable insights, revolutionizing content creation and distribution. The awards will encompass various categories designed to celebrate excellence in specific facets of content analytics and insights. An eminent panel of industry experts and thought leaders will oversee the selection process, ensuring transparency and credibility.

The Social Stars Awards 2023, on the other hand, will be an extraordinary celebration of storytelling excellence in the realm of social media. It will cast a dazzling spotlight on individuals and brands that have mastered the art of crafting compelling narratives in the digital landscape. The awards will honor storytelling excellence in various categories, showcasing the breadth and depth of storytelling across different industries and sectors. A distinguished panel of industry experts, marketing professionals, and social media influencers will evaluate nominees based on predefined criteria.

Both events will provide attendees with opportunities to learn from the best in the field, engage in workshops, attend enlightening keynote speeches, and network with industry luminaries.

“We are excited to host the India Content Leadership Awards 2023, celebrating mastery in content analytics and insights. This event not only recognizes exceptional achievements but also provides a forum for industry professionals to exchange ideas and foster growth in the content space,” stated Vipul Tiwari, COO of Inkspell Media.

Prepare for an unforgettable evening of recognition, inspiration, and knowledge-sharing as Inkspell Media brings these two remarkable award ceremonies to the heart of Mumbai.

Approach Entertainment is an award-winning Celebrity Management, Films Productions, Advertising and Corporate Films Productions, Films Marketing, Events & Entertainment Company. Group entity Approach Communications is a leading PR and integrated Communications agency serving the corporate, healthcare, entertainment, finance, education, and social sectors. Approach Entertainment Group has received recognition, including The Biz India 2010 Award from the World Confederation of Business and the Service Excellence Award from the World Marketing Organization, along with the PR Company of the Year Award in Business Tycoon Awards. The group has a presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar.

The group also has a spiritual organization Go Spiritual India. Go Spiritual India is a charitable spiritual organization that tirelessly works for philanthropy, spiritual awareness, mental health, spiritual tourism, spiritual media, events, organic wellness, and social causes.

The Power of Celebrity Brand Endorsements in India

The Power of Celebrity Brand Endorsements in India

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The Power of Celebrity Brand Endorsements in India

Celebrity brand endorsements have become a pervasive marketing phenomenon in India. From Bollywood actors to cricket stars, these famous personalities are often seen endorsing a wide range of products and services, ranging from consumer goods to fashion, automobiles, and financial services. The practice of using celebrities to endorse brands has gained immense popularity in India, and it has become a significant marketing strategy for companies to create brand awareness, build positive associations, and influence consumer behavior.

The concept of celebrity brand endorsements in India is not new. However, in recent years, it has gained momentum due to several factors. First and foremost, the rise of social media has amplified the reach and impact of celebrity endorsements. With the widespread use of social media platforms, celebrities have become even more accessible to their fans and followers, allowing brands to leverage their social media presence for promotional activities. Additionally, the growing competition in the Indian market has led brands to seek innovative ways to differentiate themselves, and celebrity endorsements offer a way to do so by associating with popular and influential personalities.

One of the primary reasons why celebrity brand endorsements are so popular in India is the emotional connection that celebrities have with their fans. Bollywood actors and cricket stars, in particular, enjoy a cult-like following in India, with millions of fans idolizing them. Fans often see celebrities as role models and aspire to emulate their lifestyle and choices. Brands tap into this emotional connection by associating themselves with celebrities, hoping that their fans will transfer their admiration for the celebrity onto the brand, leading to increased brand loyalty and sales.

Another significant factor contributing to the popularity of celebrity brand endorsements in India is the diverse and vast consumer base of the country. India is a melting pot of cultures, languages, and traditions, and celebrities often have a mass appeal that transcends these diversities. Brands leverage the popularity of celebrities to connect with consumers across different regions, languages, and demographics. For instance, a Bollywood actor or a cricket star who enjoys a pan-India fan following can help a brand establish a national presence and connect with consumers from various walks of life.

The impact of celebrity endorsements on consumer behavior in India is also influenced by the perception of celebrities as experts in their respective fields. For example, cricket stars are seen as experts in the sport, while Bollywood actors are perceived as fashion icons or trendsetters. Brands often capitalize on this perception by associating with celebrities who are considered authoritative in their domain, to create credibility and trust among consumers. Consumers tend to trust the recommendations of their favorite celebrities, which can influence their purchasing decisions.

Furthermore, celebrity brand endorsements are often designed to evoke emotions and create memorable experiences for consumers. Brands use celebrities to create engaging and entertaining campaigns that capture the attention of consumers and leave a lasting impression. These campaigns are shared widely on social media, generating buzz and creating word-of-mouth marketing, which further amplifies the reach and impact of the brand endorsements.

However, celebrity brand endorsements in India are not without their challenges. One of the main concerns is the potential risk of celebrity scandals or controversies, which can have a negative impact on the brand’s reputation. Celebrities are public figures, and any negative behavior or controversy involving them can quickly become public knowledge and adversely affect the brand’s image. Brands need to carefully assess the credibility and reputation of celebrities before entering into endorsement deals and have contingency plans in place to mitigate risks associated with celebrity-related controversies.

Another challenge is the authenticity of celebrity endorsements. With the rise of social media, consumers have become more discerning and can easily spot inauthentic endorsements that lack believability. Brands need to ensure that the endorsements are aligned with the values and persona of the celebrity and are not perceived as forced or overly promotional. Authenticity and transparency are crucial in celebrity brand endorsements to maintain consumer trust and brand image.

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

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Approach Entertainment & Juni Films to Produce Spiritual Web Series  ‘Two Great Masters ’

Mumbai: Approach Entertainment and Juni Films are producing the spiritual web series Two Great Masters in association with leading spiritual organization, Go Spiritual India. Shooting has already begun for India’s first web series on two leading Spiritual masters of the twentieth Century in Shoolini University at Solan in Himachal Pradesh. The series is based on a very popular book titled Two Great Masters authored by Amrit Gupta.

The two spiritual masters in question here are none other than the great Swami Vivekananda and Maharishi Paramhansa Yogananda who has authored one of the bestselling books in the world on spirituality called “An Autobiography of a Yogi”. The contribution of Swami Vivekananda towards popularisation of Indian or Hindu spirituality and philosophy across the world needs no mention. 

Two Great Masters is directed by Anurag Sharma & Created by Sonu Tyagi. It will feature veteran actor Rakesh Bedi along with Anurag Sharma, Deep Sharma, Pavli Kashyap & Durga Kamboj in pivotal roles. The web series is supported by a leading Spiritual organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

Amrit Gupta / Two Great Masters Book Cover Page

This unique web series is probably the first such venture that highlights the spiritual philosophy as experienced and described by Vivekananda and Paramhansa Yogananda. It remains a big question, how no one has thought of bringing the lives of these two masters on the celluloid or on the web before. In fact, the web series “Two Great Masters” is also not a straightforward biographical account of the lives of the two great masters. It rather showcases their philosophical and spiritual perspectives of life through present time characters.

Two Great Masters is produced by Juni Films and Approach Entertainment in association with Go Spiritual India, India’s leading spiritual organisation. It is directed by Anurag Sharma. Sharma explains that Solan was chosen as the locale of the film for its abundant natural beauty and the beautiful markets which form the backdrop of the story. There is beauty everywhere here. Regarding his project, Anurag says that Juni Films and Approach Entertainment are jointly producing this spiritual web series in association with spiritual organization , Go Spiritual India. This web series is based on Amrit Gupta’s famous book ‘. It will be based on the plot of ‘Two Great Masters- Jiyen To Jiyen Kaise’ authored by Gupta.

Describing his experience of shooting at Shoolini University in Solan, Shimla & Chandigarh as wonderful, Sonu Tyagi, the co-producer of the Web series says that the beauty of Himachal enchants one at the first sight itself. Nature’s abundance and generosity is clearly evident in the beauty of the plains, roads and markets here. He adds that Shoolini University campus too offers the same charm and even makes one have some special experiences.

Anurag tells that in ‘Two Great Masters’ one will get to see many faces of Solan and Shoolini University. In the shooting here, many local people of Solan have done a very good job on and off the camera as part of the crew.  About ‘Two Great Masters’ Sonu Tyagi, Producer, Approach Entertainment and Director of Go Spiritual India, reminds that both Swami Vivekananda and Mahashaya Paramahansa Yogananda have been great gurus of India. The books written by them and the organisations established by them are still inspiring the youth and showing them the right way to live life. That is why his web series has also been named ‘The Two Great Masters’ after the book of Gupta. Swami Vivekananda showed India the path of spirituality from 1863 to 1902 and introduced Indian culture and Hindutva to the whole world. Paramahansa Yogananda introduced Indian youth to spiritual philosophy from 1893 to 1952. Both these spiritual personalities still continue to inspire the youth even today towards a path of spirituality.

Regarding ‘Two Great Masters’, Anurag Sharma explains that the story revolves around the main character Bhuwan, who feels a void in his life and therefore the need for a spiritual mentor. The Web series is his journey on his search for the spiritual mentor. This search is completed by visiting these two great gurus of India. Earlier, Anurag also played the main character in Juni The Last Prayer. In ‘Two Great Masters’ Jiyen To Jiyen Kaise’, he will be seen in the series as a narrator of the story and not as a character.

Sonu Tyagi , Approach Entertainment

Sonu Tyagi, Co-Producer of ‘Two Great Masters’ and Director of Approach Entertainment, shares that ‘Two Great Masters – Jiyen To Jiyen Kaise’ is going to be India’s first spiritual series. Today’s generation goes astray many times in the name of religion. But this web series will clear most of their confusion. One can watch this web series while sitting with the whole family. In this series, an attempt has been made to clear the doubts of the youth but in a most entertaining way. It shows how to live a happy life spiritually in a modern context.

Juni Films is a Film Production company headed by Anurag Sharma. It has already produced a Bollywood Film Juni – The Last Prayer in 2022 and is working on a few projects soon.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad & Jalandhar. Approach Entertainment Group is headed by award winning writer / director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award & PR Company of the Year Award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

For Any Info: Approach Entertainment / Go Spiritual India

Call us at 9820965004 / 9716962242   info@approachentertainment.com

Visit us at www.approachentertainment.com & www.gospiritualindia.org

Celebrity Management Agency ‘Approach Entertainment’ Engages Sunil Pal for an Event in Aurangabad

Celebrity Management Agency ‘Approach Entertainment’ Engages Sunil Pal for an Event in Aurangabad

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Celebrity Management Agency ‘Approach Entertainment’ Engages Sunil Pal for an Event in Aurangabad

Mumbai: Approach Entertainment ( www.approachentertainment.com  ), India’s leading & award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing group having pan-India operations has engaged stand-up comedian and Bollywood actor  ‘ Sunil Pal’  for a corporate Event in Aurangabad for Maharashtra Hybrid Seeds Company Ltd. It was on the occasion of the annual general meeting of Maharashtra Hybrid Seeds Company Ltd.   Apart from Sunil Pal, singers from reality shows also performed and enthralled the audience.

Sunil Pal, Comedian & Bollywood Actor

Approach Entertainment is an award-winning leading Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Solutions Company in India with its headquarters in Mumbai and branch offices in New Delhi, Gurgaon, Goa, Chandigarh, Dehradun, Jalandhar, and Kolkata. Approach Entertainment Group is also having a charitable spiritual organization Go Spiritual India which is working in Philanthropy, Spiritual Awareness, Media, Spiritual Tourism, Events, Healthcare & Ayurveda, Organic, Wellness, Mental Health, Publications, and social causes.

Sunil Pal was born in Chandrapur, Maharastra, India. He is a popular Indian comedian, actor, and voice actor, and the 2005 winner of The Great Indian Laughter Challenge on STAR One. Lately, he has been seen acting in many Bollywood flicks doing minor roles. In 2010, he wrote and directed a comedy film, Bhavnao Ko Samjho, which featured a record of 51 stand-up comedians.

Approach Entertainment has bagged The Biz India 2010 Award given by the World Confederation of Business. The fast-growing film productions and celebrity management company in India also bagged Service Excellence Award given by Worldwide Marketing Organization recently.

Approach Entertainment is India’s Leading Media & Communications Group with specialized units in PR & Integrated Communications & Digital. Approach Communications is a Full-Fledged PR & Integrated Communications Agency offering integrated marketing communications solutions in PR, Image Management, Media Relations, Public Affairs, Digital, Public Affairs, Content, and Integrated Communications. Approach Communications also has a digital marketing unit, Approach Digital.

The fast-growing PR & Marketing Communications Agency has worked with Corporate, Entertainment, Healthcare & Pharma, Education, Finance, Real Estate, SME, Travel, Tourism & Hospitality, and other business verticals.

Commenting on the Celebrity, Artists, and Talent Management initiative, Sonu Tyagi, CEO, Approach Entertainment, said ‘Approach Entertainment believes in Integrated Celebrity and Artists Management approach. We offer customized solutions in Celebrity management services. Over the years, We have created a sound network in Bollywood, TV, Sports, and Music industry. We are already into films productions and producing advertising films, music videos, corporate films, and branded content. Our next step is to produce films and we will soon announce our first Hindi film & Web series project. We are also exploring Short films and other fiction content ”

Sonu Tyagi is an award-winning Writer / Director & Producer working on Advertising Films, Music Videos, Short Films, Feature Films, Web Series, and Branded Entertainment Content. He has worked with India’s top advertising agencies and media houses after pursuing courses in Advertising Management, Journalism, and Film Making. He will also direct the music video for Indian-origin international singer/music director Rajan Shah soon.

Sonu Tyagi, Approach Entertainment

Approach Entertainment is India’s Leading Award-Winning Celebrity Management & Films Productions Company with specialized verticals in Celebrity, Artists & Talent Management, Films Productions, Advertising & Corporate Films productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment group is having operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar, and Kolkata.

Approach Entertainment has worked with Dr. Morepen Ltd, Bajaj Auto Ltd, Mahindra, Elder Pharma, Vistaar Group,  Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International, Jhankar Television, JMD Group among others.

Approach Entertainment offers Integrated Services in Celebrity Management, Talent Management, Artist Management, Advertising & TVC Productions, Corporate Films Productions, Films Productions, Line Productions, Events, Films Marketing, Influencers Engagement, Branded Entertainment Production, and Entertainment Marketing solutions. Approach Communications offers Integrated Services in PR, Image Management, Media Relations, Public Affairs, Content Creation, and Integrated Marketing Communications. Approach Entertainment group is also having a Bollywood & Entertainment newswire, Approach Bollywood focusing on Bollywood News & Content dissemination.

Contact for More Info:

Approach Entertainment

Email: info@approachentertainment.com,

Visit us at Approach Entertainment Celebrity Management: www.approachentertainment.com

Approach Entertainment Films Productions: www.approachentertainment.net

Sonu Tyagi Official Website: www.sonutyagi.com

Go Spiritual India Charitable Spiritual Organization: www.gospiritualindia.org

Go Spiritual India Charitable Spiritual Organization
Approach Communications Bags Dr. Morepen PR Account

Approach Communications Bags Dr. Morepen PR Account

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Approach Communications Bags Dr. Morepen PR Account

New Delhi:      Approach Communications, an award-winning public relations and integrated communications firm with a specialized division for Pharma and Healthcare PR have bagged the entire gamut of corporate communications & PR Activities account of Dr. Morepen. Dr. Morepen is India’s Leading Healthcare & Pharma Company based in New Delhi with a pan India presence. Dr. Morepen is a Public Ltd company with a vast product range in OTC, Ayurveda, and Health Supplements, etc.

India’s Leading Award-Winning PR & Integrated Communications Agency

‘Dr. Morepen’ has 3 manufacturing facilities, for
manufacture of API, formulations, and OTC
products with international standings, all set
amidst green, pollution-free surroundings on the
foothills of the majestic Himalayas, located in the
state of Himachal Pradesh.

Approach Communications has set up a specialized division for Pharma and Healthcare PR. The firm is on a client-winning spree with 3 new PR Account wins in healthcare communications.

Approach Communications is India’s Leading Award-winning PR & Integrated Communications Agency with operations in Mumbai, New Delhi, Gurugram, Dehradun, Kolkata, Goa, Chandigarh & Jalandhar.

Approach Entertainment

Approach Communications is a part of India’s Leading Celebrity Management & Films Productions Group, Approach Entertainment. Approach Entertainment is having specialized verticals in Celebrity & Talent Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing solutions. The group has bagged the World Confederation of Business’s The Biz India 2010 Award & Worldwide Marketing Organization’s Service Excellence Award. The group is also having a Charitable Spiritual Organization, Go Spiritual India.

Now Approach Communications will handle the entire PR, Digital, Media Relations, Image Management, Content Creation, Online PR & Reputation Management strategy and integrated marketing communications activities, and other branding initiatives for Dr. Morepen. The fast-growing PR & Integrated Communications Agency in India is offering expertise-based solutions in Healthcare PR & Marketing Communications.

According to Mr. Sushil Suri, CMD, Dr. Morepen  “ We were looking for a Healthcare  PR & Communications agency which is most suitable for us in terms of generating awareness, engaging the audience and corporate reputation of the group. The presentation made by Approach Communications was in line with our communications and PR approach.  So we decided to go with Approach Communications.”

Approach Entertainment

Commenting on the win, Sonu Tyagi, Director, Approach Communications & Approach Entertainment said “Approach Communications is having a specialized vertical in Healthcare PR & Communications. We are building up our Health domain capabilities in Healthcare PR, Media Relations, Image Management, Digital PR & Marketing for Healthcare, Content Creation, Influencers Engagement & Marketing, and Branded Entertainment for Health Brands. We have recently signed 3 New Clients in the Healthcare vertical and we will build expertise-based solutions. We have also launched our Digital Marketing unit for Healthcare, SME, Corporate, Education, Entertainment, Travel & tourism & Hospitality sectors. “

Approach Communications is an award-winning PR & Integrated Communications Agency established in the Year 2003. The agency is having operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Jalandhar & Kolkata. Approach Communications has worked with Bajaj Auto, Mahindra, General Motors, Elder Pharma, Pidilite, Ashley Madison, UTV, Jhankar Television, Vistaar Group, Maharashtra Agro, Eicher Motors among others. The PR Agency has specialized verticals in Corporate, Entertainment, Healthcare & Pharma, Finance, Education, SME, FMCG, Real Estate, Travel & Tourism verticals.

Approach Entertainment Group’s Charitable Spiritual Organization Go Spiritual India is working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Events, Media, Publications, Organic, Online, Health & Wellness, and social causes. Go Spiritual India is also launching Go Spiritual India Digital Magazine and it will be followed with Monthly print & Go Spiritual India Web TV Later. Go Spiritual India is also launching its health, Ayurveda, organic, food, and wellness products soon. The PR & Integrated Communications account will be handled by Approach Communications.

Approach Entertainment Group is also having a Bollywood & Entertainment Newswire, Approach Bollywood which is a Content Creation & Dissemination company focusing on Newspapers, Magazines, TV & Radio Channels, Portals, Apps, and all other digital mediums. The group is being headed by award-winning writer/ director Sonu Tyagi who has worked with leading advertising agencies & media houses after pursuing graduation in Psychology and courses in Advertising Management, Journalism, and Film Making. He is also going to direct Indian-origin international singer/musician Rajan Shah music video soon & will also direct a Movie / Web Series for an Indian OTT Later.

Watch Go Spiritual India Intro Film Produced by Approach Entertainment

Go Spiritual India Intro Film Produced by Approach Entertainment

Approach Entertainment also has Branded Entertainment Productions division which works on Interesting concepts of Marketing through Branded Entertainment like Digital Films, Short Movies, Music Videos, Feature Films, and TV Content. The fast-growing celebrity management and films productions company in India also launching Branded Entertainment practices for Healthcare, Pharma, OTC, Ayurveda, Organic, and other related brands.

The company will offer integrated services for healthcare and pharma companies in PR & Corporate Communications, Celebrity Management & Influencers Engagement, Advertising & TVC Films Productions, Corporate Films Productions, Films Marketing, Events, Entertainment Marketing and Branded Entertainment Productions. Approach Entertainment is already having a team of Branded Entertainment writers & directors who have the knack for creating content for digital mediums. Approach Communications will also promote and distribute the content to engage the audience in an entertaining way and deliver the brand message.

Email us at approachentertainment@gmail.com

Visit us at Approach Entertainment Film Productions:      www.approachentertainment.net

Approach Entertainment Celebrity Management:             www.approachentertainment.com

Go Spiritual India Charitable Spiritual Organization:         www.gospiritualindia.org

Approach Entertainment Produces a Series of TVC

Approach Entertainment Produces a Series of TVC

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Approach Entertainment Produces a Series of TVC for Guru Krupa Vidya Sankul

Award-winning Films Productions and Celebrity Management Company, Approach Entertainment has produced a series of TVC campaigns & Corporate Films for Shree Gurukrupa Vidya Sankul. Shree Gurukrupa Vidya Sankul is a leading chain of schools based in Surat and it is being headed by dynamic educationist, entrepreneur, and philanthropist Mukesh Patel. Approach Entertainment is a Full Fledged award-winning Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment marketing company with offices in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Kolkata, Dehradun Jalandhar.

The TVC & Corporate Film will be launched on digital platforms. The series of Ad Films were shot pre covid and will be aggressively promoted now on social and digital media. The TVC focuses on international facilities with strict discipline. The entire campaign was shot in a school live environment and the post-production was done in Mumbai.

The first film TVC in the campaign features the international facilities, quality of education, and overall development of the students. The long format film focuses on the dynamic leadership of Educationist, entrepreneur & philanthropist Mukesh Patel and the initiatives taken for the students.

Commenting on TVC Campaign, Sonu Tyagi, Director,  Approach Entertainment said, “We have been working with Shree Gurukrupa Vidya Sankul for long now. It is always exciting to work for dynamic educationist Mukesh Patel. We shot the film over 2 days and it has come out very well and is appreciated.  ”

Approach Entertainment has also launched its Branded content division with the objective to offer integrated services in Branded entertainment production. The company will offer entire production and distribution services to engage the audience in an entertaining way and deliver the brand message at the same time. Approach Entertainment Branded content division will be headed by Writer, Director, and Producer Sonu Tyagi.

Approach Entertainment also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood Newswire, Approach Bollywood. Approach Entertainment is India’s leading and Award-winning Celebrity Management and Films Productions Company with its Head Office in Mumbai and branch offices in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. It is headed by award-winning writer/director Sonu Tyagi who has a background in Journalism and Advertising.

The company is now also foraying into Bollywood Film Productions with its first Hindi film project. The company will be announcing the film project soon and the work is already going on in the script and pre-production. The fast-growing Celebrity Management and entertainment marketing company also bagged “The Bizz India 2010 Award” in the Entrepreneurial category given by the World Confederation of Business. Approach Entertainment also bagged a prestigious service excellence award from World Marketing Organization.

Gurukrupa Vidya Sankul TVC Produced by Approach Entertainment

Visit us at

Approach Entertainment Film Productions: www.approachentertainment.net

Approach Entertainment Celebrity Management: www.approachentertainment.com

Sonu Tyagi Official Website : www.sonutyagi.com

Go Spiritual India Organization: www.gospiritualindia.org